Comments on: Razorfish Digital Brand Experience Report 2009

By: Brand Dictionary : Sparxoo

Brand Dictionary : Sparxoo — Thu, 18 Mar 2010 13:56:47 +0000

[...] Brand experience is the customers’ cumulative encounters with a brand. It aligns one or more of the five senses with the brand promise. Apple, for instance, demonstrates its brand promise of innovative and quality through its retail stores, computers and devices. [...]

By: Rolando Peralta

Rolando Peralta — Tue, 08 Dec 2009 01:09:30 +0000

excellent presentation and excellent research. It’s amazing how we can put advertising in troubles just comparing it with actual real life behavior.
Thanks for sharing it!
@RolandoPeralta

By: Razorfish Digital Brand Experience Report : clusterflock

Razorfish Digital Brand Experience Report : clusterflock — Tue, 01 Dec 2009 17:34:23 +0000

[...] Razorfish’s annual study on how technology is changing the way consumers engage with brands. (Via DigitalBuzz) [...]

By: shann

shann — Mon, 30 Nov 2009 23:41:55 +0000

I’d be interested to know exactly what experiences they used in their research.
Not that I don’t believe in it, but when you know that market research can go wrong simply by asking a question, I’d love to know at least what was tested.

By: Claus Rodgaard

Claus Rodgaard — Mon, 30 Nov 2009 21:46:55 +0000

Good overview presentation. I especially like slide 21.