(10 votes, average: 4.60 out of 5)
Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results.
Well, not Scandinavian Airlines, who recently launched the “Couple Up to Buckle Up” 2 for 1 campaign that used two unique QR codes across every touch point (emails, facebook app, banners, print ads .etc), leveraging an insight into how couples most commonly book trips.
Couples would each scan the QR code assigned to them, which would sync their half of a video based offer (if they user is smart enough to scan/play at the same time) and reveal the discount code split across both screens . Now that’s cool. Created by CP+B.
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January 16th, 2012 at 11:01 pm
This is a great campaign, properly thought through and executed well. Such an innovative yet simple way to create a great experience for the customer and a good way to motivate people to scan those QR codes.
January 16th, 2012 at 11:19 pm
Genius and very usable!! But what if both dont have an i-phone or a smartphone?
January 16th, 2012 at 11:46 pm
Nice
January 17th, 2012 at 12:37 am
Very creative way to use QR codes. Most are bland and boring. But as creative as this campaign is, I wonder what the results will be like. Even with the 2-for-1offer.
January 17th, 2012 at 9:23 am
What a great campaign! Simple yet effective.
January 17th, 2012 at 9:58 am
An other beautiful use of QR codes. http://www.youtube.com/watch?feature=player_embedded&v=lj3O3xi2gpw
January 24th, 2012 at 7:20 am
Why is this good?
You are on a desktop computer and are then forced to use a QR code. This is a terrible idea.
The insight of the ‘behavior’ that couple book holidays together is again simply untrue. I’m sure most couples will agree that one person does the search, sends it to the other and they have a conversation around the trip.