Land Rover: Creates Interactive Novel Campaign with William Boyd

Fri, Jan 16, 2015
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Storytelling, storytelling storytelling. If there’s any conventional wisdom within the industry currently, it’s that telling great stories is increasingly at the heart of meaningful consumer engagements. Well, Land Rover, Y&R NYC and Tool of North America are taking that notion, in my opinion, to the next level. They’ve partnered with author William Boyd to bring to his 17,000 word story about a mysterious trek across the UK countryside to interactive life, featuring of course, some off road adventure.

It’s an involved campaign that demands more than the casual social media feed level of attention, but it makes up for it with something evocative, romantic and different. The interface and production is pretty stellar and having only gotten through the first chapter, the story is compelling to boot. What do you think about this approach to branded storytelling? https://thevanishinggame.wellstoried.com

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SlideShare: 2015 Digital Trends & Predictions

Wed, Jan 14, 2015
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Every year, the crew at Soap throw digital trends around and mix them with a light-hearted look at what they think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between. And in 2014, they predicted about half correctly!

It covers the rise of the social media super-agent, peak #hashtag usage, Tinder, E-Ink Fashion domination and a bunch of other flagship digital trends and predictions for 2015. Enjoy over coffee!

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Kingfisher: The Oculus Rift Beer Coaster

Sun, Jan 11, 2015
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India’s biggest beer, Kingfisher, created the “Beer Coaster” on Oculus Rift where they took fans on the ride of their lives to score a free beer for those whose pulses raced the fastest, with the beer emerging automatically from the Good Times Dispenser during the installation.

As brands and agencies around the world experiment with Oculus Rift for marketing and advertising in 2015, we’ll be following the experiences they create and posting them here. I think there will be a divide between game-focused experiences and interactive film experiences for Oculus, and can’t wait to see whats going to come out! Looking years ahead when the Oculus is a standard accessory like say, headphones, its going to be a rich playground!

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Newcastle Ale Makes Crash The Superbowl Ad

Thu, Jan 8, 2015
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Who doesn’t love the Doritos “Crash the Super Bowl” campaign every year? Hell, even other brands love it so much they want to play. Well. Kind of. With Newcastle Ale, famous for NOT making a Super Bowl Ad last year, by releasing an ad, talking about how they didn’t make an ad, then instead, making a killer case study about that ad they didn’t want to spend the $4m on.

So this year, they’ve found another way to ‘crash’ the Super Bowl, by blatantly trying to enter the Doritos “Crash The Superbowl” campaign, with a seemingly homemade ad featuring their products, only it’s clearly illegal and late. Check out the case study video below for it. And this is just the start, more to come from Newcastle Ale for the Super Bowl. Weirdly, it’s only sitting at 20,000 views for all the headlines that hit today. Click here to watch the case study video for it...

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Samsung: Look At Me App helping Autistic Kids

Tue, Jan 6, 2015
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Here is where brands and agencies can really make a difference; Introducing ‘Look At Me’ an app from Samsung, that is scientifically designed, tested and proven to help children with Autism learn to make eye-contact with their family and friends.

Doctors and Universities teamed up with Samsung and agency Cheil Worldwide to create the app, which, through a series of games and missions that help children improve their facial recognition skills, read facial expressions, express their own emotions and to be able to look at loved ones faces, has helped over 60% of kids make noticeable improvements in their ability to engage in eye-contact.

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Infographic: What You Searched Google For 2014

Fri, Jan 2, 2015
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In 2014 was a huge year. Big events, deaths, mysteries and celebrations. It was the year of the Russian Winter Olympics, Soccer World Cup, Ebola Virus, The Ice Bucket Challenge, Robin Williams Passing, The Flappy Birds Games, The Selfie Stick and even the Scottish Independence Referendum. Below is an infographic showcasing a few of these, plus the Google Trends ‘Year In Review Video’… Enjoy! Click here to view the Infographic...

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Norwegian Airlines: Live Streaming Cab in NYC

Tue, Dec 30, 2014
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Check out the ‘Norwegian Red Cab’ streaming live from NYC. An interactive experience that enables visitors in a shopping mall in Oslo to control a cab, and discover New York City, in Real-time with a NYC tour guide meets cab driver. I guess it’s kind of like Remote Control Tourist in a way.

It’s all to crate awareness around Norwegian Airlines new direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco. Created by the guys at M&C Saatchi in Stockholm.

