Maxis SOS: The Emergency Lifeline Campaign

Mon, Mar 14, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 5.00 out of 5)
34 Comments

In ASIA, monsoon rains are highly destructive and can cripple towns and cities in just hours. So Maxus, a communications company in Malaysia, has launched a one-of-a-kind portable communications device that allows people to call for help when power supplies or cellular activity has been affected during heavy monsoon rains and flooding.

The “SOS” device is safe, reliable and easy to use. It can be set up within minutes in a flood-affected area, providing a temporary phone infrastructure at the most critical of times. The SOS network is powered by custom designed weather-proof boxes that consist of multiple ‘mesh nodes’ and a high-powered battery, router and antenna. Keep reading about the SOS Emergency Lifeline...

Continue reading...

Posted by: 



Ubisoft “Collapse” End Of Society Simulator

Sat, Mar 12, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 3.67 out of 5)
25 Comments

Ubisoft’s new game “Tom Clancy’s The Division”, has just launched and it’s a game where players have to fight against a lethal virus that is threatening to end the world. So how do you promote it? Build a simulator that shows how the world will end… of course!

It’s called “Collapse Simulator” and when you log on, you’ll become patient zero, as it visualises how the world might collapse around your exact location, if there ever was such a world-ending virus. Check it out here. Created by the guys at BETC.

Continue reading...

Posted by: 



Introducing Tesla’s New Summon Feature

Fri, Mar 11, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 3.75 out of 5)
31 Comments

Tesla Fan? You don’t need to be to love this feature, it’s called “Summon” and just like you’d wish your car could, the Autopilot feature automatically starts, navigates and brings the car right to your current location, powered by their latest iOS app.

I’m sure it’s only meant for short distances, out of the garage, down the street type “Summons” but lets see what people try to do. I suspect a range of awesome YouTube videos coming soon.

Continue reading...

Posted by: 



GEICO: The Fast Forward YouTube Pre-Roll Ads

Fri, Mar 4, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)
29 Comments

The pre-roll ad wars are hotting up, and fan favourite Geico have just created a series of new pre-rolls called “Fast Forward.” It continues to play off their previous “Unskippable” campaign, with the insight that people don’t want to watch pre-roll ads on YouTube (of course!), but this time makes a much cheekier play to get you to go and watch the full length ad inside YouTube. Check them here...

Continue reading...

Posted by: 



Ken Block’s Gymkhana 8: Ultimate Playground

Wed, Mar 2, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 4.75 out of 5)
38 Comments

He’s back and it’s good. This time it’s set in the ultimate exotic playground of Dubai.

The long awaited Gymkhana 8 brings us Ken Block skidding and jumping around the streets of Dubai in his famous Ford Fiesta. There’s plenty of usual tricks with extras like a Raptor on two wheels, a look at Dubai’s insane collection of police supercars, next to a chopper (of course) and a drag race between a Veyron, Ferrari F12, Lexus LFA and Lamborghini Aventador (can you guess who wins).

Gymkhana 8 does not disappoint, watch and enjoy!

Continue reading...

Posted by: 



McDonald’s Happy Goggles: VR Happy Meal Box

Tue, Mar 1, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)
29 Comments

Introducing Happy Goggles. McDonald’s Sweden has launched a promotion that lets kids turn Happy Meal boxes into virtual-reality viewers.

The launch of Happy Goggles coincides with the Swedish “Sportlov” recreational holiday when many families go skiing. With this in mind McDonald’s have created “Slope Stars”, a skiing based VR game which can also be played in a less immersive way without the Happy Meal Box. The Happy Googles also work with any other mobile VR experience. To turn the iconic red boxes into Happy Goggles users just tear along some perforated lines and fold, inserting the VR lenses (included) and a smartphone (not included). It’s like a tasty version Google Cardboard. DDB Stockholm developed the strategy, design and packaging, while North Kingdom Stockholm created the game.

Continue reading...

Posted by: 



IBM Watson: Robot Support Groups

Sun, Feb 28, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
25 Comments

Introducing IBM Watson. Incase you haven’t heard, Watson is a cognitive system that’s ushering in the new era of cognitive business. Serious stuff, although, this ad isn’t… Featuring a group of battered science fiction bots speaking about trying to take over the world and their dislike for working with humans. Unlike them, Watson works with humans to outthink competitors, challenges and limits.

So, if you’ve no idea what IBM Watson is, then the video below will help you! And even if you do, watch it anyway, it will show you the future of cognitive processing for robots and AI. (more…)

Continue reading...

Posted by: 



Watch The New Leap Motion “Orion” VR Demo

Mon, Feb 22, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)
29 Comments

Introducing the new Leap Motion “Orion”, where truly immersive VR starts with your hands. Built from the ground up for virtual reality, Orion is a massive step forward for Leap Motion capability, lower latency, longer range, better and faster hand recognition, vastly improved robustness to cluttered backgrounds and ambient light, and more.

Check out this cool “Blocks” VR demo, with the Leap Motion Orion, that puts you and your hands in a fully immersive 3D physics space like no other you’ve played with before. Check it out here.

Continue reading...

Posted by: 



Survios: Immersive Virtual Reality Game Demo

Sun, Feb 21, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)
33 Comments

Welcome to Survios, with $4m in funding, this is perhaps the world’s most immersive 360 degree, virtual reality first person shooter game, where you become the player in the game in almost actual reality, complete with hand-held controls so you can light-sabre, sword, shoot or bow-and-arrow people at will. Twisting, turning, jumping and just about anything else you need to do to avoid the onslaught of robots or take them down.

The game, which has been receiving amazing reviews, is just that, absolutely stunning and amazing in every aspect. From the gameplay, to the immersive physical requirements. It’s an Alpha release right now. Check it out here.

