Grolsch Beer: The Movieunlocker Bottle

Thu, Jul 31, 2014
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I can’t tell if this promotion for Grolsch Beer is real or not, but it’s an interesting play… Where the typical coupon code has been swapped for a bluetooth beacon placed in the bottle cap, so that when you open up your favorite beer, and tap it against your phone or mac book, it unlocks a free movie to watch. What do you guys think? Created by the guys at Heads and Hands.

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Street Art: Gifs Go Wild

Wed, Jul 30, 2014
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Sometimes we see cool art installations or street art here on Digital Buzz, but this one is a little different. Created by Guus ter Beek and Tayfun Sarier, they’ve taken Gifs into the real world, displaying them in high-traffic areas to surprise unsuspecting people with ‘gif’ moments. Pretty cool.

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JIBO: The World’s First Family Robot

Wed, Jul 30, 2014
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Meet JIBO, a real-life social robot that might just change the way you think smart objects and how you’d picture them in your home. And ok sure, this is a concept video, making it seem so fluid and responsive, so there is much to be desired, but… Will this be a robot that people would actually buy and integrate into their home? How advanced will the AI become? Well, with $1.2m of crowd-funding on Indiegogo, about 3,000 people think it’s going to be great!

The Robot is 11 inches tall, weighs around 6-7 pounds and has a swiveling circular head. The device itself is actually pretty simple and elegant, with a rounded design housing a machine powering artificial intelligence to learn your preferences and identify voices with 360° microphones and a dynamic smart screen. Want one? Back it here for $499…

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ASICS: The Remote Volleyball Cannon Challenge

Mon, Jul 28, 2014
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ASICS have become famous over the last few years for creating interactive installations to engage fans and athletes in new and interesting ways to promote the brand. The latest installation is called ‘The Kerri Cannon’ which is a remote-operated spiking machine built to replicate the power and accuracy of top professional female players like Kerri so that just about anyone can experience what it’s like to try and return a spike or serve from a pro-volleyball player. Check it out here. By Vitro.

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Heineken ‘Routine Interruptions’ Experiment

Mon, Jul 28, 2014
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Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment.

The hype reel above gives you a sneak preview of what is to come! Check it out here.

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Meet ‘Sense’ The Ultimate Sleep Tracker

Fri, Jul 25, 2014
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This Kickstarter project from the guys at ‘Hello’ has raised over $700,000 in 48 hours which pretty much breaks all records to date. Introducing Sense, the smart object and mobile app that helps track your sleep and the environment around you.

Sense detects temperature, noise, light and movement among other things to help provide the most detailed analysis of your sleep… It collets the data, pushes it to a custom smartphone app, which processes the data to give you a specific sleep score, along with everything you need to know to improve your sleep! Check it out here.

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Volkswagen: Introducing The New VW.com Site

Wed, Jul 23, 2014
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Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding the perfect date.

Now, you can choose exactly what you’re into: like colors, car features, and how much you want to spend. Then, VW will find new and used car matches in your area so you can find the one that’s waiting for you. Pretty cool. Although it didn’t return any in-stock cars for me!

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Dove: When You’re Smiling Installation

Tue, Jul 22, 2014
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This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before reminding each person that beauty is the reflection of yourself in the mirror.

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Lexus STROBE Project: Art Motion Installation

Fri, Jul 18, 2014
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Check out ‘STROBE’ the latest instalment in the Lexus ‘Amazing in Motion’ series. Lexus have created the series of online videos to showcase their imagination and creativity. STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man’s incredible journey across the Kuala Lumpur skyline at night.

It was filmed entirely in-camera (not CGI) and each LED Suit contains 1,680 LED lights, all wirelessly controlled to strobe on command and in-sync with the other LED suits. View more...

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SlideShare: What Makes A Great Brand?

Wed, Jul 16, 2014
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Here’s an interesting SlideShare presentation from the guys at We Are Social on ‘What Makes A Great Brand’. And while many might argue for and against on some of the content, its worth a read over your coffee today!

This presentation was created in partnership with The World Federation of Advertisers on Project Reconnect: an initiative where they listen to what people really want from brands and advertising, in order to give marketers practical guidance and ensure that their behaviour is in tune with what people want and expect. It showcases some of the discoveries made while talking with marketers about the marketing that they find most inspiring. Enjoy!

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inFORM: Tangible Media Surface Interaction

Tue, Jul 15, 2014
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Posting this one for the Archives as it’s a little dated but I’ve wanted to post for a long while! This piece of work from MIT’s Tangible Media Group, who’ve invented a surface that three-dimensionally changes shape, allowing users to not only interact with digital content in meatspace, but even hold hands with a person hundreds of miles away.

From here, you can only imagine what can be created as technology gets smaller and more precise. Fully haptic/tactile interaction perhaps? This whole piece is powered by a laptop and a hacked Microsoft Kinect, plus a fancy motorised pin-screen type surface.

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BMW M4: Ultimate Racetrack

Fri, Jul 11, 2014
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Keeping with the car theme this week with this new impressive video from BMW which sees the M4 take a spin on the world’s most insane racetrack, an aircraft carrier. With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as it teeters on the edge of this floating race track. Despite being questionably real the stunt is so well shot that it definitely doesn’t feel fake. Enjoy!

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Hyundai: The Empty Car Convoy

Thu, Jul 10, 2014
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Hyundai are stepping up their game with this new piece of content, the ‘Empty Car Convoy’ which takes what feels like a leaf out of the Volvo book, to create this pretty cool stunt where a convoy of new cars with adaptive cruise control avoid a crash with no-one driving them!

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Dominos Pizza Mogul: Earn Cash Designing Pizza

Wed, Jul 9, 2014
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Dominos are making headlines with the launch of their new ‘Pizza Mogul’ campaign that lets every day pizza lovers design their own pizzas and make cash every time someone buys one of their magic creations! Just download the app, crate an account, design a pizza and then start your own marketing campaign! Users can make between $25c and $4.50 per pizza sold! Think of this as a new affiliate marketing scheme?! Check it out here.

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SlideShare: 2014 Cannes Lions Review

Mon, Jul 7, 2014
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With the 2014 Cannes Lions race run and won, here’s a nice wrap from Bridget Jung, who argues that Big Emotion won out over Big Data, with a selection of the best winning work from Cannes in 2014. With work focused under 4 categories; Data & Technology, The Importance of Me, Storytelling and Product Innovation. Grab a coffee and enjoy the slides/videos, it’s about a 20min read/watch!

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