McDonald’s Presents “LOADED” A Social Film

Fri, Dec 4, 2015
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So McDonald’s Australia have handed over the directors chair to their fans in an epic content series that hopes to become the world’s biggest crowd-directed short-film… about fries! (It’s all part of McDonald’s Australia’s “Loaded Fries” launch.) It’s all playing out on Facebook here.

With new episodes being shot every few days, fans will direct key parts of the story to shape the film, which will be pieced together as a 5 minute mini-blockbuster to be released on December 26.
Watch the first episode right here... Enjoy!

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Volvo Trucks: Look Who’s Driving Stunt Video

Thu, Dec 3, 2015
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Volvo Tucks are back at it with their Live Test stunt video series, and this time it’s their toughest test yet, when they hand over a brand new truck (rigged up with GoPro’s of course) to 4-year-old Sophie… Oh yeah, and she’s driving it completely remote controlled.

And as you can imagine, she crashes it through just about anything. Which is all the fun.

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PSY Launches New “DADDY” Viral Music Video

Wed, Dec 2, 2015
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So PSY is back, with another ridiculous music video filled with all that viral magic, racking up about 8 million views in the first 24 hours. So what’s it all about? Well. Bad dancing. Even worse fashion. Another stupidly catchy song… Oh, and It’s about your “DADDY”.

CL of girl group 2NE1 asks PSY; “Hey, where’d you get that body from?” The answer is, of course, “I got it from my daddy.” That triggers another level of weird epicness. Stupid dance interludes, crazy costumes, and a beat that continues to make you want to dance. But is it another “Gangnam Style”? I’m not yet convinced.

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Amazon Prime Air: Next Gen Drone Delivery

Tue, Dec 1, 2015
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We’ve seen Amazon Drones… But not with Jeremy Clarkson selling the dream, and to be fair, this is the newer, next gen version from Amazon, with a slightly more futuristic view on just how easy it’s going to be to get something delivered by a drone, straight to your front door! (if you’re game!)

The only problem here… What happens when a teenager wants to play ball with the drone?

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Nokia OZO: The Virtual Reality Camera

Sun, Nov 29, 2015
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And you thought Nokia was dead right? Well, they aren’t, and this new product, the OZO, might be what pulls them back into the light, with a world-leading Virtual Reality Camera.

The OZO is a professional Virtual Reality Camera made for pro-storytellers and production companies, and with a price of $50,000. It’s not cheap, but there is a reason for that. The OZO processes the 360 VR film in-camera, so there is NO post production stitching, and it also delivers top of the range spatial 3D sound. Find out more here. So, who wants one? Watch the directors video...

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Google: Choose The Light or Dark Side

Wed, Nov 25, 2015
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It’s time to choose, Awaken the Force within you and your Google apps will follow your path. The new campaign from Google and Star Wars asks users to #ChooseYourSide… and it’s pretty awesome!

Choose the Light Side or the Dark Side, and then, say on on YouTube for example, the volume control of videos will become light sabers, with accompanying side effects, or on Google Maps, your marker might become an X-Wing Fighter jet. Even your Gmail will reflect background scenes from the film, and Star Wars events will automatically appear in your calendar. Choose Your Side here.

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100 Years – The Movie You Will Never See

Sun, Nov 22, 2015
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LOUIS XIII has created an epic new brand film, one that won’t be seen for 100 years. It’s an exclusive original film starring John Malkovich and directed by Robert Rodriguez that envisions Earth one hundred years from now, and was inspired by the legacy of craftsmanship and time.

The finished film has been placed in a special safe featuring bulletproof glass and a timer that records the time and date upon closure and counts down one hundred years. Once closed, the safe will not open until the one hundred year countdown is complete on November 18, 2115.

LOUIS XIII is ‘One century in a bottle’: each decanter takes four generations of cellar masters over 100 years to craft. Created by Fred & Farid Group and Moonwalk Films.

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NVIDIA: The 10,000 Foot Living Room Skydive

Thu, Nov 19, 2015
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NVIDIA has just launched the new NVIDIA Shield TV device, an Apple TV alternative for Android TV, with what you’ll see in the video, as enhanced graphics and ultimate gamings/graphics power. So, how to get some attention from NVIDIA loving gamers all over the world…

Well, Red Bull skydiver Jeff Provenzano gets strapped into a living room and thrown out of a plane. The question is, is it real or fake? Coming from the company design to make fake look real…

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Introducing YouTube Music – A New App

Fri, Nov 13, 2015
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It was only a matter of time until YouTube got into the Music game, and here it comes! introducing YouTube Music, a new mobile app that aggregates all YouTube Music content and no matter where you start in the app, the music will never stop. Every song you play or artist you choose will take you on an endless journey through YouTube’s music catalog. A simple tap and you’re on your way, enjoying your favourite music and discovering new artists effortlessly.

And you can also amplify your experience with a YouTube Red membership. With YouTube Red, you’ll get to experience all that the Music app has to offer without ads. You’ll also have the ability to listen to music offline and seamlessly switch between video or audio-only. Check it out here.

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Julia’s Flubble Machine: Made with Office 365

Wed, Nov 11, 2015
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Microsoft has launched a new campaign for Office 365, called “Flubbles”. Flavoured Bubbles. A cinematic story follows Julia, an 8-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way.

