This is awesome. PUMA is claiming to have invented a new language, in dance, well, perhaps they can’t claim that, but they can claim to be the first ones to build a dance translation engine that allows people to send personalised messages in dance to friends and family around the world, all to promote the new Puma Sync Fragrances for men and for women.
It’s a form of non-verbal communication that enables people to speak with their bodies, encrypting words into dance moves… Going back to the times before there were words, texts, tweets, we had body language, and the PUMA Dance Dictionary takes us into a new world of visual language. I love this. It’s going to be really interesting to follow over the next few months. By Grey London.