Heineken Valentines Day: Date In A Box

Tue, Feb 11, 2014
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Here they go again. For 2014, Heineken is launching ‘Date in a Box’ for Valentines day. It is a box. A glittery, red box. Inside, there’s a date. An adventurous mystery date. It’s a #DateInABox that can only be opened if your man is prepared to instagram his feelings this valentines day.

If he does, well, he’ll get a code sent to him to open the box, making for one very special Valentines day date! I can’t wait to see how this one plays out! Who’s tweeting to @Heineken_US for a box?

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Toyota: Try My Hybrid

Sun, Feb 9, 2014
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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Facebook) test drive their Hybrid.

We are told that Toyota Hybrid owners are Norway’s most satisfied car owners. I’m not sure I believe that, but recruiting more people to buy Hybrids has to be hard, so this is a very cool new way to get physical test drives happening. Very cool. What do you guys think?

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Lakemaid Beer: Delivered by Drones

Wed, Feb 5, 2014
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Buy a drone. Get a GoPro. Film it delivering something. Get massive PR. That’s a pretty simple equation, so why don’t more people do it? Oh way, they do! And here’s another one, this time it’s a beer delivery, a slightly popular subject, from the guys at Lakemaid Beer. Who got a call from the FAA, after they saw this video, reminding them they can’t commercially fly drones by law!

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belVita: The Morning Win TrophyBot

Tue, Feb 4, 2014
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A little random, a little refreshing. belVita is a breakfast biscuit that gives you steady energy in the morning. So what comes out of that? A twitter campaign of course, designed to give people custom 3D printed trophies for the little things they do in the morning. The call them #MorningWin moments.

The best tweets to #morningwin will be selected. The actions described in the best tweets will then be recreated by actors in a Manhattan storefront while a 3D scanner captures the scene. A 3D print of each seemingly mundane task will then be created and placed on a trophy, which will be immediately mailed to the winning tweeter, congratulating them on a job well done. Other great tweets to #morningwin will receive virtual 3D trophies to be displayed on their phones.

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Oculus Rift VR: The Gender Swap Experiment

Tue, Feb 4, 2014
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So you’ve heard of the Oculus Rift Virtual Reality Goggles right? Well, they are pretty immerse, so what would happen if you created an experiment that put the POV of a male, and swapped it with the POV of a female, and then broadcast each others view into the Oculus Rift Goggles? Well, you’d call that the Gender Swap Experiment. I’m not sure how real this would actually feel, but it’s an interesting experiment! What do you guys think?!

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Apple iBeacon: Brining Art Galleries To Life

Sun, Feb 2, 2014
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Aside from pushing offers and discounts, Apple’s new iBeacon technology provides a whole different way at creating native location based interaction with iOS devices, and this example from Rubens House Art Gallery in Antwerp gives a taste of what’s to come!

Using Estimoate iBeacons, the art gallery has created location based beacons that interact directly with a rich iPad app allowing visitors to discover a new level of detail via tablet with each piece of art, or locations inside the gallery. It’s a pretty straight forward example, but it does have a nice link into the app, which looks like a very cool experience. Check our more details here, made by Prophets.

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Introducing Paper: Facebook’s News Reader App

Sat, Feb 1, 2014
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This video showcases the new ‘Paper’ mobile app from Facebook, which provides an intuitive news reader app experience pulling from 19 categories including tech, sports, pop-culture .etc It looks nothing like Facebook, and all content displayed will be curated through a process that includes both an algorithm and a human selection to ensure the best content gets to you.

For now, it won’t have ads, but expect this in 6 months for sure. And a more personalised new content service to go via location at that point too. This will be just one of a number of new apps released by Facebook this year. Stay tuned! Check it out here.

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The Alzheimer’s Facebook Timeline Experience

Thu, Jan 30, 2014
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A very cool way to raise awareness of Alzheimer’s Disease on Facebook, Alzheimer Nederland, the Dutch organisation for Alzheimer’s Disease has launched a Facebook Timeline Hack that takes photos from hugely popular real-world events and photoshops hundreds of people into photos at events they’ve never been to, before posting them to Facebook and tagging them into the photo, giving people the same experience that Alzheimer’s Disease typically generates for its sufferers. Super smart. Maybe just not enough scale.

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Original Source: The Audio Shower Experience

Tue, Jan 28, 2014
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A slightly different approach from Original Source, who’ve created a series of ‘Audio Showers’ for their new range of shower gel products in the UK, with the showers exploring the idea of what smells sound like by creating 3D soundscapes for their limited edition range.

They allow listeners to ‘trial’ the shower gels, through a virtual audio shower experience, and then vote on which one they prefer and would like to try IRL. Close your eyes, plug in your headphones, and let us know what you think. This was created by the guys at The Work Club. View more...

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ELEKS Project G: Google Glass Sports App

Mon, Jan 27, 2014
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The Google Glass experiment that will alter you perception of how mobile gadgets and sport will combine to work in the future. ELEKS Project G is a cross-platform solution that will connect your mobile device, web and Google Glass to form an invincible team as you play sports with real-time data and friend input. All you have to do is connect a mobile device, select game mode, invite friends and the game is on. An augmented reality experience meets heads up display of all the vitals you need to win! Check it out here.

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Land Rover: Blippar Powered Sensory Overdrive

Wed, Jan 22, 2014
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Here’s something a little different from Land Rover, with a new ‘Sensory Overdrive’ experience using Blippar Augmented Reality technology to allow people the opportunity to experience the car in a tangible-digital way, activated from a large print campaign.

The first of 3 experiences integrates phone vibrations with different terrain, the second uses the phone as an accelerator pedal to harness the power of the engine, and the third, showcases a POV video. While Blippar isn’t new or ground breaking, this is still pretty cool, and I’m excited to see more and more agencies and brands experimenting with integrating digital experiences into traditional mediums.
Created by the guys at Y&R NYC.

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Ototo: An Experimental Synthesizer

Wed, Jan 22, 2014
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A new circuit board synthesizer that lets you turn almost anything into a musical instrument. It’s called Ototo, by the crew at Dentaku, and once plugged in, creates 12 touch pads and 4 live sensor inputs, which together let you trigger and manipulate the generated sounds in a number of ways, all pumped out through its on-board speaker.

You’ll be able to hook up just about anything that conducts… Check it out here.

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Helly Hansen: First Tracks Powder Alarm App

Mon, Jan 20, 2014
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The must have app this season for all Snowboarders and Skiiers. Set it before you goto sleep, one early wake-up alarm and one sleep-in, with the app checking all night long for weather reports of powder, if you hit gold you’ll be the first up to claim those fresh tracks. Otherwise, why bother heading up. Get the sleep-in you need! Check it out here.

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Google Glass: Race Yourself Fitness App

Sun, Jan 19, 2014
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Here it comes, the wave of Google Glass apps that attempt to make these wearable devices useful! I’m not quite sure that Google Glass would be that great to run around in, but hey, if it is, this could be a bit of fun… The Race Yourself App attempts to motivate you, with Zombies, Virtual running groups, personal best ghosts .etc One of the most advanced, and perhaps useful (if you can actually run with them on), Google Glass Apps I’ve seen to date. What do you guys think?

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Ajax Social Wipes: A Tool To Clean Up Your Feed

Tue, Jan 14, 2014
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If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, where you can easily (with a single click) get rid of things clogging up your news feed! Check it out here: http://ajaxsocialwipes.com/

Meanwhile, over on Twitter, it will actively detect spam that you might have started following, and automatically remove it from existence! Created by the guys at VML in Sydney.

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