Another case study? Well, kinda… But this one is different, it’s a great, wait… perfect satirical take on how the creative world sells itself, and how it can literally sell anything, to anyone!
I remember watching this and laughing out loud back in January when the video had about 500 views… 250,000 views later and I’ve seen a swagger of tweets about it this week, so I thought I should probably post it for the archives at the very least. But, I’m pretty sure you guys will get a bit of a laugh… I’d love to know what you think about our industries case study addiction?
What’s the best case study video you’ve ever seen?
Yes very smart, thanks for sharing.
But it doesn’t solve what a best practice is. Meaning : how to spot them, which KPIs and so on. A question regularly asked by clients. Maybe there is no strict and straight methodology.
Oh my God! Fantacolatastic! That made my day.
Love this. Agree that the video case study, while useful/nice, has gotten out of hand. I was pleasantly surprised to see this pop up on the Cyber Lions shortlist a few months back, under agency self-promotion.
[...] A bit obvious, perhaps, but it’s one way to make your ad go viral. [...]