IBM: Making It Rain Bitcoins

Mon, Oct 12, 2015
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IBM made it rain bitcoins, literally. With a cool weather app specifically made for the “Campus Party” event, arguably the biggest geek event in the world. Where people would download the weather app, and monitor the forecast, so that when it started raining, they’d make it to the right location, to catch the Bitcoin rain… Pretty cool event activation for the IBM Cloud. Created by the guys at Ogilvy Brazil.

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Starbucks: The Roastery Mobile Experience

Fri, Oct 9, 2015
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Starbucks Roastery and Tasting Room in Seattle, is a unique experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee… all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once.

Powered by iBeacon trigger points, the mobile experience tells the roasting story as you move throughout the entire high-end Starbucks “Roastery” experience. Very cool. Created by AKQA.

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Fly Victor: On-Demand Private Jet Startup

Tue, Oct 6, 2015
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Meet Victor, because Uber only does helicopters… Victor is like the Uber of private Jet hire and one of Europe’s fastest growing tech-startups, offering a seamless private jet selection/hire process that works up to 3 hours prior to a requested departure time.

The Victor App provides a full end-to-end service for locating, booking and boarding a private jet any time, almost anywhere in the world. So when you’ve just got too much money to spare, here’s your next step up. Check it out here. Cannes 2016 anyone?

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Design Disruptors: An InVision Documentary

Mon, Oct 5, 2015
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Design Disruptors is a new documentary that showcases the emerging, disruptive, fierce focus on customer-centric product design. The film features an elite group of 15+ disruptive companies, which when combined, are valued at over one trillion dollars… And these amazing disruptors, the design geniuses, share their perspectives and sacrifices to upend age-old industries and disrupt the status quo. This will be cool. Get a notification here when it’s released.

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SlideShare SoDA Report: Agency Management

Sat, Oct 3, 2015
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SoDA has just released a report on Agency Workflow & Management, which aims to highlight to everyone where agencies are making or losing money – and the #1 factor to losing money it seems, is scope creep. With 63% of all agencies claiming scope creep is directly affecting their profitability.

The report also gives you a good view of how agencies are making money on projects, and allows you to benchmark yourself to see where you fit in comparison to the 170 respondents from around the world. Click here for more.

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Microsoft Xbox: The Survival Billboard

Thu, Oct 1, 2015
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So Microsoft Xbox has stepped up to the plate with this installation billboard for the launch of the new Rise of the Tomb Raider game on Xbox One, with a piece called “The Survival Billboard” featuring 8 contestants standing on a billboard! Which I’ve embedded above, the full 24h stream. (Skip to 4h and 20m to watch an entire snow storm being thrown at contestants)

In a test of inner strength, a few brave people are trying to endure harsh weather while standing on a billboard in central London. The person who outlasts the rest will win an all-expenses-paid trip. Meanwhile, everyone who was streaming it live were able to help select the crazy weather conditions to throw at them! View the site here for more details on the game…

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UNIT9: Snow Storm – A VR Game

Thu, Oct 1, 2015
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Introducing the new Virtual Reality game called Storm, built specifically for Oculus Rift. It comprises of an amazing, cinematic look and feel, with “Storm” providing a short and intense VR experience made by the crew at UNIT9.

Players are put into a horribly awesome snow storm with just five minutes to find shelter, or they’ll die. The challenge is to find items lying around in the snow-scape, but as they look around for ways to get warm, their body gets colder, their limbs freeze up and their movements get slower, while the storm only intensifies… They fight for their life. Check it out here.

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The Netflix and Chill Button

Tue, Sep 29, 2015
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Here it is! The Netflix and Chill button. At the 2015 World Maker Fair, Netflix unveiled its prototype and DIY maker instructions for a physical button called “The Switch”. The Switch dims the lights, puts your phone’s “Do Not Disturb” on, can order you takeout automatically, and gets Netflix ready!

It’s pretty much a real Netflix and Chill button. But you can make it do what ever you want, just goto their “Make It” site to see what you can do with Netflix.

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Crystal Universe: An Interactive Light Installation

Sat, Sep 26, 2015
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Crystal Universe is an exhibition shown at the Pola Museum Annex in Tokyo, featuring over 60 000 LEDs. The installation artwork allows users to control it by a smartphone, flicking a visualisation from the menu into the 3D world of light. The vision is to evoke four elements: the earth, the air, the fire and the water in an amazing, dreamlike installation. Very cool work from TeamLab.

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Honda Paper: A Stop Motion Brand Story

Tue, Sep 22, 2015
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This new brand story from Honda takes you on a journey through six decades of innovation as a host of world-class animators manipulate thousands of illustrations to create a seriously beautiful piece.

It’s called “Paper” and pulls together 3,000 hand-drawn illustrations using stop-motion that takes viewers through a paper-flippingjourney of Honda products from the very start, to the latest and greatest. Super cool. View the making of below...

