Red Bull: Danny MacAskill’s Imaginate

Sun, Jul 14, 2013
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I really feel like Red Bull are upping their story telling, and it’s evident with Danny MacAskill’s Imaginate riding film that’s gone viral over the last week or so, with over 4.5 millions views on YouTube alone. Normally you’d just see Red Bull riders smashing epic locations, but with ‘Imaginate’ you’ll see a story looking back at Danny MacAskill’s childhood building a park, which of course turns out to be the same one he’s riding right now… Just another killer way that Red Bull are setting the standard for branded content. (thanks Pete!)

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