Audi R8 “Commander” Super Bowl 2016 Ad

Mon, Feb 8, 2016
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Now this is how car ads should be done! Audi have created an amazing TV Ad for the 2016 Super Bowl. Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zest for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the “Commander”. It’s a universal reminder that amazing things happen when we choose exploration and technology, shooting for the moon. Enjoy.

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DRL: The Drone Racing League

Sun, Feb 7, 2016
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Ok, get ready for the sport of the future. Drone Racing. Imagine the world’s top drone pilots. Flying through epic real-world courses. Racing super fast drones in first person view with special FPV goggles, that place not only the pilots, but the fans, right in the drone as they twist their way through special LED check points. Bought a drone in the last year, well, I suspect you’d love this…
Want to know more? Check it out here.

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Microsoft Re-Imagines NFL Through HoloLens

Wed, Feb 3, 2016
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So this is the future of Football, with Microsoft re-imagining the future of the game, where NFL fans can get closer to their favorite teams and players than ever before, and control the action across multiple screens, on multiple surfaces, with an immersive mixed-reality experience that the upcoming HoloLens Headset will provide. Pretty cool right? Developer kits come out in Q1 2016…

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SlideShare: Global Digital Statistics For 2016

Mon, Feb 1, 2016
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This might just be one of the most comprehensive global digital reports that will come out in 2016, period. It’s full of the best stats, facts and figures for the internet in 2016, and specifically covers the world’s top 30 countries by economic size.

It covers the top 10 most-used social media platforms in each country, a breakdown of each country’s Facebook users by age and gender and even ownership rates of a variety of digital devices, country by country. Plus the growth trends and statistics of all things digital and social. Grab a coffee (or a lunch – this thing is 500+ slides) and enjoy the reading…!

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SlideShare: 2016 Digital Trends & Predictions

Sun, Jan 31, 2016
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Just like they do each year, the crew at Soap have rounded up their big predictions for 2016 Digital Trends. Some challenge the status quo while others are rather likely to play out some time soon, but ultimately, these trends poke a little fun at current digital trends and where the world is heading.

Who thinks there will be a group of vigilante-billionare-philanthropist’s helping to fight crime and make the world a better place? Grab a coffee and have a read. Enjoy!

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Bentley Inspirator App: The Design Experience

Wed, Jan 27, 2016
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The Bentley Inspirator is a new luxury design and commissioning experience from Bentley, where your facial reactions to specific app content and beautiful design ques shape and guide your way to a recommended specification, inspired by you, and your interests in life.

It’s a completely different play for such a luxury automotive brand, and hints at new ways to unlock high-end digital experiences where you might otherwise not see them. Check out the app here.

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Jaguar Creates “Actual Reality” VR Experience

Sun, Jan 24, 2016
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At the “Big Boys Toys” expo in New Zealand, Jaguar took Virtual Reality Experiences to the next level. Introducing “Actual Reality”, a VR experience like no other I’ve ever seen, an experience so real, it might actually just be “real”.

With a custom VR Headset, and built into the “6-Axis” hydraulic platform designed to create realistic movement during the VR experience… And as Jaguar invited people to try the the F-TYPE VR Experience. It was clear, that it was going to be one that turned out to be not-so-virtual. Enjoy!

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Volkswagen: The Trailer Assist Stunt Video

Wed, Jan 20, 2016
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This is probably the best stunt/product demonstration you’ll see for a while. And if you haven’t seen it floating through your Facebook feed, then watch it here, as it as deceivingly brilliant, with Volkswagen turning a trailer into a car, and attaching a car to the trailer, backwards, with seemingly the world’s best reverse driver and of course, the world’s best Trailer Assist feature from Volkswagen. Enjoy!

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Introducing FordPass: The Future of Mobility

Sun, Jan 17, 2016
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Welcome to the future of Ford. Where you don’t just buy a car, you get access to an entire digital ecosystem of services for being part of the family, as they start to shape the future of the automotive industry, where just perhaps, you won’t even have to own a car with RideShare of the future.

