This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! (but I’m sure they were pretty lucky to get the back re-activated)
What I love about this campaign is the type of engagement this simple idea generated, firstly, it’s no easy feat to get people to change their profile pic, so combining that, with needing to upload a matching image is a big ask, but the idea itself was so simple in essence, that SAS Facebook fans participated in droves. I think there are a few lessons in here for all of us! Thanks Tobias.
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hey, i’ve got a q.
was the facebook page shut-down and got reactivated?
or was it an app the got shut-down?
Pretty sure it was the page… there was no app!
Obviously they spend enough on FB ads to get the page re-activated!
Amazing Video. This is what Social Media engagement is all about. There are two big challenges for any Social Media campaign. First to reach upto your target audience and then to make them engaged with your idea. SAS with their innovative initiative, met both these two goals at the same time. Loved watching. Thanks for sharing.
http://www.facebook.com/vizzmedia
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Why was it shut down??
Facebook rules does not allow any promotions using their wall or profile pics.