The Four Horsemen: Future Of Digital Business

Tue, Feb 17, 2015
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A brilliant presentation from Scott Galloway on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win and who will lose in the digital business economy. It’s a rapid fire, 90 slide, 15 minute presentation that you MUST watch. So grab a coffee, watch it and thank me later!

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Google Presents “The Android Chorus”

Sun, Feb 15, 2015
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So what happens when you take 300 odd Android phones, connect them all up and try to make them play a song together? Well, Google calls it “The Android Chorus” and its a little bit of tech-wizardry fun. There’s not much else to do but hit play, turn up the sound, and enjoy.

This was created to highlight Android’s “Be Together Not The Same” vision.

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ANA Airlines: Take Off Mode App Eases Anxiety

Thu, Feb 12, 2015
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Add this to the growing list of insightful uses of digital by the airline industry, ANA Airlines and their digital partner firstborn NY announced this week a new consumer engagement app called Take Off Mode. Taking advantage of newly unrestricted use of digital devices during takeoff and landing, the app offers a game experience intended to distract and soothe nervous fliers. I love the insight here and the acumen of this brand to really seize on a meaningful moment of engagement that just makes sense. It’s not interrupting and broadcasting to consumers, but partnering with them. From what I can see, the game mechanic is a little simple and I would wish for it to be more connected to the plane environment and the experience of take off. Granted there is a nice accelerometer usage that makes the game react during takeoff (which is pretty cool) but from what I can tell, the game is not built around that idea enough for my tastes. Regardless, I think this is a really great little project.

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SlideShare: The Marketing Playbook Is Dead

Sun, Feb 8, 2015
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There is a lot of hype around the death of typical marketing principles right now, and the famous “engagement” word had been beaten up pretty bad over the last few weeks, as studies, reports and new methodologies appear to be gaining some traction, aiming to show that people don’t interact with brands, let alone want to engage with or have a lasting relationship.

Of course in the same grasp; numbers, words and reports can be sliced and diced to prove just about anything… So what do you guys think? This SlideShare presentation from Nigel Rahimpour says to throw out the text book and aim for fame!

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Air France Launches Clever “UpgradeChallenge”

Wed, Feb 4, 2015
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Air France just launched a clever little mobile based game that allows people waiting at the gate to compete for upgrades to first class. I think this is pretty great for many reasons. It targets customer engagement at a key point of attention opportunity, when people are waiting for their flight and likely nose down into their devices. Simple. And the carrot at the end of the stick is something of high value to everyone in that ‘waiting’ moment. They’re already thinking about their ensuing discomfort of a long flight. Motivating. My only critique is that the game mechanic itself feels quite arbitrary — favouring the more dextrous and gamery contingent, despite many smiling (yet semi-confused looking) older folks being featured in the film. It’s a great campaign in my opinion, as it’s the kind of thing that could be made a permanent part of the brand experience. What if every transcontinental flight had some seats always saved, ready to be won via a digital engagement with the brand at the point of boarding? That’s gotta be cheaper and more valuable than any TVC. Would be a shame if this was just a one and done fleeting idea. What do you all think?

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ShotTracker: Wearable Tech For Training

Sun, Feb 1, 2015
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Connected everything in 2015 right? Yep. Here’s another. Sport. It’s a big one, and wearable tech will really step up a gear this year, so here’s one to kick it off…

It’s called ‘ShotTracker’ a wristband and net clip combo for Basketballers that tracks every shot made and missed. Analyses your game from every point on the court, and helps to work you through training sessions to improve your skills.

This is just one of many basketball or netball focused wearable tech pieces. With others like ‘Vert‘ tracking jumps, and if you move over to baseball you’d get SwingTracker, or Babolat for smart Tennis Rackets. It’s all part of a new buzz word called ‘Athlete Analytics’…

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Luna: The World’s First Smart Bed

Sat, Jan 31, 2015
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Well, we’ve spoken about how 2015 will be the ‘Connected’ everything year, and here’s another one to hit the market, this time, it’s LUNA, a smart bed that learns how you like to sleep, helping to manage temperatures between the sheets and for both sides of the bed, along with heart rate and breathing patterns.

It also pulls in data from other sources like Health on your iPhone and your various fitness wearables to see if your sleep patterns need to be altered to get the best night’s rest. From $250 USD.

