Meet Precious, the bike with a brain that’s riding across America to raise funds for Lance Armstrong’s LIVESTRONG charity. So what do I mean by bike with a brain? Well, it’s a bike with all sorts of sensors attached to some pretty cool code and a few silicon chips to bring the bike to life. Precious will be expressing his experiences and feelings through tweets, data and dollars raised.
The sensors track and monitor location, temperature, humidity, speed, cadence, grade, direction, roadkill, dog chases and even how many times Precious has been honked at, while the ‘brain’ turns that into Precious’ feelings that are then tweeted in real time and posted to the site. I love the technology around the bike sensors and more so around how it’s streamed to the website that lets you track Precious day by day as he travels across America. Click here to check out the site.
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March 9th, 2011 at 4:03 am
[...] firm Breakfast, who have been called “the mythbusters of advertising” and developed the “Precious” bike to benefit Livestrong last year, are having fun with the Instagram iPhone app via a new project [...]
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