Launched at the North American International Auto Show in Detroit, Ford announced FordPass, which is available for free to anyone, even non-Ford owners, weirdly enough. For example, the parking service taps into ParkWhiz and Parkopedia, allows anyone to find/reserve and even pay for parking using the new FordPay digital wallet inside FordPass. FordPass even lets you speak to personal mobility assistants called “FordGuides” who can do almost anything for you. And all packaged into a mobile app. Launching April. Exciting times ahead in the car industry.

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Star Wars: Shop Like A Jedi Billboard

Fri, Jan 15, 2016
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On the even of the launch of Star Wars episode VII, Carrefour in Romania created an interactive billboard that let people shop like a Jedi would. And while it’s nothing more than a basic Microsoft Kinect stunt experience, to the Star Wars fans, it was something different.

Shoppers could swipe through just about the entire Carrefour range, including the latest Star Wars merchandise, dragging their selected items with the force, into a shopping basket, that would seemingly appear at the register waiting for them. Fun, but no one was ever doing a trolley of shopping this way! Created by the guys at Publicis Romania.

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NIVEA Presents The Second Skin Project

Mon, Jan 11, 2016
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This is Nivea’s Nanotechnology Experiment that allows people to feel a human touch from anywhere in the world. It’s also probably Leo Burnett Madrid‘s Cannes entry for 2016! The experiment shows how technology can create a sense of touch between a mother and son living thousands of kilometres apart from each other, delivering a hug, just in time for Christmas.

The nanotechnology emulates human skin, and retains electrical impulses, to detect and transfer heat, movement, pressure and other “senses” that one might feel through the skin. And while the VR project does well to connect the mother and son, the video shows it better (no spoilers!). Enjoy.

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L’Oréal Connected UV Skin Patch Sensors

Sat, Jan 9, 2016
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Hot off the press from CES, L’Oréal have announced a new, connected UV Skin Patch and companion app called “La Roche-Posay My UV Patch”, and it’s powered by NFC for android, and by image recognition for iOS as the primacy connectivity point for the patch.

The patch itself is as thin as a fake tattoo, and last up to 5 days, all the while detecting and tracking how much UV you’re getting on your skin, and transmitting that to the app to visualise the data in real-time to showcase exactly how much the sun is effecting you.

The video above provides a walk through demo at CES of the My UV Patch and the companion visualisation app, both of which are still prototypes. Read more on L’Oréal My UV Skin Patch...

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Nikon Launches KeyMission 360 VR Camera

Thu, Jan 7, 2016
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Well the VR and 360 Cam market is hotting up, and GoPro better watch out, with a big entry from Nikon into the market with their “Key Mission 360″ VR Camera that’s both a water proof action camera and a full 360 VR camera. Shame it has such a horrible name!

Unfortunately there isn’t any hot footage of it floating around yet, and the demo experience the reporter in the video above had glitchy wifi. But it’s being released this week at CES 2016. So stay tuned for more information, and I’m sure there will be 2-3 big new players entering the 360 VR market this year. Hello Cannon? What have you got? Exciting times…

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North Face: The NightRay Fest Light Installation

Tue, Jan 5, 2016
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Never stop exploring, that’s what North Face’s interactive light installation called “Ascent” visualises, an art installation that both blurs and highlights its surroundings in nature, aiming to inspire and excite.

A mesmerising sight of smooth lines and soft light, the sculpture creates a harmonious relationship between human aesthetic and the natural landscape in which it sits ready to explore. Intimately connecting it to an abstract reinterpretation of the mountainous backdrop, and starry night sky, was the visual focus of The North Face NightRay Fest.

Attendees of North Face’s NightRay Fest could tweet #neverstopexploring could interact with and influence the behaviour of the geometric visual. Created by the crew at Nocte.

