(2 votes, average: 3.50 out of 5)
Last Thursday, before the Super Bowl hype had fully set in and submersed us in advertising noise, RedLaser and Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote the upcoming release of the artist’s latest album, Lasers.
The QR code was broadcast on the building and enabled fans to pre-order the album on the spot or purchase merchandise. The campaign was supported through existing social media sites, namely Facebook and Twitter which drove fans to Union Square to show their support.
This is the type of innovation and integration with technology that will become increasingly important for the music industry. Artists will need to create an experience around their music that adds value for their fans and engages them.
This campaign was executed by Swirl Integrated Marketing in San Francisco. What do you think?
love it. Thanks for sharing.
[...] Source Check ça !Dailymotion vous souhaite une bonne année en printKLM fait des surprises ultra personnalisées à ses passagersL’épopée énergétique, la dernière campagne signée AREVAWedding Secret : Un portail d’information dédié au MariageIKEA lance son application toast, trinquez et partagez [...]
[...] a popular band projected a giant QR code on a wall as part of their album launch event in Union Square. By accessing the code with their [...]
[...] Video projection QR code launches music album. [...]