Knitbot: Budweiser’s Tweet Powered Knitting Bot

Tue, Dec 10, 2013
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We thought knitting machines might be popular this year, and they are, with a whole bunch of brands jumping on the bandwagon, like Coca-Cola and Budweiser… The later, being called ‘Knitbot’ which is a Tweet Powered Knitting Machine from Budweiser in the UK, and will produce festive knitwear for supporters of designated drivers. So if you know someone who will be a designated driver this Xmas, make them a Budweiser jumper by tweeting #jumpers4des. The more tweets, the more jumpers they’ll make! So go on, give it a go…

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SnapChat Santa: VML Agency Xmas Card

Mon, Dec 9, 2013
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It’s that time of year where both brands and agencies pump out all sorts of Xmas cards to celebrate their creativity (or perhaps just something a little different). Well, here is VML Australia’s Agency Xmas Card for 2013 – SnapChat Santa – a new profile that will see Santa sending out weird but wonderful SnapChat videos/images every day until Xmas. Search and Follow Santa_Official on SnapChat!

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Audi Mind Race: Brain Powered Slot Cars

Sun, Dec 8, 2013
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Check out Audi’s latest sponsorship activation with their Barcelona Football Club. Called ‘Audi Mind Race’ it sees a huge projection mapped, physical slot car track powered by headsets tracking the brainwaves from Barcelona Football Club players minds!

The Audi Mind Race is a tech inspired challenge, which features miniature Audi R18 e-tron quattro cars which the players power via headsets, as the energy generated by the players’ brains transfers to the track, it powers the car. It also features a real time projection mapping animations that follow the cars around the track. Cool work from Fernando and the guys at DDB in Spain.

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Domino’s: Pizza Detecting Billboards

Wed, Dec 4, 2013
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In a cheeky stab at the highly successful British Airways Plane Detecting Billboards campaign, Domino’s Pizza, have re-created similar billboards, that just happen to detect pizza instead of planes, in a spoof that aims to hijack some PR on the back of what will arguably be one of the most interesting and perhaps awarded campaigns that comes out of 2013…

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Big Boss Brewing: Beer Sampling Arcade Game

Wed, Dec 4, 2013
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So you like arcade gaming machines, you’re pretty awesome at old school street fighter, and you love beer. So now imagine, if some awesome beer company made an arcade machine, that pitted players against each other to win free beer.

Well, here it is… The Last Barfighter, from Big Boss Brewing, is the first ever beer-dispensing arcade game that takes the snore factor out of beer sampling. Players place their cups in the tray below their respective tap. After three rounds of street-fighter-style-action, the winner’s cup is filled with a sample of beer from a keg placed within the machine. To the victor goes the pour.

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Volkswagen GTI: Play the Road. Create Music.

Tue, Dec 3, 2013
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Here is the latest Volkswagen GTI campaign, if you can even call it a campaign, I guess. Think of it more as a new experience, a new way to make music, in fact, its a whole new way to put together driving music, because it’s actually the way you drive the car, that you create the music.

Never again will you hear the same song twice, I’d assume, unless you drive the same street at the same speed every day…! The app isn’t yet available to download, so stay tuned to see if it becomes available, for now though, it’s part of a competition, for people to take track days and make music!

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Amazon Prime Air: Delivered By Drones

Mon, Dec 2, 2013
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Amazon Drones! We’ve all seen that Dominos ‘Pizza Drone’ delivery video. That was cool. But the difference is, when someone like Amazon says it’s going to invest in drones that deliver your packages… Well, then they probably actually will make it happen on a commercial scale, and not just a one off stunt! It’s scheduled to launch some time in 2015…

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UN Women: The Autocomplete Truth Video

Sun, Dec 1, 2013
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Here is the follow on video to those great print ads for UN Women, showcasing the Google Autocomplete search results, and whilst this video is emotive, I really do feel it fell short, that print campaign was seriously powerful, and I think this video could have been too, but it’s just lacking the elements that would have extended the story and taken the campaign to the next level. Thoughts?

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PowerUP: iPhone Controlled Paper Planes

Sat, Nov 30, 2013
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If you are looking for a backyard gadget, or just a twist on something old made new, mobile and awesome, check out the PowerUp 3.0 Paper Airplane that’s raised $250,000+ on KickStarter. It’s got a carbon fibre rod, bluetooth connectivity to your phone for a 55m flying range, along with a runner and smart flight controls for less crashing!

All you have to do is make a paper plane, attach this little baby, open the iPhone app and start flying! Love it. Order it on KickStarter now.

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RFID Tic-Tac-Toe Installation

Tue, Nov 26, 2013
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This is a new take on Tic-Tac-Toe, created to integrate two offices, in different cities, with an installation called ‘Pic Tap Toe’. The real-time, multi-office game was powered by RFID readers and a WiFi-enabled Arduino Yún, both installed into a custom game board, and hooked up to 9 LED screens in each office reception.

The real-time board game moves were seen on both digital walls, and depending on who made the move, the game pulled an Instagram photo from the relevant person, along with key info to showcase a little about the featured person. Nice idea. And cool build too.

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Beldent: The Identical Twin Social Experiment

Mon, Nov 25, 2013
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This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool.

The campaign is framed as a real social experiment, in fact, it’s a branded art installation, highlighted by identical twins, with one chewing gum, vs the other who isn’t, from which the general public are asked to put on headphones, and interact with the installation. Eventually proving, that chewing gum, makes you cool, or at least, leaves a more desirable impression.

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Doctor Who: 8-Bit Interactive Google Doodle

Sun, Nov 24, 2013
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Just incase you missed it yesterday, and you’re a fan of ‘Doctor Who’, here is the official Google Doodle for the 23rd November 2013, which provides an interactive 8-bit platform game in which you play the Doctor through all his 11 incarnations.

The Google Doodle was to celebrate the 50th anniversary of Doctor Who, and this super epic multi-level Doodle has been in the works for four months. Google stated that it’s the largest interactive Doodle made so far. And perhaps, it’s the best too! What do you guys think?

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Google Chrome: A Journey through Middle-earth

Thu, Nov 21, 2013
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This is the latest Google Chrome Experiment, and this time, it’s in collaboration with Warner Bros. Pictures, allowing users to participate in A Journey Through Middle-Earth, for The Hobbit.

Is this Google Chrome Experiment, The Hobbit meets Middle-Earth multi-platform site comes to life with a rich HMTL 5 experience, multiple-angle parallax stories, seamless sound integration, 3D gaming integration via CSS3 and WebGL, along with new low latency performance thanks to the CSS3 local hardware rendering.

This entire experience is optimised for desktop, mobile and tablet, on Google Chrome browsers of course, showcasing the rich creative ideas that are now possible to create for mobile. Expect to see a dramatic increase in rich HTML 5 experiences in 2014.

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British Airways: Plane Detecting Billboards

Thu, Nov 21, 2013
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In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told.

And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time data of that plane, including destination and flight number; including a weather feed even reads the cloud height to ensure the plane is visible before showing the advert! Pretty cool huh? I’m not sure the video does it justice.

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SlideShare: The State of Content Marketing 2014

Wed, Nov 20, 2013
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Australia typically gets a reputation of being a few years behind the world in terms of digital, it’s completely false in all parts bar our eCommerce offerings… They just suck. So it’s interesting to see how we sit with this new SlideShare presentation on the state of content marketing in Australia.

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