inFORM: Tangible Media Surface Interaction

Tue, Jul 15, 2014
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Posting this one for the Archives as it’s a little dated but I’ve wanted to post for a long while! This piece of work from MIT’s Tangible Media Group, who’ve invented a surface that three-dimensionally changes shape, allowing users to not only interact with digital content in meatspace, but even hold hands with a person hundreds of miles away.

From here, you can only imagine what can be created as technology gets smaller and more precise. Fully haptic/tactile interaction perhaps? This whole piece is powered by a laptop and a hacked Microsoft Kinect, plus a fancy motorised pin-screen type surface.

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BMW M4: Ultimate Racetrack

Fri, Jul 11, 2014
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Keeping with the car theme this week with this new impressive video from BMW which sees the M4 take a spin on the world’s most insane racetrack, an aircraft carrier. With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as it teeters on the edge of this floating race track. Despite being questionably real the stunt is so well shot that it definitely doesn’t feel fake. Enjoy!

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Hyundai: The Empty Car Convoy

Thu, Jul 10, 2014
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Hyundai are stepping up their game with this new piece of content, the ‘Empty Car Convoy’ which takes what feels like a leaf out of the Volvo book, to create this pretty cool stunt where a convoy of new cars with adaptive cruise control avoid a crash with no-one driving them!

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Dominos Pizza Mogul: Earn Cash Designing Pizza

Wed, Jul 9, 2014
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Dominos are making headlines with the launch of their new ‘Pizza Mogul’ campaign that lets every day pizza lovers design their own pizzas and make cash every time someone buys one of their magic creations! Just download the app, crate an account, design a pizza and then start your own marketing campaign! Users can make between $25c and $4.50 per pizza sold! Think of this as a new affiliate marketing scheme?! Check it out here.

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SlideShare: 2014 Cannes Lions Review

Mon, Jul 7, 2014
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With the 2014 Cannes Lions race run and won, here’s a nice wrap from Bridget Jung, who argues that Big Emotion won out over Big Data, with a selection of the best winning work from Cannes in 2014. With work focused under 4 categories; Data & Technology, The Importance of Me, Storytelling and Product Innovation. Grab a coffee and enjoy the slides/videos, it’s about a 20min read/watch!

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IKEA: The Instagram Catalogue Website

Sun, Jul 6, 2014
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IKEA in Russia have created an ‘Instagram Catalogue Website’ for their latest range of products; IKEA PS 2014 (a 34 piece designer collection). And with over 15,000 followers in just a few days, it’s taking off! Here’s how it works…

They’ve created an Instagram account that functions and pretty much looks like a website, using the tagging feature to cross link in other specific instagram products to build out microsites for those individual pieces, while having users generate their own by taking pics and tagging them with the product’s Instagram name… Check it out here! So far there are 15,000+ people following the Collection on Instagram. Pretty cool. Created by the guys at Instinct, Moscow.

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Molson Canadian: National Anthem Beer Fridge

Tue, Jul 1, 2014
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Today is Canada day. And the world over, Canadians are celebrating their great country. Meanwhile, Molson Canadian, is celebrating too, but only for Canadian’s who know their national anthem. With special Molson Canadian beer fridges placed around the country, you’re only chance of unlocking a free cold beer, is to sing the national anthem O Canada, word by word, to open the fridge full of beer for you and your mates!

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Johnnie Walker: Interactive Sensorium Box

Mon, Jun 30, 2014
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Johnnie Walker in South Africa have created an ‘Interactive Sensorium Box’ to amplify the King of Flavour Whisky Profiler campaign. In essence, it’s a mobile sensorium experience that steps tasters through a series of flavours, aromas and sounds to create a profile of their favourite matched blend… All while sensors register the profilers individual selections to instantly reveal the perfect Johnnie Walker blend. This is a pretty cool, high-end, tactile experience for a brand. And I’d expect to see more and more of this sort of work into the future as high-value DM pieces!

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OREO: Mel’s Mini Mini Mart

Sat, Jun 28, 2014
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Here’s a neat little film from Oreo about a Mini Mart, actually it’s Mel’s Mini Mini Mart, that only sells Oreo’s in mini form, of course… With the story told to the rhyme of a beautiful mini poem. Enjoy!

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DELL: Center for Selfie Improvement

Sat, Jun 28, 2014
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Dell jumps on the selfie train with this new video called ‘Center for Selfie Improvement’ that aims to help people perfect the art of the selfie with an involved program to train people using varying techniques handed down from the very original selfie taker! Check out the Tumblr here too.
Created by the guys at Y&R + VML in NYC.

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MegaFaces: Kinetic Facade Makes 3D ‘Selfies’

Mon, Jun 23, 2014
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This piece of work won the 2014 Cannes Lions Innovation Grand Prix last week, with a huge Kinetic installation that allowed people to create huge 3D selfies. The installation can transform in three dimensions to recreate the faces of visitors to Khan’s pavilion, a 2,000 m2 cube that was situated in the Olympic Park in Sochi during the 2014 Olympic Games. Seriously cool.

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OK GO: The Writing’s On The Wall Video

Sun, Jun 22, 2014
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We’ve always posted OK Go’s music videos as they are as much branded viral content as they are great music videos. And to launch their new album, Hungry Ghosts, they’ve created this piece of ‘visual deception’ as a music video called ‘The Writing’s On The Wall’. Enjoy. 7m views and counting.

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Homeless Fonts: Donations From Handwriting

Tue, Jun 17, 2014
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This is a beautiful and moving piece of work for the Homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world. The film speaks for itself, and you can buy the fonts here.

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Google Self Driving Car: The First Drive Video

Fri, Jun 13, 2014
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We’ve heard a lot about the Google Driverless Car, with testing over the last few years well documented. But this is the ‘First Drive’ where you’ll find people actually in the car, being driven autonomously around some slightly empty streets as they continue to near production…

The Google Driverless Cars will be designed to operate safely and autonomously without requiring human intervention. They won’t have a steering wheel, accelerator pedal, or brake pedal… because they don’t need them. The onboard software and sensors do all the work. The vehicles will be very basic at first, and Google wants to learn from them and adapt them as quickly as possible. But ultimately, they will take you where you want to go at the push of a button. Amazing.

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Coca-Cola: The Mini Kiosk

Fri, Jun 13, 2014
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Here’s a fun little stunt to launch Coca-Cola’s new 150ml cans, a Mini Kiosk, for a mini can. There’s not much else to it really, but it’s a little bit of fun and a smart experiential piece to launch the new product. I think this shows you don’t always need an interactive vending machine!

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