Peugeot: Take The Car Challenge

Tue, Jun 28, 2011
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Here is an interesting take on those famous old “Touch The Car” endurance competitions of days gone bye.. With Peugeot launching the “Take The Car” challenge online, where users would compete live from around the world to score a week with the car of their choice.

After connecting with Facebook, users would choose a car, then click-and-hold down the mouse for as long as they possibly could. Every time someone joined the competition, their profile pic would appear on the car in real time, so users could actually see their competitors in the challenge. While all this was going on for hours on end, the website spat out over 9,000 words of pure sales information to help brainwash contestants into wanting the car! What do you think?

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