Shiv Singh from Razorfish has created (and shared!) a great presentation on the value of social media as part of a combined marketing approach. Shiv calls it Social Influence Marketing, which when you get right down to it, is an approaching to marketing by including customers in the processes. Check it out on SlideShare!
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February 1st, 2010 at 10:39 pm
Shiv,
Thanks for sharing this. I gave a a Tweet and it earned a few more.
cheers,
Chris
February 2nd, 2010 at 1:27 am
This is a life-saver. I was looking for something like this for our clients. Thanks!