Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone starts vibrating real time and if its gonna fall on the ground or in an aquarium you’ll win it. Its a clever idea to show endurance of the phone and funny way to promote it.
You can check out the Samsung shakedown website here.
[...] http://www.digitalbuzzblog.com/samsung-shakedown/ カテゴリー: BUZZ, GAME, ヨーロッパ, 通信社／携帯電話キャリア タグ: GAME, [...]
[...] 08 Samsung Shakedown Calls On Clever Promo. [...]
代理店 / Agency: http://www.fromstockholmwithlove.com
Love it la. 我々スウェーデンの愛!!! <3
[...] there! If you are new here, you might want to subscribe to the RSS feed for updates!Fethi posted when this campaign first launched in Feb, and I’m surprised we haven’t seen more “live” campaigns this [...]
[...] Samsung Shakedown. The live Internet video channel as an experiential ad has given us some real treats over the year, [...]