Most VR Experiences leave a lot to be desired at this early stage in their existence, but this one for 20th Century Fox’s “The Martian” helped put people inside the movie with one of the better promotional VR Experiences I’ve seen.
The Martian VR challenged players with an adventure on mars, perhaps even a daring mission playing out into an immersive experience to support the movie. Created by the guys at Rsa Films and The Virtual Reality Company in Los Angeles.
Here it comes. The commercialisation of Facebook Live. With game developer Blizzard Entertainment doing a deal that means Facebook users can stream their Blizzard gameplay over Facebook Live. It’s limited to PC-gamers in the Americas, Southeast Asia, Australia and New Zealand for now, and will soon hit all other console and gaming platforms. So what does this mean for your Facebook feed, or better yet for your brands to create new content?
When Lockheed Martin wanted to create a group VR experience, they didn’t mess around. Teaming up with Framestore and Unreal Engine to design and engineer an immersive, 360 virtual experience for groups of school kids in a way never before imagined; through a school bus.
Field Trip to Mars won 19 Lions (yes 19!!), more than any other single piece of work at Cannes this year… And it was across an impressive 11 categories; from Cyber to PR to Entertainment to Innovation, which is no easy feat. So, sit back, grab a coffee and enjoy the story of how the world’s most awarded campaign was made!
Google is ramping up mobile 360 video experiences, now you can explore some of the most amazing National Parks in the US, as you follow rangers on a journey to places most people never go.
You’ll experience some of the most amazing sights, unbelievable sounds, and crazy adventures of Kenai Fjords, Hawai’i Volcanoes, Carlsbad Caverns, Bryce Canyon, and Dry Tortugas in an interactive 360° video story shot and created by Google. So, where will you go? Click here to start your adventure.
Here comes the next-gen of mainstream drones! Parrot was famous for launching the very first iPhone controlled Drone back in 2010… And since then, really haven’t kept up as the industry moved fast, but now, they’ve put themselves back in the game with the “DISCO” drone.
Powered by a first person view, the new drone plane (not quad-copter) fly’s fast, at about 80km/ph and is pretty stable from the video presented, with decent distance too. It will be interesting to see who else follows suit towards faster more agile planes?
So Facebook has been beta-testing the “Facebook Games Arcade”, a localised desktop application that lets users play games without needing to access Facebook via a web browser, and claims a “faster, better gaming experience.”
It’s sure to be a future revenue play, and new way to access games that use to be so prominent of Facebook a few years ago, which I’d expect to make a resurgence through this new platform.
Well, someone had to do it right? And Ubisoft probably thought what better reason than to create some smell-driven tech, than for the upcoming South Park game that is literally driven by farts! Perhaps a stunt of sorts, the Nosulus Rift is real, and while the video above seems like a parody video, its not, and you can actually experience the Nosulus Rift right now at Gamescom in Cologne until August 21. Find out more here.
So Google Duo is finally here, a new video calling app that wants to challenge Facetime for video calling supremacy, and it’s cross-device so probably has the best shot yet of getting everyone on board, and it’s super simple, an almost no-frills version of Facetime, which for many, might be perfectly ok… What do you think? Would you download it? Get it here.
Google have gone to Rio to create ‘Beyond The Map’ an immersive, 360 video experience that takes you on a journey through the favelas of Rio, showing you some of the most amazing culture and inspiring stories while exposing how so many of the locals live in poor conditions. Step inside the unexpected world of Rio’s favelas in 360°.
MIT have teamed up with Microsoft Research Labs to create “DuoSkin” a new type of functional on-skin interface and control device that can control digital interactions on screens, or have a computer control the look of the on-skin patch…
Almost Tattoo like, this new style of temporary skin based art, allows almost anyone to create something cool for your body, showcasing creativity in its most basic form. Check out the research.
At the world’s largest virtual reality expo, a VR company called “Interactive Lab” showcased their latest VR Installation, a motorised trike that becomes a Tron-like race track as soon as you put the goggles on!
It’s a custom built electric-powered trike equipped with an onboard computer that powers an Oculus Rift headset surrounded by 20+ infrared motion-capture cams that sync the physical and digital experiences together. Seriously cool. Check them out here.
