Instead of trying to do EVERYTHING, it focuses on the core. Blog, Facebook, Twitter, Youtube, Flickr. It just so happens that those are my main components on line for social interaction so it works out perfectly.

Thanks, a million for the great app Fallon. I hope it continues to grow!

The initiative came primarily from our belief as an agency that the best kind of marketing is less about interrupting people to say things to them, but instead about making things of actual value that people like and want to engage with. So to walk that talk, since our product is creativity, we thought we’d take a run at seeing if we could make something that filled a wish people had in the social media space. Something that wasn’t designed by developers (no offense to any other products intended). We also wanted a tool that would let us as an agency easily share the social activities of all our crazy & talented employees right on fallon.com (www.fallon.com/weare).

The product was well funded from a corporate website perspective, but not well funded at all from a software perspective. That’s one reason why we chose to focus only on improving the experience of the small number of high-frequency activities rather than trying to make something that is the single solution for everything. Ideally people will find Skimmer to be a nice compliment to the services they use. It’s certainly not intended to compete with those services in any way.

Thanks for asking.

Aden.

-chris