UNIQLO: The Recipe Match App

Tue, Dec 17, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 4.67 out of 5)
24 Comments

This is ‘UNIQLO RECIPE’ a fun, life wear matching food app, that not only showcases you amazing recipe’s from 6 hot new chefs, but matches Uniqlo clothing to each dish, almost like a colour selector. It’s a pretty funky app, and if you’re a Uniqlo fan, you’ll no doubt love this. Download it here.

Continue reading...

Posted by: 



SlideShare: Soap’s 14 Digital Trends for 2014

Mon, Dec 16, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 3.67 out of 5)
36 Comments

Find the hottest digital trends for 2014, with this light hearted look at what SOAP Creative think will be the things everyone will be doing in digital next year! Bitcoins, wearable tech, more drones… you name it. It’s in here. We’ll pull more 2014 Digital Trend Predictions together shortly. Enjoy!

Continue reading...

Posted by: 



Introducing Instagram Direct: Now Send Direct

Sat, Dec 14, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 2.75 out of 5)
19 Comments

Well, if I was an investor, owner or employee of SnapChat… Who just rejected $3 Billion in cash from Facebook… I’d probably want to find a deep, dark place to hide right now, because Facebook just put out a new release of Instagram, and yep, it’s pretty much just killed SnapChat, by allowing people to send direct images and videos to your connected friends, via groups or individuals. Well played Facebook, you just saved $3 Billion on a fad. The bigger question – will this impact Facebook negatively?

Continue reading...

Posted by: 



Knitbot: Budweiser’s Tweet Powered Knitting Bot

Tue, Dec 10, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, average: 3.00 out of 5)
29 Comments

We thought knitting machines might be popular this year, and they are, with a whole bunch of brands jumping on the bandwagon, like Coca-Cola and Budweiser… The later, being called ‘Knitbot’ which is a Tweet Powered Knitting Machine from Budweiser in the UK, and will produce festive knitwear for supporters of designated drivers. So if you know someone who will be a designated driver this Xmas, make them a Budweiser jumper by tweeting #jumpers4des. The more tweets, the more jumpers they’ll make! So go on, give it a go…

Continue reading...

Posted by: 



SnapChat Santa: VML Agency Xmas Card

Mon, Dec 9, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 3.00 out of 5)
42 Comments

It’s that time of year where both brands and agencies pump out all sorts of Xmas cards to celebrate their creativity (or perhaps just something a little different). Well, here is VML Australia’s Agency Xmas Card for 2013 – SnapChat Santa – a new profile that will see Santa sending out weird but wonderful SnapChat videos/images every day until Xmas. Search and Follow Santa_Official on SnapChat!

Continue reading...

Posted by: 



Audi Mind Race: Brain Powered Slot Cars

Sun, Dec 8, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 3.80 out of 5)
33 Comments

Check out Audi’s latest sponsorship activation with their Barcelona Football Club. Called ‘Audi Mind Race’ it sees a huge projection mapped, physical slot car track powered by headsets tracking the brainwaves from Barcelona Football Club players minds!

The Audi Mind Race is a tech inspired challenge, which features miniature Audi R18 e-tron quattro cars which the players power via headsets, as the energy generated by the players’ brains transfers to the track, it powers the car. It also features a real time projection mapping animations that follow the cars around the track. Cool work from Fernando and the guys at DDB in Spain.

Continue reading...

Posted by: 



Domino’s: Pizza Detecting Billboards

Wed, Dec 4, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (9 votes, average: 2.67 out of 5)
29 Comments

In a cheeky stab at the highly successful British Airways Plane Detecting Billboards campaign, Domino’s Pizza, have re-created similar billboards, that just happen to detect pizza instead of planes, in a spoof that aims to hijack some PR on the back of what will arguably be one of the most interesting and perhaps awarded campaigns that comes out of 2013…

Continue reading...

Posted by: 



Big Boss Brewing: Beer Sampling Arcade Game

Wed, Dec 4, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (9 votes, average: 4.44 out of 5)
36 Comments

So you like arcade gaming machines, you’re pretty awesome at old school street fighter, and you love beer. So now imagine, if some awesome beer company made an arcade machine, that pitted players against each other to win free beer.

