Ajax Social Wipes: A Tool To Clean Up Your Feed

Tue, Jan 14, 2014
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If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, where you can easily (with a single click) get rid of things clogging up your news feed! Check it out here: http://ajaxsocialwipes.com/

Meanwhile, over on Twitter, it will actively detect spam that you might have started following, and automatically remove it from existence! Created by the guys at VML in Sydney.

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Introducing The New NYTimes.com Redesign

Mon, Jan 13, 2014
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With a completely new User Experience and UI, the new, New York Times website, elegantly brings you the world’s best news, in a whole new way. At first glance, you’ll not see a drastic change, but as you use the site, you’ll uncover elements that feel natural, like the way images enlarge, or the comments open from the side.

Perhaps even the new hamburger menu feels more tangible than before when everything was exposed, sporting sections are refreshed and simplified, while the intelligent recommendations that stick to the top as you scroll just make you want to click them. Oh, and you don’t really notice the ads… Is that a bad thing for media buyers?!

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IKEA: The Social Catalogue Campaign

Mon, Jan 13, 2014
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Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it.

Sure, we’ve seen things like this before, but I don’t remember seeing this exact ‘photograph and share’ from a physical catalogue before… Simple, smart, slightly direct way to get social networks seeing product. And there weren’t many prizes as incentives either…

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Kia Australia: Game On Tennis App

Thu, Jan 9, 2014
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Kia has kicked off this year’s sponsorship of the Australian Open with his interactive campaign challenging viewers to return the world’s fastest serve by using their mobile phone.

The interactive game, designed by mobile solutions agency Mnet, allows viewers to return a high-speed tennis serve live from their TV. The game requires viewers to use their smart phone as a racquet to attempt to return a serve from Australia’s Sam Groth. The ‘Game On‘ app is being promoted with a campaign consisting of six ads which deliver six different serves, an online practice court, as well as digital outdoor media and activations. You’ve got to love a mobile app that interacts with your TV. Check it out here!

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SlideShare: Global Digital Statistics 2014

Wed, Jan 8, 2014
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Here it is, the 2014 Global Digital Statistics, Stats & Facts SlideShare presentation from the guys at We Are Social. It comes in at a small, 183 pages of seriously useful data to help set the picture and verify trends for 2014. It features 2014 Digital Statistics, Stats and Facts like;

  • 2.5 Billion People are Online
  • 1.8 Billions are on Social Networks
  • North America has 81% Internet Penetration
  • Top Social Networks added 135 Million users in 2013
  • Facebook now has 1.184 Billion Users
  • There are 6.5 Billion Mobile Subscriptions globally

You’ll find detailed stats for every major country in the world, including the US, UK, China, Australia, Europe .etc Its 183 pages, but you’ll love it. Grab a coffee!

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Coca-Cola: The Wrapping Paper Billboard

Tue, Jan 7, 2014
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Showing that cool billboards don’t always have to be digital, this one from Coca-Cola is not just smart, but it’s perfectly on brand, in a way customers want to interact with the company. The Wrapping Paper Billboard saw hundreds of people able to walk past to grab a full sheet of ‘Open Happiness’ wrapping paper just in time for Xmas. Well played Duval Guillaume Modem.

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Samsung: Drive Safe Mode App

Mon, Jan 6, 2014
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Samsung in Singapore has created ‘Eyes On The Road’ an app they say activates a ‘Drive Safe Mode’ when you’re in the car, stopping all call, texts, push notification alerts .etc

The app uses sensor fusion technology, and automatically detects motion at above 20km/hr, activating ‘Drive Safe Mode’ where all calls, texts, push notification alerts .etc are temporarily blocked, and Auto-generated messages sent to inform that the intended recipient is currently driving. The app is deactivated after 10 minutes of idleness, or done so manually. By CHEIL Singapore.

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Sound Waves: An Interactive Art Installation

Sun, Jan 5, 2014
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This interactive art installation is a few years old now, but you’ll love it all the same. An artistic experiment to showcase sound waves like you’ve never seen them before, with a 7×7 grid of audio speakers that have been rigged up with fog generators, which in turn, puff up into the air with each blast of sound. Very cool. via PSFK. Shame there isn’t a music track for this!

