I think it’s pretty clear that twitter has become the default second screen during most big sporting events. So, in leveraging that, the guys at Wunderman Buenos Aires created a live infographic for every game during the Copa America Argentina 2011, which is the most important football championship in South America, and those guys are crazy for it!
The microsite aggregated every tweet about every game, and compiled them into an interactive infographic style interface where you could explore the social interaction through every minute of the match. Very nice work. (thanks to José for sending it through!)