Toronto Zoo has launched a cool little twitter app called Polar Tweets. It’s essentially an app that pulls any “Eco” friendly words that are #tagged in twitter conversations. The Polar Bear you see above floats on ice created by these Eco friendly tweets, so its up to us to help keep him afloat! Click here to check out the campaign site, created by Lowe Roche.
well done. nice initiative.
Booyah!
great idea.
Really? It’s like it’s 2009 all over again. How very uninspired.
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[...] run neat online campaigns like the Polar Tweets and the Say it With Penguins project, but my cursory research suggests these tend to be one-offs. [...]