Sublimotion: The Multi-Sensory Restaurant

Tue, Apr 29, 2014
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Ok Tech-Foodies, it’s time to jump on a plane to the Hard Rock Hotel in Ibiza from May 2014, where you’ll be able to encounter the ultimate luxury dining experience, the most expensive meal in the world at $2,000 per person, which is all part of a sensory theatre by one of the world’s best Chefs, Michelin-starred chef Paco Roncero, with Projection Mapping at the very heart of the show.

The whole digital experience is tailored dynamically to each individuals reactions in real-time, and set to enhance that experience by taking the food to the next level. View the official line here...

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Pedigree: YouTube Ad Revenue Donations

Mon, Apr 28, 2014
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Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause.

So, in doing my part, I’m posting this to not only feature a smart campaign, but also to get you guys to share it, to help raise money for the dogs! Created by the guys at Colenso BBDO in NZ. Click here to continue reading more here...

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Look Birdy: The iPhone Camera App For Parents

Sun, Apr 27, 2014
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Here’s a fun iPhone app from an Aussie Ad Dad. It’s called ‘Look Birdy’ and uses the camera flash and a ‘bird’ noise to attract the attention of kids and animals alike to look at the camera, so you can finally get that perfect photo. Nice one Ben Keenan! Download it here. Or view the longer story...

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Google Maps: The Street View Time Machine

Fri, Apr 25, 2014
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Have you ever wondered if you could go back in time on Google’s Street View? Well, now you can with ‘Time Machine’ from Google Maps. A new feature that allows users to view street view images, and then go back in time with Doc Brown, via imagery from past Street View collections dating back to 2007 create a digital time capsule of the world. You can check it out here. Via B-Reel.

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Afterguard: Heads Up Display Glasses

Mon, Apr 21, 2014
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Glass? Well, everyones going to be doing them it seems, with the new ‘Afterguard‘ glasses that bring high-end yacht racing data to your sunglasses. For years, Yachts have been equipped with some of the most expensive and advanced devices and sensors you can imagine, but reading them in real-time, is often the biggest challenge.

Wearable tech will obviously rocket to new levels this year, I’m looking forward to watching this space! Meanwhile, Nike seems to have pulled out. What do you guys think? (Thanks Rob!)

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SlideShare: SoDA 2014 Digital Marketing Report

Sun, Apr 20, 2014
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Here is the latest report from SoDA, with the H1 Report for 2014. It’s created in partnership with Econsultancy Bi-Annually and includes a total of 736 respondents world-wide, the large majority being senior company decision-makers. It looks at the latest trends in digital marketing for 2014, how agencies and clients are positioned to handle them, and ultimately what is the industries biggest challenges. Enjoy this, its 200+ pages, so you’ll need a coffee!

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McVitie’s: Shoot The Cookies Chrome Extension

Tue, Apr 15, 2014
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A very cool play for a biscuit company, who of course, would hate cookies right? Well, here is McVitie’s #ShootTheCookies Chrome Extension, that allows you to rid your computer of all cookies that track your internet usage… Not as good as Ajax Social Wipes though! Thanks Lou!

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KIA: iPhone Powered Virtual Racetrack

Mon, Apr 14, 2014
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Check out this cool game from KIA, to promote their very first sports car, it’s called ‘GT RIDE’ and is based on a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world…

Once you’ve hand-made your crazy 3D track, you can instantly share that with friends and challenge them to beat you on your own track. Check it out here.

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The Sound Of Taste: An Interactive ‘Sonic’ Poster

Sun, Apr 13, 2014
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This is what’s know as a ‘sonic’ poster, a bluetooth connected printed posted that communicates with your mobile phone, utilising it as the speaker to bring the poster to life.

Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive interface, connected to your SmartPhone to deliver the richer experience. Pretty cool. What do you guys think?

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Kellogg’s Crunchy Nut: Late Night Chat Line

Thu, Apr 10, 2014
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Kellogg’s Crunchy Nut has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand, created by the guys at VML in Australia.

There are a host of YouTube teaser videos that ask you to call and text, while a microsite allowed you to experience some tasty models for yourself. Check it out here. View all videos here...

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Introducing The ‘Google Night Walk’ Experience

Tue, Apr 8, 2014
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Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring it to life. Click here to check it out.

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Game Of Thrones: Bring Down The King

Mon, Apr 7, 2014
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In a medieval meets modern twist, this installation to promote the new season of Game of Thrones in New Zealand challenges people to tweet #BringDownTheKing that powers a contraption in a town square in New Zealand where a rope tied to a sculpture of King Joffrey, tightens with every tweet… Very cool, check it out here. Created by the guys at DDB in Auckland.

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Gamebuino: An 8-Bit Arduino Powered Gameboy

Sat, Apr 5, 2014
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Now you can make your own GameBoy with the Arduino powered Gamebuino, an 8-Bit Arduino Powered, Programmable Gameboy tyle console, but it’s almost purely a raw electronics board, and is built as a developer type unit, and you can connect over 100+ of them together to do some pretty cool stuff. Gamebuino is designed to help you make your own games from scratch, pretty cool.

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Adobe Lights: Real Time Logo Installation

Tue, Apr 1, 2014
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As part of Adobe’s Logo Remix project, where artists and agencies were asked to reinterpret the brand’s logo, comes ‘Adobe Lights’. Where creatives from Goodby Silverstein & Partners re-created the logo as a physical lights installation with 100 handmade cubes, each correlating to an artist using Adobe software in real time. the installation is a representation of the global community of artists and designers who work everyday, with the Adobe suite of products. Very cool.

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Carlsberg: Happy Beer Time Installation

Mon, Mar 31, 2014
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Carlsberg have just one-upped ‘Happy Hour’ creating what they deemed ‘Happy Hour 2.0′ and called it ‘#HappyBeerTime’… Carlsberg Group delivers 4G/USB sticks to pubs that plug directly into existing TV’s that launch the an app that hosts ‘#HappyBeerTime’

With every #HappyBeerTime Instagram photo posted from a designated venue location, ‘Happy Hour’ is automatically extended by a period of time. Cool activation piece.

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