WWF: The Last Selfie SnapChat Campaign

Mon, Jun 2, 2014
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I suspect we’ll see a tonne of SnapChat campaigns at Cannes this year, and while I’m not sure if we’ll see any win, this one certainly hits a cord. The #LastSelfie campaign used SnapChat to show endangered species of wild life vanish from users screens with the 10 second countdown that SnapChat is famous for.

What other cool SnapChat campaigns have you seen recently? Post them here!

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SlideShare: 2014 Cannes Lions Predictions

Sun, Jun 1, 2014
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So it’s 2 weeks out from the 2014 Cannes Lions Festival of Creativity, and the entire industry is wondering what’s going to win at Cannes this year… Well to kick it off, Bridget Jung and the team at DigitasLBi in Paris have created this SlideShare showcasing who they think will be the metal winners at Cannes Lions in 2014. Let me know if you’re heading to Cannes this year too!

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AXE: Measure Your Friends ‘Social Effect’

Thu, May 29, 2014
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AXE have created a pretty cool little tool to check out your friends ‘Social Effect’ so you can finally tell them if they are just trying too hard, or not nearly enough, in their quests to pick up a fancied partner!

The new AXE Social Effect utility shows exactly where you sit on the scale, by tracking #hashtags on user profiles to see how they are trying to impress. Check it out here.

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Samsung PowerSleep App: Help Fight Cancer

Tue, May 27, 2014
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Here’s an interesting play, this time its Samsung for Cancer Research with PowerSleep. They have developed an android app made specifically for their phones that processes research data while you’re sleeping, by using your un-used processing power at night, specifically for Cancer research centers, enabling them to fast-track their research with the power of millions of global Samsung users. And whilst the case film feels a little gimmicky, the idea is absolutely not. A powerful way to harness the world for good. Click here to download it and help.

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Nokia Lumia: 180 Degree Camera Arc Experience

Sun, May 25, 2014
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Nokia are famous for small films shot on their Lumia phones, and here’s the latest one called ‘Living Moments – Multi Lumia Arc of Wonder’ where they’ve taken a contraption featuring 50 Nokia Lumia phones, formed in an Arc, synced to take more than 30,000 images across Manhattan, including areas such as Union Square, Allen St and Central Park West.

The film kinda made me sick, yet at the same time, I kept wanting to see where they’d go next. This was designed to freeze “Living Moments” with a bullet-time style feel across NYC. View Film...

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Coca-Cola: The Fair Play Machine

Fri, May 23, 2014
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This one is for the archives, and another reminder that interactive vending machines are about to explode with the world cup just about here! With Pepsi and Coca-Cola battling it out for PR headlines and video content showcasing cool, interactive machines, that connect people around their favourite soda.

This one from Coke, is about Fair Play, where you could only get a free coke, if you shared one with people from a rival team! Fun.

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Pepsi: Interactive Football Vending Machine

Tue, May 20, 2014
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It’s world cup time, so get ready for some pretty cool interactive vending machines over the next month or two… This one, from Pepsi, is called the #FotbolNow skills challenge, and features a vending machine challenge that puts your best skills to the test in order to score a free Pepsi. The hype video is a little too polished, so I’m looking forward to seeing this in the wild…! By Freuds.

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Beck’s Beer: World’s First Playable Music Posters

Mon, May 19, 2014
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Check out these playable music posters from Beck’s Beer, where they’ve hooked up conductive ink to sensors and speakers in each posters, allowing it to come to life with each touch of the poster.

While Beck’s are claiming it’s a world first, it’s probably not, there was the spotify one, plus this playable sonic poster using the same conductive Ink, minus the in-built speakers. They did manage to get it out into the real world though. Pretty cool work, and I bet you’ll start to see this kind of work ramp up late into 2014…

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Oculus Rift: Living With Lag Experiment

Wed, May 14, 2014
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Logging for the archives, but incase you haven’t seen it, this is a great little experiment by UME.NET Broadband showing what it’s actually like to live with LAG. As in Internet Lag. Gamers will know it best, but everyone experiences it.

Now, an Oculus Rift hacked with a GoPro, gives you that same experience, so for the Living With Lag Experiment, they’ve taken somewhat everyday things, to show you exactly what a few seconds of lag really is. Click here to view the Lag view...

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GranataPet: SnackBall iBeacon Fitness For Dogs

Mon, May 12, 2014
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With lots of talk about beacon technology, it’s retail and experiential applications, comes this little piece from GranataPet… It’s called the #SnackBall, and it uses beacons to create an automated outdoor game for dogs, where they can reward themselves, by fetching a ball and bringing it back to the throwing station. I’m not sure it’s going to measure a dogs fitness, but it’s a fun activation.

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Coca-Cola: CokeDrones Bring Happiness By Air

Sun, May 11, 2014
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Coca-Cola is the latest company to use Drones in a marketing stunt to get YouTube views. This time, it’s in Singapore, a place where almost the entire labour force is made up of foreign workers, who are away from family for long periods of time, while they work to create the beautiful Singapore city. So Coca-Cola rallied people to say thanks! #CokeDrones

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Googleyize: Live Wallpapers for Android

Fri, May 9, 2014
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Here’s something a little different for a Friday. Meet Googleyize, which creates Live Wallpapers for your Android phone, out of those awesome Googleyize ‘eyes’ that those toys from your childhood use to have… The app lets you put Googleyize on any photo you take, and then they come to life as a ‘live’ wallpaper. You can download it here. Enjoy the awesomeness!

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SlideShare: Digital Perspectives 2014

Tue, May 6, 2014
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Our friends at Reactive have released their ‘Digital Perspectives 2014′ SlideShare presentation, that highlights global viewpoints on everything digital in 2014. With everything from privacy, search, content, mobile, wearables… all the way to ecomm, risk management and the demise of the copywriter and art director combo! Grab a coffee, it’s 80 pages, so hide from your boss and enjoy the read.

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The Social Swipe: Charity Donation Billboard

Mon, May 5, 2014
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This is a cool Interactive Charity Donation Billboard, it’s called ‘The Social Swipe’ and it places a dual screen billboard at the centre of the equation, through the middle runs a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. It’s a cool way to get people to engage, to donate $2 to help people in need.

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Coca-Cola ‘Recycling’ Happiness Arcade Machine

Sun, May 4, 2014
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Just in time for Cannes, comes the Coca-Cola ‘Recycling’ Happiness Arcade Machine, where you pay for a game, with an empty bottle, to encourage people to recycle in Dakar, a city of 15 million people. The campaign is designed to show that recycling can be fun, while highlighting the serious issues of rubbish and the lack of recycling in India. Created by Grey Dakar.

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