Magic Leap: The Future Of Mornings

Thu, Apr 21, 2016
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Magic Leap has been inspiring us with it’s vision for a mixed-reality headset, a very cool hardware piece that unfortunately Microsoft’s Hololens has been stealing all the headlines for, with brilliant content pieces and futuristic applications.

But Magic leap want to fight back, in a slightly different way, by re-inventing how you might experience your morning in the future. It’s pretty cool, but seems to lack the polish of Microsoft’s Hololens. Given how hotly contested the market is right now, and they aren’t commercially ready, I suspect Magic Leap are an acquisition target for one of the big players who are late to the game. Apple?

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SlideShare: Top Trends From SXSW 2016

Mon, Apr 18, 2016
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If you didn’t make it to SXSW this year, don’t worry, here’s a great wrap up presentation highlighting the top trends at SXSW in 2016 from Matteo Sarzana, you can follow him here. It covers 1250 sessions, over 2700 speakers and a huge 35,000+ attendees this year. So, what’s the biggest take out? Apps are so 2015… Grab a coffee and enjoy.

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Game of Thrones: Interactive 360 Intro Credits

Sun, Apr 17, 2016
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If you’re a fan, then you need to do this, it’s a 360 Facebook video that lets you go inside the opening Game of Thrones credits sequence where you’ll fly from King’s Landing to Dorne, and explore the world of Westeros like never before in this seriously cool, immersive 360 experience. Enjoy!

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BMW: Eyes On Gigi Hadid Interactive 360 Film

Sat, Apr 16, 2016
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To launch the new BMW M2, they’ve brought Gigi Hadid on board in this interactive film experience that’s available in both normal and 360 versions, challenging you to keep your eyes on her at all times to pick her M2. Why? Well, no reason actually, unless its purely to see Gigi Hadid get out of the car in a very slim red dress… It’s just a shame the test doesn’t lead to an experience of any kind.

The 360 Version of the film is below. Click here to test yourself on the BMW site. (more…)

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Meet TacoBot: Taco Bell’s Slack Bot

Mon, Apr 11, 2016
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tacobot_preview

Introducing the world’s first TacoBot, created by your friends at Taco Bell. If you use the group messenger app Slack, and millions of people around the world do, you’ll now be able to order Taco Bell in just seconds. So, what are you waiting for. Start your bot order!

So how does it work? It’s simple. Tacobot is like a new friend and should be treated as such upon a quick install inside slack. Then, just start asking it questions about our menu, see how it’s feeling or find out what its favourite movie is right now, just about anything… From there connect your ta.co account, choose your pickup location and order up your favorite Taco Bell item ready for when you walk in. Taco Bell’s Tacobot is ready to serve! Click here to find out more.

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The Next Rembrandt: Technology Inspired Art

Sat, Apr 9, 2016
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Yep. Rembrandt died in 1669 but a new piece of work created with computer data brings him back to life. Launched in the Netherlands ‘The Next Rembrandt‘ is the result of an 18-month project undertaken by a group of art historians, developers, scientists, engineers and data geeks to re-create his style of painting, so that almost any piece of art could now be created in the Rembrandt style to allow his legacy to live on.

Created by JWT. The portrait is of a 17th century man that looks exactly like Rembrandt’s work. The painting consists of over 148 million pixels and is based on more than 160,000 fragments from the artists’s works. Printed with 13 layers of paint-based UV ink. Crazy. Check it out here.

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KFC: The WiFi Test Campaign

Mon, Apr 4, 2016
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So how do you help an entire country with its worst ever national school test results? Well, you get a national brand, like KFC, and trade students for something they really want, WiFi. Welcome to the WiFi Test, where every KFC store in Romania, gave away free-WiFi to school kids, who could answer test-questions that were individually curated from past national test papers and school teachers across the country. A Pretty neat way to educate. Now let’s see if test results go up this year! Created by Nir and the Crew at MRM Romania.

