PNC: 2011 Christmas Price Index Express

Thu, Dec 1, 2011
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This is a really beautiful piece of digital from the PNC Financial Services Group, it’s their annual Christmas Price Index, and in 2011, it’s come in the form of the “Index Express”, an amazing Christmas train scene created by hand, shot POV and eventually delivering an animated experience helping to educate consumers on the price of everything in “The Twelve Days of Christmas” carol.

For the last 28 years the PNC Christmas Price Index has been tracking the pricing movements of everything in that Christmas Carol, and with every year they are delivering the information in more creative ways! I love the use of a hand made set, and with real POV footage, it’s a visual treat helping to create a very cool experience. Nice find Jon!

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