Here is a great little concept for Russian Standard Vodka by a few students from the Miami Ad School in Europe, it’s completely fake of course, but conceptually very cool, and all from the next generation of industry creatives prepared to push the boundaries, which is exciting to see.
The Russian “Facebook” Roulette App is pretty much the real thing, only you aren’t playing for your life, just your virtual one, arguably almost as valuable to some people these days! The app lets you connect with 4 friends, who each hit the “spin” button to initiate their turn, before hitting “fire” hoping to avoid the bullet and deletion of their Facebook profile, everyone who survives enters the draw to win an all expenses trip to experience Russia for themselves… Shame about the Facebook TOS!
Congratulations to Ilya Malyanov and Christian Feist for producing this piece of work.
FYI – if you are going to ask, no, this wouldn’t be allowed under the FB terms of service / FB developers guidelines for promotions.
whether its real or not the fact that people are talking about it makes it work. the new whopper sacrifice?
Nice work. I think there could be a few workarounds the T&Cs eg: take the idea outside the Facebook environment, and make deletion of their account voluntarily (ie; not using an app).
Hey Iain, yeah, your probably right
there is always a work around for things like this, but with each step, you probably external tend to lose some of the core concepts impact… better than nothing 
Whilst this has to be one of the most excruciatingly ill thought-out campaigns in recent times, it does show that the idea of sacrificing your virtual life is hardly a new one…
http://www.youtube.com/watch?v=ylmmkQWd22s
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