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Fisher-Price Imagines The Future of Parenting

Tue, Mar 29, 2016
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I have a love-hate relationship with these “Future Of…” videos! On one hand, they give a glimpse into the strategic thinking of some of the world’s biggest companies, showing where they see the world going, and how they’d like to help take it there.

Yet at the same time, they are horribly dramatised with often ridiculously far fetched ideas, or quite simply, useless ones. And this one from Fisher-Price is kind of somewhere in the middle, imagining a world with out technical boundaries. Dynamic printing, smart surfaces, holograms, interactive projections… You be the judge. What do you think? Check out more here.

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Microsoft Hololens: Virtual 3D Teleportation

Mon, Mar 28, 2016
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So this one is for all the Geeks. Introducing Virtual Teleportation from Microsoft’s Hololens. They call it Holoportation and it’s a new type of 3D capture technology that allows high-quality 3D models of people to be reconstructed, compressed and transmitted anywhere in the world in real time.

So when combined with mixed reality displays like HoloLens, this technology allows users to see, hear, and interact with remote participants in 3D as if they are actually present in the same physical space. It’s vision is that communicating and interacting with remote users will become as natural as face-to-face communication one day.

And given how this prototype looks, I have absolutely no doubt this can change the world.

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Domino’s DRU: Autonomous Pizza Delivery.

Sat, Mar 26, 2016
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So last week the world was introduced to Domino’s DRU. An autonomous pizza delivery vehicle that was seemingly lauded with fanfare form a global PR blitz, grabbing the headlines around the ever hot “delivery” technology playing field. A win for Domino’s.

So is this just a PR stunt? Or something much more real? It’s an interesting question, and when I was at SXSW just two weeks ago, I went to the Google Autonomous Car keynote, to see exactly where their program, powered by the world’s best minds, huge budgets and pre-approved trials is headed.

Domino’s much like Google, has a four-wheel autonomous vehicle, but that’s about where the similarities end; DRU travels on the road, along with foot-paths and even off-road too; infinitely multiplying the complexity of the autonomy of the vehicle, and raising questions around pedestrian safety, it’s own capability and the legality of where a vehicle like this will actually be allowed to travel? Click Here To Continue Reading This Article...

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Introducing The Microsoft Cybercrime Center

Fri, Mar 18, 2016
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Welcome to the future, where big brands use their own technology and capability to fight crime in a digital world. Introducing the Microsoft Cybercrime Center, powered by Microsoft Cloud, it tracks and visualises cybercrime so that Microsoft experts can help locate the individuals responsible for crimes committed, and what I assume, has them working closely with Govt to share the knowledge and data.

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UNITY: Real-Time Rendered Film “Adam” Pt 1

Thu, Mar 17, 2016
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Wow. So Unity’s demo team has been working on a 3D film that’s created entirely in the next version of the company’s 3D Gaming Engine, and rendered out to the quality you see above in real-time with about $3000 of hardware. Which is almost unbelievable.

The Film is called ADAM. And it’s a multi-part series to be unveilded over the next few months. With the production used to stress the beta versions of the new Unity 5.4 and the cinematic sequencer currently in development, along with an experimental implementation of real time area lights.

The demo makes extensive use of the high fidelity physics simulation tool CaronteFX, which is now available for Unity on the AssetStore along with volumetric fog, transparency shader, motion blur – to name a few. Expect to have them in your hands after Unite Europe. Very cool. UNITY.

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Maxis SOS: The Emergency Lifeline Campaign

Mon, Mar 14, 2016
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In ASIA, monsoon rains are highly destructive and can cripple towns and cities in just hours. So Maxus, a communications company in Malaysia, has launched a one-of-a-kind portable communications device that allows people to call for help when power supplies or cellular activity has been affected during heavy monsoon rains and flooding.

The “SOS” device is safe, reliable and easy to use. It can be set up within minutes in a flood-affected area, providing a temporary phone infrastructure at the most critical of times. The SOS network is powered by custom designed weather-proof boxes that consist of multiple ‘mesh nodes’ and a high-powered battery, router and antenna. Keep reading about the SOS Emergency Lifeline...

