SlideShare: The State of Content Marketing 2014

Wed, Nov 20, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
19 Comments

Australia typically gets a reputation of being a few years behind the world in terms of digital, it’s completely false in all parts bar our eCommerce offerings… They just suck. So it’s interesting to see how we sit with this new SlideShare presentation on the state of content marketing in Australia.

Continue reading...

Posted by: 



COIN: One Card To Rule Them All

Tue, Nov 19, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 4.75 out of 5)
30 Comments

Ok, I’m sorry, I had to post this. Yes, it’s had 5 million views in like 5 days, yes the video shows something seriously cool. BUT what I ask, is will you actually trust ALL your credit cards, reward cards .etc with this 3rd party device?

Don’t get me wrong, it’s seriously cool. Infact I’m going to pre-order one too, just to test it out, and then destroy it! But apart from the awesome video, would you make this your primary payment device? I would love your thoughts! Check it out here.

Continue reading...

Posted by: 



Virgin Mobile: Game of Phones ARG Campaign

Mon, Nov 18, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 4.50 out of 5)
38 Comments

Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in the streets as you battle to become King and win a share of $200,000.

Along the way, you can earn prizes, all you have to do is find them, capture them and then keep a distance between you and every other player trying to become King… Check it out here.

Continue reading...

Posted by: 



Volvo Trucks: The Van Damme Epic Splits Stunt

Fri, Nov 15, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 4.60 out of 5)
45 Comments

Like the Volvo Hamster Stunt Video before it, the new Volvo Trucks ‘Van Damme Epic Splits’ stunt video is unbelievably cool, and is going nuts online in the last 48 hours! The new video, showcases the Volvo Trucks stability and precision, like you’ve never seen before!

Continue reading...

Posted by: 



Infographic: Social Media Stats 2013

Thu, Nov 14, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 3.67 out of 5)
164 Comments

Social Media 2013 Header

Here’s a great infographic created by Digital Insights that covers all the latest Social Media facts for this year, including figures, numbers and statistics. Some of the highlights cover:

  • 4.2 billion people use their mobile device to access social media sites
  • There have been over 10 billion Facebook apps developed so far
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”
  • Google + 40% of marketers use it, 70% want to learn more and 67% plan to increase activities
  • 42% update their profile information regularly on LinkedIn
  • Every second 8000 users like some or other photo on Instagram

Click here to view the full infographic on Social Media Stats for 2013

Continue reading...

Posted by: 



Puma Run Navi App: Explore A New Route

Wed, Nov 13, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 3.50 out of 5)
35 Comments

Pumpa challenges the norm with this new app, and asks why does running have to be all about distance performance? Introducing ‘Puma Run Navi’ an app that helps you navigate your city to create great runs every time you want to get out there and exercise! Set a distance target, choose your mood and the type of things you want to see. Then just plug in, get your music on, and Puma Run Navi will take you on a great journey!

Continue reading...

Posted by: 



Need for Speed: Ken Block’s Gymkhana SIX

Tue, Nov 12, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (8 votes, average: 2.63 out of 5)
41 Comments

He’s back and this time it’s all about creating the ultimate gymkhana grid course. Earlier this year we saw Ken Block in action on the slopes with the GoPro Ad in Russia and now he’s returned with Gymkhana 6, straight off the back of his new signing as advisor for Need for Speed game makers,

The goal for this round, as mentioned in the teaser video last week, was to create the ultimate gymkhana grid course and there’s certainly plenty of obstacles to showcase his precise driving skills in this one. Unlike Gymkhana 5 which took place on the open streets of San Franscisco, 6 is a more compact and purpose built course and features more gaming style elements. Block has to negotiate an array of challenges ranging from people on Segways, Lamborghinis and massive pieces of construction equipment with his Ford Fiesta ST. It’s already sitting at 120,000 views on YouTube and it’s only been up for an hour. Enjoy!

Continue reading...

Posted by: 



ReThink: 3D Print Your Gold Cannes Lions

Mon, Nov 11, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (8 votes, average: 3.88 out of 5)
40 Comments

Agency networks spend millions of dollars on award shows like Cannes Lions every year, needless to say how much is spent in head hours making the case study videos! So creative agency, Rethink, thought they’d try something just a little different this year… And printed their own awards, making them the most awarded agency in the world!

