Samsung Ostrich: Do What You Can’t

Thu, Dec 28, 2017
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For me, this was perhaps the best TVC of 2017. Samsung’s Ostrich. An icon of their #DoWhatYouCan’t campaign, plus the fact it won multiple Cannes Lions, this TVC made a dramatic twist in showcasing how VR can transport you to other worlds in an instant, in a seemingly realistic way. With this film, Samsung took a beautiful ostrich and allowed it to take to the air and become something unimaginable for an ostrich… All set to Elton John’s “Rocket Man” and made by Leo Burnett Chicago. Loved it.

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