Walkers Crisps: Tweet to Eat Vending Machine

Thu, Sep 18, 2014
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Walkers Crisps in London have just launched a series of interactive bus shelters, or more specifically… Twitter Powered Vending Machines inside bus shelters, staffed by Walkers ambassador Gary Lineker in virtual form, sitting inside the vending machine.

The sampling campaign aims to get three new flavours in the hands of consumers across London, with the roving installations being setup at some of the busiest bus stops around the city. It’s a pretty cool way to sample a new product. What do you guys think? Created by AMV BBDO.

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Ralph Lauren: 4D Holographic Fashion Show

Tue, Sep 16, 2014
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So Ralph Lauren has just thrown a huge Spring 2015 Fashion Show, and this time it was a 4D Holographic Water Projection Show before hundreds of influencers and celebs in New York City’s Central Park. The fashion show was projected onto a 60 foot high water fountain, were the runway experience came to life in 4D as animated worlds mixed with projected models to showcase the latest range of clothing for spring 2015 form Ralph Lauren. Created my the MPC crew.

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TopShop: Instagram Powered Social Catwalk

Mon, Sep 15, 2014
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TopShop is famous for its social catwalks, and this year, they’ve upped their game and created a new ‘Instagram/Facebook’ powered Social Catwalk, allowing people from around the world to be part of the event live, from London.

The Social Catwalk debuted the latest looks exclusively on Facebook, while 5 VIP Instagramers gave unique views to the world, and invited fans to feature in their #TOPSHOPWINDOW… All while the new range was live streamed online with ‘Click to Buy’ linked to each outfit. TopShop continue to set a benchmark for digital in Fashion. What do you guys think of this work?

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Shell Creates ‘Player’ Powered Football Field

Fri, Sep 12, 2014
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In the Favela’s of Rio, Shell’s #MakeTheFuture program has just unveiled a soccer pitch that is powered by the players foot steps, powering the lights at night so the local community can play their most loved game, 24 hours a day without the reliance on paid electricity. Created with the famous Pavegen impact/power tiles that are lined under the entire football field. View the other video here...

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SlideShare: Marketing In The Connected Age

Tue, Sep 9, 2014
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Part of the WFA Reconnect project, produces this new SlideShare presentation on ‘Marketing in the connected age’ where industry influences from around the world (via their social networks) were asked to participate in the research and presented by We Are Social in Singapore.

There seems to be three key themes; Purpose (to make things better, not just better things), Principles (using the brand to deliver meaningful value) and Participation (don’t disrupt, involve people and engage them). While the presentation features great quotes and vision statements for the future of marketing in a connected age. It’s 79 slides so grab a coffee and check it out.

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Drink Up: Meet Our Talking Water Fountain

Sun, Sep 7, 2014
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So everyone has had a drink from one of those water foundains in a public space before right? But how about one that talks to you? Drink Up, has built a special kind of water fountain to help spread the good word of water. Because while the Drink Up Fountain may look like a regular fountain, it sure doesn’t sound like one… Created by the guys at VML + Y&R in NYC.

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KLM: Live High Five

Thu, Sep 4, 2014
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KLM is a successful brand which understands and embraces the digital medium better than its peers. Last week KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look through across the ocean. This created spontaneous interactions, letting people on the street come face to face with another citizen from New York or Amsterdam. The credits goes to Eigen Fabrikaat (DDB Group) and Minivegas.

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IKEA: The 2015 Catalogue Experience

Thu, Sep 4, 2014
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So, with the iPhone 6 just about to launch, IKEA have taken to the stage to launch their 2015 Catalogue just as if it was the world’s best gadget, in a complete Apple Spoof, filming the explanation of how their catalogue was engineered to perfection… Including classic language like ‘tactile touch technology’, ‘eternal battery life’ and ‘crystal clear pages load instantly with zero lag’… somewhat poking fun at the digital medium! Love it. So who wants one?! Created by BBH.

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Into The Storm: Augmented Reality AdShel Ad

Wed, Sep 3, 2014
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A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life.

This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed of the road in-front of the AdShell through to passers by on the other side. So at a glance, it looks surreal and almost normal, that is, until the Augmented Reality part kicks in and starts to shoot lightning bolts, create tornados and release other weather effects that look like they are happening right up that road in-front of their eyes… Pretty cool! Have you guys seen other similar ads?

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Heart Bot: An Experimental Drawing Machine

Wed, Sep 3, 2014
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Meet ‘Heart Bot’ an experimental drawing machine created by Intel, SMS Audio and Sid Lee as a digital art installation for guests at the Intel ‘Biosport’ headphones launch at The New Museum in NYC. Heart Bot is an experimental machine controlled by the heart rate of its audience.

Interactive with the experimental drawing machine was easy, hands were placed the pedestal for about thirty seconds and the sensor would track their heart rate and send it to the robotic arms, in turn, starting the draw in real time. Heart Bot was modelled after a robot called HEKTOR and a drawing robot called the PLOTCLOCK. Love it. What do you guys think?

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Volkswagen: Charge Up For e-Golf App Challenge

Tue, Sep 2, 2014
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Check out this new campaign from Volkswagen which utilizes the charging hardware on smartphones to interact and power an app! So by doing what people do every day, charging their phone, the Volkswagen ‘Charge Up’ for e-Golf app and deliver receive a raffle tickets to people when they charge their phone, for the chance to win the new e-Golf. It’s an interesting play on the charging function although I’m not sure if that would work on iOS?! Created by the guys at Try/Apt in Norway.

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GoogleX: Project Wing Delivery Drones

Sat, Aug 30, 2014
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So Amazon hyped their drone delivery service, and now Google follows suit, with GoogleX Moonshot ‘Project Wing’ which is code for Delivery Drones that are being testing in Australia.

Google’s ‘Project Wing’ drones are delivering first aid kits, candy bars, dog treats, and water to Australian farmers during the testing phase. Perhaps the reason for the tests in Australia is because of the UAV laws in the US vs the non-existant laws in Australia right now.

So the question is… Can the likes of Google/Amazon actually get delivery drones off the ground and make them commercial? Or will Drone Laws win? Love to see your comments below…

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Instagram: Introducing The Hyperlapse App

Thu, Aug 28, 2014
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Just a few weeks ago Microsoft revealed some seriously cool ‘Labs’ technology that created these ‘Hyperlapse’ videos from GoPro footage… Now, fast forward almost no time, and Instagram has released an app that does the exact same thing from video you shoot on your mobile, and then instantly posts it for you. A serious shame for Microsoft that this technology got stuck in the ‘Lab’ research program and a competitor has beaten them to market with their own version of the tech. Get it here.

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Ralph Lauren: Introducing The Polo Tech Shirt

Wed, Aug 27, 2014
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Ok so Ralph Lauren is claiming to be the first luxury lifestyle brand to offer apparel that tracks and streams real-time workout data directly to your smartphone or tablet. It’s high-end wearable tech so to speak and it’s being tested right now… But the question is. Would you wear it? Would you want it? What’s the difference between this any everything else apart from the luxury brand attached?

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IKEA: The Time Travel Experiments

Tue, Aug 26, 2014
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So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store…

The link of course, is that no matter what, you’ll always find your future bedroom and bathroom needs at IKEA, but I think this campaign is an experiment in itself, to see if a slightly longer form of story telling can work for them online? I’d love to hear your thoughts on this campaign?
Click here to check out the first experiment below...

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