The new Puma LIFT campaign Website created by Droga5 and built by Firstborn provides a pretty engaging online experience around a new ultra light weight shoe called the Puma LIFT. The site is a great mix of seamless video, animation and interactivity that keeps you exploring for minutes not seconds. You can compare the weight of the new LIFT to every day objects that are found in the pockets and bags of the two models on screen. Interestingly enough, the girl has a full pack of condoms in true Droga5 style!
You can click here to check out the site, or if your interested, clicking here will give you access to a great article about the inspiration, technical and creative production of the site build from Firstborn.