Here is a freaky little experiential campaign recently created by Mitchells in Australia for the opening of SAW VII with Hoyts. People could enter a SAW VII branded photobooth to watch the trailer (at their own risk!) and then get a free Halloween photo taken while still inside. The catch was, that on the third flash, Jigsaw would appear from behind as part of their photo that was also shown instantly on screen to add a little excitement to the experience… (thanks Marcio)
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October 27th, 2010 at 7:58 pm
So sad the photobooth was branded. That would have been funnier with a REAL horrible surprise…