Now this is cool. Drones are the next big thing. And this one, called ‘Lily’ is a Throw-And-Fly drone, meaning that you can pull it out of your bag, throw it in the air and it will immediately power up and start following you, shooting HD video as you snowboard, bike, run or even paddle down some rapids… Plus, it’s waterproof! Check it out here.
Skin Cancer is one of the world’s fastest growing diseases, and in Playa Agua Dulce, Peru, they’ve created an installation to help prevent it… Shadow WiFi, a large structure placed on beaches with a directional WiFi broadcast so that the free WiFi area moved in line with the shadow from the structure, and anyone left in the sun, could no-longer connect.
Here’s a pretty fun campaign for the Battersea Dogs Home, who are trying to get people to adopt Dog’s and Cats from their shelter. It starts with volunteers giving out leaflets which have been embedded with RFID Chips, and synced to every Adshell, Billboard and Big Screen in the Westfield Mall in London.
Starting with a #hashtag the new #LookingForYou campaign aims to create attention for a very worthy cause. Battersea Dogs and Cats help give homeless pets a second chance at life. The shelter re-homed over 3,000 dogs in 2014. Amazing. Created by the crew at Ogilvy in London.
The new SoDA Digital Report is out for 2015 (Volume 1) and brings another wealth of industry specific information to the table as it looks to how client engagements are evolving and the industry is shifting. Along with campaign and project spending, the rise of innovation labs and talent retention across the world. Grab a coffee, and enjoy an extremely detailed report into our industry.
This is a really different piece from Volkswagen, called “The Reduce Speed Dial” this campaign calls out a number of families in New Zealand, and empowers their children to create the visuals seen on the speed-dial in each Volkswagen, hand-crafting the design of each number along with special messages that can be seen while driving.
It’s all part of an experiment to reduce speeding and aims to disrupt behaviour at this critical moment. Each family had a replacement panel for the speedo. Volkswagen followed all of the clarity and safety restrictions of a standard speedo, but the dial was personally hand written by a loved one.
This simple, personal mnemonic aims to remind drivers what they have to live for at the exact moment they consider speeding. You can read more here. Created by the guys at Colenso BBDO.
It’s here. The Loch Ness In Street View. And with it, the list of things you can actually do on Google Maps continues to expand with ever more functionality and innovation. This week, Google launched the mapping of Loch Ness, street-view style, that lets you search for the mythical monster both above and below water.
They’ve created explorable map of the lake, which is over 800 feet deep, complete with underwater shots via its famous 360-degree Streetview cameras and combined with the existing Google Maps images of the lake. Very cool. No reports of monsters found yet… Click here to explore.
With everyone wondering if they should be ordering Apple’s WATCH this week, I thought I’d post up their latest ads… 3x 60 second pieces showcasing the watch in action, no dialogue, just feature use in the wild as part of supposedly a typical daily life. Staged of course, but I like the basic use cases. Kinda. So, Who’s getting an Apple Watch? Click here to watch the other Ads...
Here’s a really interesting piece of work from Hong Kong, it’s called The Face Of Litter, and is almost a social experiment, taking rubbish samples from across the city, and extracting human DNA from them, before running that DNA data through systems to re-construct human faces, the actual ‘Faces of Litter’… A campaign that aims to be a deterrent by showcasing the re-constructed photos as posters/billboards around the city. What do you guys think?
This is probably the best billboard ever created, made by Carlsberg, it’s big, green, and if you have a cup, you can pour yourself a beer straight from the billboard. In fact, you can probably pour as many as you like, but I suspect the line will get pretty long once word gets out… Very cool. Enjoy.
Genius. Ok so what happens when you lose your dog? Panic sets in, you roam the streets, maybe even put up posters in desperation. Well, now Pedigree has created ‘Pedigree Found’ and app to help find lost dogs in real-time.
Once you’ve got the app, and created your dogs profile, if your dog gets lost, then tapping the alert button inside the app will immediately generate real-time Google Ad Network banners acting as ‘Lost Dog Posters’ in around your area. Love the idea, nice work from Colenso BBDO in New Zealand.