KLM: Live High Five

Thu, Sep 4, 2014
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KLM is a successful brand which understands and embraces the digital medium better than its peers. Last week KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look through across the ocean. This created spontaneous interactions, letting people on the street come face to face with another citizen from New York or Amsterdam. The credits goes to Eigen Fabrikaat (DDB Group) and Minivegas.

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IKEA: The 2015 Catalogue Experience

Thu, Sep 4, 2014
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So, with the iPhone 6 just about to launch, IKEA have taken to the stage to launch their 2015 Catalogue just as if it was the world’s best gadget, in a complete Apple Spoof, filming the explanation of how their catalogue was engineered to perfection… Including classic language like ‘tactile touch technology’, ‘eternal battery life’ and ‘crystal clear pages load instantly with zero lag’… somewhat poking fun at the digital medium! Love it. So who wants one?! Created by BBH.

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Into The Storm: Augmented Reality AdShel Ad

Wed, Sep 3, 2014
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A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life.

This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed of the road in-front of the AdShell through to passers by on the other side. So at a glance, it looks surreal and almost normal, that is, until the Augmented Reality part kicks in and starts to shoot lightning bolts, create tornados and release other weather effects that look like they are happening right up that road in-front of their eyes… Pretty cool! Have you guys seen other similar ads?

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Heart Bot: An Experimental Drawing Machine

Wed, Sep 3, 2014
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Meet ‘Heart Bot’ an experimental drawing machine created by Intel, SMS Audio and Sid Lee as a digital art installation for guests at the Intel ‘Biosport’ headphones launch at The New Museum in NYC. Heart Bot is an experimental machine controlled by the heart rate of its audience.

Interactive with the experimental drawing machine was easy, hands were placed the pedestal for about thirty seconds and the sensor would track their heart rate and send it to the robotic arms, in turn, starting the draw in real time. Heart Bot was modelled after a robot called HEKTOR and a drawing robot called the PLOTCLOCK. Love it. What do you guys think?

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Volkswagen: Charge Up For e-Golf App Challenge

Tue, Sep 2, 2014
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Check out this new campaign from Volkswagen which utilizes the charging hardware on smartphones to interact and power an app! So by doing what people do every day, charging their phone, the Volkswagen ‘Charge Up’ for e-Golf app and deliver receive a raffle tickets to people when they charge their phone, for the chance to win the new e-Golf. It’s an interesting play on the charging function although I’m not sure if that would work on iOS?! Created by the guys at Try/Apt in Norway.

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GoogleX: Project Wing Delivery Drones

Sat, Aug 30, 2014
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So Amazon hyped their drone delivery service, and now Google follows suit, with GoogleX Moonshot ‘Project Wing’ which is code for Delivery Drones that are being testing in Australia.

Google’s ‘Project Wing’ drones are delivering first aid kits, candy bars, dog treats, and water to Australian farmers during the testing phase. Perhaps the reason for the tests in Australia is because of the UAV laws in the US vs the non-existant laws in Australia right now.

So the question is… Can the likes of Google/Amazon actually get delivery drones off the ground and make them commercial? Or will Drone Laws win? Love to see your comments below…

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Instagram: Introducing The Hyperlapse App

Thu, Aug 28, 2014
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Just a few weeks ago Microsoft revealed some seriously cool ‘Labs’ technology that created these ‘Hyperlapse’ videos from GoPro footage… Now, fast forward almost no time, and Instagram has released an app that does the exact same thing from video you shoot on your mobile, and then instantly posts it for you. A serious shame for Microsoft that this technology got stuck in the ‘Lab’ research program and a competitor has beaten them to market with their own version of the tech. Get it here.

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Ralph Lauren: Introducing The Polo Tech Shirt

Wed, Aug 27, 2014
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Ok so Ralph Lauren is claiming to be the first luxury lifestyle brand to offer apparel that tracks and streams real-time workout data directly to your smartphone or tablet. It’s high-end wearable tech so to speak and it’s being tested right now… But the question is. Would you wear it? Would you want it? What’s the difference between this any everything else apart from the luxury brand attached?

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IKEA: The Time Travel Experiments

Tue, Aug 26, 2014
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So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store…

The link of course, is that no matter what, you’ll always find your future bedroom and bathroom needs at IKEA, but I think this campaign is an experiment in itself, to see if a slightly longer form of story telling can work for them online? I’d love to hear your thoughts on this campaign?
Click here to check out the first experiment below...

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Sony Xperia: Underwater Mobile Apps ‘Goldie’

Mon, Aug 25, 2014
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So maybe you’ve got a waterproof phone, but do you have underwater apps? Sony Experia thinks you need some, or at least their marketing department does, with the aim to raise awareness of the technology and it’s new ‘underwater detection’ sensors that allow the phone to know it’s underwater, not just being waterproof.

Meet Goldie. An app that knows when it’s underwater and when it’s not! Get it here. The app is part of a suite of new Android apps for the new Sony Experia waterproof phone.

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Omote: Real-Time Makeup Projection Mapping

Tue, Aug 19, 2014
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Slightly freaky and pretty awesome all at once… Check out Omote, a new, advanced real-time projection mapping process with this demo showcasing dynamic makeup projections onto a live models face. It’s not exactly new, but the facial mapping and quality of the projection has drastically improved… the model almost looks completely CGI at times. Enjoy! Created By Nobumich Asai

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Saatchi & Saatchi NDS: Feel The Reel Experience

Sun, Aug 17, 2014
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If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014.

Each person in the crowd was given a wrist band embedded with sensors and a multi-colour LED light that changes colours based on a users reaction to the content being displayed on screen, meanwhile everyones data was being analysed in real-time beside the screens so the audience could see how everyone else was feeling! Note – I did get a weird mark for a few days from my band’s sensor! Pretty cool, and just as weird given the medical lab opening feel too.

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FartBombs: Add Fart Sounds To YouTube Videos

Fri, Aug 15, 2014
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Ok ok, I get it, WTF right? Well, yeah, it’s weird, but once you watch this video… you’re totally going to try this tool! To make some noise around a serious Cancer issue, BBCA (Beat Bowel Cancer Aotearoa) created ‘Fartbombs’, a simple website that lets you add fart sounds to any YouTube video before sharing with your friends… Yes. You will try this with cats! Enjoy it here.
Created by the guys at Whybin\TBWA in Auckland. What do you think!?

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Introducing Drone-vertising

Wed, Aug 13, 2014
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Well, it didn’t take long… Advertising, Cat-vertising and now Drone-vertising. I guess it was always coming to a hype video somewhere on the internet, but weirdly it doesn’t seem to be a spoof, and that it actually took place as Russia’s first “drone-vertising” campaign for ‘Wokker’, using drones to show off the fast food company’s rice and noodle dishes. The airborne advertising hit Moscow’s financial district, promoting lunches to busy office workers. Reportedly, it increased sales by 40%. By Hungry Boys.

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Microsoft: First-Person Hyperlapse Videos

Tue, Aug 12, 2014
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Sure your GoPro does an OK job of smoothing out the bumps and shaking form your bike rides and snowboarding escapades… And what about if you’re recording video using Google Glass? Probably 10x worse right? Then remember how they look when you speed them up? Well… What if Microsoft could change that all and give you almost perfectly smooth videos playing at 10x speed?

Introducing Microsoft Hyperlapse, a new video smoothing engine/algorithm from Microsoft Research Labs that turns your GoPro video into the most amazing time-lapse videos with a smoothly moving camera… I love this, particularly because who really wants to watch multiple hours of GoPro footage? Click here to view the tech-summary video below...

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