Crystal Universe: An Interactive Light Installation

Sat, Sep 26, 2015
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Crystal Universe is an exhibition shown at the Pola Museum Annex in Tokyo, featuring over 60 000 LEDs. The installation artwork allows users to control it by a smartphone, flicking a visualisation from the menu into the 3D world of light. The vision is to evoke four elements: the earth, the air, the fire and the water in an amazing, dreamlike installation. Very cool work from TeamLab.

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Honda Paper: A Stop Motion Brand Story

Tue, Sep 22, 2015
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This new brand story from Honda takes you on a journey through six decades of innovation as a host of world-class animators manipulate thousands of illustrations to create a seriously beautiful piece.

It’s called “Paper” and pulls together 3,000 hand-drawn illustrations using stop-motion that takes viewers through a paper-flippingjourney of Honda products from the very start, to the latest and greatest. Super cool. View the making of below...

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Gatorade: 360° Virtual Reality Baseball

Sun, Sep 20, 2015
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Gatorade have unveiled a first of its kind 360° Virtual Reality Baseball Experience from the POV of Bryce Harper. You’ll be at the bottom of the 9th with everything on the line… And get to step up to the plate and become Bryce Harper in this epic 360° video, as you go toe-to-toe with a Major League Baseball pitcher to see if you can hit a 90 mph fastball. Pretty cool. The experience is available for Google Cardboard, or in the YouTube mobile app, or on the latest version of Chrome.

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Quitbit: Wearable Tech For Life Expectancy

Fri, Sep 18, 2015
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What if a piece of wearable tech could tell your life expectancy, and count it down, on your wrist? Meet Quitbit, it’s currently in beta testing, an will track your life expectancy so you can always have a view how much life you have left to live…

Ok, so it’s fake, but regardless it’s an interesting concept. What if a piece of wearable tech could actually work out, based off your DNA, diet, biometrics, activity .etc how long you were expected to live? Showing that countdown right in front of your eyes? Pretty scary. Which is probably why Mount Pleasant Group Cemeteries have created this as a campaign to get people to action planning their funerals… creepy cool, I guess?! The flipside? Your years go up when being healthy?!

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Marriott: Virtual Reality Postcard Room Service

Tue, Sep 15, 2015
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Marriott have launched a new product called “VRoom Service” where customers staying at hotels around the world can order virtual experiences to their rooms via VR.

Customers ordering the in-room virtual reality experiences will receive a hand-delivered Samsung headset, with the experiences following three travellers on their personal adventures around the world from which the VR postcards have been created. Guests can travel with to the Andean Mountains in Chile, to an ice cream shop in Rwanda, right through to Beijing. Pretty cool. (more…)

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Yamaha: My Garage App

Fri, Sep 11, 2015
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Yamaha Europe needed a digital tool that was engaging, unique and incorporated existing assets to provide bike enthusiasts the freedom to customize their rides and efficiently connect them to dealers. As a solution we created Yamaha My Garage. A real time 3D configurator, conceptually connected to each bike segment – utilising the Unity engine to create the most fluid interactive experience out there. Bike enthusiasts can save their creations in their virtual garage, compare them or take the photos of their bikes and share them with the world.

You can download the app here and experience yourself.

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Tourism Australia: The Giga Pixel Selfie

Thu, Sep 10, 2015
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Tourism Australia has launched a pretty cool campaign that takes Giga-Pixel Selfies for Tourists who stand on specially marked areas at famous destinations across Australia. Once you’ve gone to the website, you can trigger the ultra high resolution photos made of hundreds of photos that are automatically composed as as single image and sent straight to you… It’s been created specifically for Japanese Tourists visiting Australia. Pretty cool!

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The Robot Master Swordsman Experiment

Wed, Sep 9, 2015
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In a world where your ultra-high-tech robots can be directly mapped to human movement, you end up with this… the “YASKAWA BUSHIDO PROJECT” or what I like to see this as, the Robot Master Experiment, where Robots take on Humans. And the result, is unbelievable. Or actually, probably quite believable when you think about robot accuracy these days! Love this, 5 Millions Views on YouTube this week.

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KFC: Don’t Panic Man Campaign

Sun, Sep 6, 2015
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He’s a fun twist on everything that’s crazy with the world, KFC in Romania, of all places, has launched a new promotion called “Don’t Panic Man” which rewards people for coming in store, when social media platforms are down.

It plays off the ridiculous twist that people freak out when Facebook is down, stuck with nothing to do when they can’t check their news feeds or post a photo. So KFC now own that moment, and invite everyone in for a free meal every time a global social platform goes down. Created by the guys at MRM//McCann Romania. Thanks Nir.

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Target: Share The Force

Sun, Aug 30, 2015
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Target have just launched a new Star Wars fan site, an open world type platform, posed as a vast galaxy where you can upload your favourite Star Wars photo, and have it translated into a cluster of stars, leaving you with unique coordinates to re-locate your favourite memories any time on any device. With all memories being archived on LucasFilms.com Check it out here.