Well, here it is… The Last Barfighter, from Big Boss Brewing, is the first ever beer-dispensing arcade game that takes the snore factor out of beer sampling. Players place their cups in the tray below their respective tap. After three rounds of street-fighter-style-action, the winner’s cup is filled with a sample of beer from a keg placed within the machine. To the victor goes the pour.

Continue reading...

Posted by: 



Volkswagen GTI: Play the Road. Create Music.

Tue, Dec 3, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (8 votes, average: 4.50 out of 5)
40 Comments

Here is the latest Volkswagen GTI campaign, if you can even call it a campaign, I guess. Think of it more as a new experience, a new way to make music, in fact, its a whole new way to put together driving music, because it’s actually the way you drive the car, that you create the music.

Never again will you hear the same song twice, I’d assume, unless you drive the same street at the same speed every day…! The app isn’t yet available to download, so stay tuned to see if it becomes available, for now though, it’s part of a competition, for people to take track days and make music!

Continue reading...

Posted by: 



Amazon Prime Air: Delivered By Drones

Mon, Dec 2, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5.00 out of 5)
21 Comments

Amazon Drones! We’ve all seen that Dominos ‘Pizza Drone’ delivery video. That was cool. But the difference is, when someone like Amazon says it’s going to invest in drones that deliver your packages… Well, then they probably actually will make it happen on a commercial scale, and not just a one off stunt! It’s scheduled to launch some time in 2015…

Continue reading...

Posted by: 



UN Women: The Autocomplete Truth Video

Sun, Dec 1, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 3.67 out of 5)
26 Comments

Here is the follow on video to those great print ads for UN Women, showcasing the Google Autocomplete search results, and whilst this video is emotive, I really do feel it fell short, that print campaign was seriously powerful, and I think this video could have been too, but it’s just lacking the elements that would have extended the story and taken the campaign to the next level. Thoughts?

Continue reading...

Posted by: 



PowerUP: iPhone Controlled Paper Planes

Sat, Nov 30, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 5.00 out of 5)
26 Comments

If you are looking for a backyard gadget, or just a twist on something old made new, mobile and awesome, check out the PowerUp 3.0 Paper Airplane that’s raised $250,000+ on KickStarter. It’s got a carbon fibre rod, bluetooth connectivity to your phone for a 55m flying range, along with a runner and smart flight controls for less crashing!

All you have to do is make a paper plane, attach this little baby, open the iPhone app and start flying! Love it. Order it on KickStarter now.

Continue reading...

Posted by: 



RFID Tic-Tac-Toe Installation

Tue, Nov 26, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
32 Comments

This is a new take on Tic-Tac-Toe, created to integrate two offices, in different cities, with an installation called ‘Pic Tap Toe’. The real-time, multi-office game was powered by RFID readers and a WiFi-enabled Arduino Yún, both installed into a custom game board, and hooked up to 9 LED screens in each office reception.

The real-time board game moves were seen on both digital walls, and depending on who made the move, the game pulled an Instagram photo from the relevant person, along with key info to showcase a little about the featured person. Nice idea. And cool build too.

Continue reading...

Posted by: 



Beldent: The Identical Twin Social Experiment

Mon, Nov 25, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (9 votes, average: 3.44 out of 5)
41 Comments

This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool.

The campaign is framed as a real social experiment, in fact, it’s a branded art installation, highlighted by identical twins, with one chewing gum, vs the other who isn’t, from which the general public are asked to put on headphones, and interact with the installation. Eventually proving, that chewing gum, makes you cool, or at least, leaves a more desirable impression.

Continue reading...

Posted by: 



Doctor Who: 8-Bit Interactive Google Doodle

Sun, Nov 24, 2013
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 5.00 out of 5)
21 Comments

Just incase you missed it yesterday, and you’re a fan of ‘Doctor Who’, here is the official Google Doodle for the 23rd November 2013, which provides an interactive 8-bit platform game in which you play the Doctor through all his 11 incarnations.

The Google Doodle was to celebrate the 50th anniversary of Doctor Who, and this super epic multi-level Doodle has been in the works for four months. Google stated that it’s the largest interactive Doodle made so far. And perhaps, it’s the best too! What do you guys think?

Continue reading...

Posted by: 



Older Entries Newer Entries