EA Sports ‘Madden NFL GIFERATOR’ Ad Engine

Wed, Oct 15, 2014
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As GIF’s continue to ramp up in popularity across the interweb, brands and entertainment companies are starting to realise the value in a GIF, particularly when they fall into the customisable, almost meme generator type scenario. And when you take that to sport, what do you get? Awesomeness…

EA Sports has launched the ‘Madden GIFERATOR’. A Real-Time Taunt Engine where you can ‘GIF your Rivals’ during every NFL game, for every big moment… It’s all powered by the Madden gaming engine and live NFL game data, creating real-time animated GIF’s of the big plays, ready for you to customise them, comment in them, and share them with friends/rivals around the world. Created by the guys at Heat, Grow + Google. #ArtCopyCode

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Nike ‘Phenomenal Shot’ Real-Time Ads

Tue, Oct 14, 2014
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As part of Nike’s ‘Risk Everything’ Campaign, they’ve teamed up with Google to create Real-Time ads that aim to let fans celebrate, re-mix, customise and share the celebration with their friends around the world… With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the game.

Each Real-Time Ad is rendered in a rich 3D-Engine and distributed via the Google Ad Network across all devices, with an immersive viewing experience on mobile with HTML5 and JavaScript work together with the phone’s gyroscope and compass data to determine the athlete’s position in a 3-D space. Then fans can spin 360° around a Nike athlete by tilting and panning their mobile device. The entire WebGL experience happens within the mobile browser, without the need to download an app. Very cool. Created by W+K, Grow. #ArtCopyCode

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McDonald’s: Gourmet Burger Kiosks

Sun, Oct 12, 2014
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McDonald’s in Australia is changing the fast food game with a new experimental restaurant serving ‘build your own’ gourmet burger meals that customers create on in-store kiosks, meaning you might never have to talk to that 16 year old order taker kid again!

The Kiosk is extremely easy to use, and focuses on up-selling by tapping into a growing customisation trend that sees increase basket sizes by allowing customers to add seemingly unlimited extras to their burgers. But these also aren’t just any McDonald’s burger, they come served on a wooden plate, with the chips in a mini deep fryer basket too… All delivered to the seat that you select.

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Dominos: Meet ‘Dom’ The ‘Siri’ of Pizza Ordering

Thu, Oct 9, 2014
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Meet Dom, he’s Domino’s new ‘Siri’ Competitor… The only problem is that all he knows is how to order pizza from Dominos. So if you need help cooking, calling friends, searching google .etc He’s not going to be any help. But, if you do want an easy way to order your favourite pizzas from Domino’s… Then Dom is your man! Just download the Domino’s app and give it a go. Nice play and nicely promoted. You can download the app here. Created by the guys at CP+B.

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Orange: It’s Time To Meet Your FutureSelf

Tue, Oct 7, 2014
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If you’ve ever wondered about the future, then you’ll love this from Orange! It’s called #FutureSelf and the campaign site uses some pretty cool tech to allow users to meet, speak and discuss the future 20 years from now!

Orange is inviting people to engage in a first of its kind technological journey 20 years down the road to meet and speak with one’s future self, using a host of digital enhancement technologies to re-imagine the user’s 20-year older self. Click here to find out more and watch the making of video...

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Nescafè: 1000 Red Mugs Social Installation

Mon, Oct 6, 2014
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Here is a nice social installation from Nescafè, featuring the famous ‘Red Mug’ that fans rave about globally. With 1000 of the famous mugs locked up along walkways, bridges and parks, fans were challenged to connect and un-lock the special pad-locks to score a mug and a free cop of coffee. Created by the guys at Drap.

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Coca-Cola: Just Dance Now Mobile Campaign

Sun, Oct 5, 2014
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Coca-Cola has teamed up with Ubisoft on the new ‘Just Dance Now’ mobile game that is sweeping the world, in an integrated content play that sees players scanning Coke cans to unlock special content and activities inside the game. Further pushing the growing trend of native content plays for big global brands into the gaming world.

To launch the new game, Coca-Cola crated an interactive Dance Off installation using the mobile game against the Les Twins. Click here to read more...

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WPP BrandZ: 100 Most Valuable Brands 2014

Mon, Sep 29, 2014
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Every year WPP puts out the ‘BrandZ Top 100 Most Valuable Global Brands’ list, and here is the one for 2014… And for 2014, we’ve got a new #1 Global Brand. Well, it’s not Apple who have topped it for the last few years, losing 20% of its value in 2014, it’s brand now only worth $147,880 million.

