Red Bull do top shelf Guerrilla Marketing, and the Red Bull Racing Team have just pulled off a very cool guerrilla campaign in Times Square where they literally pit stop the racing car with the full crew team in-front of the packed streets surrounding Times Square! The video is racing up the viral charts with over 130,000 views on YouTube in the first few days alone! And that’s how you pull off a successful Guerrilla campaign. (via ViralBlog)
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January 14th, 2010 at 10:32 am
Looked very cool, but how has it effected sales? Having 130,000 views on Youtube is nice, but the cost to get this must be very unbalanced. What were their bench marks and were they achieved?
January 22nd, 2010 at 11:20 pm
Seems like a branding exercise to me!!!