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Call of Duty: The KillCameraman

Tue, Jan 27, 2015
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Have you ever wondered who captures that awesome killshot in Call of Duty, well, meet Randall Higgins, he’s a pro, taking every killcam shot in every Call of Duty game ever made. And with the release of the new Havoc maps, the first DLC pack for Call of Duty: Advanced Warfare, Randall’s going to have to elevate his game to keep up with all the craziness you can throw at him in 2015.

Great piece of content, grounding something so hyperrealistic into an engaging character, making you think for just a moment, perhaps this guy has the world’s best job. And with over 1 Million views, it’s getting traction too. Pretty fun, created by the guys at 72andSunny.

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Microsoft HoloLens: Hologram Demo Video

Sat, Jan 24, 2015
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While Facebook has been spending Billions to capture and claim the limelight around a Virtual Reality based future, and Google turning off production of Google Glass… Microsoft has been the one building the future, welcome to HoloLens. It’s like a mini-computer for your eyes, in quite a good looking piece of hardware!

Microsoft HoloLens has captured the hearts and minds of the world this week, and just a few days later, came this video, a 2 minute look into the future, one that some say will be here in 2016… If it was to hit in 2016, I believe it will be the biggest consumer and business technology innovation piece since the iPhone or iPad. Amazing. Where do I pre-order?! Watch the additional video...

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SlideShare: Digital, Social and Mobile in 2015

Thu, Jan 22, 2015
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Here is a very comprehensive presentation from wearesocial, showcasing a lot of useful stats and facts from around the world regarding the internet usage, social media consumption, e-commerce and more. Enjoy!

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Adidas: There will be haters

Thu, Jan 22, 2015
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Adidas launched a new campaign with an online film which got two million views in two days. One of the most entertaining piece from Adidas lately. Enjoy!

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DJ QBert: Conductive Ink Mixable Album Covers

Sun, Jan 18, 2015
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Re-Mix your own track with this awesome ‘Conductive Ink’ based Album Cover for DJ QBert, the conductive ink basically creates/interrupts a circuit, and depending where you touch the album cover, you’ll be able to create something that actually sounds good.

The Album Art has particular points designed to start multiple sound loops, and create different mixes and effects/control depending on where you interact with the ink. Pretty cool, crated by the guys at Novalia, who also created the World’s First Playable Music Poster.

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Land Rover: Creates Interactive Novel Campaign with William Boyd

Fri, Jan 16, 2015
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Storytelling, storytelling storytelling. If there’s any conventional wisdom within the industry currently, it’s that telling great stories is increasingly at the heart of meaningful consumer engagements. Well, Land Rover, Y&R NYC and Tool of North America are taking that notion, in my opinion, to the next level. They’ve partnered with author William Boyd to bring to his 17,000 word story about a mysterious trek across the UK countryside to interactive life, featuring of course, some off road adventure.

It’s an involved campaign that demands more than the casual social media feed level of attention, but it makes up for it with something evocative, romantic and different. The interface and production is pretty stellar and having only gotten through the first chapter, the story is compelling to boot. What do you think about this approach to branded storytelling? https://thevanishinggame.wellstoried.com

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SlideShare: 2015 Digital Trends & Predictions

Wed, Jan 14, 2015
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Every year, the crew at Soap throw digital trends around and mix them with a light-hearted look at what they think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between. And in 2014, they predicted about half correctly!

It covers the rise of the social media super-agent, peak #hashtag usage, Tinder, E-Ink Fashion domination and a bunch of other flagship digital trends and predictions for 2015. Enjoy over coffee!

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Kingfisher: The Oculus Rift Beer Coaster

Sun, Jan 11, 2015
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India’s biggest beer, Kingfisher, created the “Beer Coaster” on Oculus Rift where they took fans on the ride of their lives to score a free beer for those whose pulses raced the fastest, with the beer emerging automatically from the Good Times Dispenser during the installation.

As brands and agencies around the world experiment with Oculus Rift for marketing and advertising in 2015, we’ll be following the experiences they create and posting them here. I think there will be a divide between game-focused experiences and interactive film experiences for Oculus, and can’t wait to see whats going to come out! Looking years ahead when the Oculus is a standard accessory like say, headphones, its going to be a rich playground!

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