(2 votes, average: 3.50 out of 5)
I think it’s pretty clear that twitter has become the default second screen during most big sporting events. So, in leveraging that, the guys at Wunderman Buenos Aires created a live infographic for every game during the Copa America Argentina 2011, which is the most important football championship in South America, and those guys are crazy for it!
The microsite aggregated every tweet about every game, and compiled them into an interactive infographic style interface where you could explore the social interaction through every minute of the match. Very nice work. (thanks to José for sending it through!)
[...] Aden’s Digital Buzz Blog post yesterday, the guys at Wunderman Buenos Aires created a live infographic for every game during the [...]
[...] an interesting twist on aggregating Tweets. Digital Buzz Blog came across this project which Wunderman in Buenos Aires put together for the Copa America [...]
Very cool idea. But regarding:
“And became the second screen into a useful and functional platform”
What are the results of that platform? People have used Twitter, made a lot of tweets, Powerade is trying to claim these tweets.
I hope that I’m wrong, but I think I’m right!
May I say that this social media campaign is very similar to the BrandBowl Campaign?
I’m not saying that is a bad thing at all, but it remembers me totally the other campaign..
http://www.digitalbuzzblog.com/brand-bowl-2011-super-bowl-tv-campaign-social-rankings-in-real-time/