Netflix Sense8 Brainwave Symphony Experiment

Mon, Aug 3, 2015
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Netflix has created an experiment the connects 8 random people together to create a synced piece of music available on Spotify. The fans had to binge-watch the show before participating in the Brainwave Symphony Experiment. Linked with sensors, their recorded brainwaves were used to compose a piece of original music: a tangible artistic manifestation of their connection (sense8 style). With all eight strangers experiencing common responses to the stimuli, demonstrating the mental threads they shared with the rest of the group! Created by the guys at Tool and you can listen to the uniquely Sense8 sound here.

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Facebook Launches World’s First Internet Drone

Sun, Aug 2, 2015
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Facebook & Internet.org have launched their first full-scale internet drone called “Aquila” which is a solar powered, unmanned plane (drone) that beams down internet connectivity from the sky to remote parts of the world who otherwise can’t get the internet, either due to cost or lack of infrastructure.

The Internet.org Drone has the wingspan of a Boeing 737, but weighs less than a car and can stay in the air for months at a time. It will also be armed with an all-new laser that can transmit data at 10 gigabits per second. That’s ten times faster than any previous laser-communications system, and it can accurately connect with a point the size of a small coin, from more than 10 miles away. Crazy!

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Nike: Hypervenom YouTube VR Experience

Tue, Jul 28, 2015
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Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that now has 360 support.

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Forever 21: Instagram Powered Thread Screen

Sun, Jul 26, 2015
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Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with anything tagged with #f21threadscreen via 6,400 mechanical spools of thread.

So all you have to do, is head over to F21Threadsreen, tag any photo you want to see made in thread with #f21threadscreen, and then wait your turn in line, to see it created live… if you can’t wait, don’t worry, it will record a video and put it on YouTube for you! Created by BREAKFAST New York.
Click here to watch how it plays out with an example video below...

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Toyota: Radio Ads That Turn Off Your Phone

Tue, Jul 21, 2015
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Toyota have been playing with radio ads in Sweden that aim to turn off your mobile phone. Your iPhone to be precise, by running ads that attempt to leverage the “Hey Siri” auto listening feature on iPhones, and while the reality is, you have to have your phone plugged in, and have the “Hey Siri” feature enabled (not standard), it’s an interesting play to raise awareness of the growing problem of drivers playing with their phones while driving… Created by the guys at Saatchi & Saatchi Sweden.

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Volkswagen: Create A Film With Your Voice

Sun, Jul 19, 2015
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New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice…

Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and put them to the ultimate test to create a seriously cool film powered by you. Check it out here.

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Land Rover: The Car Is The Camera Film Project

Tue, Jul 14, 2015
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Land Rover’s 5×5 Film Project was designed to sell the newest feature. The 5x Cameras. And a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that would debut at the Sundance Film Festival.

But there was one catch: USE THE CAR AS THE CAMERA.
Each film was shot using only the native five camera surround system.

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Turkish Airlines: World’s First Periscope Flight

Sun, Jul 12, 2015
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Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and social fans got a behind the scenes experience as the airline flew from Istanbul to New York. Through Periscope the airline showcased crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work!

So for those brands looking to experiment with Periscope to see what type of engagement they can get, this campaign from Turkish Airlines provides some learnings before you jump in. Enjoy!

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Apple Watch: Heart Rate Powered Tinder App

Mon, Jul 6, 2015
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Well, someone had to be first. Introducing Hands Free Tinder. A new Apple Watch app that lets you find your perfect match, by analysing your heart rate on each potential partners profile photos, then automatically swipes left or right for you! Created by T3. I’m sure its a gimmick. But pretty fun!

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LEGO Printers: Printing With LEGO Pieces

Sat, Jul 4, 2015
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For all your LEGO fans out there! You can make just about anything with LEGO, and you can make LEGO make just about anything too. And now, LEGO can even become a 3D Printer, printing with LEGO pieces! So this device, is a LEGO Mosaic Printer, that uses tiny pieces of 1×1 LEGO to replicate any pattern it wants. Check it out. Pretty cool!

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Robot Origami: Self-Folding Robot Awesomeness

Fri, Jul 3, 2015
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Is this the coolest robot ever? Introducing Robot Origami from MIT, self-folding robots that unpack themselves, walk, swim, climb and complete automated tasks! A team of MIT researchers have developed the printable origami robot that folds itself up from a flat sheet of plastic when heated and measures about a centimeter from front to back. Check out more details here.

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Cannes Lions Grand Prix Winners 2015 (Videos)

Mon, Jun 29, 2015
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Cannes-Lions-2015-Grand-Prix-Winners-Videos
With the Cannes Lions 2015 Festival of Creativity complete, all the gold awarded, parties over and the 15,000+ people flying back home with perfect tans, it’s time to review the the world’s best creative work for 2015. So I’ve rounded up each Grand Prix winning case study for this year, and embedded them below so you can check them all out in once place. Apologies in advance they are a little low res, hopefully I can swap them out later…! Click here to watch all the case study videos...

