Ogilvy Argentina have created this ‘Singles Finders’ app for Zonacitas.com. Developed in Buenos Aires under the tagline “Love is out there. If we get organised, there’s plenty for all”, Ogilvy Interactive launched “Singles Finder”, an app to assist single people with finding the perfect date.
“Singles Finder” is a free Smartphone App accessible from the iTunes Store that tells users the exact amount of single people in each location. Aimed at giving single people the chance to find out where the most single people are before they enter the club or bar.
What do you think of this idea?
Love the idea. And the campaign line. You could pretty much do this anywhere and then tie it all back into the dating sites… Big opp for them actually…
Reminds me of various tools built on Foursquare’s API, like “Sausage party” (Letting you know which bars have a high concentration of men – so you can avoid them). Still good though, hope it works out for them!
This is awesome!!! way to go Ogilvy Argentina!!