Philips have just launched a very cool new social media campaign on Twitter (@Philips_vs) called Philips Vs Anything. It’s a competition where anyone on twitter can submit crazy new product testing ideas to Philips, with the best ones to be created by their Agency, Tribal DDB, and everyone going in the draw to win one of Philips now famous 21:9 Cinema Screens. Check out the campaign website here. Or follow them on twitter here.
This is a great way to harvest the viral power of twitter with out looking commercial. Interact with the community and ignite them with something exciting and enticing and your campaign will grow wings! Wings… Maybe that’s my challenge. @Philips_vs Redbull. (via Adverblog)