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The Void: Real-World VR Gaming Spaces

Thu, Aug 27, 2015
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It’s been a big week for Virtual Reality Gaming, with Zero Latency launching in Australia and The VOID getting closer to reality in the US, as people rush to launch cutting edge virtual reality gaming facilities around the world, for players who are expecting next-gen VR games.

The VOID is a different type of VR gaming experience, it’s not free-roam like Zero Latency, it’s actually a 4D experience, with a virtual world built over physical objects that you can interact with to unlock an entirely new, immersive gaming experience. Seriously cool.

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Madden NFL 2016: The Epic Launch Movie

Tue, Aug 25, 2015
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I’m not sure what I just watched. But I loved it. The new 2016 Madden NFL game by EA Sports is open for pre-orders on the back of this launch film, which I must say, is pretty cool. The film pulls together a team of world-renowned artists for an epic movie parody trailer, “Madden: The Movie.” Featuring playmakers such as Patriots’ Rob Gronkowski, Falcons’ Julio Jones, Steelers’ Antonio Brown and 49ers’ Colin Kaepernick join forces with celebrity favorites Dave Franco who is back this Madden Season to take on a new rival, Christopher Mintz-Plasse and Matthew Willig in a side-splitting, action-packed caper. Backing up their 2015 launch film in style. Very cool.

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SAB Miller: Abraxas Interactive Print Ads

Mon, Aug 24, 2015
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Here’s a nice print-ad play powered by the LED light on your Smart Phone, with SAB Miller’s Abraxas Ad that challenges you to turn on your light, running it behind the page, to unveil the story as your phone directs light through the page in any given area. Nice. Simple. No App needed! Cool.
Created by the crew at Wunderman Phantasia PERU.

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Zero Latency: Free Roam Virtual Reality Gaming

Sun, Aug 23, 2015
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Finally, Virtual Reality is stepping up to the plate, with a World First “Zero Latency” Free Roam, Multi-Player gaming setup in Melbourne, Australia. Using the latest Oculus Rift, and powered by Alienware backpacks, players can roam around inside a huge warehouse type structure with friends, in an immersive VR environment where they literally become the first-person shooter. Check it out here.

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Chatroulette: Live First Person Zombie Game

Fri, Aug 21, 2015
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This might be the best thing I’ve seen this year. It’s the world’s first Real Life First Person Shooter Game, played out live on Chatroulette, and damn I wish I could have played it. Realm Pictures pulled together an amazing story line, filled it with Zombies, weapons and challenges, then put their first person shooter to the test, as people from around the world connected to the game, typing “Start” to activate the experience. Click here to watch the behind the making of...

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B-Reel: Virtual Reality Adventures Game

Thu, Aug 20, 2015
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Check out B-Reel’s latest experiment, this time an adventure with Virtual Reality on Cardboard. The game is called “Stupid Big Hands” and is a prototype for Cardboard that provides pick-up-and-play type VR gaming.

You’ll take on the character of George, a 50m (160ft) tall guy, with over-sized uncontrollable hands that makes walking through cities a little bit dangerous and you try to keep him on track and all buildings standing. Check out the game here.

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SeeLight: Helping Blind People Navigate Cities

Tue, Aug 18, 2015
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SeeLight is a new, open source platform aiming to map the world’s traffic lights to help blind people be able to use any street, anywhere in the world, with the ability to easily stop and cross roads with confidence regardless of if the traffic lights have sound/tactile aids for the blind. Check it out here.

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Holiday Autos: Smells of Summer Machine

Mon, Aug 17, 2015
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How many creatives have come up with this idea? Bottling smells and being able to use them for something exciting… Well, Holiday Auto’s did, and put the range of #smellsofsummer into a tweet-powered vending machine for passers by to tweet for a free smell, while hoping to inspire them to book their next holiday! Pretty fun.

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Kickstarter: The SpaceVR Project

Sun, Aug 16, 2015
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As Virtual Reality continues to rise in both popularity and proliferation, new projects and startups are wanting to capture the world from new perspectives. But this one, from SpaceVR is a little different, they want to capture the world’s first Virtual Reality content from space, and give that to the world, so that almost anyone can experience what only the lucky few astronaut’s ever have… Check out their Kickstarter here, where they are trying to raise $500k.

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Land Rover: An Instagram Adventure Story

Wed, Aug 12, 2015
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Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are seamlessly stitched together to form day-into-night panoseries (similar to panorama but with multiple photos represented) scenes.

Users can tap various tiles within each panoseries to view videos that progress the story, showcase technical off-roading knowledge (like how to properly ford a river) and learn unique survival tips, such as how to turn a leaf into a compass, or how to treat a wound in the wild.
Very cool. Created by the guys at Y&R NYC.

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