(15 votes, average: 4.33 out of 5)
The Red Hot Chili Peppers just took their latest music video to the next level by releasing the interactive gem above. The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a panoramic manner. Click the “Show Hints” option to reveal even more interactive layers.
The non-interactive version of their single “Look Around” was released on January 26th, but the Red Hot Chili Peppers apparently have plans to go digital or go home. In addition to this interactive video, the band has a five-star rated (US iTunes) iPhone application to keep fans up to date on band news, tour info, and their twitter stream.
From Arcade Fire to OK Go to Danger Mouse, we are seeing more and more bands producing interactive music videos to keep their fans engaged. It’s an emerging trend we are definitely keeping our eye on. With the emergence of smart TVs, interactive video is poised to change the way we consume content at home.
Would be great if they could pan out to view all four panes. It’s fun but feels limited.
Agree Benn… It does need something just a little more to convince me!
Boring, what does it add? I’d rather see a creative video of what the artist wants us to see and feel and not have to push buttons.
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I expected a whole lot more from an “Interactive Experience” by RHCP than just video panning with video’s and sideshows, you can do so much more with Flash today, but “kudos” for attempting something different!
[...] Red Hot Chili Peppers: Interactive Music Video -» very cool and creative [...]
[...] 来源：Digital Buzz Blog 编译：Antonia Huang@DamnDigital (转载请注明来自DamnDigital) [...]
[...] video, one that allows fans to interact with the band and take part in the online experience. The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a…—check it out [...]
[...] 5. Red Hot Chili Peppers “Look Around” [...]
[...] are also using interactivity to breathe new life into music videos. In the video for “Look Around,” a new single from the Red Hot Chili Peppers, viewers can “click and drag” the camera around a [...]