Vending machines have taken the advertising world by storm over the last 2 years. They’ve won at every award show on the planet, and taken out some of the most prestigious pieces of metal. So what are our expectations of a vending machine now? Will it use facial recognition to scan our faces for an ice cream? Or aggregate the most trending tweets and create some kind of delicious cookie? Or maybe if we jump and dance around long enough we’ll win something.
Canadian agency, TAXI has taken what we have come to expect out of a vending machine, and reminded us all that all they’re really there to do is give us snacks in exchange for money. It’s that simple.