In the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters an augmented reality, stereo projection experience to reveal a giant portal to prehistoric dinosaurs and futuristic cyborgs as part of the latest installment from the Pepsi Max’s Unbelievable campaign.
A thin gauze stretched across the entire tunnel for projections to activate onto as commuters walked into the tunnel, crating the portals that looked as if they’d come out of no-where. I kind of wish the 3D visuals were more realistic given how ‘real’ this could have felt. Great installation. Created by the guys at AMV BBDO and GrandVisual.