Holler in the UK together with Red Bull have launched a crowd sourcing campaign to kick off the London leg of the words biggest Freestyle Motocross tour called Red Bull X Fighters. They are asking budding film makers and Motocross fanatics to stand up and get noticed by creating the best 30 second mashup video (to promote the tour) from an archive of exclusive footage, for the chance to have your work shown as the primary campaign creative and at all the events.
Crowd sourcing this kind of content is becoming increasingly popular, it engages passionate fans and helps grow social communities, but the risk is that everyone is doing it, so you do really need to stand out! I’m hoping this shouldn’t be hard with the type of content that Red Bull would have laying around, but I’ll be interested to see what type of response the campaign gets. (thanks Andy)
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June 18th, 2010 at 6:56 pm
Don’t you think there will be a lot of disappointment with this campaign if not promoted throughout niche filmmaking communities. They simply cannot trust their own community to receive video submissions.
Ask for video entries is one of the highest barriers in social media, although I have to say it’s a pretty good incentive.
What do you think?
June 23rd, 2010 at 5:20 am
Good point Vi.
The barriers to involvement in contests like these are not trivial but can be over come them by offering one (or more) of the following three motivations:
1. Cash or Big Prizes.
2. Respect, Bragging Rights or Peer Recognition.
3. An experience which develops them as a person or a professional.
This contest gets 1 right but doesn’t seem to take 2 or 3 into consideration at all.
This post has inspired me to write a post of my own (and enter the contest) which you can find here:
http://www.nathanrae.co.uk/blog/2010/6/22/barriers-to-involvement-in-crowd-sourcing-and-how-to-overcom.html
Any thoughts on any reward I may have missed?