GoogleX: Project Wing Delivery Drones

Sat, Aug 30, 2014
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So Amazon hyped their drone delivery service, and now Google follows suit, with GoogleX Moonshot ‘Project Wing’ which is code for Delivery Drones that are being testing in Australia.

Google’s ‘Project Wing’ drones are delivering first aid kits, candy bars, dog treats, and water to Australian farmers during the testing phase. Perhaps the reason for the tests in Australia is because of the UAV laws in the US vs the non-existant laws in Australia right now.

So the question is… Can the likes of Google/Amazon actually get delivery drones off the ground and make them commercial? Or will Drone Laws win? Love to see your comments below…

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Instagram: Introducing The Hyperlapse App

Thu, Aug 28, 2014
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Just a few weeks ago Microsoft revealed some seriously cool ‘Labs’ technology that created these ‘Hyperlapse’ videos from GoPro footage… Now, fast forward almost no time, and Instagram has released an app that does the exact same thing from video you shoot on your mobile, and then instantly posts it for you. A serious shame for Microsoft that this technology got stuck in the ‘Lab’ research program and a competitor has beaten them to market with their own version of the tech. Get it here.

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Ralph Lauren: Introducing The Polo Tech Shirt

Wed, Aug 27, 2014
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Ok so Ralph Lauren is claiming to be the first luxury lifestyle brand to offer apparel that tracks and streams real-time workout data directly to your smartphone or tablet. It’s high-end wearable tech so to speak and it’s being tested right now… But the question is. Would you wear it? Would you want it? What’s the difference between this any everything else apart from the luxury brand attached?

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IKEA: The Time Travel Experiments

Tue, Aug 26, 2014
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So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store…

The link of course, is that no matter what, you’ll always find your future bedroom and bathroom needs at IKEA, but I think this campaign is an experiment in itself, to see if a slightly longer form of story telling can work for them online? I’d love to hear your thoughts on this campaign?
Click here to check out the first experiment below...

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Sony Xperia: Underwater Mobile Apps ‘Goldie’

Mon, Aug 25, 2014
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So maybe you’ve got a waterproof phone, but do you have underwater apps? Sony Experia thinks you need some, or at least their marketing department does, with the aim to raise awareness of the technology and it’s new ‘underwater detection’ sensors that allow the phone to know it’s underwater, not just being waterproof.

Meet Goldie. An app that knows when it’s underwater and when it’s not! Get it here. The app is part of a suite of new Android apps for the new Sony Experia waterproof phone.

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Omote: Real-Time Makeup Projection Mapping

Tue, Aug 19, 2014
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Slightly freaky and pretty awesome all at once… Check out Omote, a new, advanced real-time projection mapping process with this demo showcasing dynamic makeup projections onto a live models face. It’s not exactly new, but the facial mapping and quality of the projection has drastically improved… the model almost looks completely CGI at times. Enjoy! Created By Nobumich Asai

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Saatchi & Saatchi NDS: Feel The Reel Experience

Sun, Aug 17, 2014
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If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014.

Each person in the crowd was given a wrist band embedded with sensors and a multi-colour LED light that changes colours based on a users reaction to the content being displayed on screen, meanwhile everyones data was being analysed in real-time beside the screens so the audience could see how everyone else was feeling! Note – I did get a weird mark for a few days from my band’s sensor! Pretty cool, and just as weird given the medical lab opening feel too.

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FartBombs: Add Fart Sounds To YouTube Videos

Fri, Aug 15, 2014
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Ok ok, I get it, WTF right? Well, yeah, it’s weird, but once you watch this video… you’re totally going to try this tool! To make some noise around a serious Cancer issue, BBCA (Beat Bowel Cancer Aotearoa) created ‘Fartbombs’, a simple website that lets you add fart sounds to any YouTube video before sharing with your friends… Yes. You will try this with cats! Enjoy it here.
Created by the guys at Whybin\TBWA in Auckland. What do you think!?

