Why You Should Say No To Creative Pitches

Sun, Nov 8, 2015
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The advertising industry has for almost ever has demanded creative pitches and spec work to test out agencies to see if they like their ideas, on a sample brief, often with only a 2-3 weeks to deliver an entire multi-million dollar campaign idea, for free.

Well, Zulu Alpha Kilo say NO, and have created a video that highlights just how the rest of the world works… So they’ve created this video that showcases how no other industry gives away creative ideas and IP for free…

Perhaps the best line in the video… “You guys could make me a spec breakfast, right? And then if I enjoy it, I’ll make you guys my ROR: my Restaurant of Record,” Classic!

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A Facebook Data Powered Robot Bartender

Sat, Nov 7, 2015
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Here’s an interesting experiment. It’s called “The Social Shot” and is a mobile bartending-robot that mixes you drinks based off your Facebook profile data. Once you log-in, you’ll get a personalised drink which visualises the personality traits using psychology’s “Big Five” factor model. The graphic translation of abstract datasets into a colorful, drinkable diagram allows an unusual glimpse at the value and significance of our personal data… Kinda?! Just wonder if it tastes any good? And they need to get this machine to be about 10x faster. Pretty cool.

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Nissan: The Football Controller Project

Fri, Nov 6, 2015
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In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

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Meet The Family: A VR Short Film Experience

Sun, Nov 1, 2015
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How about this VR film just for Halloween, created by the award winning production studio, Exzeb, and supported by UNIT9 Presents, have together, launched a new immersive (and slightly weird!) VR film experience that takes you on a journey into the lives and minds of a creepy, cryptic virtual family.

“Meet The Family” showcases true emotional impact a headset-powered VR experience can have on a user. Created using binaural sound and real time dynamic lighting to explore a series of complex environments and 3 distinct characters that reside within them, “Meet The Family” looks to evoke the true power behind the most basic of human emotions – pleasure, joy, wonder, fear, stress and rejection. Created for the Oculus Rift DK2 ​headset and can be downloaded right here.

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KitKat: The World’s First Massage Billboard

Fri, Oct 30, 2015
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There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, but because Adshells/Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.

And this one is awesome. The World’s First Massage Billboard from KitKat. With a bunch of locations across Columbia, anyone tweeting about being stressed, tired or or just needing a break, was replied to with a message from KitKat and location details of where to find one of their special Massage Billboards.

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Black Bars: Donate Space On YouTube Videos

Mon, Oct 26, 2015
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You know those annoying black bars that appear when videos recorded vertically are posted on YouTube… Well, why annoying for most of us, a new initiative for NGO’s who need help promoting themselves, called Donate the Bars now allows people to select an NGO while uploading a video, tagging on the NGO’s logo and message as it publishes to your YouTube channel, helping to give much needed exposure to their cause!

I love that they are trying to invent new advertising spaces, but it’s a pretty niché play here, and requires promotion to get people to get to the site… to then generate the YouTube views for their selected NGO. Nice thought. But might struggle to give it the scale it needs.

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Honda IndyCar: Race On Google StreetView

Sun, Oct 25, 2015
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I just stumbled across this Google StreetView mashup from Honda’s IndyCar business, which is part of their annual “Fastest Seat in Sports” sweepstakes campaign. It’s called The IndyCar Speed Simulator, and apart from the “speed” part, the simulator lets you race just about anywhere in the word through Google StreetView.

Just enter a location, and The IndyCar Speed Simulator will auto-generate a course on Google Maps, before rendering the race inside StreetView… At the end of your race, you’ll get a chance to win tickets to their big events. Nice mashup. I’d link you off to it, but the site seems to be down.

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Toyota: Fueled by the Future Ad

Thu, Oct 22, 2015
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Well, the question was who would be making Back To The Future Ads, and it looks like Toyota might have come out on top, getting Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) on board to launch the new Toyota Mirai hydrogen fuel car. The full-length 5 minute version pays homage to “Back to the Future”. Fun. Created by Droga5.

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Target: An Epic 360° Halloween Adventure

Mon, Oct 19, 2015
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Halloween is almost here, and with it, the likely onslaught of 360° and VR adventures to tell those scary stories in new and interesting ways. First up this year, is Target in the US, with their “Epic 360° Halloween Adventure” powered by YouTube.

Users can explore 4 scenarios in 360° video; across mobile, tablet and desktop, while at any stage stopping to shop that scene at the click of a button. And while the experience is cool, it’s obviously designed for a very family skew, and I was kinda hoping for something a little more immersive and scary!

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Disney: Augmented Reality Colouring Books

Wed, Oct 14, 2015
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Disney Research Labs has been working on some pretty cool tech that might well create the future of colouring in books, where live texturing of 3D Augmented Reality Characters becomes a possibility as kids around the world colour in on paper.

With this, Disney have developed a “deformable” surface tracking method that uses a new outlier rejection algorithm for real-time tracking and surface modelling… Which in turn, creates what you see above! Pretty cool. Expect to see an entirely new Disney Augmented Reality App out soon!

