(8 votes, average: 4.00 out of 5)
Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better way to engage them than creating a tackle machine and placing it in bars!
‘Rugbeer’ also just happens to be a tackle machine with a difference, it’s actually a vending machine, that challenges rugby fans tackle it in order to release a cold Salta Beer. Rugbeer was so successful that it toured the region, leading to 25% more beers sales in the bars that it visited. What a great way to create engagement. Nice work Ogilvy Buenos Aires. (Thanks Diego)
Great execution, although it’s ironic that these ‘tackles’ would be penalised as shoulder charges in a game of Rugby. Top idea though.
[...] a huge fan of vending machine installations, the last one we posted a week or so back “Rugbeer” was one of my favourites, and this new one from Tourism British Columbia is creating some [...]
Superb way of getting people to engage with a brand in a physical and entertaining way. I can imagine just how competitive the blokes were getting as the ladies looked on! However, Mitch (first comment) is right, that’s nowhere near a legal tackle – more like a police man breaking down a door. But hey, I’m just nitpicking.
Excellent concept in general, backed up by increased sales! Can’t argue with that!
[...] The vending machine where you don’t get your beer unless you tackle for it- Rugbeer [...]
I am the director of this spot, was a good job, I really love!