This is probably the best promotional site for any new LCD TV i’ve seen, not only that it just happens to be the first 21:9 Cinematic Viewing LCD on the market, made by Philips. The site features a special short film directed by Adam Berg and Stink Digital that is a freeze frame 3D film where it’s explained how great lighting (promoting the new ambient lighting feature) makes or breaks a movie quality, but the best part is, throughout the experience you can easily toggle between 21:9 and 16:9 to compare the difference in quality and exprience of movies… I think it’s a great site, fantastic in fact, one of the better online experience sites around at the moment - great work Tribal DDB and Stink Digital.
Make sure you check out the experience site here. Enjoy!
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April 17th, 2009 at 9:49 am
Stink Rock! That is so bloody cool I love it.
April 17th, 2009 at 11:04 am
One word: WOW!
April 17th, 2009 at 2:35 pm
Spot on. The site is an absolute gem. You watch the clip (which is a beautiful piece of art in-itself), but it’s never detracting from the promotion, which is the TV. When can I get one?
April 18th, 2009 at 7:19 pm
Thanks for your support Aden.
We’ve told a few people how the film was actually made, but they never seem to believe us, so I’ll leave that to your imagination for now
Credits can be found elsewhere, anyway we are all very proud of the team and the work and grateful for the positive reactions we’ve been receiving so far.
Thanks again
Mike (on behalf of Tribal DDB Amsterdam)
April 22nd, 2009 at 2:34 am
Wowww!
Mike, great piece of art and advertisement. Congrats to you all!
However, one cannot stop but ask how long did it take to produce and with what kind of budget range. Could you give us a hint?
Cheers from Istanbul…
- Köksal.
May 18th, 2009 at 4:55 pm
You can check out the making of video here: http://www.youtube.com/watch?v=teoSDTJDjF4