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Introducing Drone-vertising

Wed, Aug 13, 2014
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Well, it didn’t take long… Advertising, Cat-vertising and now Drone-vertising. I guess it was always coming to a hype video somewhere on the internet, but weirdly it doesn’t seem to be a spoof, and that it actually took place as Russia’s first “drone-vertising” campaign for ‘Wokker’, using drones to show off the fast food company’s rice and noodle dishes. The airborne advertising hit Moscow’s financial district, promoting lunches to busy office workers. Reportedly, it increased sales by 40%. By Hungry Boys.

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Microsoft: First-Person Hyperlapse Videos

Tue, Aug 12, 2014
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Sure your GoPro does an OK job of smoothing out the bumps and shaking form your bike rides and snowboarding escapades… And what about if you’re recording video using Google Glass? Probably 10x worse right? Then remember how they look when you speed them up? Well… What if Microsoft could change that all and give you almost perfectly smooth videos playing at 10x speed?

Introducing Microsoft Hyperlapse, a new video smoothing engine/algorithm from Microsoft Research Labs that turns your GoPro video into the most amazing time-lapse videos with a smoothly moving camera… I love this, particularly because who really wants to watch multiple hours of GoPro footage? Click here to view the tech-summary video below...

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Tinderadoption: Adopt Animals Via Tinder

Mon, Aug 11, 2014
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This isn’t the first and it won’t be the last Tinder hack to try and leverage the popularity of the app. Rosie Animal Adoption in Montreal is trying a new way to connect dogs with potential future owners through the natural swipe connection UI of Tinder by setting up profiles for dogs that are up for adoption. What other Tinder campaigns have you guys seen lately?

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Adidas f50: The Messi Projection Mapping Stunt

Sun, Aug 10, 2014
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With Messi back in Barcelona post the World Cup, Adidas have teamed up with him for the new Adizero f50 Boots, and this pretty cool projection mapping installation that ran the streets of Barcelona to get people excited… On cars, footpaths and buildings…

We havn’t seen a projection mapping piece for a while, and this one uses 20k, 10k, 7k, and 3k projectors fixed to cars/bikes and even a body harness to create the vision of Messi scortching through the city like a fireball as we glimpse the city’s famous architecture in the background… Pretty cool. Get there boots here if you want them. Created by Iris Worldwide.

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Wingme: Dating app with a twist

Fri, Aug 8, 2014
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WingmeApp

If Tinder and WhatsApp would make love, Wingme would be their baby. Finding the right match online but assisted by your own friends. The app is available to everybody as you can use it solely as a dater or as a Wingman to your dater friends – even if you’re in a relationship. You can build an invisible profile as a Wingman, which allows you to browse profiles based on your friend’s criteria. You can suggest matches and discuss profiles together in the chat, as you would in real life with your friends. Check out their website to learn more.

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Adobe: Woo Woo Social Campaign

Tue, Aug 5, 2014
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Adobe Marketing Cloud has released is latest online ad poking a little fun at marketers that fail to really understand where their audiences are hanging out online… And of course, Adobe can help. It’s in similar vein to one of their previous online ads for the Marketing Cloud called ‘Adobe Click Baby Click‘ which had almost 4 million views on YouTube…

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BMW: The Epic Driftmob Stunt Video

Mon, Aug 4, 2014
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So the new BMW M235i Coupé is meant to be pretty good… And we haven’t seen a Flashmob is a while… So how about a Flashmob of BMW’s? Ok, then name it ‘Driftmob’ so it’s something completely new. Then take five BMW M235i Coupés to the city streets in Cape Town, convert an urban roundabout into a film set − with five of the world’s best and most experienced stunt-drivers behind the wheel, and under the expert guidance of Hollywood director Mic Rodgers “The Fast and the Furious”… to crate a pretty epic video like this.

5 million views and counting in the first 72 hours. I kind of question the authenticity of the audience on the street, but apart from that. It’s pretty cool. Created by Interone, Germany. Thoughts?

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