Here is a nice little concept for Red Cross by a few students from the Miami Ad School in Europe. Instead of asking people to donate money the students came up with a concept whereby people could donate their air miles to transport Red Cross staff, therefore reducing the cost of aid.
By adding a “Donate your miles” button to flight booking websites people can donate their unwanted or unused air miles instead of donating money. This donation would lead to the Red Cross microsite where users can log in with their Twitter or Facebook account to track and share their donation and encourage friends to do the same. This is a simple but effective way of encouraging donations. Keep the great work coming guys!