Swedish Radio have launched a new second screen campaign by creating an ‘interactive radio player’ that allows people using desktops, tablet and mobile to promote the interaction and sharing of their programs while they are still on air. The player allows users to add images and videos to one big radio timeline, for everyone else to discover and ultimately share.

With anyone who clicks on added content in their feeds, being sucked back into the radio program. Very cool work from the guys at Forsman & Bodenfors.

There’s a new world of promotions coming this year, and you’ll likely see them being played out in the physical world, with Digital Convergence campaigns gaining traction to connect the digital and physical worlds for more exotic competitions, just this like this one from Intel’s Ultrabook.

The competition is called ‘Push for Ultrabook’ and provides us in interactive real world experience streamed live to the web, playing to a nostalgic memory of one of the most iconic arcades gone by. Jump in and check it out for yourself to win an Ultrabook!

Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University.

The Facebook App challenges students with decisions on their future, presenting all the very best options that the university allows them to experience if they were a student. It then delivers a future timeline version of their life 5 years post graduating at the university. It won Gold at the CLIO Awards. Very cool work from the guys at 41? 29!. What do you think?

This is 3D projection mapping on a scale I’ve not seen before… 1:1000. The Tokyo City Symphony has been created as a 10 year celebration for Roppongi Hills, which is themed on ‘Love Tokyo’ and ultimately aims for people to push for a more attractive and exciting world-class city.

The site allows you to interact with the 3D Projections using your keyboard, as if playing a piano… Pretty amazing. Check it out here.

I covered the Microsoft IllumiRoom a few months ago when it was first demoed, and it’s back, this time with a full feature/explanation of the new experience, showcasing all the latest developments that we can expect in the next generation Microsoft Xbox. It’s 5 mins… So grab a coffee!

You might have heard a little bit about Twitters new ‘Connected Object’ called #Flock. A new coveted Cuckoo Clock that few will ever get hold of, as they’ll be reserved as ‘awards’ to a degree, ceremoniously delivered to individuals, brands and organisations that push the creative boundaries of Twitter… #Flock has been commissioned by Twitter in the UK, with BERG designing a very cool connected object for them. What do you guys think?

Another great piece from The Creators Project, is ‘Laser Forest’ by Marshmallow Laser Feast, featuring a huge forest of laser beams that features over 150 laser rods which can be tapped, strum and ultimately played. When strumming, playing or tapping, users can trigger both sounds and lasers, with the entire piece becoming a collaborative play instrument, or if you are less inclined, perhaps just an otherwordly playground.

Free WiFi is available almost everywhere we go. People are constantly online, busy with their electronic gadgets all the time. As Kit Kat we saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, we created a Free No-WiFi Zone. A big sign with a small WiFi jammer that blocked all signals within a five meter radius. By doing that we encouraged people to read a newspaper, a real book or have a genuine conversation again. All while munching on a Kit Kat.

Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, there was little to no Tweeting around the new Polo, so DDB created the #Polowers campaign.

Essentially it’s a twitter race, where you tweet with #polowers to get your name on the race track and who ever happens to get their name into pole position, wins a brand new Polo!

It looks like Volkswagen are targeting YouTube to find new ways to communicate their message, this time, it’s the Volkswagen GTI in Spain, with ‘The Fastest YouTube Ad’ that you literally can’t skip… I’d love your thoughts on this one! Created by the guys at DDB. (thanks Fernando!)

Bpost is the largest Belgian postal service, and is increasingly being challenged with free-shipping alternatives and couriers gaining traction with online shoppers. So bpost opened a live-streamed pop-up store in the center of the capital, stocked with must-have items, from smartphones to designer coffee-makers. But the only way to buy them, was online, where everything was auctioned and once sold, the item was immediately picked up by a postman, right in front of the webcam, and delivered 24/7 with tracking stats to prove how fast bpost really is.
Created by the guys at TBWA Brussels. (thanks Rindert)

Volkswagen always seem to have license to do things differently, and with YouTube Pre-Rolls, they’ve created an ad that hits the ‘Skip Ad’ button for you, aiming to highlight that the new Beetle with DSG Tiptronic transmission doesn’t need you to shift gears. So neither will this very ad. With the video playing the sequence and taking you to the next video automatically… I’m not really sure this makes the right link, but it might have just made the Cannes deadline! By AlmapBBDO.

The Guardian has launched a new crowd sourced news platform called the ‘GuardianWitness’ which basically forms the mechanic to create Citizen Journalists, via a new smartphone app. The App allows wanna-be-journalists or every day people to submit interesting stories, or in times of need, The Guardian will issue ‘Assignments’ to gather additional photos and video content for bigger stories that are happening in real time…

This is a much better way to invite people to participate in creating news than what’s been around for the last few years (tweet us, email us .etc) so I’d expect this to drive a new wave of participation for The Guardian. Very cool. Hands up if you’d get involved in this?

Back for a 3rd installment, is the Magnum Pleasure Hunt 3 called ’5 Lost Kisses’, one for each of the new Magnums, and like always, it’s a hunt across the internet’s most popular sites, well, look-a-like sites anyway. This time, you’ve got 5 challenges to complete, so go on, give it a go!

So it looks like Coca-Cola might have jumped in with the guys who created the ‘Sound Bottle’ earlier this year, to create The Coca-Cola Remix Bottle. Which listens to the sounds when opened, to bottle them back up, and release the sound when re-opened… Check it out!