Cellcom: The Speed Reading Banner

Sun, Sep 28, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 5.00 out of 5)
33 Comments

Who actually reads things right to the end any more? For the launch of Cellcom’s new 4.5G network in Israel, Cellcom wanted todays youth to experience a new way to consume content online. The idea was simple, the 4.5G network is 3 times faster than 3G, so they let the users experience what it’s like to use the internet 3 times faster.

Introducing The Speed Reading Banner; a contextual smart banner that was featured in every article in the country’s leading news site, specifically designed to let users read them at Cellcom’s new 4.5G network speed.

Normally, a person reads around 180 words per minute and 80% of reading is wasted on eye movement from left to right. The technique behind The Speed Reading Banner is called RSVP (Rapid Serial Visual Presentation) which shows the user only 1 word at a time, enabling him to read up to 400 words per minute… Pretty cool. Thoughts? Created by the crew at D.Tales, Israel.

Continue reading...

Posted by: 



Volvo Trucks: The Casino Stunt Video

Fri, Sep 26, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (9 votes, average: 4.00 out of 5)
35 Comments

Volvo hasn’t given up on their YouTube content strategy, with this new piece called ‘The Casino’. Although this time, it’s forumla is slightly different, it’s not really the same kind of product demonstration stunt they’ve become famous for showing off, and while adopting a similar feel, it goes a little more traditional.

With a hidden camera setup, capturing a new Casino Valet on his very first day, parking sports cars and then… well you get it. This stunt was set-up to showcase the sports car like driveability of the new I-Shift Dual Clutch gearbox on Volvo Trucks.

With only 150,000 views in its first 48 hours… Has this expensive piece has missed the mark!?

Continue reading...

Posted by: 



Mini & Dezeen: The Future of Mobility, imagining a whole new driving experience

Tue, Sep 23, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 5.00 out of 5)
25 Comments

Dezeen and MINI Frontiers have teamed up with six cutting-edge young designers to present radical visions for the future of mobility at a major exhibition during the recent London Design Festival. All six projects ask compelling questions about our evolving and soon to be revolutionised relationships with the automobile. My personal favourite was the stained-glass car by Dominick Wilcox .

(more…)

Continue reading...

Posted by: 



The BrainWriter Project: Wearable Tech For ALS

Mon, Sep 22, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 4.00 out of 5)
24 Comments

The Brainwriter is an opensource project created specifically for ‘TemptOne’ a famous street artist, who developed ASL, with the aim to help him continue to create art, even without the use of his body… And while being created originally for him, it was specifically designed as opensource to bring this technology to the masses, and allow others to experiment.

The Brainwriter is similar to other neuro-readers with sensors that are placed on the head, only now, they are 3D printed, connected to opensource software and designed to print what your brain wants to say… which in the case of TemptOne, is to create art using on his brain. Find out more here. (more…)

Continue reading...

Posted by: 



Intel: Introducing the 21st Century Robot Project

Sat, Sep 20, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 4.25 out of 5)
19 Comments

So you’ve always wanted a Robot right? Well, in just a few months time, you’ll be able to make one. Intel has been working on ‘The 21st Century Robot Project’ which will bring intelligent robots to the masses, for about $1500 USD for the DIY Kit. You’ll then join the eco system of makers where you can download apps to customise your Robot and 3D print new shells to personalise and adapt it.

These robots will be Social. Intelligent. And best of all… Anything you imagine them to be!

Here is what Intel believes a robot should be… And this is what the new 21st Century Intel Robots will be… Imagined first. Easy to build. Completely open source. Fiercely social. Intentionally iterative. Filled with humanity and dreams. Thinking for her/him/itself. Follow the project here.

Continue reading...

Posted by: 



Walkers Crisps: Tweet to Eat Vending Machine

Thu, Sep 18, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (9 votes, average: 4.33 out of 5)
23 Comments

Walkers Crisps in London have just launched a series of interactive bus shelters, or more specifically… Twitter Powered Vending Machines inside bus shelters, staffed by Walkers ambassador Gary Lineker in virtual form, sitting inside the vending machine.

The sampling campaign aims to get three new flavours in the hands of consumers across London, with the roving installations being setup at some of the busiest bus stops around the city. It’s a pretty cool way to sample a new product. What do you guys think? Created by AMV BBDO.

Continue reading...

Posted by: 



Ralph Lauren: 4D Holographic Fashion Show

Tue, Sep 16, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 4.25 out of 5)
16 Comments

So Ralph Lauren has just thrown a huge Spring 2015 Fashion Show, and this time it was a 4D Holographic Water Projection Show before hundreds of influencers and celebs in New York City’s Central Park. The fashion show was projected onto a 60 foot high water fountain, were the runway experience came to life in 4D as animated worlds mixed with projected models to showcase the latest range of clothing for spring 2015 form Ralph Lauren. Created my the MPC crew.

Continue reading...

