Chevrolet Launches ‘CoDriver’ Oculus VR Drive

Sat, Apr 11, 2015
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Chevrolet has unveiled its Colorado High Country pickup truck VR Experience called ‘The Delivery’ and is the first CoDriver experience to debut. Passengers will be virtually transported to the adventurous terrain of New Zealand and cast in the role of CoDriver for the ultimate off-road adventure. The drive will see them navigate rugged terrain and river crossings on a mysterious VR mission.

The experience combines Oculus Rift DK2 with both CGI and purpose shot 360 degree 12K resolution video footage, with 3D positional sound recording and in-car vibration simulation, all enabled by mounting a Chevrolet Colorado with a range of the latest technology. When combined, the passenger experiences a drive like no other through sight, sound and touch. Created by the guys at Isobar in Melbourne.

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ACR: The Google Street View Driving Test

Mon, Apr 6, 2015
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Remember when you got your drivers license? The boring theory work? On those crappy computer screens you’d have to answer multiple choice questions for staged graphical and video scenarios, tap the button perhaps if you thought there was a reason to be alert, slow down, or stop… That’s how it plays out in Australia, but it seems that Romania has taken it up a notch, creating seemingly real-world test scenario’s with an entire educational program on Google Street View.

Complete with a feedback loop that lets people add/flag new obstacles that are then automatically placed back into the next round of tests. Very cool.

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Biskrem: An Interactive Instagram Adventure

Thu, Apr 2, 2015
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Instagram campaigns have been big over the last year, with tagging the most prominent feature, but this is an interesting play from Biskrem, a biscuit brand in Turkey that have been creating ‘Instagram Adventures’ for their fans.

A game that plays out through content clues, images, videos and codes to unlock a path to the finish. Nice way to use Instagram from ArnoBrasco in Turkey.

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Amazon Dash Button: Place it. Press it. Get it.

Wed, Apr 1, 2015
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Perhaps its an April Fools video, but the reality is this has been a long time coming. We’ve talked about connected fridges and sensors in your pantry that can detect when products are low to automatically re-order…

Well, Amazon is taking control of that and getting to market first with the ‘Dash Button’ a new connected object that is pre-programmed to order specific products, that you link to your Amazon, so with one-press, you can re-order anything you need.

This idea isn’t new.. Remember ‘Push For Pizza‘.. It’s just going mainstream!

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Netshoes: The World’s Smallest Pop-Up Store

Sun, Mar 29, 2015
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Here’s a pretty cool Pop-Up store, in fact, it’s said to be the World’s Smallest Pop-Up store with the most products; but I guess that’s easy when your pop-up store is just an an online store disguised as a pop-up, located at 1.149 and a half Oscar Freire street, in São Paulo, a location considered the biggest retail strip in Brasil, where over 35 thousand people pass by daily.

Cleverly placed between two other stores, the Netshoes pop-up store is barely wider than an iPad, and comes complete with door matt and mini-signage. The iPad simply loads the standard online store to give passers by the ability to shop over 40,000 pairs of sporting shoes in seconds. While also driving people to download the stores app on their own devices. Pretty cool little stunt for an eComm play. Nice work by DM9Sul.

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AirBites by AirBnB: Miami Ad School Concept

Tue, Mar 24, 2015
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A pretty cool concept from Miami Ad School students in Berlin, it’s called AirBites and is thought out to be a new venture from AirBnB where budding chefs and cooks can AirBite their home cooked dinners to tourists who are traveling through that area.

I wish they’d actually do this, we pitched this to tourism organisations in Australia without luck, so I’d love to see something like this become a reality! I’d use it. Nice work Antonio & Marc.

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Samsung: The World’s First Virtual Reality Birth

Sun, Mar 22, 2015
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Samsung owned industry sites this week with their ‘LifeLIVE’ event, which claims to be the world’s first Virtual Reality Birth in Australia, where a couple who are based 4,000km’s away from each other, were connected live, for a virtual birthing experience powered by Samsung’s VR Gear headset.

Of course this isn’t out of the box, the installation requires multiple additional cameras, recording equipment, streaming equipment and the Samsung Note 4 to achieve the VR effect with Samsung Gear VR. Nicely played just in time for Cannes, Leo Burnett Sydney.

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Meet Dorothy: Click Your Heels App + Object

Sun, Mar 15, 2015
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It’s a little old, but Dorothy is an awesome connected object meets micro controller that, with the click of your heels, can do just about anything you want… Perhaps that’s to get an Uber, text your friends, or have a fake call made to your phone to escape a date that’s going bad. Either way, you can set Dorothy to do just about anything you want. Find out more here.

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Crossy Road: A Super Addictive Mobile Game

Mon, Mar 9, 2015
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Flappy Bird? How about Crossy Road instead… A new super addictive mobile game that’s had over 50 Million downloads since it launched 3 months ago, pulling in over $10m in revenue. And while perhaps that $10m isn’t a huge number, when the game was made by just 2 guys from Australia, that’s a jackpot.

Crossy Road is actually a great story of how to crack the mobile gaming market, it plays like a version of the 1980s arcade mainstay Frogger, with better 3-D graphics and wacky characters in place of the vintage game’s log-hopping amphibian. In the new game, a pixel-art chicken has to cross the road, dodging obstacles like cars and predators, to get to the other side. It’s an “easy to learn but hard to master” tap-and-swipe game that is instantly engaging. Read more about it here.

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Mountain Dew: VR Backcountry Boarding

Sun, Mar 8, 2015
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Mountain Dew has just launched an aresome VR experience at the Burton US Open. Where they set out to capture a first-of-its-kind backcountry snowboarding experience in Virtual Reality during February 2015, allowing anyone with a Samsung Hear headset, to join the DEW Crew an participate in the backcountry trip!

Plus if you’ve got a Samsung Gear VR headset, you’ll be able to unlock a new interactive feature called the “Time Warp” that lets users press a button to jump backward in the experience to see an action sequence all over again. Pretty cool. Enjoy!

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