The campaign was unscripted, and is realised through a series of content pieces, including a full-length documentary-style hero film that showcases Julia working to create her “Flubble Machine”. Check out the full story here. Created by the crew at VML Australia.

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MINI: The YouTube Pre-Roll Race

Tue, Nov 10, 2015
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Every now and then a great YouTube Pre-Roll pops up, and this one from MINI is pretty cool. It’s called the MINI YouTube Race, and challenges viewers to try and hit the skip button to beat the MINI.

The Pre-Roll visually counts down 3.2.1 in sync with the skip button, before the car blasts across the screen as you try to hit skip before it show the loss! Pretty cool idea. Created by Kinetic Singapore.

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Why You Should Say No To Creative Pitches

Sun, Nov 8, 2015
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The advertising industry has for almost ever has demanded creative pitches and spec work to test out agencies to see if they like their ideas, on a sample brief, often with only a 2-3 weeks to deliver an entire multi-million dollar campaign idea, for free.

Well, Zulu Alpha Kilo say NO, and have created a video that highlights just how the rest of the world works… So they’ve created this video that showcases how no other industry gives away creative ideas and IP for free…

Perhaps the best line in the video… “You guys could make me a spec breakfast, right? And then if I enjoy it, I’ll make you guys my ROR: my Restaurant of Record,” Classic!

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A Facebook Data Powered Robot Bartender

Sat, Nov 7, 2015
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Here’s an interesting experiment. It’s called “The Social Shot” and is a mobile bartending-robot that mixes you drinks based off your Facebook profile data. Once you log-in, you’ll get a personalised drink which visualises the personality traits using psychology’s “Big Five” factor model. The graphic translation of abstract datasets into a colorful, drinkable diagram allows an unusual glimpse at the value and significance of our personal data… Kinda?! Just wonder if it tastes any good? And they need to get this machine to be about 10x faster. Pretty cool.

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Nissan: The Football Controller Project

Fri, Nov 6, 2015
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In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

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Meet The Family: A VR Short Film Experience

Sun, Nov 1, 2015
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How about this VR film just for Halloween, created by the award winning production studio, Exzeb, and supported by UNIT9 Presents, have together, launched a new immersive (and slightly weird!) VR film experience that takes you on a journey into the lives and minds of a creepy, cryptic virtual family.

“Meet The Family” showcases true emotional impact a headset-powered VR experience can have on a user. Created using binaural sound and real time dynamic lighting to explore a series of complex environments and 3 distinct characters that reside within them, “Meet The Family” looks to evoke the true power behind the most basic of human emotions – pleasure, joy, wonder, fear, stress and rejection. Created for the Oculus Rift DK2 ​headset and can be downloaded right here.

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KitKat: The World’s First Massage Billboard

Fri, Oct 30, 2015
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There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, but because Adshells/Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.

And this one is awesome. The World’s First Massage Billboard from KitKat. With a bunch of locations across Columbia, anyone tweeting about being stressed, tired or or just needing a break, was replied to with a message from KitKat and location details of where to find one of their special Massage Billboards.

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Black Bars: Donate Space On YouTube Videos

Mon, Oct 26, 2015
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You know those annoying black bars that appear when videos recorded vertically are posted on YouTube… Well, why annoying for most of us, a new initiative for NGO’s who need help promoting themselves, called Donate the Bars now allows people to select an NGO while uploading a video, tagging on the NGO’s logo and message as it publishes to your YouTube channel, helping to give much needed exposure to their cause!

I love that they are trying to invent new advertising spaces, but it’s a pretty niché play here, and requires promotion to get people to get to the site… to then generate the YouTube views for their selected NGO. Nice thought. But might struggle to give it the scale it needs.

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Honda IndyCar: Race On Google StreetView

Sun, Oct 25, 2015
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I just stumbled across this Google StreetView mashup from Honda’s IndyCar business, which is part of their annual “Fastest Seat in Sports” sweepstakes campaign. It’s called The IndyCar Speed Simulator, and apart from the “speed” part, the simulator lets you race just about anywhere in the word through Google StreetView.

Just enter a location, and The IndyCar Speed Simulator will auto-generate a course on Google Maps, before rendering the race inside StreetView… At the end of your race, you’ll get a chance to win tickets to their big events. Nice mashup. I’d link you off to it, but the site seems to be down.

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Toyota: Fueled by the Future Ad

Thu, Oct 22, 2015
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Well, the question was who would be making Back To The Future Ads, and it looks like Toyota might have come out on top, getting Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) on board to launch the new Toyota Mirai hydrogen fuel car. The full-length 5 minute version pays homage to “Back to the Future”. Fun. Created by Droga5.

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Target: An Epic 360° Halloween Adventure

Mon, Oct 19, 2015
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Halloween is almost here, and with it, the likely onslaught of 360° and VR adventures to tell those scary stories in new and interesting ways. First up this year, is Target in the US, with their “Epic 360° Halloween Adventure” powered by YouTube.

Users can explore 4 scenarios in 360° video; across mobile, tablet and desktop, while at any stage stopping to shop that scene at the click of a button. And while the experience is cool, it’s obviously designed for a very family skew, and I was kinda hoping for something a little more immersive and scary!

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