Here is a pretty innovative campaign promoting careers in public health. Utilising bus shelters combined with interactive digital billboards and pressure sensors, the guys at LG2 have created a very cool way to entice people to interact with the ad, by installing a mock electrocardiogram monitor that is flat-lining while you look at a poster of an old man…
There are two hand marks on the chest marked “Push Here”, once pushed, the electrocardiogram monitor starts beeping as if the patients heat had just come back to life, before displaying a message saying “Choose a Career In Public Health” at Save Lives.com
I would love to have seen the poster installed as a digital screen, providing subtle visual effects as you pushed on his chest to bring him back to life, but either way, what a great idea!
very cool tradigital campaign. I wish the http://sauvedesvies.com/ website was offered in multiple languages
I Love it.
[...] Posted by Huma Aurangzeb on 21 Apr 2011 at 05:52 am | Tagged as: Creative Communication Interactive digital billboards are what Save lives and LG2 envisioned as a good way to encourage people to join public health sector. Installed at bus shelters are posters of an old an man with hand marks on chest saying press here. It is attached to a mock electrocardiogram with a flat line. When pressed the monitor starts to beep as if the patient’s heart had started again and then monitor displays a message for looking into a career in public health. Read more and view video. [...]
[...] @adenhepburn “Saving Lives” Interactive Digital Billboard http://bit.ly/gDUB1G [...]
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[...] Now here’s another great example of how technology has made the bus shelter interactive – a digital screen which invites passersby to apply pressure in order to bring a hospital patient back to life (virtually, of [...]
This is just so amazing. Good Ad and Best campaign.
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