L’Oreal’s New Smart Hairbrush: Hair Coach

Sun, Jan 8, 2017
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You’ll remember that L’Oreal has been pushing its incubator the last few years, with the first product being the “MyUV” Patch. Great technology, just not the right customer experience for anyone to really want to adopt it, and perhaps ahead of its time in terms of demand for this kind of product.

Now they are upping the game for one of their sub brands ‘Kérastase’ with the “Hair Coach” powered by Nokia’s Withings (internet of things platform) creating a smart-hair-brush designed to help give you better hair via an array of sensors. But the question is – does the world want a smart-brush? I guess we’ll find out soon, if people are prepared to pay the near $200 USD price for them!
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Watch Honda’s Candy Cane Lane VR Experience

Tue, Jan 3, 2017
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This holiday season, Honda created a VR experience for the sick children that couldn’t leave hospital to see the lights around their town in Orange County… So meet “Candy Cane Lane” a VR experience where kids wear Oculus headsets while a virtual Honda-branded sleigh pulls them along a snow-covered neighborhood filled with holiday lights. Watch it in 4K here. Created by the guys at RPA.

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Watch Nike’s Ads That Hate Smartphone Addicts

Sun, Jan 1, 2017
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Well, it’s New Years Eve and you’re probably connected far too much with your smartphone right now. So, as 2017 approaches tonight, Nike has a message for you. Ok, they have a bunch of messages for you in the films below. And they all take aim at smartphone addicts. So, are we running today? Click here to watch all the Nike Films...

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The Most Shared Xmas Ad of 2016: John Lewis

Sun, Dec 25, 2016
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So John Lewis’ #BusterTheBoxer is not only the most shared ad of Xmas 2016, it’s the most shared ad of the entire year according to Unruly Media. So given it’s Christmas Eve, here it is, the most shared and most viewed holiday ad for 2016. Enjoy.

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Play Bacardi’s Instagram DJ Experience

Fri, Dec 23, 2016
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Bacardi has just launched perhaps the World’s First Instagram DJ experience via the new stories feature. Putting control into the hands of the user, and allowing them to mix tracks by pushing the story forwards and backwards with taps to the left and right of the Instagram Story.

With each tap sounding like a DJ mixing the turn tables via the video playing out in front of users. Pretty cool. You can check it out by playing with it here.

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Introducing Jarvis AI by Mark Zuckerberg

Thu, Dec 22, 2016
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So Mark Zuckerberg made it. After promising to build a Home AI system, we’ve been introduced to “Jarvis AI”, his personal home assistant with the voice played by none other than Morgan Freeman, and surely he’s the world’s best voice?!

Jarvis is connected to pretty much everything in his house. Lights, toaster, air-conditioning, FB messenger, Nest, Sonos, and even his T-Shirt gun. Check it out.

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Samsung + Casey Neistat: Human Flying Drone

Thu, Dec 22, 2016
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So Casey Neistat has done it again with his love for drones and all things boards… So, strapping on a snowboard, and teaming up with Samsung, he’s created the first ever human carrying drone, that tows up up mountains, but even cooler, straight up into the air! The video has nailed almost 4 million views in the first day. Now this is influencer content! Well played Samsung.

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Watch Google’s “2016 Year In Search” Review

Wed, Dec 21, 2016
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The famous year in review from Google, with news coverage of some of the world’s most inspiring and shocking stories, this is Google’s “Year in Search” video for 2016. Starting slightly on the darker side, the film manages to find the brighter side of the world and highlights a message of hope for the future. Enjoy.

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Introducing Bridge: A Mixed Reality Headset

Mon, Dec 19, 2016
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Meet Bridge, a new VR & Mixed Reality headset for your iPhone (finally!). It provides positional tracking and obstacle avoidance straight from the headset, plus un-cabled VR performance with a Unity plugin, and full mixed reality capability (most excitingly), where characters and immersive 3D environments blend into the real world around you. Check it out here.

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Introducing Gatebox: A Virtual Home Robot

Sun, Dec 18, 2016
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The world of AI is coming, and with it… Some weird and wonderful things, like Gatebox, a new virtual home robot that is part IOT, part Chatbot, part Robot girlfriend? Specifically designed for people who live by themselves in Japan, so you can be “Living together with your favorite character” as quoted on their site.

I guess this is a kind of… visualised version of Amazon Echo or Google Home… more focused on entertaining you, than buying you products with a command… It’s intended to be a life partner of sorts! And it is just $2500 USD. Hitting shelves in Jan/Feb. Check it out here.

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Intel Drone 500: The World Record Performance

Fri, Dec 16, 2016
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Last time Intel launched a light show made of drones, they nailed the Guinness World Record for it, with 100 drones flying simultaneously. Now, Intel’s engineers have created a 500 drone light show for the world to enjoy.

