NIVEA Presents The Second Skin Project

Mon, Jan 11, 2016
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This is Nivea’s Nanotechnology Experiment that allows people to feel a human touch from anywhere in the world. It’s also probably Leo Burnett Madrid‘s Cannes entry for 2016! The experiment shows how technology can create a sense of touch between a mother and son living thousands of kilometres apart from each other, delivering a hug, just in time for Christmas.

The nanotechnology emulates human skin, and retains electrical impulses, to detect and transfer heat, movement, pressure and other “senses” that one might feel through the skin. And while the VR project does well to connect the mother and son, the video shows it better (no spoilers!). Enjoy.

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L’Oréal Connected UV Skin Patch Sensors

Sat, Jan 9, 2016
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Hot off the press from CES, L’Oréal have announced a new, connected UV Skin Patch and companion app called “La Roche-Posay My UV Patch”, and it’s powered by NFC for android, and by image recognition for iOS as the primacy connectivity point for the patch.

The patch itself is as thin as a fake tattoo, and last up to 5 days, all the while detecting and tracking how much UV you’re getting on your skin, and transmitting that to the app to visualise the data in real-time to showcase exactly how much the sun is effecting you.

The video above provides a walk through demo at CES of the My UV Patch and the companion visualisation app, both of which are still prototypes. Read more on L’Oréal My UV Skin Patch...

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Nikon Launches KeyMission 360 VR Camera

Thu, Jan 7, 2016
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Well the VR and 360 Cam market is hotting up, and GoPro better watch out, with a big entry from Nikon into the market with their “Key Mission 360″ VR Camera that’s both a water proof action camera and a full 360 VR camera. Shame it has such a horrible name!

Unfortunately there isn’t any hot footage of it floating around yet, and the demo experience the reporter in the video above had glitchy wifi. But it’s being released this week at CES 2016. So stay tuned for more information, and I’m sure there will be 2-3 big new players entering the 360 VR market this year. Hello Cannon? What have you got? Exciting times…

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North Face: The NightRay Fest Light Installation

Tue, Jan 5, 2016
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Never stop exploring, that’s what North Face’s interactive light installation called “Ascent” visualises, an art installation that both blurs and highlights its surroundings in nature, aiming to inspire and excite.

A mesmerising sight of smooth lines and soft light, the sculpture creates a harmonious relationship between human aesthetic and the natural landscape in which it sits ready to explore. Intimately connecting it to an abstract reinterpretation of the mountainous backdrop, and starry night sky, was the visual focus of The North Face NightRay Fest.

Attendees of North Face’s NightRay Fest could tweet #neverstopexploring could interact with and influence the behaviour of the geometric visual. Created by the crew at Nocte.

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VertiGo: A Wall-Climbing Robot From Disney

Sun, Jan 3, 2016
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As if almost out of no where, Disney Research Labs have released a video showcasing a 3D Printed (in part) Wall-Climbing Robot that is more like an all-terrain owning vehicle from a future military prototype, than a Disney research project… But I want one!

They’ve called it “VertiGo” and it’s capable of transitioning from the ground to a wall, and is created in collaboration with ETH. The robot has two tiltable propellers that provide thrust onto the wall, and four wheels. One pair of wheels is steerable, and each propeller has two degrees of freedom for adjusting the direction of thrust. By transitioning from the ground to a wall and back again, VertiGo extends the ability of robots to travel through urban and indoor environments. Continue reading about Disney's Robot here...

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Zoolander Fashion Week: Best Social Play 2015?

Fri, Jan 1, 2016
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With Ben Stiller and Owen Wilson again becoming Derek Zoolander and Hansel McDonald, this time on the Valentino runway at Paris Fashion Week in 2015, they hijacked the show to promote the upcoming sequel to the 2001 comedy “Zoolander.”

The faux male models strutted their stuff down the runway flashing that famous, Blue Steel look. And in a year full of creative innovation, was the Zoolander 2 Social/PR Stunt at Paris Fashion Week the best Social play in 2015? At worst, it must be in the top 5 right, but can you name a better integrated social/PR stunt in the last 12 months than this one for Zoolander, that grabbed almost every headline the world over? Maybe the closest was the McWhopper headline grabber?

