SlideShare: Digital Perspectives 2014

Tue, May 6, 2014
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Our friends at Reactive have released their ‘Digital Perspectives 2014′ SlideShare presentation, that highlights global viewpoints on everything digital in 2014. With everything from privacy, search, content, mobile, wearables… all the way to ecomm, risk management and the demise of the copywriter and art director combo! Grab a coffee, it’s 80 pages, so hide from your boss and enjoy the read.

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The Social Swipe: Charity Donation Billboard

Mon, May 5, 2014
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This is a cool Interactive Charity Donation Billboard, it’s called ‘The Social Swipe’ and it places a dual screen billboard at the centre of the equation, through the middle runs a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. It’s a cool way to get people to engage, to donate $2 to help people in need.

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Coca-Cola ‘Recycling’ Happiness Arcade Machine

Sun, May 4, 2014
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Just in time for Cannes, comes the Coca-Cola ‘Recycling’ Happiness Arcade Machine, where you pay for a game, with an empty bottle, to encourage people to recycle in Dakar, a city of 15 million people. The campaign is designed to show that recycling can be fun, while highlighting the serious issues of rubbish and the lack of recycling in India. Created by Grey Dakar.

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Wendy’s Pretzel Burger: Social Love Songs

Fri, May 2, 2014
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Yep, so if you’re a fan of Wendy’s on Facebook, you’ll have seen this Pretzel Bacon Cheeseburger campaign of ridiculousness, so much so, that you just can’t look away!

The campaign lets Facebook/Twitter Fans write the actual lyrics for #PretzelLoveSongs that are then turned into real music videos in record time, and posted back online, so that fans can watch what they helped to create just moments before. With 7.5m Facebook video views alone, and a 30% stock price rise, this must have sold some burgers! Created by the guys at VML. Very cool.

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Sublimotion: The Multi-Sensory Restaurant

Tue, Apr 29, 2014
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Ok Tech-Foodies, it’s time to jump on a plane to the Hard Rock Hotel in Ibiza from May 2014, where you’ll be able to encounter the ultimate luxury dining experience, the most expensive meal in the world at $2,000 per person, which is all part of a sensory theatre by one of the world’s best Chefs, Michelin-starred chef Paco Roncero, with Projection Mapping at the very heart of the show.

The whole digital experience is tailored dynamically to each individuals reactions in real-time, and set to enhance that experience by taking the food to the next level. View the official line here...

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Pedigree: YouTube Ad Revenue Donations

Mon, Apr 28, 2014
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Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause.

So, in doing my part, I’m posting this to not only feature a smart campaign, but also to get you guys to share it, to help raise money for the dogs! Created by the guys at Colenso BBDO in NZ. Click here to continue reading more here...

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Look Birdy: The iPhone Camera App For Parents

Sun, Apr 27, 2014
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Here’s a fun iPhone app from an Aussie Ad Dad. It’s called ‘Look Birdy’ and uses the camera flash and a ‘bird’ noise to attract the attention of kids and animals alike to look at the camera, so you can finally get that perfect photo. Nice one Ben Keenan! Download it here. Or view the longer story...

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Google Maps: The Street View Time Machine

Fri, Apr 25, 2014
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Have you ever wondered if you could go back in time on Google’s Street View? Well, now you can with ‘Time Machine’ from Google Maps. A new feature that allows users to view street view images, and then go back in time with Doc Brown, via imagery from past Street View collections dating back to 2007 create a digital time capsule of the world. You can check it out here. Via B-Reel.

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Afterguard: Heads Up Display Glasses

Mon, Apr 21, 2014
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Glass? Well, everyones going to be doing them it seems, with the new ‘Afterguard‘ glasses that bring high-end yacht racing data to your sunglasses. For years, Yachts have been equipped with some of the most expensive and advanced devices and sensors you can imagine, but reading them in real-time, is often the biggest challenge.

Wearable tech will obviously rocket to new levels this year, I’m looking forward to watching this space! Meanwhile, Nike seems to have pulled out. What do you guys think? (Thanks Rob!)

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SlideShare: SoDA 2014 Digital Marketing Report

Sun, Apr 20, 2014
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Here is the latest report from SoDA, with the H1 Report for 2014. It’s created in partnership with Econsultancy Bi-Annually and includes a total of 736 respondents world-wide, the large majority being senior company decision-makers. It looks at the latest trends in digital marketing for 2014, how agencies and clients are positioned to handle them, and ultimately what is the industries biggest challenges. Enjoy this, its 200+ pages, so you’ll need a coffee!

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McVitie’s: Shoot The Cookies Chrome Extension

Tue, Apr 15, 2014
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A very cool play for a biscuit company, who of course, would hate cookies right? Well, here is McVitie’s #ShootTheCookies Chrome Extension, that allows you to rid your computer of all cookies that track your internet usage… Not as good as Ajax Social Wipes though! Thanks Lou!

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KIA: iPhone Powered Virtual Racetrack

Mon, Apr 14, 2014
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Check out this cool game from KIA, to promote their very first sports car, it’s called ‘GT RIDE’ and is based on a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world…

Once you’ve hand-made your crazy 3D track, you can instantly share that with friends and challenge them to beat you on your own track. Check it out here.

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The Sound Of Taste: An Interactive ‘Sonic’ Poster

Sun, Apr 13, 2014
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This is what’s know as a ‘sonic’ poster, a bluetooth connected printed posted that communicates with your mobile phone, utilising it as the speaker to bring the poster to life.

Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface, connected to your SmartPhone to deliver the richer experience. Pretty cool. What do you guys think?

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Kellogg’s Crunchy Nut: Late Night Chat Line

Thu, Apr 10, 2014
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Kellogg’s Crunchy Nut has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand, created by the guys at VML in Australia.

There are a host of YouTube teaser videos that ask you to call and text, while a microsite allowed you to experience some tasty models for yourself. Check it out here. View all videos here...

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Introducing The ‘Google Night Walk’ Experience

Tue, Apr 8, 2014
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Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring it to life. Click here to check it out.

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