This is the future of architecture. Where industry experts along with companies like FORM and Trimble are teaming up with Microsoft HoloLens to explore opportunities to transform the architecture process. With mixed reality enabling architects to immediately get a sense of scale, form, and space so they can easily visualise ideas, making better informed decisions faster, with more perspective. Enjoy. Get your HoloLens here.
Well here it comes, Facebook is trying (again) to take down Snapchat, with its new Filters that use it’s recent aquisition; MSQRD’s object recognition technology to integrate into your timeline, just what Snapchat probably hoped would never happened, but would have been expecting. So, ok this demo isn’t that crazy, but perhaps once built out and released, these filters will be enough to keep most people from playing with Snapchat? But who knows…
So Nike says life isn’t about finding your limits. It’s about realizing you have none. And you now what, this Ad pretty much proves that out as they shatter the “Just Do It” tag line at the end of the spot and continue the content for their ad airing during the Rio Olympics opening ceremony.
The Olympics ad ‘Unlimited You’ starts at near birth and then builds through amateur athletes onto the pros. Until some of the most famous Nike athletes in the world join forces towards the end of the 2:30 length film. Simply brilliant. And somewhat unexpected. Love it. Created by the Nike crew at Wieden & Kennedy, Portland. Enjoy. Start your journey here.
There is a village so quiet in the Graubünden region of Switzerland, that when the single public telephone in the village square rings, the entire village hears it and the village of Tschlin proved that with this pretty weird (and almost fun!) promotional campaign to showcase the town in a Tourism campaign that reminds you of ‘The Swedish Number‘…
Jung von Matt/Limmat hosted a six-day long promo in Tschlin, inviting people from around the world to call the village-square telephone, where each time a resident failed to pick up the phone, the caller would win a Graubünden vacation. I’m still trying to workout how the got the entire town to continually (day and night!) run for the phone?!
So you’re not awesome with Photoshop, or 3D Studio Max, but want to make art? Perhaps you just want to design for the future… Well, Google’s Tilt Brush lets you paint in a 3D space with virtual reality, making what’s impossibly hard to create on a computer, look seriously easy through human movement. Now you can unleash your creativity with three-dimensional brush strokes, stars, light, and even fire. Your room is your canvas. Your palette is your imagination. The possibilities are endless. Time to get one? Yes. Find out more here.
The Panorama Music Festival on Randalls Island in New York is getting its share of the Creative-Tech world this year, with some major technology, social and device brands commissioning interactive digital art installations, with brands like HP and Snapchat leading the way…
Check out above the collaboration between HP and The Verge with their “Lab”. Pretty cool.
So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in marketing & advertising circles! So, here is that Cannes Lions winning film… Enjoy.
Introducing ‘Instabilia’ – a real time activation that offers NRL fans the opportunity to own one-of-a-kind State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction.
Instabilia items are generated in real-time through the NRL’s Mission Control room, where designers, copywriters, editors and motion graphics artists are creating and publishing ‘Instabilia’ pieces with auction videos just minutes after the moments happen before being broadcast across the NRL’s social channels, linking to the live-auction on the home page of eBay and the NRL’s charity eBay store. Created by Matt Henry and team from the NRL with VML in Sydney. Make a bid on Instabilia here.
So, how do you make a viral video? Well, a team from Australia has spent 2 years trying to find out, and nailed it… From shark attacks, to lightning strikes, bears chasing snowboarders, to drones falling into Burning Man – the world watched, they shared and then they argued like hell over their authenticity. With over 205 million views, they might just have found what works.
The Woolshed Company, from Melbourne, Australia, says the content series was envisioned as a social experiment to explore the creation and distribution of ‘new media’. They set out to better understand exactly how to create short-form, highly sharable, ‘snackable’ viral video content, that is capable of reaching worldwide mass audiences without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals. Find our more here.
Ok, so not all their videos were smash hits, but the highest rated video was 35 million views, with what I assume was a lot of additional duplicated coverage and re-posting on various platforms from other people. However, I think the learnings are perhaps the most important part of this experiment, and it’s somewhat clear from the videos below can work. Enjoy! Click here to view all the viral videos...