Nokia Lumia: 180 Degree Camera Arc Experience

Sun, May 25, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 3.25 out of 5)
26 Comments

Nokia are famous for small films shot on their Lumia phones, and here’s the latest one called ‘Living Moments – Multi Lumia Arc of Wonder’ where they’ve taken a contraption featuring 50 Nokia Lumia phones, formed in an Arc, synced to take more than 30,000 images across Manhattan, including areas such as Union Square, Allen St and Central Park West.

The film kinda made me sick, yet at the same time, I kept wanting to see where they’d go next. This was designed to freeze “Living Moments” with a bullet-time style feel across NYC. View Film...

Continue reading...

Posted by: 



Coca-Cola: The Fair Play Machine

Fri, May 23, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 4.20 out of 5)
23 Comments

This one is for the archives, and another reminder that interactive vending machines are about to explode with the world cup just about here! With Pepsi and Coca-Cola battling it out for PR headlines and video content showcasing cool, interactive machines, that connect people around their favourite soda.

This one from Coke, is about Fair Play, where you could only get a free coke, if you shared one with people from a rival team! Fun.

Continue reading...

Posted by: 



Pepsi: Interactive Football Vending Machine

Tue, May 20, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 3.75 out of 5)
21 Comments

It’s world cup time, so get ready for some pretty cool interactive vending machines over the next month or two… This one, from Pepsi, is called the #FotbolNow skills challenge, and features a vending machine challenge that puts your best skills to the test in order to score a free Pepsi. The hype video is a little too polished, so I’m looking forward to seeing this in the wild…! By Freuds.

Continue reading...

Posted by: 



Beck’s Beer: World’s First Playable Music Posters

Mon, May 19, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, average: 3.83 out of 5)
12 Comments

Check out these playable music posters from Beck’s Beer, where they’ve hooked up conductive ink to sensors and speakers in each posters, allowing it to come to life with each touch of the poster.

While Beck’s are claiming it’s a world first, it’s probably not, there was the spotify one, plus this playable sonic poster using the same conductive Ink, minus the in-built speakers. They did manage to get it out into the real world though. Pretty cool work, and I bet you’ll start to see this kind of work ramp up late into 2014…

Continue reading...

Posted by: 



Oculus Rift: Living With Lag Experiment

Wed, May 14, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 3.25 out of 5)
12 Comments

Logging for the archives, but incase you haven’t seen it, this is a great little experiment by UME.NET Broadband showing what it’s actually like to live with LAG. As in Internet Lag. Gamers will know it best, but everyone experiences it.

Now, an Oculus Rift hacked with a GoPro, gives you that same experience, so for the Living With Lag Experiment, they’ve taken somewhat everyday things, to show you exactly what a few seconds of lag really is. Click here to view the Lag view...

Continue reading...

Posted by: 



GranataPet: SnackBall iBeacon Fitness For Dogs

Mon, May 12, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 4.00 out of 5)
14 Comments

With lots of talk about beacon technology, it’s retail and experiential applications, comes this little piece from GranataPet… It’s called the #SnackBall, and it uses beacons to create an automated outdoor game for dogs, where they can reward themselves, by fetching a ball and bringing it back to the throwing station. I’m not sure it’s going to measure a dogs fitness, but it’s a fun activation.

Continue reading...

Posted by: 



Coca-Cola: CokeDrones Bring Happiness By Air

Sun, May 11, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (8 votes, average: 3.63 out of 5)
19 Comments

Coca-Cola is the latest company to use Drones in a marketing stunt to get YouTube views. This time, it’s in Singapore, a place where almost the entire labour force is made up of foreign workers, who are away from family for long periods of time, while they work to create the beautiful Singapore city. So Coca-Cola rallied people to say thanks! #CokeDrones

Continue reading...

