3D Projection Mapping events are still pretty hot, so hot that even Sensodyne (a tooth paste brand) has jumped in, creating Canada’s largest 3D projection mapping event to date, in partnership with their agency Grey Canada and Tantrum Design / VFX.
What was different about this projection mapping event, was that sound was broadcast via your mobile phone by people dialing in to avoid the noise pollution that otherwise may have been created. That’s a pretty interesting thing in my mind, as although you won’t be able to attract viewers through the sound beaming down a street, it does, seem to make the whole event a little more personal and engaging.
Forcing people to dial in for sound would have pros and cons. Firstly, it didn’t say it was a free call, so you may have lost a few people instantly, and secondly, not everyone will want to call in. But, for those who do, it enhances the personal experience and also provides a nice measurement system to see how long people watched and exactly what session they saw.
Related Digital Buzz Posts:
October 18th, 2010 at 1:31 pm
What has the Sensodyne Iso Active gotta do with all this projection? Don’t get it.
October 18th, 2010 at 5:57 pm
Looks like a bad copy of the samsung projection @ Beurs van Berlage
http://www.youtube.com/watch?v=cYbVLQvWWcU
October 19th, 2010 at 1:23 am
For what it’s worth, it WAS a free call – says in the projection, right at the beginning “Dial free for audio.”
October 19th, 2010 at 3:54 pm
Hi, my thoughts exactly I mean gee whiz great stuff but what’s the link?
If the brand had done a more branding related show like oh on cavity control or quality of life they would have lost attention of sm ppl but they would have more resonance than this generic theme.
October 21st, 2010 at 4:02 am
Why? What’s all this got to do with Sensodyne? I mean here was a great opportunity to do something cool and relate it to the brand. This was cool just for the sake of being cool.
October 21st, 2010 at 4:02 am
Why? What’s all this got to do with Sensodyne? I mean here was a great opportunity to do something cool and relate it to the brand. This was cool just for the sake of being cool.