Microsoft: First-Person Hyperlapse Videos

Tue, Aug 12, 2014
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Sure your GoPro does an OK job of smoothing out the bumps and shaking form your bike rides and snowboarding escapades… And what about if you’re recording video using Google Glass? Probably 10x worse right? Then remember how they look when you speed them up? Well… What if Microsoft could change that all and give you almost perfectly smooth videos playing at 10x speed?

Introducing Microsoft Hyperlapse, a new video smoothing engine/algorithm from Microsoft Research Labs that turns your GoPro video into the most amazing time-lapse videos with a smoothly moving camera… I love this, particularly because who really wants to watch multiple hours of GoPro footage? Click here to view the tech-summary video below...

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Tinderadoption: Adopt Animals Via Tinder

Mon, Aug 11, 2014
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This isn’t the first and it won’t be the last Tinder hack to try and leverage the popularity of the app. Rosie Animal Adoption in Montreal is trying a new way to connect dogs with potential future owners through the natural swipe connection UI of Tinder by setting up profiles for dogs that are up for adoption. What other Tinder campaigns have you guys seen lately?

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Adidas f50: The Messi Projection Mapping Stunt

Sun, Aug 10, 2014
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With Messi back in Barcelona post the World Cup, Adidas have teamed up with him for the new Adizero f50 Boots, and this pretty cool projection mapping installation that ran the streets of Barcelona to get people excited… On cars, footpaths and buildings…

We havn’t seen a projection mapping piece for a while, and this one uses 20k, 10k, 7k, and 3k projectors fixed to cars/bikes and even a body harness to create the vision of Messi scortching through the city like a fireball as we glimpse the city’s famous architecture in the background… Pretty cool. Get there boots here if you want them. Created by Iris Worldwide.

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Wingme: Dating app with a twist

Fri, Aug 8, 2014
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WingmeApp

If Tinder and WhatsApp would make love, Wingme would be their baby. Finding the right match online but assisted by your own friends. The app is available to everybody as you can use it solely as a dater or as a Wingman to your dater friends – even if you’re in a relationship. You can build an invisible profile as a Wingman, which allows you to browse profiles based on your friend’s criteria. You can suggest matches and discuss profiles together in the chat, as you would in real life with your friends. Check out their website to learn more.

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Adobe: Woo Woo Social Campaign

Tue, Aug 5, 2014
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Adobe Marketing Cloud has released is latest online ad poking a little fun at marketers that fail to really understand where their audiences are hanging out online… And of course, Adobe can help. It’s in similar vein to one of their previous online ads for the Marketing Cloud called ‘Adobe Click Baby Click‘ which had almost 4 million views on YouTube…

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BMW: The Epic Driftmob Stunt Video

Mon, Aug 4, 2014
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So the new BMW M235i Coupé is meant to be pretty good… And we haven’t seen a Flashmob is a while… So how about a Flashmob of BMW’s? Ok, then name it ‘Driftmob’ so it’s something completely new. Then take five BMW M235i Coupés to the city streets in Cape Town, convert an urban roundabout into a film set − with five of the world’s best and most experienced stunt-drivers behind the wheel, and under the expert guidance of Hollywood director Mic Rodgers “The Fast and the Furious”… to crate a pretty epic video like this.

5 million views and counting in the first 72 hours. I kind of question the authenticity of the audience on the street, but apart from that. It’s pretty cool. Created by Interone, Germany. Thoughts?

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Grolsch Beer: The Movieunlocker Bottle

Thu, Jul 31, 2014
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I can’t tell if this promotion for Grolsch Beer is real or not, but it’s an interesting play… Where the typical coupon code has been swapped for a bluetooth beacon placed in the bottle cap, so that when you open up your favorite beer, and tap it against your phone or mac book, it unlocks a free movie to watch. What do you guys think? Created by the guys at Heads and Hands.

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Street Art: Gifs Go Wild

Wed, Jul 30, 2014
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Sometimes we see cool art installations or street art here on Digital Buzz, but this one is a little different. Created by Guus ter Beek and Tayfun Sarier, they’ve taken Gifs into the real world, displaying them in high-traffic areas to surprise unsuspecting people with ‘gif’ moments. Pretty cool.

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JIBO: The World’s First Family Robot

Wed, Jul 30, 2014
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Meet JIBO, a real-life social robot that might just change the way you think smart objects and how you’d picture them in your home. And ok sure, this is a concept video, making it seem so fluid and responsive, so there is much to be desired, but… Will this be a robot that people would actually buy and integrate into their home? How advanced will the AI become? Well, with $1.2m of crowd-funding on Indiegogo, about 3,000 people think it’s going to be great!

The Robot is 11 inches tall, weighs around 6-7 pounds and has a swiveling circular head. The device itself is actually pretty simple and elegant, with a rounded design housing a machine powering artificial intelligence to learn your preferences and identify voices with 360° microphones and a dynamic smart screen. Want one? Back it here for $499…

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ASICS: The Remote Volleyball Cannon Challenge

Mon, Jul 28, 2014
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ASICS have become famous over the last few years for creating interactive installations to engage fans and athletes in new and interesting ways to promote the brand. The latest installation is called ‘The Kerri Cannon’ which is a remote-operated spiking machine built to replicate the power and accuracy of top professional female players like Kerri so that just about anyone can experience what it’s like to try and return a spike or serve from a pro-volleyball player. Check it out here. By Vitro.

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Heineken ‘Routine Interruptions’ Experiment

Mon, Jul 28, 2014
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Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment.

The hype reel above gives you a sneak preview of what is to come! Check it out here.

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Meet ‘Sense’ The Ultimate Sleep Tracker

Fri, Jul 25, 2014
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This Kickstarter project from the guys at ‘Hello’ has raised over $700,000 in 48 hours which pretty much breaks all records to date. Introducing Sense, the smart object and mobile app that helps track your sleep and the environment around you.

Sense detects temperature, noise, light and movement among other things to help provide the most detailed analysis of your sleep… It collets the data, pushes it to a custom smartphone app, which processes the data to give you a specific sleep score, along with everything you need to know to improve your sleep! Check it out here.

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Volkswagen: Introducing The New VW.com Site

Wed, Jul 23, 2014
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Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding the perfect date.

Now, you can choose exactly what you’re into: like colors, car features, and how much you want to spend. Then, VW will find new and used car matches in your area so you can find the one that’s waiting for you. Pretty cool. Although it didn’t return any in-stock cars for me!

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Dove: When You’re Smiling Installation

Tue, Jul 22, 2014
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This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before reminding each person that beauty is the reflection of yourself in the mirror.

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Lexus STROBE Project: Art Motion Installation

Fri, Jul 18, 2014
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Check out ‘STROBE’ the latest instalment in the Lexus ‘Amazing in Motion’ series. Lexus have created the series of online videos to showcase their imagination and creativity. STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man’s incredible journey across the Kuala Lumpur skyline at night.

It was filmed entirely in-camera (not CGI) and each LED Suit contains 1,680 LED lights, all wirelessly controlled to strobe on command and in-sync with the other LED suits. View more...

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