Samsung Presents: The Gaming Marathon

Tue, Feb 21, 2017
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In pretty much every marathon around the world, runners get an RFID chip to track their times as they nail each leg of the race. So this year, to capitalise on the massive participation in the Samsung Marathon in Israel – Samsung decided to “Hack The Run For Good” by turning the marathon course into a virtual gaming track, turning the runners into gamers as they collected virtual coins that eventually became donations. Pretty cool. Created by the crew at Leo Burnett Israel.

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