(10 votes, average: 4.60 out of 5)
Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results.
Well, not Scandinavian Airlines, who recently launched the “Couple Up to Buckle Up” 2 for 1 campaign that used two unique QR codes across every touch point (emails, facebook app, banners, print ads .etc), leveraging an insight into how couples most commonly book trips.
Couples would each scan the QR code assigned to them, which would sync their half of a video based offer (if they user is smart enough to scan/play at the same time) and reveal the discount code split across both screens . Now that’s cool. Created by CP+B.
This is a great campaign, properly thought through and executed well. Such an innovative yet simple way to create a great experience for the customer and a good way to motivate people to scan those QR codes.
Genius and very usable!! But what if both dont have an i-phone or a smartphone?
Nice
[...] take a look at this interesting use of QR codes by Scandinavian Airlines. I am just wondering how this would work if the users have different smart phones? Does iphone [...]
Very creative way to use QR codes. Most are bland and boring. But as creative as this campaign is, I wonder what the results will be like. Even with the 2-for-1offer.
What a great campaign! Simple yet effective.
An other beautiful use of QR codes. http://www.youtube.com/watch?feature=player_embedded&v=lj3O3xi2gpw
[...] about the post-scan experience properly, and typically fail to get creative enough to get results.Via http://www.digitalbuzzblog.com Advertisement GA_googleAddAttr("AdOpt", "1"); GA_googleAddAttr("Origin", "other"); [...]
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Why is this good?
You are on a desktop computer and are then forced to use a QR code. This is a terrible idea.
The insight of the ‘behavior’ that couple book holidays together is again simply untrue. I’m sure most couples will agree that one person does the search, sends it to the other and they have a conversation around the trip.
[...] without seeing a QR code. Even if marketers stepped up their QR code game, which they have (see Scandinavian Airlines‘ or FirstBank‘s initiatives), it seems like the past is working against them. [...]