Posted by: 



TopShop: Instagram Powered Social Catwalk

Mon, Sep 15, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (7 votes, average: 3.86 out of 5)
26 Comments

TopShop is famous for its social catwalks, and this year, they’ve upped their game and created a new ‘Instagram/Facebook’ powered Social Catwalk, allowing people from around the world to be part of the event live, from London.

The Social Catwalk debuted the latest looks exclusively on Facebook, while 5 VIP Instagramers gave unique views to the world, and invited fans to feature in their #TOPSHOPWINDOW… All while the new range was live streamed online with ‘Click to Buy’ linked to each outfit. TopShop continue to set a benchmark for digital in Fashion. What do you guys think of this work?

Continue reading...

Posted by: 



Shell Creates ‘Player’ Powered Football Field

Fri, Sep 12, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 4.80 out of 5)
20 Comments

In the Favela’s of Rio, Shell’s #MakeTheFuture program has just unveiled a soccer pitch that is powered by the players foot steps, powering the lights at night so the local community can play their most loved game, 24 hours a day without the reliance on paid electricity. Created with the famous Pavegen impact/power tiles that are lined under the entire football field. View the other video here...

Continue reading...

Posted by: 



SlideShare: Marketing In The Connected Age

Tue, Sep 9, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5.00 out of 5)
28 Comments

Part of the WFA Reconnect project, produces this new SlideShare presentation on ‘Marketing in the connected age’ where industry influences from around the world (via their social networks) were asked to participate in the research and presented by We Are Social in Singapore.

There seems to be three key themes; Purpose (to make things better, not just better things), Principles (using the brand to deliver meaningful value) and Participation (don’t disrupt, involve people and engage them). While the presentation features great quotes and vision statements for the future of marketing in a connected age. It’s 79 slides so grab a coffee and check it out.

Continue reading...

Posted by: 



Drink Up: Meet Our Talking Water Fountain

Sun, Sep 7, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (8 votes, average: 3.88 out of 5)
24 Comments

So everyone has had a drink from one of those water foundains in a public space before right? But how about one that talks to you? Drink Up, has built a special kind of water fountain to help spread the good word of water. Because while the Drink Up Fountain may look like a regular fountain, it sure doesn’t sound like one… Created by the guys at VML + Y&R in NYC.

Continue reading...

Posted by: 



KLM: Live High Five

Thu, Sep 4, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (13 votes, average: 3.54 out of 5)
29 Comments

KLM is a successful brand which understands and embraces the digital medium better than its peers. Last week KLM connected hundreds of people in Amsterdam and New York live, through high fives. For one day, two interactive installations provided a live look through across the ocean. This created spontaneous interactions, letting people on the street come face to face with another citizen from New York or Amsterdam. The credits goes to Eigen Fabrikaat (DDB Group) and Minivegas.

Continue reading...

Posted by: 



IKEA: The 2015 Catalogue Experience

Thu, Sep 4, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (12 votes, average: 4.67 out of 5)
22 Comments

So, with the iPhone 6 just about to launch, IKEA have taken to the stage to launch their 2015 Catalogue just as if it was the world’s best gadget, in a complete Apple Spoof, filming the explanation of how their catalogue was engineered to perfection… Including classic language like ‘tactile touch technology’, ‘eternal battery life’ and ‘crystal clear pages load instantly with zero lag’… somewhat poking fun at the digital medium! Love it. So who wants one?! Created by BBH.

Continue reading...

Posted by: 



Into The Storm: Augmented Reality AdShel Ad

Wed, Sep 3, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (7 votes, average: 3.29 out of 5)
27 Comments

A while back you’ll remember an amazing ‘Pepsi Max Augmented Reality Bus Shelter Ad’ that we featured where a video feed showcased the footpath through the ad and some amazing augmented reality visuals then came to life.

This ‘Into The Storm’ Augmented Reality Ad is made by the same guys, and streams a live feed of the road in-front of the AdShell through to passers by on the other side. So at a glance, it looks surreal and almost normal, that is, until the Augmented Reality part kicks in and starts to shoot lightning bolts, create tornados and release other weather effects that look like they are happening right up that road in-front of their eyes… Pretty cool! Have you guys seen other similar ads?

Continue reading...

Posted by: 



Heart Bot: An Experimental Drawing Machine

Wed, Sep 3, 2014
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 4.33 out of 5)
19 Comments

Meet ‘Heart Bot’ an experimental drawing machine created by Intel, SMS Audio and Sid Lee as a digital art installation for guests at the Intel ‘Biosport’ headphones launch at The New Museum in NYC. Heart Bot is an experimental machine controlled by the heart rate of its audience.

Interactive with the experimental drawing machine was easy, hands were placed the pedestal for about thirty seconds and the sensor would track their heart rate and send it to the robotic arms, in turn, starting the draw in real time. Heart Bot was modelled after a robot called HEKTOR and a drawing robot called the PLOTCLOCK. Love it. What do you guys think?

Continue reading...

Posted by: 



Older Entries Newer Entries