Roger Federer Trickshot Goes Viral

Sun, Aug 22, 2010
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4 days and 4+ million views, that’s what you get when you throw Roger Federer into a viral video and seed it to perfection. It’s kind of scary when you take a step back and think about how many of these trick-shot-style viral videos are out there (or have been), and how almost every time, no matter how predictable the content is, they always seem to generate ridiculous levels of interest!

The world will only continue to increase demand for interesting and unique video based content, and that leaves marketers, brands and agencies with huge upside for innovative campaigns with relevantly low budget (think the Sexy CPR campaign) . It’s clearly easier in the pro sports world to generate this kind of hype, but I’ve no doubt it can be done in any category.

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