Public Transport Victoria have come up with a genius way to help homeless youth charity Ladder. They used MYKI – Melbourne’s public transport cards – to allow commuters to donate directly to billboards. By harnessing an existing human behaviour, i.e. tapping a public transport card, they were able to make an easy donation mechanism that also pulled the heart strings. For what was no doubt a complex project to pull off, PTV have ended up with an idea that comes across as simple and attention grabbing. But perhaps most of all, one of the easiest ways to raise donations. Created by the guys at GPY&R Melbourne.
PTV: The Homeless Donation Posters http://t.co/VFpE6QBEBs
PTV: The Homeless Donation Posters http://t.co/XE0v9CyxIO @henriquegg
PTV: The Homeless Donation Posters http://t.co/6VcErbEtIA #nusigma
PTV: The Homeless Donation Posters http://t.co/FDa614VsI2 #Digital#Marketing
PTV: The Homeless Donation Posters http://t.co/BlkaoDcUtN #advertising
PTV: The Homeless Donation Posters http://t.co/puCig3i4HN #DigitalMarketing
PTV: The Homeless Donation Posters http://t.co/4H460ehjqF #Advertising #DigitalConvergence #DigitalInstallations #cmo
Public Transport Victoria have come up with a genius way to help homeless youth charity Ladder. http://t.co/69ZbAW94cb
Digital Buzz! PTV: The Homeless Donation Posters – Public Transport Victoria have come up with a genius way to hel… http://t.co/VRjVW12RIn
ANewDomain Update PTV: The Homeless Donation Posters – Public Transport Victoria have come up with a genius way to… http://t.co/DCq3tVNXWx
PTV: The Homeless Donation Posters – Public Transport Victoria have come up with a genius way to help homeless you… http://t.co/XLsVbY6DME
An awesome way to help people via #technology RT @adenhepburn PTV: The Homeless Donation Posters http://t.co/oizFuMpxQk
PTV: The Homeless Donation Posters https://t.co/lsqNslyXJ0 http://t.co/Aa1B6mLjC2
Digital Innovation: The Homeless Donation Posters https://t.co/WqbU3g7rLY
RT @adenhepburn PTV: The Homeless Donation Posters http://t.co/Qq1BtiEvaV
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RT @Jaimes: A brutally simple idea from Public Transport Victoria offering a solution at the point people recognise the problem http://t.co…
PTV: The Homeless Donation Posters https://t.co/GXAayjtYRC
PTV: The Homeless Donation Posters vía @DigitalBuzzBlog http://t.co/3kQvwJZwmi