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Ubisoft “Collapse” End Of Society Simulator

Sat, Mar 12, 2016
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Ubisoft’s new game “Tom Clancy’s The Division”, has just launched and it’s a game where players have to fight against a lethal virus that is threatening to end the world. So how do you promote it? Build a simulator that shows how the world will end… of course!

It’s called “Collapse Simulator” and when you log on, you’ll become patient zero, as it visualises how the world might collapse around your exact location, if there ever was such a world-ending virus. Check it out here. Created by the guys at BETC.

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Introducing Tesla’s New Summon Feature

Fri, Mar 11, 2016
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Tesla Fan? You don’t need to be to love this feature, it’s called “Summon” and just like you’d wish your car could, the Autopilot feature automatically starts, navigates and brings the car right to your current location, powered by their latest iOS app.

I’m sure it’s only meant for short distances, out of the garage, down the street type “Summons” but lets see what people try to do. I suspect a range of awesome YouTube videos coming soon.

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GEICO: The Fast Forward YouTube Pre-Roll Ads

Fri, Mar 4, 2016
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The pre-roll ad wars are hotting up, and fan favourite Geico have just created a series of new pre-rolls called “Fast Forward.” It continues to play off their previous “Unskippable” campaign, with the insight that people don’t want to watch pre-roll ads on YouTube (of course!), but this time makes a much cheekier play to get you to go and watch the full length ad inside YouTube. Check them here...

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Ken Block’s Gymkhana 8: Ultimate Playground

Wed, Mar 2, 2016
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He’s back and it’s good. This time it’s set in the ultimate exotic playground of Dubai.

The long awaited Gymkhana 8 brings us Ken Block skidding and jumping around the streets of Dubai in his famous Ford Fiesta. There’s plenty of usual tricks with extras like a Raptor on two wheels, a look at Dubai’s insane collection of police supercars, next to a chopper (of course) and a drag race between a Veyron, Ferrari F12, Lexus LFA and Lamborghini Aventador (can you guess who wins).

Gymkhana 8 does not disappoint, watch and enjoy!

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McDonald’s Happy Goggles: VR Happy Meal Box

Tue, Mar 1, 2016
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Introducing Happy Goggles. McDonald’s Sweden has launched a promotion that lets kids turn Happy Meal boxes into virtual-reality viewers.

The launch of Happy Goggles coincides with the Swedish “Sportlov” recreational holiday when many families go skiing. With this in mind McDonald’s have created “Slope Stars”, a skiing based VR game which can also be played in a less immersive way without the Happy Meal Box. The Happy Googles also work with any other mobile VR experience. To turn the iconic red boxes into Happy Goggles users just tear along some perforated lines and fold, inserting the VR lenses (included) and a smartphone (not included). It’s like a tasty version Google Cardboard. DDB Stockholm developed the strategy, design and packaging, while North Kingdom Stockholm created the game.

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IBM Watson: Robot Support Groups

Sun, Feb 28, 2016
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Introducing IBM Watson. Incase you haven’t heard, Watson is a cognitive system that’s ushering in the new era of cognitive business. Serious stuff, although, this ad isn’t… Featuring a group of battered science fiction bots speaking about trying to take over the world and their dislike for working with humans. Unlike them, Watson works with humans to outthink competitors, challenges and limits.

So, if you’ve no idea what IBM Watson is, then the video below will help you! And even if you do, watch it anyway, it will show you the future of cognitive processing for robots and AI. (more…)

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Watch The New Leap Motion “Orion” VR Demo

Mon, Feb 22, 2016
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Introducing the new Leap Motion “Orion”, where truly immersive VR starts with your hands. Built from the ground up for virtual reality, Orion is a massive step forward for Leap Motion capability, lower latency, longer range, better and faster hand recognition, vastly improved robustness to cluttered backgrounds and ambient light, and more.

Check out this cool “Blocks” VR demo, with the Leap Motion Orion, that puts you and your hands in a fully immersive 3D physics space like no other you’ve played with before. Check it out here.

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