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IBM: Making It Rain Bitcoins

Mon, Oct 12, 2015
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IBM made it rain bitcoins, literally. With a cool weather app specifically made for the “Campus Party” event, arguably the biggest geek event in the world. Where people would download the weather app, and monitor the forecast, so that when it started raining, they’d make it to the right location, to catch the Bitcoin rain… Pretty cool event activation for the IBM Cloud. Created by the guys at Ogilvy Brazil.

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Starbucks: The Roastery Mobile Experience

Fri, Oct 9, 2015
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Starbucks Roastery and Tasting Room in Seattle, is a unique experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee… all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once.

Powered by iBeacon trigger points, the mobile experience tells the roasting story as you move throughout the entire high-end Starbucks “Roastery” experience. Very cool. Created by AKQA.

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Fly Victor: On-Demand Private Jet Startup

Tue, Oct 6, 2015
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Meet Victor, because Uber only does helicopters… Victor is like the Uber of private Jet hire and one of Europe’s fastest growing tech-startups, offering a seamless private jet selection/hire process that works up to 3 hours prior to a requested departure time.

The Victor App provides a full end-to-end service for locating, booking and boarding a private jet any time, almost anywhere in the world. So when you’ve just got too much money to spare, here’s your next step up. Check it out here. Cannes 2016 anyone?

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Design Disruptors: An InVision Documentary

Mon, Oct 5, 2015
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Design Disruptors is a new documentary that showcases the emerging, disruptive, fierce focus on customer-centric product design. The film features an elite group of 15+ disruptive companies, which when combined, are valued at over one trillion dollars… And these amazing disruptors, the design geniuses, share their perspectives and sacrifices to upend age-old industries and disrupt the status quo. This will be cool. Get a notification here when it’s released.

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SlideShare SoDA Report: Agency Management

Sat, Oct 3, 2015
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SoDA has just released a report on Agency Workflow & Management, which aims to highlight to everyone where agencies are making or losing money – and the #1 factor to losing money it seems, is scope creep. With 63% of all agencies claiming scope creep is directly affecting their profitability.

The report also gives you a good view of how agencies are making money on projects, and allows you to benchmark yourself to see where you fit in comparison to the 170 respondents from around the world. Click here for more.

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Microsoft Xbox: The Survival Billboard

Thu, Oct 1, 2015
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So Microsoft Xbox has stepped up to the plate with this installation billboard for the launch of the new Rise of the Tomb Raider game on Xbox One, with a piece called “The Survival Billboard” featuring 8 contestants standing on a billboard! Which I’ve embedded above, the full 24h stream. (Skip to 4h and 20m to watch an entire snow storm being thrown at contestants)

In a test of inner strength, a few brave people are trying to endure harsh weather while standing on a billboard in central London. The person who outlasts the rest will win an all-expenses-paid trip. Meanwhile, everyone who was streaming it live were able to help select the crazy weather conditions to throw at them! View the site here for more details on the game…

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UNIT9: Snow Storm – A VR Game

Thu, Oct 1, 2015
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Introducing the new Virtual Reality game called Storm, built specifically for Oculus Rift. It comprises of an amazing, cinematic look and feel, with “Storm” providing a short and intense VR experience made by the crew at UNIT9.

Players are put into a horribly awesome snow storm with just five minutes to find shelter, or they’ll die. The challenge is to find items lying around in the snow-scape, but as they look around for ways to get warm, their body gets colder, their limbs freeze up and their movements get slower, while the storm only intensifies… They fight for their life. Check it out here.

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The Netflix and Chill Button

Tue, Sep 29, 2015
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Here it is! The Netflix and Chill button. At the 2015 World Maker Fair, Netflix unveiled its prototype and DIY maker instructions for a physical button called “The Switch”. The Switch dims the lights, puts your phone’s “Do Not Disturb” on, can order you takeout automatically, and gets Netflix ready!

It’s pretty much a real Netflix and Chill button. But you can make it do what ever you want, just goto their “Make It” site to see what you can do with Netflix.

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Crystal Universe: An Interactive Light Installation

Sat, Sep 26, 2015
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Crystal Universe is an exhibition shown at the Pola Museum Annex in Tokyo, featuring over 60 000 LEDs. The installation artwork allows users to control it by a smartphone, flicking a visualisation from the menu into the 3D world of light. The vision is to evoke four elements: the earth, the air, the fire and the water in an amazing, dreamlike installation. Very cool work from TeamLab.

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Honda Paper: A Stop Motion Brand Story

Tue, Sep 22, 2015
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This new brand story from Honda takes you on a journey through six decades of innovation as a host of world-class animators manipulate thousands of illustrations to create a seriously beautiful piece.

It’s called “Paper” and pulls together 3,000 hand-drawn illustrations using stop-motion that takes viewers through a paper-flippingjourney of Honda products from the very start, to the latest and greatest. Super cool. View the making of below...

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