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Gatorade: 360° Virtual Reality Baseball

Sun, Sep 20, 2015
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Gatorade have unveiled a first of its kind 360° Virtual Reality Baseball Experience from the POV of Bryce Harper. You’ll be at the bottom of the 9th with everything on the line… And get to step up to the plate and become Bryce Harper in this epic 360° video, as you go toe-to-toe with a Major League Baseball pitcher to see if you can hit a 90 mph fastball. Pretty cool. The experience is available for Google Cardboard, or in the YouTube mobile app, or on the latest version of Chrome.

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Quitbit: Wearable Tech For Life Expectancy

Fri, Sep 18, 2015
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What if a piece of wearable tech could tell your life expectancy, and count it down, on your wrist? Meet Quitbit, it’s currently in beta testing, an will track your life expectancy so you can always have a view how much life you have left to live…

Ok, so it’s fake, but regardless it’s an interesting concept. What if a piece of wearable tech could actually work out, based off your DNA, diet, biometrics, activity .etc how long you were expected to live? Showing that countdown right in front of your eyes? Pretty scary. Which is probably why Mount Pleasant Group Cemeteries have created this as a campaign to get people to action planning their funerals… creepy cool, I guess?! The flipside? Your years go up when being healthy?!

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Marriott: Virtual Reality Postcard Room Service

Tue, Sep 15, 2015
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Marriott have launched a new product called “VRoom Service” where customers staying at hotels around the world can order virtual experiences to their rooms via VR.

Customers ordering the in-room virtual reality experiences will receive a hand-delivered Samsung headset, with the experiences following three travellers on their personal adventures around the world from which the VR postcards have been created. Guests can travel with to the Andean Mountains in Chile, to an ice cream shop in Rwanda, right through to Beijing. Pretty cool. (more…)

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Yamaha: My Garage App

Fri, Sep 11, 2015
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Yamaha Europe needed a digital tool that was engaging, unique and incorporated existing assets to provide bike enthusiasts the freedom to customize their rides and efficiently connect them to dealers. As a solution we created Yamaha My Garage. A real time 3D configurator, conceptually connected to each bike segment – utilising the Unity engine to create the most fluid interactive experience out there. Bike enthusiasts can save their creations in their virtual garage, compare them or take the photos of their bikes and share them with the world.

You can download the app here and experience yourself.

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Tourism Australia: The Giga Pixel Selfie

Thu, Sep 10, 2015
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Tourism Australia has launched a pretty cool campaign that takes Giga-Pixel Selfies for Tourists who stand on specially marked areas at famous destinations across Australia. Once you’ve gone to the website, you can trigger the ultra high resolution photos made of hundreds of photos that are automatically composed as as single image and sent straight to you… It’s been created specifically for Japanese Tourists visiting Australia. Pretty cool!

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The Robot Master Swordsman Experiment

Wed, Sep 9, 2015
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In a world where your ultra-high-tech robots can be directly mapped to human movement, you end up with this… the “YASKAWA BUSHIDO PROJECT” or what I like to see this as, the Robot Master Experiment, where Robots take on Humans. And the result, is unbelievable. Or actually, probably quite believable when you think about robot accuracy these days! Love this, 5 Millions Views on YouTube this week.

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KFC: Don’t Panic Man Campaign

Sun, Sep 6, 2015
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He’s a fun twist on everything that’s crazy with the world, KFC in Romania, of all places, has launched a new promotion called “Don’t Panic Man” which rewards people for coming in store, when social media platforms are down.

It plays off the ridiculous twist that people freak out when Facebook is down, stuck with nothing to do when they can’t check their news feeds or post a photo. So KFC now own that moment, and invite everyone in for a free meal every time a global social platform goes down. Created by the guys at MRM//McCann Romania. Thanks Nir.

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Target: Share The Force

Sun, Aug 30, 2015
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Target have just launched a new Star Wars fan site, an open world type platform, posed as a vast galaxy where you can upload your favourite Star Wars photo, and have it translated into a cluster of stars, leaving you with unique coordinates to re-locate your favourite memories any time on any device. With all memories being archived on LucasFilms.com Check it out here.

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The Void: Real-World VR Gaming Spaces

Thu, Aug 27, 2015
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It’s been a big week for Virtual Reality Gaming, with Zero Latency launching in Australia and The VOID getting closer to reality in the US, as people rush to launch cutting edge virtual reality gaming facilities around the world, for players who are expecting next-gen VR games.

The VOID is a different type of VR gaming experience, it’s not free-roam like Zero Latency, it’s actually a 4D experience, with a virtual world built over physical objects that you can interact with to unlock an entirely new, immersive gaming experience. Seriously cool.

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Madden NFL 2016: The Epic Launch Movie

Tue, Aug 25, 2015
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I’m not sure what I just watched. But I loved it. The new 2016 Madden NFL game by EA Sports is open for pre-orders on the back of this launch film, which I must say, is pretty cool. The film pulls together a team of world-renowned artists for an epic movie parody trailer, “Madden: The Movie.” Featuring playmakers such as Patriots’ Rob Gronkowski, Falcons’ Julio Jones, Steelers’ Antonio Brown and 49ers’ Colin Kaepernick join forces with celebrity favorites Dave Franco who is back this Madden Season to take on a new rival, Christopher Mintz-Plasse and Matthew Willig in a side-splitting, action-packed caper. Backing up their 2015 launch film in style. Very cool.

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