Posted by: 



Googleyize: Live Wallpapers for Android

Fri, May 9, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 4.00 out of 5)
16 Comments

Here’s something a little different for a Friday. Meet Googleyize, which creates Live Wallpapers for your Android phone, out of those awesome Googleyize ‘eyes’ that those toys from your childhood use to have… The app lets you put Googleyize on any photo you take, and then they come to life as a ‘live’ wallpaper. You can download it here. Enjoy the awesomeness!

Continue reading...

Posted by: 



SlideShare: Digital Perspectives 2014

Tue, May 6, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 2.25 out of 5)
21 Comments

Our friends at Reactive have released their ‘Digital Perspectives 2014′ SlideShare presentation, that highlights global viewpoints on everything digital in 2014. With everything from privacy, search, content, mobile, wearables… all the way to ecomm, risk management and the demise of the copywriter and art director combo! Grab a coffee, it’s 80 pages, so hide from your boss and enjoy the read.

Continue reading...

Posted by: 



The Social Swipe: Charity Donation Billboard

Mon, May 5, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (9 votes, average: 5.00 out of 5)
19 Comments

This is a cool Interactive Charity Donation Billboard, it’s called ‘The Social Swipe’ and it places a dual screen billboard at the centre of the equation, through the middle runs a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. It’s a cool way to get people to engage, to donate $2 to help people in need.

Continue reading...

Posted by: 



Coca-Cola ‘Recycling’ Happiness Arcade Machine

Sun, May 4, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, average: 2.50 out of 5)
22 Comments

Just in time for Cannes, comes the Coca-Cola ‘Recycling’ Happiness Arcade Machine, where you pay for a game, with an empty bottle, to encourage people to recycle in Dakar, a city of 15 million people. The campaign is designed to show that recycling can be fun, while highlighting the serious issues of rubbish and the lack of recycling in India. Created by Grey Dakar.

Continue reading...

Posted by: 



Wendy’s Pretzel Burger: Social Love Songs

Fri, May 2, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (7 votes, average: 2.71 out of 5)
11 Comments

Yep, so if you’re a fan of Wendy’s on Facebook, you’ll have seen this Pretzel Bacon Cheeseburger campaign of ridiculousness, so much so, that you just can’t look away!

The campaign lets Facebook/Twitter Fans write the actual lyrics for #PretzelLoveSongs that are then turned into real music videos in record time, and posted back online, so that fans can watch what they helped to create just moments before. With 7.5m Facebook video views alone, and a 30% stock price rise, this must have sold some burgers! Created by the guys at VML. Very cool.

Continue reading...

Posted by: 



Sublimotion: The Multi-Sensory Restaurant

Tue, Apr 29, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 4.25 out of 5)
17 Comments

Ok Tech-Foodies, it’s time to jump on a plane to the Hard Rock Hotel in Ibiza from May 2014, where you’ll be able to encounter the ultimate luxury dining experience, the most expensive meal in the world at $2,000 per person, which is all part of a sensory theatre by one of the world’s best Chefs, Michelin-starred chef Paco Roncero, with Projection Mapping at the very heart of the show.

The whole digital experience is tailored dynamically to each individuals reactions in real-time, and set to enhance that experience by taking the food to the next level. View the official line here...

Continue reading...

Posted by: 



Pedigree: YouTube Ad Revenue Donations

Mon, Apr 28, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (7 votes, average: 5.00 out of 5)
17 Comments

Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause.

So, in doing my part, I’m posting this to not only feature a smart campaign, but also to get you guys to share it, to help raise money for the dogs! Created by the guys at Colenso BBDO in NZ. Click here to continue reading more here...

Continue reading...

Posted by: 



Look Birdy: The iPhone Camera App For Parents

Sun, Apr 27, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 4.33 out of 5)
19 Comments

Here’s a fun iPhone app from an Aussie Ad Dad. It’s called ‘Look Birdy’ and uses the camera flash and a ‘bird’ noise to attract the attention of kids and animals alike to look at the camera, so you can finally get that perfect photo. Nice one Ben Keenan! Download it here. Or view the longer story...

Continue reading...

Posted by: 



Older Entries Newer Entries