ReApply Reminder: A Smart Sunscreen Bottle

Sat, Jun 6, 2015
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Australia has the highest incidence of skin cancer in the world, so to help protect people from the sun, a new R&D project has created the “ReApply Reminder” A Smart Sunscreen Bottle and iOS app designed to save lives by pro-actively reminding people when to ReApply Sunscreen.

Powered by custom Bluetooth LE technology in the lid, the bottle syncs with an iOS app, and automatically triggers the ReApply Reminder countdown from the moment a user applies sunscreen. The app then dynamically adjusts the recommended ReApply time, based on an algorithm that processes the live Weather, Location and UV Index Rating data to trigger “reminder” notifications designed to remind people to ReApply sunscreen before they get burnt. Continue reading...

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Google Project Soli: The Future of UI

Mon, Jun 1, 2015
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Project Soli by Google’s ATAP (Skunkworks type division that is tasked with creating future objects and devices that the entire world will use) wants to make your hands and fingers the only user interface you’ll ever need with it’s new high-tech micro radar sensor setup that allows you to become the controller. It’s a completely different type of wearable tech!

With the new chip so small it can be integrated instead of buttons in what seems almost any device, you can just imagine that this is the future of UI, where there is no interface to use, just your gestures. The sensor can track sub-millimeter motions at high speed and near perfect accuracy. Crazy right? What do you guys think? Soli is due to be available to developers/makers soon.

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Google Photos: Your New Photo App

Sun, May 31, 2015
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Well, Google has just released the world’s smartest Photo App, one that is powered by some serious machine learning tech so that it can automatically catalogue, learn and organise your photos for you.

With Facial, Location and Object recognition (eg. Google Photos automatically detects 250,000 popular landmarks worldwide) the Photos app does a great job of automatically sifting through your photos and making sense of them so you don’t need to. It’ll know if you’re riding a bike, or standing in front of the Eiffel Tower, and will make each image searchable and browsable.

Pretty cool right? And it comes with unlimited storage. Get Google Photos here.

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Pizza Hut: The Video Projector Pizza Box

Mon, May 25, 2015
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Now this is cool. A Video Projector Pizza Box! With a slightly new shape and size, the box transforms from holding your delicious pizza, by removing the middle rester (the thing that stops the pizza hitting the top of the box) which now holds a makeshift projector lense, that plugs into the front of the box, meanwhile you consume all the pizza, and insert your phone (and Pizza Hut gives you acccess to free movies), close the lid and play!

The Blockbuster Box is a killer promotional play from Pizza Hut and Ogilvy Hong Kong.

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Meet FOVE VR: The Oculus Rift Killer

Sun, May 24, 2015
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FOVE VS is claiming to be the world’s smartest VR Headset system, ultimately powered by advanced eye-tracking technology inside the headset so that you get seamless interactivity in any virtual world you might play. Which arguably makes it an Oculus Rift Killer, if they can get it to market fast enough.

FOVE tracks a user’s gaze and calculates where in 3D space the user is looking. This enables the graphics engine to adjust focus and allocate rendering resources accordingly to what the user is really looking at or wants to action. Help fund them on Kickstarter here.

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Blue Ball Foundation: Play With Yourself

Mon, May 18, 2015
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Ok, so this video is censored… but it’s also still not exactly safe for work. Insert Reader warning here, but if you can appropriately view this, it’s a very smart native advertising content play for The Blue Ball Foundation, who is trying to raise awareness for testicular cancer. Only with this piece of advertising. It’s a little more… well, ballsy…

A Testicular Cancer Test… created inside an adult film. So people who’ve watched it online (like the stated 78% of all men who watch online adult films) can test themselves. Yes. Wow. Genius.

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KFC: Little Money Big Fun Instagram Campaign

Mon, May 18, 2015
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Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version.

It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.

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Introducing Lily: The Throw And Shoot Drone

Wed, May 13, 2015
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Now this is cool. Drones are the next big thing. And this one, called ‘Lily’ is a Throw-And-Fly drone, meaning that you can pull it out of your bag, throw it in the air and it will immediately power up and start following you, shooting HD video as you snowboard, bike, run or even paddle down some rapids… Plus, it’s waterproof! Check it out here.

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Shadow WiFi: Preventing Skin Cancer

Wed, May 13, 2015
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Skin Cancer is one of the world’s fastest growing diseases, and in Playa Agua Dulce, Peru, they’ve created an installation to help prevent it… Shadow WiFi, a large structure placed on beaches with a directional WiFi broadcast so that the free WiFi area moved in line with the shadow from the structure, and anyone left in the sun, could no-longer connect.

Created in partnership with Liga Contra el Cáncer and Happiness.

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Battersea Dogs Home: Follow You Billboards

Sun, May 10, 2015
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Here’s a pretty fun campaign for the Battersea Dogs Home, who are trying to get people to adopt Dog’s and Cats from their shelter. It starts with volunteers giving out leaflets which have been embedded with RFID Chips, and synced to every Adshell, Billboard and Big Screen in the Westfield Mall in London.

Starting with a #hashtag the new #LookingForYou campaign aims to create attention for a very worthy cause. Battersea Dogs and Cats help give homeless pets a second chance at life. The shelter re-homed over 3,000 dogs in 2014. Amazing. Created by the crew at Ogilvy in London.

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