MIT have teamed up with Microsoft Research Labs to create “DuoSkin” a new type of functional on-skin interface and control device that can control digital interactions on screens, or have a computer control the look of the on-skin patch…
Almost Tattoo like, this new style of temporary skin based art, allows almost anyone to create something cool for your body, showcasing creativity in its most basic form. Check out the research.
At the world’s largest virtual reality expo, a VR company called “Interactive Lab” showcased their latest VR Installation, a motorised trike that becomes a Tron-like race track as soon as you put the goggles on!
It’s a custom built electric-powered trike equipped with an onboard computer that powers an Oculus Rift headset surrounded by 20+ infrared motion-capture cams that sync the physical and digital experiences together. Seriously cool. Check them out here.
This is the future of architecture. Where industry experts along with companies like FORM and Trimble are teaming up with Microsoft HoloLens to explore opportunities to transform the architecture process. With mixed reality enabling architects to immediately get a sense of scale, form, and space so they can easily visualise ideas, making better informed decisions faster, with more perspective. Enjoy. Get your HoloLens here.
Well here it comes, Facebook is trying (again) to take down Snapchat, with its new Filters that use it’s recent aquisition; MSQRD’s object recognition technology to integrate into your timeline, just what Snapchat probably hoped would never happened, but would have been expecting. So, ok this demo isn’t that crazy, but perhaps once built out and released, these filters will be enough to keep most people from playing with Snapchat? But who knows…
So Nike says life isn’t about finding your limits. It’s about realizing you have none. And you now what, this Ad pretty much proves that out as they shatter the “Just Do It” tag line at the end of the spot and continue the content for their ad airing during the Rio Olympics opening ceremony.
The Olympics ad ‘Unlimited You’ starts at near birth and then builds through amateur athletes onto the pros. Until some of the most famous Nike athletes in the world join forces towards the end of the 2:30 length film. Simply brilliant. And somewhat unexpected. Love it. Created by the Nike crew at Wieden & Kennedy, Portland. Enjoy. Start your journey here.
There is a village so quiet in the Graubünden region of Switzerland, that when the single public telephone in the village square rings, the entire village hears it and the village of Tschlin proved that with this pretty weird (and almost fun!) promotional campaign to showcase the town in a Tourism campaign that reminds you of ‘The Swedish Number‘…
Jung von Matt/Limmat hosted a six-day long promo in Tschlin, inviting people from around the world to call the village-square telephone, where each time a resident failed to pick up the phone, the caller would win a Graubünden vacation. I’m still trying to workout how the got the entire town to continually (day and night!) run for the phone?!
So you’re not awesome with Photoshop, or 3D Studio Max, but want to make art? Perhaps you just want to design for the future… Well, Google’s Tilt Brush lets you paint in a 3D space with virtual reality, making what’s impossibly hard to create on a computer, look seriously easy through human movement. Now you can unleash your creativity with three-dimensional brush strokes, stars, light, and even fire. Your room is your canvas. Your palette is your imagination. The possibilities are endless. Time to get one? Yes. Find out more here.
The Panorama Music Festival on Randalls Island in New York is getting its share of the Creative-Tech world this year, with some major technology, social and device brands commissioning interactive digital art installations, with brands like HP and Snapchat leading the way…
Check out above the collaboration between HP and The Verge with their “Lab”. Pretty cool.
So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in marketing & advertising circles! So, here is that Cannes Lions winning film… Enjoy.
Introducing ‘Instabilia’ – a real time activation that offers NRL fans the opportunity to own one-of-a-kind State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction.
Instabilia items are generated in real-time through the NRL’s Mission Control room, where designers, copywriters, editors and motion graphics artists are creating and publishing ‘Instabilia’ pieces with auction videos just minutes after the moments happen before being broadcast across the NRL’s social channels, linking to the live-auction on the home page of eBay and the NRL’s charity eBay store. Created by Matt Henry and team from the NRL with VML in Sydney. Make a bid on Instabilia here.
So, how do you make a viral video? Well, a team from Australia has spent 2 years trying to find out, and nailed it… From shark attacks, to lightning strikes, bears chasing snowboarders, to drones falling into Burning Man – the world watched, they shared and then they argued like hell over their authenticity. With over 205 million views, they might just have found what works.
