A week or so ago I posted the Samsung 3D Projection Mapping installation from Amsterdam, probably the best projection mapping experience seen to date and to take the the campaign further, Muse, the agency behind the projection mapping, has now created a very cool YouTube experience by re-creating the Amsterdam installation with a YouTube page take over that doubles as a game (the very first of its kind on YouTube) to win a new 3D TV from Samsung.
The footage from Amsterdam breaks out of the video panel (true to YouTube take overs) and starts to crack the users screen before a game screen appears, the countdown starts and a scoreboard ticks away as you capture as many of the 3D butterflies as possible. (thanks Karlijn!)
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June 14th, 2010 at 5:51 pm
Thanks Aden!
For the ones who want to play it, visit http://www.youtube.com/samsung3devent Unfortunately, you can only win the TV when you’re Dutch.
June 14th, 2010 at 6:20 pm
Nice find Aden.
Interested to hear more about how this campaign was booked on YouTube. Did the user voluntarily interact with the game or was it a complete surprise whilst they were watching the particular clip in question.
Is there a link to this game anywhere?
June 14th, 2010 at 9:34 pm
Daniel, thanks for that!
Thought I forgot something on that post – http://www.youtube.com/Samsung3devent
Cheers
Aden
July 22nd, 2010 at 12:30 am
Thought the installation was great…impressed with how they have taken the idea further