So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in marketing & advertising circles! So, here is that Cannes Lions winning film… Enjoy.
Introducing ‘Instabilia’ – a real time activation that offers NRL fans the opportunity to own one-of-a-kind State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction.
Instabilia items are generated in real-time through the NRL’s Mission Control room, where designers, copywriters, editors and motion graphics artists are creating and publishing ‘Instabilia’ pieces with auction videos just minutes after the moments happen before being broadcast across the NRL’s social channels, linking to the live-auction on the home page of eBay and the NRL’s charity eBay store. Created by Matt Henry and team from the NRL with VML in Sydney. Make a bid on Instabilia here.
So, how do you make a viral video? Well, a team from Australia has spent 2 years trying to find out, and nailed it… From shark attacks, to lightning strikes, bears chasing snowboarders, to drones falling into Burning Man – the world watched, they shared and then they argued like hell over their authenticity. With over 205 million views, they might just have found what works.
The Woolshed Company, from Melbourne, Australia, says the content series was envisioned as a social experiment to explore the creation and distribution of ‘new media’. They set out to better understand exactly how to create short-form, highly sharable, ‘snackable’ viral video content, that is capable of reaching worldwide mass audiences without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals. Find our more here.
Ok, so not all their videos were smash hits, but the highest rated video was 35 million views, with what I assume was a lot of additional duplicated coverage and re-posting on various platforms from other people. However, I think the learnings are perhaps the most important part of this experiment, and it’s somewhat clear from the videos below can work. Enjoy! Click here to view all the viral videos...
Everyone is talking about how VR is the future, but to date there really hasn’t been the uptake to make that notion real. But on the commercial side, work like Google’s Daydream Labs is changing what VR can be used for…
Daydream Labs has showcased a new way to create 3D animation through the use of virtual reality. Now, animators or perhaps anyone at all, can create their own animated stories by moving an object through a VR scene. With that movement, creating an animated story in real-time, set to change the way people animate and thus interact with stories of the future. Find out more here and here.
8-bit videogames are coming back, well ok… Maybe just for Old Spice, with their new “Youland” Facebook Video Game, which three in-built games. Just log in with Facebook, choose your own avatar, friends to play with (they’ll appear at random times in the game). Then, you’ll be shown a tour of the game by Isaiah Mustafa (who else right?) before he disappears having been “only paid for 45 seconds of voiceover work.” From there, you’ll be sent into the crazy 8-Bit Old Spice world of wonders, filled with talking animals, VR headsets, weird people, your 8-Bit friends and many many other things.. It’s fun, funny and it’s super on brand. Created by the crew at Wieden & Kennedy.
What a week. The Cannes Lions 2016 Festival of Creativity is complete, all the metal awarded, rosé has stopped flowing and the world’s best creative work for 2016 has been benchmarked. And it’s always hard to find those case studies, so I’ve rounded up each Grand Prix winning case study video from Cannes Lions in 2016, and embedded them below so you can check them all out in once place. You can thank me later! For now, Enjoy the case study films.
The Cannes Lions “Innovation” category was hotly contested again in 2016, but this was perhaps the most amazing piece, not from just it’s core idea or use of technology, but by how it will change the entire film production industry for car brands.
Meet the Mill’s “Blackbird” which sets out to transform the way automotive advertising is made – it’s a car rig that can be shot at any time, in any location, without the need to rely on a physical car. Check out the film above, it’s had over 2 million views in just a few days!
It’s back, the very best slides from Cannes Lions International Festival of Creativity, with Jesse Desjardins’ 100+ Best Slides From Cannes Lions 2016 SlideShare presentation. So if you’ve been to Cannes, you’ll know it’s a busy week, and almost impossible to get to all the sessions, so this is the best summary deck you’ll find, with 100+ slides takes form the best presenters.
The NRL in Australia has become the World’s First sporting league to launch a ‘BOT’ on Facebook’s new messenger platform (beta), with ‘SOO’ the State of Origin Trivia Bot born. Created for the regions biggest sporting series, SOO is an autonomous trivia mogul that takes on the NRL’s millions of fans in intense rounds of State of Origin trivia complete with fun banter and cheeky one liners to keep things extra interesting. You can take it on here.