Continue reading...

Posted by: 



SlideShare: SoDA 2014 Digital Trend Predictions

Sun, Nov 10, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 3.67 out of 5)
44 Comments

This is the second report (or H2) from SoDA this year, and in this edition, they start to predict key digital trends for 2014. The SoDA report includes 22 insight essays, 18 exclusive case studies and two in-depth interviews with brand leaders set the scene for digital in 2014. Enjoy!

Continue reading...

Posted by: 



HUDWAY AR App: Drive Safely

Thu, Nov 7, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)
38 Comments

Introducing the latest in-car technology for drivers looking to navigate the road with two hands on the wheel. This Augmented reality app the ‘HUDWAY‘ uses smartphones to outline the road ahead with turn-by-turn directions, and displays it on the windshield using head-up technology – details like speed, distance, and driving instructions are displayed in different light.

Head-up technology is a display that presents information without requiring users to look away from their usual viewpoints. The HUDWAY does not require any other equipment other than a users smartphone. Check out the demo video below, showing the Head-Up Display (HUD) in action in a rally car. See the demo video here

Continue reading...

Posted by: 



ASICS: The Ultimate Treadmill Challenge

Wed, Nov 6, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 4.50 out of 5)
23 Comments

Marathons are long, slow, boring races right? Well, maybe that’s what you think, until you realise just how fast they run every kilometre, for 42kms straight! Check out this ambient installation that challenges runners in the lead up to the NYC Marathon, to try and keep up with one of the worlds best Marathon Runners, Ryan Hall, with the treadmill programmed to run at his exact speed…

Continue reading...

Posted by: 



SNCF Railways: Interactive Doors To Europe

Tue, Nov 5, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (7 votes, average: 5.00 out of 5)
32 Comments

Imagine if you could be connected from one holiday destination to another in real time, well, that’s exactly what SNCF Railways did for their latest campaign, ‘Europe, It’s just Next Door’.

They placed interactive doors across prominent tourist locations in Europe, where each door hid full-bleed LED Screens, connected live to other parts of Europe, showcasing specific cultural attractions! I’m jealous that TBWA Paris got this kind of idea up before my team could…!

Continue reading...

Posted by: 



Virgin America: The Safety Dance Video

Mon, Nov 4, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 4.67 out of 5)
28 Comments

Virgin America’s #VXsafetydance video is tearing up the internet right now, with over 4 million views in just a few days. It’s Interesting. Addictive. Highschool-Musical-ish. And actually got me to watch the full 5 minute video. Sure, a tonne of people are bagging this out. But they all watched it, and probably shared it to Facebook too. Perhaps they are all from other jealous agencies. And yes, Air NZ have done this before them, but Virgin America #VXsafetydance equals a big Win.

Continue reading...

Posted by: 



Adobe: Click Baby Click Campaign!

Mon, Nov 4, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)
28 Comments

This is quite a funny play from Adobe, for their ‘Marketing Cloud’ product with a video that tells the story that’s not so uncommon; tonnes of traffic, unanalysed, typically from sources that don’t really drive value for the site/campaign it’s trying to target, leading to assumptions of performance…

And while slightly dramatised, it acts a reminder to businesses that Data is increasingly more important, but knowing what it means is critical before acting. Sound Familiar?

Continue reading...

Posted by: 



Infographic: UK iPhone User Stats

Fri, Nov 1, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 4.50 out of 5)
20 Comments

UKiPhoneUsers

Here’s an interesting infographic that delves into how people in the UK use their iPhones. However, you may not want to know the answers. According to this research by OnePoll and Arena Media 69% of Londoners use their iPhone on the toilet!

Some of the other more popular mobile phone activities include:

  • SMS - the most popular iPhone activity with 96.2% of users sending texts
  • Calls are the second most popular activity at 91.4%
  • Surfing the net comes third with 88.1% of users
  • Photos are the fourth most popular usage with 79.7% (pictures of families and friends being the most popular subjects)
  • Only 6.9% of iPhone photographers confess to taking selfies

When it comes to commuting, Londoners are also most likely to pick up their iPhones, with 82.3% admitting to using their handsets on the go. How do you use your mobile phone?

See the full infographic here

Continue reading...

Posted by: 



Older Entries Newer Entries