Shell Eco Lab: The Social Mural Wall

Mon, May 21, 2012
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At the Shell Eco-marathon Europe 2012 event in Rotterdam, a drawing lab was created where kids and parents could collaborate together in a mural that was being pieced together live on a huge digital wall, powered by their individual drawings which were sent to you at swipe of your RFID tag.

With a number of designers on hand, every time someone completed their own piece of inspiration on the special drawing tables, the designers would take that and integrate it seamlessly into the wider mural, where it would appear on the digital wall for all to enjoy.

I can see the potential for a lot of these digital “Graffiti” walls being rolled out this year at trade events and conferences around the world. Stay tuned for something a little cooler I’m sure.

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