Continue reading...

Posted by: 



OK Go Presents Their “Zero Gravity” Video

Thu, Feb 18, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
32 Comments

Interestingly, OK Go launched their new “Zero Gravity” video called “Upside Down & Inside Out” directly inside Facebook, where 12 months ago, they’d have focused all their attention on YouTube, and with 44m views inside Facebook and just a few hundred thousand on their VEVO page, it’s 30% more than their last YouTube video. Either way, it’s awesome. Enjoy if you haven’t already seen it.

Continue reading...

Posted by: 



Super Bowl 50: Watch Every TV Commercial

Sun, Feb 14, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5.00 out of 5)
37 Comments

This is a playlist containing all 61 Super Bowl 50 TV Ads for 2016, from the brilliant Audi “Commander” Ad, Bud Light’s Party Ad, Coca-Cola’s Coke Mini Ad and Hyundai’s Ryanville Ad… Right through to Beats By Dre, AXE, Colgate and Pepsi Ads that featured in The Big Game for 2016. Enjoy!

Continue reading...

Posted by: 



Time Trial: Augmented Reality Climbing

Wed, Feb 10, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 5.00 out of 5)
24 Comments

Check this out! “Time Trial” is a new, physical, interactive rock climbing video game where players are given the opportunity to compete in a time-trial style augmented reality climbing wall challenge to log the fastest times to complete climbs that require them to do single or multiple tasks during that climb. Pretty damn cool. If you can climb, that is. Enjoy!

Continue reading...

Posted by: 



Audi R8 “Commander” Super Bowl 2016 Ad

Mon, Feb 8, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 3.67 out of 5)
23 Comments

Now this is how car ads should be done! Audi have created an amazing TV Ad for the 2016 Super Bowl. Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zest for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the “Commander”. It’s a universal reminder that amazing things happen when we choose exploration and technology, shooting for the moon. Enjoy.

Continue reading...

Posted by: 



DRL: The Drone Racing League

Sun, Feb 7, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 4.33 out of 5)
20 Comments

Ok, get ready for the sport of the future. Drone Racing. Imagine the world’s top drone pilots. Flying through epic real-world courses. Racing super fast drones in first person view with special FPV goggles, that place not only the pilots, but the fans, right in the drone as they twist their way through special LED check points. Bought a drone in the last year, well, I suspect you’d love this…
Want to know more? Check it out here.

Continue reading...

Posted by: 



Microsoft Re-Imagines NFL Through HoloLens

Wed, Feb 3, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
31 Comments

So this is the future of Football, with Microsoft re-imagining the future of the game, where NFL fans can get closer to their favorite teams and players than ever before, and control the action across multiple screens, on multiple surfaces, with an immersive mixed-reality experience that the upcoming HoloLens Headset will provide. Pretty cool right? Developer kits come out in Q1 2016…

Continue reading...

Posted by: 



SlideShare: Global Digital Statistics For 2016

Mon, Feb 1, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 3.40 out of 5)
27 Comments

This might just be one of the most comprehensive global digital reports that will come out in 2016, period. It’s full of the best stats, facts and figures for the internet in 2016, and specifically covers the world’s top 30 countries by economic size.

It covers the top 10 most-used social media platforms in each country, a breakdown of each country’s Facebook users by age and gender and even ownership rates of a variety of digital devices, country by country. Plus the growth trends and statistics of all things digital and social. Grab a coffee (or a lunch – this thing is 500+ slides) and enjoy the reading…!

Continue reading...

Posted by: 



SlideShare: 2016 Digital Trends & Predictions

Sun, Jan 31, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 3.67 out of 5)
36 Comments

Just like they do each year, the crew at Soap have rounded up their big predictions for 2016 Digital Trends. Some challenge the status quo while others are rather likely to play out some time soon, but ultimately, these trends poke a little fun at current digital trends and where the world is heading.

Who thinks there will be a group of vigilante-billionare-philanthropist’s helping to fight crime and make the world a better place? Grab a coffee and have a read. Enjoy!

Continue reading...

Posted by: 



Bentley Inspirator App: The Design Experience

Wed, Jan 27, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
19 Comments

The Bentley Inspirator is a new luxury design and commissioning experience from Bentley, where your facial reactions to specific app content and beautiful design ques shape and guide your way to a recommended specification, inspired by you, and your interests in life.

It’s a completely different play for such a luxury automotive brand, and hints at new ways to unlock high-end digital experiences where you might otherwise not see them. Check out the app here.

Continue reading...

Posted by: 



Jaguar Creates “Actual Reality” VR Experience

Sun, Jan 24, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 4.20 out of 5)
31 Comments

At the “Big Boys Toys” expo in New Zealand, Jaguar took Virtual Reality Experiences to the next level. Introducing “Actual Reality”, a VR experience like no other I’ve ever seen, an experience so real, it might actually just be “real”.

With a custom VR Headset, and built into the “6-Axis” hydraulic platform designed to create realistic movement during the VR experience… And as Jaguar invited people to try the the F-TYPE VR Experience. It was clear, that it was going to be one that turned out to be not-so-virtual. Enjoy!

Continue reading...

Posted by: 



Volkswagen: The Trailer Assist Stunt Video

Wed, Jan 20, 2016
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 5.00 out of 5)
29 Comments

This is probably the best stunt/product demonstration you’ll see for a while. And if you haven’t seen it floating through your Facebook feed, then watch it here, as it as deceivingly brilliant, with Volkswagen turning a trailer into a car, and attaching a car to the trailer, backwards, with seemingly the world’s best reverse driver and of course, the world’s best Trailer Assist feature from Volkswagen. Enjoy!

Continue reading...

Posted by: 



Older Entries Newer Entries