Pink Ponies: The World’s Best Case Study Video

Tue, Sep 20, 2011
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Another case study? Well, kinda… But this one is different, it’s a great, wait… perfect satirical take on how the creative world sells itself, and how it can literally sell anything, to anyone!

I remember watching this and laughing out loud back in January when the video had about 500 views… 250,000 views later and I’ve seen a swagger of tweets about it this week, so I thought I should probably post it for the archives at the very least. But, I’m pretty sure you guys will get a bit of a laugh… I’d love to know what you think about our industries case study addiction?

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    Posted by: Aden Hepburn

    4 Comments For This Post

    1. Aden Hepburn Says:

      What’s the best case study video you’ve ever seen?

    2. Cedric Says:

      Yes very smart, thanks for sharing.
      But it doesn’t solve what a best practice is. Meaning : how to spot them, which KPIs and so on. A question regularly asked by clients. Maybe there is no strict and straight methodology.

    3. Daniel Says:

      Oh my God! Fantacolatastic! That made my day.

    4. jonathan koh Says:

      Love this. Agree that the video case study, while useful/nice, has gotten out of hand. I was pleasantly surprised to see this pop up on the Cyber Lions shortlist a few months back, under agency self-promotion.

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    1. Have you been plagued by pernicious, pink ponies? - On-Live - Ideas and Innovations to make online video work for your business Says:

      [...] A bit obvious, perhaps, but it’s one way to make your ad go viral. [...]

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