Polar Beer: The Cell Phone Nullifier

Wed, Feb 26, 2014
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This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can enjoy a good old fashion chat while you drink an ice cold beer. Who wants one?

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DHL: The Trojan Mailing Campaign

Mon, Feb 24, 2014
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Here’s a great stunt or a killer prank from DHL on its competition. DHL posted huge packages via its competitors, which were wrapped in a temperature sensitive coating, which when cooled below freezing, went black, so that wen they were picked up it was purely a back box to deliver!

However, once they started to warm up, they turned bright yellow, with the phrase… ‘DHL is Faster’ as the competitor courier companies wheeled them around the city! Love it.

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Coca-Cola: The Social Media Gard

Thu, Feb 20, 2014
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This is Genius. Pure Genius. And by that I mean I probably need one, and so do the millions of other people who stare into phones in all social scenarios!

The Social Media Guard takes the “social” out of media and puts it back into your life. There’s not a lot more to say, apart from well done Coca-Cola and Memac Ogilvy… Cannes Contender?

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Terre des Hommes: Sweetie

Wed, Feb 19, 2014
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Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in the Philippines alone, there have been only six men who have been ever charged.

When the creative agency Lemz learned this problem they offered their help to Terre des Hommes and came up with a brilliant solution. Sweetie. This case is a perfect example of how creative agencies could proactively act to solve real life problems. A big kudos to Lemz team.

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The Dalí Museum: Staring Challenge App

Tue, Feb 18, 2014
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Here’s a new piece of work for The Dali Museum in Florida, with an app that lets you “compete” against Dali himself in an old ‘staring contest’… You can challenge some other people too, including the likes of Andy Warhol. It’s a little bit quirky. And there is a 2 hour demo if you really want to take the challenge! (slightly weird…)

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Coca-Cola: The Invisible Vending Machine

Mon, Feb 17, 2014
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Over the last couple of years we have seen lots of vending machine ideas. Some of them were smart but the rest was just ordinary. For the past Valentine’s Day Coca-Cola found another way to surprise us with their mighty happiness spreading machines. This time they made ”The Invisible Vending Machine”, which became visible only to couples. Credit goes to C-Section.

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The World’s Fastest Robot: Table Tennis Duel

Sun, Feb 16, 2014
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This is such a tease, but on March 11, 2014, we’ll see the world’s fastest robot in action against an all time table tennis superstar, Timo Boll, who’ll enter a duel with the robot, in what I’d like to say would be to the death, but I suspect it’s only to see who can return the most shots…

Regardless. I want to see it. And this teaser left me hanging. Register to view it here.

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Lidl: The Valentine Kiss Detector App

Fri, Feb 14, 2014
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Here’s a little play for Lidl, a supermarket chain, just in time for Valentines Day, with an app that detects ‘Kissing’ and awards $50 store vouchers, throughout Romania and the wider region.

Just get the app, grab a kiss and try to score a voucher this valentines day. You can participate here. By the guys at MRM WorldWide. Thanks Nir.

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Facebook ‘Like’ Fraud: The Video Explanation

Thu, Feb 13, 2014
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Ok, so this video has 1m views in 48 hours, and provides a pretty deep and interesting look at Facebook ‘Like’ Fraud. The worst part is, it’s almost impossible to dismiss if you’ve created and run your own Facebook page, and even myself, as I post this video, I’m thinking, damn, that’s exactly what I’ve seen happen to my ‘Digital Buzz’ Facebook page as soon as I started creating a few like ads about a year ago.

So, hands up who’s seen this? Who’s got this problem? Does it happen to your clients pages? How do you protect against it?

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Heineken Valentines Day: Date In A Box

Tue, Feb 11, 2014
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Here they go again. For 2014, Heineken is launching ‘Date in a Box’ for Valentines day. It is a box. A glittery, red box. Inside, there’s a date. An adventurous mystery date. It’s a #DateInABox that can only be opened if your man is prepared to instagram his feelings this valentines day.

If he does, well, he’ll get a code sent to him to open the box, making for one very special Valentines day date! I can’t wait to see how this one plays out! Who’s tweeting to @Heineken_US for a box?

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Toyota: Try My Hybrid

Sun, Feb 9, 2014
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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Facebook) test drive their Hybrid.

We are told that Toyota Hybrid owners are Norway’s most satisfied car owners. I’m not sure I believe that, but recruiting more people to buy Hybrids has to be hard, so this is a very cool new way to get physical test drives happening. Very cool. What do you guys think?

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Lakemaid Beer: Delivered by Drones

Wed, Feb 5, 2014
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Buy a drone. Get a GoPro. Film it delivering something. Get massive PR. That’s a pretty simple equation, so why don’t more people do it? Oh way, they do! And here’s another one, this time it’s a beer delivery, a slightly popular subject, from the guys at Lakemaid Beer. Who got a call from the FAA, after they saw this video, reminding them they can’t commercially fly drones by law!

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belVita: The Morning Win TrophyBot

Tue, Feb 4, 2014
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A little random, a little refreshing. belVita is a breakfast biscuit that gives you steady energy in the morning. So what comes out of that? A twitter campaign of course, designed to give people custom 3D printed trophies for the little things they do in the morning. The call them #MorningWin moments.

The best tweets to #morningwin will be selected. The actions described in the best tweets will then be recreated by actors in a Manhattan storefront while a 3D scanner captures the scene. A 3D print of each seemingly mundane task will then be created and placed on a trophy, which will be immediately mailed to the winning tweeter, congratulating them on a job well done. Other great tweets to #morningwin will receive virtual 3D trophies to be displayed on their phones.

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Oculus Rift VR: The Gender Swap Experiment

Tue, Feb 4, 2014
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So you’ve heard of the Oculus Rift Virtual Reality Goggles right? Well, they are pretty immerse, so what would happen if you created an experiment that put the POV of a male, and swapped it with the POV of a female, and then broadcast each others view into the Oculus Rift Goggles? Well, you’d call that the Gender Swap Experiment. I’m not sure how real this would actually feel, but it’s an interesting experiment! What do you guys think?!

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Apple iBeacon: Brining Art Galleries To Life

Sun, Feb 2, 2014
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Aside from pushing offers and discounts, Apple’s new iBeacon technology provides a whole different way at creating native location based interaction with iOS devices, and this example from Rubens House Art Gallery in Antwerp gives a taste of what’s to come!

Using Estimoate iBeacons, the art gallery has created location based beacons that interact directly with a rich iPad app allowing visitors to discover a new level of detail via tablet with each piece of art, or locations inside the gallery. It’s a pretty straight forward example, but it does have a nice link into the app, which looks like a very cool experience. Check our more details here, made by Prophets.

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