So Nike says life isn’t about finding your limits. It’s about realizing you have none. And you now what, this Ad pretty much proves that out as they shatter the “Just Do It” tag line at the end of the spot and continue the content for their ad airing during the Rio Olympics opening ceremony.
The Olympics ad ‘Unlimited You’ starts at near birth and then builds through amateur athletes onto the pros. Until some of the most famous Nike athletes in the world join forces towards the end of the 2:30 length film. Simply brilliant. And somewhat unexpected. Love it. Created by the Nike crew at Wieden & Kennedy, Portland. Enjoy. Start your journey here.