But, honestly, where’s the connection with the consumer in this? Looks like you draw a single object and then it appears behind the car as it drives. If this is the full experience that seems a weak level of engagement. Why not allow everyone anywhere to create a drawn world together and allow them to view it via live webcams? The Prius should be about the world, and people cominb together to make a difference one car at a time. Where is that level of connection in this?

The technology available on the Time Square signs mixed with the technology behind the iPhone can allow for near limitless of flexibility expression. This seems like a good first step in the process but doesn’t connect back to the Prius brand in a significant enough way to warrant the media spend of a TS takeover.

(written from my iPhone in Times Square so please excuse any grammatical or spelling errors)

And where will this technology take us in the future? Innovative advertising agencies can now use the very consumers they’re targeting to build their creative – on the fly and ever changing. Gob-smacking!