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The Lexus Hoverboard: A New Content Series

Sun, Jun 28, 2015
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Well if this isn’t the single best hype video I’ve ever seen, I sure can’t remember what beats it. Thrown to the internet just a few days ago, so if you’ve been in Cannes, you probably missed it, and if you weren’t, you’re probably itching to see the next film that is due to be released this week.

It’s part of Lexus’ content series called “Amazing In Motion” which has released some really cool pieces, however, this is absolutely the killer! The teaser film already has almost 6 million views in 5 days. You can follow the campaign with #LexusHover or click here for more details.

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What3Words: Cannes Innovation Grand Prix

Sat, Jun 27, 2015
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Street addresses, locations, deliveries, finding people… it’s ultimately one of the hardest things to do on a global scale, it has no similar foundation or working order… apart from pure GEO targeted Lat/Long codes that humans can’t understand!

So, What3Words have created a universal 3 meter X 3 meter global map of the entire earth, giving each 3x3m square on the planet, 3 unique words (53 trillion of them to be precise). This platform, app and ultimately API, will potentially revolutionise the way things are delivered and connected around the world, becoming particularly innovative in the developing world.

It won the Cannes Lions Innovation Grand Prix in 2015. Simply Brilliant.

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Introducing June: The World’s First Smart Oven

Sun, Jun 21, 2015
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Attention tech-loving-foodies. Meet June, the world’s first smart oven, where the more people that own it, the smarter it becomes. It’s an oven created by ex-apple employees, designed to be more powerful, smarter and more beautiful than all other ovens!

The countertop oven features Wi-Fi connectivity for software updates, an in-built digital scale, Nvidia processors as the brains, touchscreen interface, plus an HD digital camera that recognises food and automatically programs the oven how to cook it, perfectly. Very cool.

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PTV: The Homeless Donation Posters

Sat, Jun 20, 2015
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Public Transport Victoria have come up with a genius way to help homeless youth charity Ladder. They used MYKI – Melbourne’s public transport cards – to allow commuters to donate directly to billboards. By harnessing an existing human behaviour, i.e. tapping a public transport card, they were able to make an easy donation mechanism that also pulled the heart strings. For what was no doubt a complex project to pull off, PTV have ended up with an idea that comes across as simple and attention grabbing. But perhaps most of all, one of the easiest ways to raise donations. Created by the guys at GPY&R Melbourne.

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The Climate Portal: Weather Simulation Booths

Sun, Jun 14, 2015
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If you’ve ever wondered what the weather was like at your next destination while waiting for a flight, well, now you won’t have to with a new installation at Stockholm’s Arlanda Airport, called “The Climate Portal”. An installation that simulates a range of weather conditions.

The installation, created by the guys at Akestam Holst, brings physical weather simulations to you as people step inside booths to experience the different conditions with the use of wind generators, audio-visual cues and temperature simulators. The Weather simulation booths are powered by online weather services translating data into experiences in three physical rooms: Hot, Cold and Big.

Unfortunately the video isn’t that great. But you’ll get the idea. What do you guys think?

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Fiat: The Parking Billboard Installation

Wed, Jun 10, 2015
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Here’s a neat little piece from Fiat; The Parking Billboard. An interactive installation where they’ve taken the ultrasonic sensors that typically sit inside the Fiat’s bumpers (you know, those audio beeping sensors…) and have rigged them up to a video billboard opposite a specifically designed car space to help guide drivers into the spot perfectly. Cool. Created by Leo Burnett in Germany.

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Google Expeditions: Virtual Reality Field Trips

Sun, Jun 7, 2015
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It was only a matter of time, but now teachers around the world can take their students on Virtual Reality field trips to amplify their studies thanks to Google Expeditions. It’s an evolution of Google Cardboard, that has a central tablet that powers the tour and automatically syncs each Google Cardboard VR set, so that each individual child is experiencing the VR tour at the same time, allowing for a next level learning experience just about anywhere! Very cool. More info here.

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ReApply Reminder: A Smart Sunscreen Bottle

Sat, Jun 6, 2015
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Australia has the highest incidence of skin cancer in the world, so to help protect people from the sun, a new R&D project has created the “ReApply Reminder” A Smart Sunscreen Bottle and iOS app designed to save lives by pro-actively reminding people when to ReApply Sunscreen.

Powered by custom Bluetooth LE technology in the lid, the bottle syncs with an iOS app, and automatically triggers the ReApply Reminder countdown from the moment a user applies sunscreen. The app then dynamically adjusts the recommended ReApply time, based on an algorithm that processes the live Weather, Location and UV Index Rating data to trigger “reminder” notifications designed to remind people to ReApply sunscreen before they get burnt. Continue reading...

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