Procter & Gamble Webisodes: A Parent Is Born

Wed, Aug 26, 2009
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A Parent Is Born Webisode Series
Procter & Gamble’s Pampers brand is running an interesting 12 part series of webisodes called “a parent is born” which is supported by a pretty big digital campaign at the moment. It’s great to see brands like this creating digital spaces and engaging campaigns for what used to be the forgotten market with parents online…

The “A Parent Is Born” webisode series follows a couple from the 15th week of the pregnancy through to birth and the month after. It’s getting rave reviews online and you can check it out here if your a budding parent to be! The campaign was created by The ZiZo Group, Inc.

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