Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone starts vibrating real time and if its gonna fall on the ground or in an aquarium you’ll win it. Its a clever idea to show endurance of the phone and funny way to promote it.

You can check out the Samsung shakedown website here.

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