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Publicis: The More The Merrier Video Experience

Sat, Jan 4, 2014
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Before we kick off into 2014 posts for the new year, I thought we’d post this final and pretty cool Xmas card from Publicis, created by Bridget and the guys at DigitasLBi.

They got geek on to create a facial detection algorithm that counts how many people watch the video at once, and #TheMoreTheMerrier is gets! If you watch the video by yourself it will seem like a pretty standard video, but if you add just one more person in front of the camera, and you’ll see Maurice Lévy delivering his corporate speech in a confetti storm. Bring a few more people in the office, and you may see gospel singers, cheerleaders, Chinese dragons and more! Pretty cool. Nicely produced, seamless transitions. Now, onto 2014! Stay tuned!

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Infographic: State of Social Media 2013

Fri, Jan 3, 2014
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state-of-social-media-2013.header

Here’s a great Infographic that shows the state of social media in 2013. It’s a great reminder of how quickly the world of social media evolves around us and how much can happen in 12 months. A few milestones include:

  • The launch of Vine in January to Vine becoming the most downloaded app in April
  • Instagram releasing their 15 second video offering in June
  • Miley Cyrus’ twerking in August receiving over 300,000 tweets per minute
  • Beyoncé’s album launch in December

What is your social media milestone for 2013? Thanks to Infographic Promotion in the UK for this one. Enjoy! View full Infographic

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Google Zeitgeist 2013: A Year In Search

Mon, Dec 23, 2013
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Here we are again, the Google Zeitgeist for 2013 has just been released, summarising the most popular searches for this year in a nice little video. What were we searching for this year? Google’s Amit Singhal, senior vice president, said “We want to find out more about our heroes, explore far-away destinations or settle a dinner-table dispute between friends.”

The British royal family feature first with the birth of the royal baby. This year’s round-up also remembers those that we said goodbye to with iconic figures such as Nelson Mandela, the number-one global trending topic of 2013, featuring heavily. The video closes with the unforgettable and heart warming BatKid story. Explore the full Google Zeitgeist site here. Enjoy!

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Renault: Life Size Scalextric Car Race

Mon, Dec 23, 2013
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Everyone loves scalextric car races, so it will be interesting to see how much traction Renault gets from this attempted viral video in London, where they’ve created a Life Size Scalextric Car Race between two of their new electric ‘ZOE’ cars that are controlled from a Helicopter, by 2 winning Facebook fans. It does look like a serious expense to build a track like this for a video, and I’m calling it fake… I think you can pickup on the detail where it looks unrealistic…

In fact, I’m wondering how you can run a Facebook Comp, that’s clearly got a fake outcome, or are those Facebook winners Fake to?! What do you guys think? Look how Fake it looks at 2:26 into the video… Really Renault?! Come on… (ps. Happy to be proven wrong!)

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Chuck Norris: Epic Xmas Split Parody

Fri, Dec 20, 2013
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Not to be out done by Jean-Claude Van Damme, Chuck Norris has thrown one back, this time, with a seasons greetings video message, as he recreates Van Damme’s feat with that Chuck Norris influence, doing the Epic Splits between two jets, with no less than 11 soldiers on his shoulders, who have lights attached to them, to create a flying Christmas Tree! Well played. (Unfortunately, this just wasn’t as real as the Volvo Trucks one!)

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UNIQLO: The Recipe Match App

Tue, Dec 17, 2013
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This is ‘UNIQLO RECIPE’ a fun, life wear matching food app, that not only showcases you amazing recipe’s from 6 hot new chefs, but matches Uniqlo clothing to each dish, almost like a colour selector. It’s a pretty funky app, and if you’re a Uniqlo fan, you’ll no doubt love this. Download it here.

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SlideShare: Soap’s 14 Digital Trends for 2014

Mon, Dec 16, 2013
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Find the hottest digital trends for 2014, with this light hearted look at what SOAP Creative think will be the things everyone will be doing in digital next year! Bitcoins, wearable tech, more drones… you name it. It’s in here. We’ll pull more 2014 Digital Trend Predictions together shortly. Enjoy!

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