The NRL historically produces a host of innovative Facebook Apps, Digital & Mobile Platforms, Social Content, Activations and Mission Control rooms to drive the league forward, with the new Facebook Messenger Bot ‘SOO’, their latest experiment. Created by Matt Henry at the NRL with VML Australia.
KFC love to tweak their meal boxes, and in India, they’ve taken it to the next level, with this new 5 in 1 box, complete with phone cable that plugs into the meal box, to charge your favourite mobile device. It’s a limited run, so you better get in quick! Created by the guys at Blink Digital.
Everyone is straight outta somewhere right? So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world. Here’s the case study video!
Perhaps one of the most simple campaigns of the year, but most shared! Created by R/GA London.
Remember in TRON where they start throwing electric frisbees? Well soon you’ll be able to play “Disc Wars” VR style, in a new game called “Project Arena” for the soon to be released Oculus Touch, created by the developers of “EVE Valkyrie” CCP Games.
I’ll be excited to see what a multi-player mode inside this game looks like! View the game here.
Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test.
While arguably millions of people around the world using Nike+ have been known draw different types of objects in their runs, Old Spice might just be the first to reward it. Check it out some of the creations here.
For a long time now, creating detailed interactive installations and visual walls has been tough, so Google made AnyPixel.js an an open source code and hardware library created to make easy to make interactive displays out of just about anything. With a base of great code, anyone can edit or transform it along with the schematics of the screen/lights/sensors .etc to create their own display at any kind of scale or complexity!
You can check out the very first one at their 8th Avenue lobby at the Google NYC office. It used 5880 off-the-shelf arcade buttons as pixels. And it’s awesome. Enjoy the code library here.
SkyScanner, one of the world’s most popular flight search and booking engines has just released its Facebook Messenger Bot, and it’s pretty dam awesome. Perhaps its most powerful feature is the multi-user experience letting friends or family search and book together.
The SkyScanner Bot even lets you split the total booking price how ever you’d like, transact with your credit card right inside messenger, and get your confirmation too. Check it out here.
SoDA reveals it’s 2016/17 Digital Marketing Outlook, with research and findings revealing several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations.
SoDA also continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues. Grab a coffee and enjoy the read. View more here.
In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible and are human beings.
Children were given Volkswagen RFID tags, which synced their names to digital billboards which activated as they cross the road in key locations, making them more visible and creating human connections in the attempt to avoid more pedestrian accidents.
GRIDI translates the methodology of composing electronic music into an interactive physical installation that lets anyone make music in just seconds as they experiment with various instruments, sounds and physical objects to create electronic beats.
Powered by Arduino, thousands of hand soldered wires and sensors to detect the coloured objects representing different instruments, the GRIDI installation was created by music producer Yuvi Gerstein, with the simple aim, to demonstrate the world of modern music composition can be accessible and intuitive for all. Check it out here.Or click here to watch the showcase.
Probably the worst thing about streaming services, is when your partner watches the latest episode on Netflix while you’re on a night out, or has friends over and binge watches your favourite series…
Well, Cornetto have a solution! RFID powered Commitment Rings.
Once you’ve scored the rings, users activate the rings’ app, with couples then picking their favourite shows on Netflix, Hulu .etc, and when the rings are close to each other, the app detects you and your partner are together ready to watch the latest episodes and unblocks the series of your choice. Don’t have both rings… Bad luck. No Netflix. Register for yours here.
Kit Kat take their breaks seriously, so seriously that if you take part in their virtual staring contest and laugh, you’ll lose. With two interactive vending machines placed on two different college campuses in Brazil, and powered by facial recognition systems, each one streamed live video of the other vending machine, inviting students to take the challenge and stare into the face of another at the opposing campus. Then the contestant who held strong was rewarded with a Kit Kat Chunky candy bar. Created by JWT Brazil.