The video above shows the Top 100 Most Valuable Brands for 2014. But if you don’t want to see the selfies, then you’ll be glad to know it’s #1 Google, #2 Apple, #3 IBM, #4 Microsoft, #5 McDonalds, #6 Coca-Cola, #7 Visa, #8 AT&T, #9 Marlboro #10 Amazon. The Top 100 Most Valuable Brands.

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Cellcom: The Speed Reading Banner

Sun, Sep 28, 2014
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Who actually reads things right to the end any more? For the launch of Cellcom’s new 4.5G network in Israel, Cellcom wanted todays youth to experience a new way to consume content online. The idea was simple, the 4.5G network is 3 times faster than 3G, so they let the users experience what it’s like to use the internet 3 times faster.

Introducing The Speed Reading Banner; a contextual smart banner that was featured in every article in the country’s leading news site, specifically designed to let users read them at Cellcom’s new 4.5G network speed.

Normally, a person reads around 180 words per minute and 80% of reading is wasted on eye movement from left to right. The technique behind The Speed Reading Banner is called RSVP (Rapid Serial Visual Presentation) which shows the user only 1 word at a time, enabling him to read up to 400 words per minute… Pretty cool. Thoughts? Created by the crew at D.Tales, Israel.

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Volvo Trucks: The Casino Stunt Video

Fri, Sep 26, 2014
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Volvo hasn’t given up on their YouTube content strategy, with this new piece called ‘The Casino’. Although this time, it’s forumla is slightly different, it’s not really the same kind of product demonstration stunt they’ve become famous for showing off, and while adopting a similar feel, it goes a little more traditional.

With a hidden camera setup, capturing a new Casino Valet on his very first day, parking sports cars and then… well you get it. This stunt was set-up to showcase the sports car like driveability of the new I-Shift Dual Clutch gearbox on Volvo Trucks.

With only 150,000 views in its first 48 hours… Has this expensive piece has missed the mark!?

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Mini & Dezeen: The Future of Mobility, imagining a whole new driving experience

Tue, Sep 23, 2014
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Dezeen and MINI Frontiers have teamed up with six cutting-edge young designers to present radical visions for the future of mobility at a major exhibition during the recent London Design Festival. All six projects ask compelling questions about our evolving and soon to be revolutionised relationships with the automobile. My personal favourite was the stained-glass car by Dominick Wilcox .

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The BrainWriter Project: Wearable Tech For ALS

Mon, Sep 22, 2014
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The Brainwriter is an opensource project created specifically for ‘TemptOne’ a famous street artist, who developed ASL, with the aim to help him continue to create art, even without the use of his body… And while being created originally for him, it was specifically designed as opensource to bring this technology to the masses, and allow others to experiment.

The Brainwriter is similar to other neuro-readers with sensors that are placed on the head, only now, they are 3D printed, connected to opensource software and designed to print what your brain wants to say… which in the case of TemptOne, is to create art using on his brain. Find out more here. (more…)

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Intel: Introducing the 21st Century Robot Project

Sat, Sep 20, 2014
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So you’ve always wanted a Robot right? Well, in just a few months time, you’ll be able to make one. Intel has been working on ‘The 21st Century Robot Project’ which will bring intelligent robots to the masses, for about $1500 USD for the DIY Kit. You’ll then join the eco system of makers where you can download apps to customise your Robot and 3D print new shells to personalise and adapt it.

These robots will be Social. Intelligent. And best of all… Anything you imagine them to be!

Here is what Intel believes a robot should be… And this is what the new 21st Century Intel Robots will be… Imagined first. Easy to build. Completely open source. Fiercely social. Intentionally iterative. Filled with humanity and dreams. Thinking for her/him/itself. Follow the project here.

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Walkers Crisps: Tweet to Eat Vending Machine

Thu, Sep 18, 2014
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Walkers Crisps in London have just launched a series of interactive bus shelters, or more specifically… Twitter Powered Vending Machines inside bus shelters, staffed by Walkers ambassador Gary Lineker in virtual form, sitting inside the vending machine.

The sampling campaign aims to get three new flavours in the hands of consumers across London, with the roving installations being setup at some of the busiest bus stops around the city. It’s a pretty cool way to sample a new product. What do you guys think? Created by AMV BBDO.

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Ralph Lauren: 4D Holographic Fashion Show

Tue, Sep 16, 2014
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So Ralph Lauren has just thrown a huge Spring 2015 Fashion Show, and this time it was a 4D Holographic Water Projection Show before hundreds of influencers and celebs in New York City’s Central Park. The fashion show was projected onto a 60 foot high water fountain, were the runway experience came to life in 4D as animated worlds mixed with projected models to showcase the latest range of clothing for spring 2015 form Ralph Lauren. Created my the MPC crew.

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