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HaptoClone: Holograms That You Can Touch

Tue, Dec 29, 2015
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Imagine a world of Holograms that you can physically touch! Imagine shaking a friend’s hand or reaching out to pass them a gift? Well a group of haptics and hologram researchers from the University of Tokyo’s Department of Complexity Science and Engineering (DCSE) have brought this prototype to life.

Inventing “Haptoclone”. Quite simply, an interactive device/magic box that allows for an experience called “Telehaptics”. The Haptoclone device, currently allows you to send a 3D Holographic image of something, almost anything, perhaps a ball, from one box to another box in front of another person, anywhere on earth. But it’s not just an image, that person you’re sending it to, can interact with the object, in this case, by playing with the ball. Continue reading about HaptoClone here...

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McDonald’s Releases “LOADED” The Social Film

Sun, Dec 27, 2015
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Downunder in Australia, McDonald’s has just released a full-length crowd-directed social film called “LOADED” where they’ve handed over the directors chair to their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time.

LOADED was shot over two weeks, with an episode launching about every 3 days as they gathered ideas, scripts and direction from their fan base, before turning that into each film, that would go on to shape the next instalment depending on what fans wants to happen, culminating in this 8-Minute short film. Make sure you check out the end credits and out takes! Watch the trailer video...

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WK London: Best Agency Xmas Card 2015

Sat, Dec 26, 2015
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This year it seems agency Xmas cards weren’t as prolific as previous years, but that didn’t stop a few stand out pieces of work, and WK London was the pick of the bunch, and I’m calling it a clear cut winner of the Best Agency Xmas Card of 2015.

WK London’s famous Christmas Window display from their offices, direct onto a street for the general public to pass by gives this specific digital installation its edge. The Naughty-Or-Nice-O-Meter temps passers by with a button asking them to see if they are on the Naughty or Nice list with Santa this year… And the rest, well, enjoy the video!

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SpeakEmoji: The Emoji Translator App

Mon, Dec 21, 2015
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Just in time for the holiday season where you’ll probably be wondering what your kids are saying with those weird Emoji combinations… or perhaps, you’re just not cool enough to be in the convo! Introducing SpeakEmoji, the world-first voice-to-emoji translator app which translates grown-up speak into cool emoji messages, thus making just about any one cool in the eye of the Emoji’ inclined!

All you have to do, is get the app, then simply speak into your smartphone, and the app will do the rest. Translating you a perfect Emoji combination to text or post to your kids (or friends if you’re just totally uncool…) It’s available for iOS and Android, right here. Created by SapientNitro in London.

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Star Wars: Lightsaber Escape Mobile Game

Sun, Dec 20, 2015
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Get your Lightsabre ready, and by that, I mean get your phone out! Star Wars fans can now join in the excitement of the new movie with their own mobile phone lightsabers. The game; “Lightsaber Escape,” is an interactive fan experience from Google Chrome that lets you battle Stormtroopers.

Created by guys at 72andSunny and Unit9, the “second screen” experience, played via desktop and mobile, invites users battle and deflect enemy fire from First Order Stormtroopers as you fight to make your way toward a hangar bar where an escape shuttle awaits to take you off into the galaxy.

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Netflix: The Auto-Pause Holiday Socks

Sat, Dec 19, 2015
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The next instalment form Netflix’s “Make It” creative platform for “Makers” has just hit just in time for the holiday season, with these pretty cool “Auto-Pause” Netflix Socks. (Checkout the Netflix & Chill Button too)

The Netflix Auto-Pause Sock sleep detection system os based on a popular method called actigraphy. Basically, an accelerometer detects when you’ve stopped moving for a prolonged period of time and triggers a signal to your TV that pauses Netflix. So when it detects that you’ve dozed off, an LED light in the cuff of the sock flashes red, warning that the pause signal is about to be sent to your TV. Any motion will stop it from firing immediately.

The system is pretty sensitive too, detecting when you’re just sitting still, intensely watching Netflix vs when you’ve actually fallen asleep. Very cool. Check out how to make them here.

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Giroptic: The World’s First 360 HD Camera

Fri, Dec 18, 2015
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So Giroptic have just raised $4.5m to finally produce this, arguably The World’s First Consumer-Level 360 HD Cam that does live-on-chip stitching of 360 video to produce brilliant VR content.

Originally famous for crowd-funding $1.4m on Kickstarter, Giroptic have raised another chunk of seed money to get them off the ground and into the manufacturing line, hoping to compete with the likes of GoPro for the rocketing VR market, at a consumer level. Check them out here. $499. Not bad?