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Join the House of Radon

Tue, Dec 23, 2014
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House of Radon is a small yet significant agency from Sweden. They mostly known for their award-winning documentary film called PressPausePlay. At its core, the documentary examines the impact of readily-available digital technology on today’s culture of art, film, music and literature.

In order to create even more impactful projects, House of Radon is looking for a bunch of smart people to join their forces.  If it sounds interesting, you can check out the avaliable positions and their portfolio here.

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Introducing ‘COBI’ The World’s Smartest Bike

Sun, Dec 21, 2014
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This is a pretty cool project on KickStarter right now. It’s called “COBI” and once installed, gives you the equivalent of world’s smartest bike, allowing you to connect all sorts of parts/gadgets to its brain, with over 100 intelligent features to be activated and used.

With Smart-lights, charging stations, thumb controlled indicators, remote control audio, auto-breaking lights and indicators, proximity start-up and even navigation. Pretty cool. Back the project here.

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Publicis Groupe Agency Xmas Card

Sun, Dec 21, 2014
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Publicis Groupe love to create a little fun around Maurice Lèvy at this time of year, and for their 2014 Agency Xmas Card, they’ve turned his office into a virtual skill-tester claw machine, where you’re job is to help extract as many presents as possible, in partnership with the MAKE-A-WISH foundation, that Publicis will donate all of your efforts towards. Give it a crack for yourself here! Created by the guys at DigitasLBi France/LostBoys.

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Google: The Year In Search 2014

Wed, Dec 17, 2014
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Google’s annual ‘Year In Search’ is out, and in 2014 we searched trillions of times. So what do these searches say about us? About the world? Explore the Year in Search microsite from Google that lets you dig into the biggest stories of 2014, the big moments, the most important sporting/political events and the weirdest too. Enjoy over coffee this morning, there is a bit of content here!

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Digital Design Master in Amsterdam‏

Wed, Dec 17, 2014
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I’ve been working in Amsterdam more than five years. I can confidently say this city has some of the best digital agencies and talent in Europe. In order to educate and attract even more talent, nine leading Dutch agencies –  Achtung!, Tribal DDBMediaMonksFHV BBDO, FabriqueMirabeau, Momkai, Tam Tam and Woedend! – collaborated with The Amsterdam University of Applied Sciences (HVA) to launch a new international master program in Digital Design.

The master in Digital Design will start in September 2015 with a number of pilot modules and will begin in February 2016 as full master’s program. International students wanting to sign up need a Bachelors degree in a relevant discipline, a personal vision on Digital Design, a track record and international attitude. The language of the master’s program is English.

You can find more details here.

 

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SlideShare: Purpose Driven Presentation Tips

Sat, Dec 13, 2014
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If you’ve ever been stuck while trying to crack a good presentation flow to generate outcomes in Keynote or Powerpoint, then this SlideShare will help give you a few tips for success, based on a theory of “THE WHAT”, “THE WHY” and “THE HOW”, this deck will talk you through tips, provide links to helpful sources and give you key points on how to make better Purpose Driven Presentations.

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Rewind YouTube Style 2014: A Year in Video

Wed, Dec 10, 2014
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It’s that time of year again when we look back at what the world has been loving on the internet this year! Rewind YouTube Style 2014 takes a look back at the year’s biggest video hits.

As with previous years this mash-up is an original production, rather than just a montage of already-existing footage, highlighting YouTube’s production studio skills. A nice feature, that we’ve seen in previous years, is the ability to scroll your mouse over the screen during playback to find hidden links to another 19 pieces of #YouTubeRewind video content. Rewind really makes you smile and you might well find guilty pleasure humming along to Iggy Azalea’s ‘Fancy’ or even Frozen’s ‘Let it go’!

You can also check out the behind the scenes footage below – Enjoy!
Check out the behind the scenes video

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ANDY Awards Amazing Call for Entries Videos

Wed, Dec 10, 2014
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Sometimes the ‘Call for Entries’ campaigns at the world’s best award shows, almost deserve awards themselves. And if there was ever a time, these three videos signalling that the ANDY’s are open for submissions, probably make the cut!

First up is the Explosive Ordnance Disposal Specialist, having one of the most stressful jobs on the planet, and he wouldn’t dare take your advertising job trying to make killer social media campaigns in a week… View the other ANDY Call For Entries videos...

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