Holler in the UK together with Red Bull have launched a crowd sourcing campaign to kick off the London leg of the words biggest Freestyle Motocross tour called Red Bull X Fighters. They are asking budding film makers and Motocross fanatics to stand up and get noticed by creating the best 30 second mashup video (to promote the tour) from an archive of exclusive footage, for the chance to have your work shown as the primary campaign creative and at all the events.
Crowd sourcing this kind of content is becoming increasingly popular, it engages passionate fans and helps grow social communities, but the risk is that everyone is doing it, so you do really need to stand out! I’m hoping this shouldn’t be hard with the type of content that Red Bull would have laying around, but I’ll be interested to see what type of response the campaign gets. (thanks Andy)