Here is a freaky little experiential campaign recently created by Mitchells in Australia for the opening of SAW VII with Hoyts. People could enter a SAW VII branded photobooth to watch the trailer (at their own risk!) and then get a free Halloween photo taken while still inside. The catch was, that on the third flash, Jigsaw would appear from behind as part of their photo that was also shown instantly on screen to add a little excitement to the experience… (thanks Marcio)
So sad the photobooth was branded. That would have been funnier with a REAL horrible surprise…
[...] From DigitalBuzz: [...]
[...] gone down pretty well so far. Nice work from the Sydney guys at SMU! And we even got a mention on Digital Buzz Blog, thanks [...]
[...] Saw VII Photobooth Showing that real world interaction will always win over digital when creating the fear factor. [...]