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Google: The Year In Search 2015 Video

Thu, Dec 17, 2015
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With the year almost over, the “Year in Review” pieces are coming out, and this one from Google with it’s annual “Year In Search” marks another epic and enchanting year for the internet and the world. What’s interesting, is that the biggest moments of 2015 inspired trillions of questions/searches this year. But what do they reveal about us? Explore the full Year in Search here. #YearInSearch.
Grab a coffee, and enjoy the video. What did you search for in 2015?

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This Johnnie Walker Ad Is 2015′s Best Spec Ad

Tue, Dec 15, 2015
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It’s called “Dear Brother” and it’s a pure spec ad from two students; Daniel Titz and Dorian Lebherz, studying at the Film Academy of Baden-Württemberg. And they’ve outdone themselves… This haunting Johnnie Walker spec ad explores the “Your Brothers Keeper” concept in a highly emotional state, delivering perhaps once of the most outstanding lines of the year.

The brothers walk the foggy terrain of Scotland’s Isle of Skye, the childhood home, as a voiceover poetically unwinds their stories and connection. It plays right into a whole “Freedom” play, as they climb large rocky hills and watch over beautiful views to the mountains, before they finally end up in a scrapped farmhouse, drinking Johnnie Walker together, before continuing on to the cliff-edge overlooking the sea. WOW. What an amazing piece of spec work!

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Verizon: The Minecraft Smart Phone Project

Mon, Dec 14, 2015
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Now this is cool. So, Verizon has created the world’s first smartphone inside Minecraft, complete with the world’s largest selfie, and it’s all part of Verizon’s “Better Matters” campaign. I apologize in advance that I don’t have the shorter case video… But what great brand game integration!

The Minecraft Smart Phone can essentially connect to the real world without leaving the game. The system includes custom functionality that lets players browse the Internet, make video calls and create a selfie stick to send an MMS selfie to a friend. Verizon invited Minecraft experts SethBling and CaptainSparklez to beta test and show how they would use these features in demo videos. It also hosted a live stream this week with YouTube educator MatPat, who ordered a pizza and set out to achieve the “world’s largest selfie from Minecraft.” Pretty cool. So who’s built one?!

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YouTube Rewind 2015: Now Watch Me

Sat, Dec 12, 2015
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Here it is. YouTube’s famous year in review “YouTube Rewind 2015″ and what a year it was. This year it is celebrating the videos, people, music and moves that made 2015. #YouTubeRewind

Featuring well over 100 key YouTube content creators and those crazy viral videos that come out of now where, it’s a great watch over coffee this weekend… Enjoy!

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ShiftWear: Customize & Animate Your Sneakers

Wed, Dec 9, 2015
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Everyone wants to rock individual style, so imagine if you could have a connected shoe? Introducing ShiftWear… sneakers that give users creative control over the designs they can instantly animate and display on their sneakers, using their smartphones. How are these not the coolest shoes ever?!

The new ShiftWare shoes are on indiegogo, and have just raised 300,000 USD to get off the ground. They only wanted $25k! You can get your pair here!

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Change Coins: A Virtual Currency For Good

Tue, Dec 8, 2015
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Everyone wants BitCoins, and with so much wider talk about virtual currency and its future, it’s exciting to see a new angle on that, it’s called “Change Coins” a Virtual Currency For Good. The Aussie Startup, MakeSomeChange.com lets people earn, buy and obtain “Change Coins” that they can then donate to worthy causes, typically Charities and NGO’s, which exchange them for real-world money to deliver on the donators requests.

The virtual currency is primarily earned by watching branded content right now, with those corporates funding the real-world cash value, which is exchanged for interaction/engagement with the content, to give the end user the “Change Coins” to spend with their favourite charity. Check them out here.

MakeSomeChange.com has some of the largest Australian corporates participating already.

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McDonald’s Presents “LOADED” A Social Film

Fri, Dec 4, 2015
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So McDonald’s Australia have handed over the directors chair to their fans in an epic content series that hopes to become the world’s biggest crowd-directed short-film… about fries! (It’s all part of McDonald’s Australia’s “Loaded Fries” launch.) It’s all playing out on Facebook here.

With new episodes being shot every few days, fans will direct key parts of the story to shape the film, which will be pieced together as a 5 minute mini-blockbuster to be released on December 26.
Watch the first episode right here... Enjoy!

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