SAB Miller: Abraxas Interactive Print Ads

Mon, Aug 24, 2015
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Here’s a nice print-ad play powered by the LED light on your Smart Phone, with SAB Miller’s Abraxas Ad that challenges you to turn on your light, running it behind the page, to unveil the story as your phone directs light through the page in any given area. Nice. Simple. No App needed! Cool.
Created by the crew at Wunderman Phantasia PERU.

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