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VertiGo: A Wall-Climbing Robot From Disney

Sun, Jan 3, 2016
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As if almost out of no where, Disney Research Labs have released a video showcasing a 3D Printed (in part) Wall-Climbing Robot that is more like an all-terrain owning vehicle from a future military prototype, than a Disney research project… But I want one!

They’ve called it “VertiGo” and it’s capable of transitioning from the ground to a wall, and is created in collaboration with ETH. The robot has two tiltable propellers that provide thrust onto the wall, and four wheels. One pair of wheels is steerable, and each propeller has two degrees of freedom for adjusting the direction of thrust. By transitioning from the ground to a wall and back again, VertiGo extends the ability of robots to travel through urban and indoor environments. Continue reading about Disney's Robot here...

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Zoolander Fashion Week: Best Social Play 2015?

Fri, Jan 1, 2016
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With Ben Stiller and Owen Wilson again becoming Derek Zoolander and Hansel McDonald, this time on the Valentino runway at Paris Fashion Week in 2015, they hijacked the show to promote the upcoming sequel to the 2001 comedy “Zoolander.”

The faux male models strutted their stuff down the runway flashing that famous, Blue Steel look. And in a year full of creative innovation, was the Zoolander 2 Social/PR Stunt at Paris Fashion Week the best Social play in 2015? At worst, it must be in the top 5 right, but can you name a better integrated social/PR stunt in the last 12 months than this one for Zoolander, that grabbed almost every headline the world over? Maybe the closest was the McWhopper headline grabber?

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HaptoClone: Holograms That You Can Touch

Tue, Dec 29, 2015
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Imagine a world of Holograms that you can physically touch! Imagine shaking a friend’s hand or reaching out to pass them a gift? Well a group of haptics and hologram researchers from the University of Tokyo’s Department of Complexity Science and Engineering (DCSE) have brought this prototype to life.

Inventing “Haptoclone”. Quite simply, an interactive device/magic box that allows for an experience called “Telehaptics”. The Haptoclone device, currently allows you to send a 3D Holographic image of something, almost anything, perhaps a ball, from one box to another box in front of another person, anywhere on earth. But it’s not just an image, that person you’re sending it to, can interact with the object, in this case, by playing with the ball. Continue reading about HaptoClone here...

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McDonald’s Releases “LOADED” The Social Film

Sun, Dec 27, 2015
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Downunder in Australia, McDonald’s has just released a full-length crowd-directed social film called “LOADED” where they’ve handed over the directors chair to their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time.

LOADED was shot over two weeks, with an episode launching about every 3 days as they gathered ideas, scripts and direction from their fan base, before turning that into each film, that would go on to shape the next instalment depending on what fans wants to happen, culminating in this 8-Minute short film. Make sure you check out the end credits and out takes! Watch the trailer video...

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WK London: Best Agency Xmas Card 2015

Sat, Dec 26, 2015
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This year it seems agency Xmas cards weren’t as prolific as previous years, but that didn’t stop a few stand out pieces of work, and WK London was the pick of the bunch, and I’m calling it a clear cut winner of the Best Agency Xmas Card of 2015.

WK London’s famous Christmas Window display from their offices, direct onto a street for the general public to pass by gives this specific digital installation its edge. The Naughty-Or-Nice-O-Meter temps passers by with a button asking them to see if they are on the Naughty or Nice list with Santa this year… And the rest, well, enjoy the video!

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SpeakEmoji: The Emoji Translator App

Mon, Dec 21, 2015
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Just in time for the holiday season where you’ll probably be wondering what your kids are saying with those weird Emoji combinations… or perhaps, you’re just not cool enough to be in the convo! Introducing SpeakEmoji, the world-first voice-to-emoji translator app which translates grown-up speak into cool emoji messages, thus making just about any one cool in the eye of the Emoji’ inclined!

All you have to do, is get the app, then simply speak into your smartphone, and the app will do the rest. Translating you a perfect Emoji combination to text or post to your kids (or friends if you’re just totally uncool…) It’s available for iOS and Android, right here. Created by SapientNitro in London.

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