The Woolshed Company, from Melbourne, Australia, says the content series was envisioned as a social experiment to explore the creation and distribution of ‘new media’. They set out to better understand exactly how to create short-form, highly sharable, ‘snackable’ viral video content, that is capable of reaching worldwide mass audiences without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals. Find our more here.
Ok, so not all their videos were smash hits, but the highest rated video was 35 million views, with what I assume was a lot of additional duplicated coverage and re-posting on various platforms from other people. However, I think the learnings are perhaps the most important part of this experiment, and it’s somewhat clear from the videos below can work. Enjoy! Click here to view all the viral videos...
Everyone is talking about how VR is the future, but to date there really hasn’t been the uptake to make that notion real. But on the commercial side, work like Google’s Daydream Labs is changing what VR can be used for…
Daydream Labs has showcased a new way to create 3D animation through the use of virtual reality. Now, animators or perhaps anyone at all, can create their own animated stories by moving an object through a VR scene. With that movement, creating an animated story in real-time, set to change the way people animate and thus interact with stories of the future. Find out more here and here.
8-bit videogames are coming back, well ok… Maybe just for Old Spice, with their new “Youland” Facebook Video Game, which three in-built games. Just log in with Facebook, choose your own avatar, friends to play with (they’ll appear at random times in the game). Then, you’ll be shown a tour of the game by Isaiah Mustafa (who else right?) before he disappears having been “only paid for 45 seconds of voiceover work.” From there, you’ll be sent into the crazy 8-Bit Old Spice world of wonders, filled with talking animals, VR headsets, weird people, your 8-Bit friends and many many other things.. It’s fun, funny and it’s super on brand. Created by the crew at Wieden & Kennedy.
What a week. The Cannes Lions 2016 Festival of Creativity is complete, all the metal awarded, rosé has stopped flowing and the world’s best creative work for 2016 has been benchmarked. And it’s always hard to find those case studies, so I’ve rounded up each Grand Prix winning case study video from Cannes Lions in 2016, and embedded them below so you can check them all out in once place. You can thank me later! For now, Enjoy the case study films.
The Cannes Lions “Innovation” category was hotly contested again in 2016, but this was perhaps the most amazing piece, not from just it’s core idea or use of technology, but by how it will change the entire film production industry for car brands.
Meet the Mill’s “Blackbird” which sets out to transform the way automotive advertising is made – it’s a car rig that can be shot at any time, in any location, without the need to rely on a physical car. Check out the film above, it’s had over 2 million views in just a few days!
It’s back, the very best slides from Cannes Lions International Festival of Creativity, with Jesse Desjardins’ 100+ Best Slides From Cannes Lions 2016 SlideShare presentation. So if you’ve been to Cannes, you’ll know it’s a busy week, and almost impossible to get to all the sessions, so this is the best summary deck you’ll find, with 100+ slides takes form the best presenters.
The NRL in Australia has become the World’s First sporting league to launch a ‘BOT’ on Facebook’s new messenger platform (beta), with ‘SOO’ the State of Origin Trivia Bot born. Created for the regions biggest sporting series, SOO is an autonomous trivia mogul that takes on the NRL’s millions of fans in intense rounds of State of Origin trivia complete with fun banter and cheeky one liners to keep things extra interesting. You can take it on here.
The NRL historically produces a host of innovative Facebook Apps, Digital & Mobile Platforms, Social Content, Activations and Mission Control rooms to drive the league forward, with the new Facebook Messenger Bot ‘SOO’, their latest experiment. Created by Matt Henry at the NRL with VML Australia.
KFC love to tweak their meal boxes, and in India, they’ve taken it to the next level, with this new 5 in 1 box, complete with phone cable that plugs into the meal box, to charge your favourite mobile device. It’s a limited run, so you better get in quick! Created by the guys at Blink Digital.
Everyone is straight outta somewhere right? So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world. Here’s the case study video!
Perhaps one of the most simple campaigns of the year, but most shared! Created by R/GA London.
Remember in TRON where they start throwing electric frisbees? Well soon you’ll be able to play “Disc Wars” VR style, in a new game called “Project Arena” for the soon to be released Oculus Touch, created by the developers of “EVE Valkyrie” CCP Games.
I’ll be excited to see what a multi-player mode inside this game looks like! View the game here.