So McDonald’s Australia have handed over the directors chair to their fans in an epic content series that hopes to become the world’s biggest crowd-directed short-film… about fries! (It’s all part of McDonald’s Australia’s “Loaded Fries” launch.) It’s all playing out on Facebook here.
With new episodes being shot every few days, fans will direct key parts of the story to shape the film, which will be pieced together as a 5 minute mini-blockbuster to be released on December 26.
Watch the first episode right here... Enjoy!