Set in Germany, thousands of tiny propellers powered the crazy hum of 500 Intel Drones, programmed to dance together across the sky like synchronized fireflies in the summer, and all controlled by just one pilot, the Intel Drone 500 Lightshow set another Guinness World Records title on October 7, 2016 for the Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously. Find out more here.

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The NRMA FireBlanket: Bushfire Detection

Fri, Dec 9, 2016
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NRMA Insurance in Australia have been working on an early bushfire detection and monitoring network called “FireBlanket”. It’s a prototype designed to sense, locate and track bushfire smoke before spreading a virtual safety blanket over at-risk communities across Australia. It’s early days of course, but you can imagine how powerful this could be, if it was brought to life. Created by the crew at M&C Saatchi in Sydney (thanks Jacko!).

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Breakfast NY Presents: Flip-Disc Kinetic Displays

Mon, Dec 5, 2016
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Kinetic displays and sculptures are continually increasing in popularity as they arguably create a more tangible and interactive experience compared to LED screens. So BREAKFAST NY stepped in, and with some seriously cool Kinetic art installations and campaigns under their belt over the last few years, they’ve now productised this… The “Flip-Disc” Kinetic Display System, which you can now pre-order. Yes. Yes you can. Right here.

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The Race For The Future Of Virtual Reality

Sat, Dec 3, 2016
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Right now there is over $2 Trillion in market capitalisation for Virtual Reality startups, products and experiences. But who’s actually using VR and is it even worth it? Well, as Fortune Magazine highlights here, it’s deeper than you think, and beyond out typical marketing and brand focused experience conversations, VR (and the various variants of it..) are scaling fast. So much so, that it’s only a matter of time before the horrible goggles you currently see, become socially acceptable, as technology adoption catches up, and the experiences/content drive demand.

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Google Ai Experiments: Giorgio Cam!

Sun, Nov 27, 2016
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This is Giorgio Cam. An AI Machine Learning powered experiment from Google, that turns real-world objects into music made with your phone just by taking a picture. It uses image recognition to label what it sees, then it turns those labels into lyrics of a song. Fun right? Made in Google’s Creative Lab using MaryTTS, Tone.js, and Google Cloud Vision API. Enjoy.

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OK Go Presents “The One Moment” Film

Sun, Nov 27, 2016
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Well, yes, it’s OK Go good. Almost a benchmark in visual stimulation more so than the actual music and lyrics, with their latest masterpiece, stretching a 4.2s shot into a 4 minute music video, where at times, the frame rate hits 6000 frames per second, capturing exploding guitars at the finale… Just watch. And find out more here.

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Google Ai Experiments: Quick Draw!

Sun, Nov 20, 2016
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With machine learning becoming central to most business plans, Google is out there showcasing just how good they can be at Artificial Intelligence & Machine Learning, even on this simple, fun scale, to ensure everyone knows they are in the box seat.

This week I’ll showcase the range of experiments they have going on, with the first; Quick, Draw! A game that challenges you to draw different objects, while Google tries to guess them instantly as you continue to complete the picture. Think of it as the most fun game of Pictionary ever. You can play it here.

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Defacing Abuse: A Guerrilla Campaign

Wed, Nov 16, 2016
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Three young creatives; Jennifer Garcia, Carl Larsson, and Mishal Jagjivan wanted to help bring more awareness to the reality of Domestic Abuse, by flipping it on its head with existing advertising being hijacked and turned into their awareness campaign.

With thousands of women featuring in advertising posters and billboards around the world, it’s common place for derogatory words and images of sexual and physical abuse to be scrawled on these ads, often just as harmful as the ones delivered face to face. But verbal insults and harassment linger only in our memories.

So this creative crew took defaced ads made to hurt women, and defaced them ourselves to turn them into ads against women abuse. Because if abuse against women happens openly in public, what happens in private?

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Liseberg Halloween: The Virtual Reality Check

Sat, Nov 12, 2016
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How do you launch Halloween at an amusement park? You invite test subjects for a sneak peek of the year’s fancy new horror attraction, build up the atmosphere and suspense for a scary virtual reality experience. But instead, give them something even worse… A Real Experience. Created by the guys at DDB Gothenburg, Sweden.

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Take A Tour Of Intel’s Virtual Reality Lab

Wed, Nov 9, 2016
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Intel missed the mobile revolution, but they don’t want to miss what ever becomes of the virtual reality era. And with their processing power, they have the ability to remove “The Cord” that your Oculus and HTC units have and deliver an all-in-one device that you can take anywhere… Here’s a peak into their lab. Pretty cool.

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