“Saving Lives” Interactive Digital Billboard

Tue, Apr 19, 2011
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Here is a pretty innovative campaign promoting careers in public health. Utilising bus shelters combined with interactive digital billboards and pressure sensors, the guys at LG2 have created a very cool way to entice people to interact with the ad, by installing a mock electrocardiogram monitor that is flat-lining while you look at a poster of an old man…

There are two hand marks on the chest marked “Push Here”, once pushed, the electrocardiogram monitor starts beeping as if the patients heat had just come back to life, before displaying a message saying “Choose a Career In Public Health” at Save Lives.com

I would love to have seen the poster installed as a digital screen, providing subtle visual effects as you pushed on his chest to bring him back to life, but either way, what a great idea!

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