Philips just launched an interesting campaign for its new product, Wake-Up Light. Its a kind of alarm clock / light, with an innovative design and its main function is to wake up people the best way through its halogen bulb, which makes us wake up smoothly with the gradual increase in its light.
“Wake Up The Town” is an experiment that will be held in Longyearbyen, a town near the North Pole, passing through four months of the year totally in the dark. The whole routine of the inhabitants of the place changes and the sense of time, day and night, simply cease to exist. At this point Philips is gonna try to help the inhabitants of that place to feel the day in dark times with its new product.