Penguin Books have launched a great new site that allows kids to play in an unlimited online space where they can create their own virtual stories, books and games for just $10. Once created they can send them to friends to watch, read or play and save them to their own virtual bookshelf.
They are jumping into the world of personalisation mixed with online entertainment for the younger generations which is one of the largest growth markets world wide. Personalised online experiences will increasingly be a growing trend over the next few years with traditional brands leveraging their offline credibility to drive online dollars. Check out the website here!