Pepsi Max: 3D Projection Time Tunnel Portal

Sat, Dec 6, 2014
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In the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters an augmented reality, stereo projection experience to reveal a giant portal to prehistoric dinosaurs and futuristic cyborgs as part of the latest installment from the Pepsi Max’s Unbelievable campaign.

A thin gauze stretched across the entire tunnel for projections to activate onto as commuters walked into the tunnel, crating the portals that looked as if they’d come out of no-where. I kind of wish the 3D visuals were more realistic given how ‘real’ this could have felt. Great installation. Created by the guys at AMV BBDO and GrandVisual.

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