McDonald’s: Drop Into Macca’s Mobile Game

Sat, Nov 15, 2014
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Here’s a pretty cool mobile game from McDonald’s in Australia, it’s called “Drop Into Macca’s” and the game allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and $1000 cash cards!

The game is pretty addictive, almost flappy-bird like… But its activated with the movement of your device, as you fall through the sky to collect coins and try to score crates to unlock prizes! It’s currently #1 in the app store in Australia. Created by the guys at 3RDSense and DDB.

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SlideShare: The SoDA 2H 2014 Digital Report

Thu, Nov 13, 2014
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It’s november, so the annual SoDA 2H Digital Marketing Report is out on SlideShare, a 44 page report that covers some of the most important topics in the digital industry today, along with thought-leadership pieces, a cross-section of trends and campaign examples.

Some of the latest trends covered in the 2H SoDA Digital Report are;

  • The Rise of the Location-Specific Experience
  • A Web of Every Shape and Size (Devices)
  • The Increasing Value of Front-End
  • The Rise of Real Time Advertising

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TAXI: The Vending Machine Project

Wed, Nov 12, 2014
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Vending machines have taken the advertising world by storm over the last 2 years. They’ve won at every award show on the planet, and taken out some of the most prestigious pieces of metal. So what are our expectations of a vending machine now? Will it use facial recognition to scan our faces for an ice cream? Or aggregate the most trending tweets and create some kind of delicious cookie? Or maybe if we jump and dance around long enough we’ll win something.

Canadian agency, TAXI has taken what we have come to expect out of a vending machine, and reminded us all that all they’re really there to do is give us snacks in exchange for money. It’s that simple.

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Reactvertising: Real-Time Advertising Agencies

Wed, Nov 5, 2014
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Speed is everything in the new age of advertising agencies, it’s all about real-time content and less about thinking.. right?! With Reactvertising™ from Toronto ad agency john st, your brand will never miss another opportunity to own the conversation. By ignoring old school “thinking” paradigms in favour of “reactivism”, john st. is leaading the way to create compelling content for its clients in just seconds. Here’s how it works! Also famous for “The Pink Ponies Case Study Video“.

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Honda and Youtube do interactive video right

Mon, Nov 3, 2014
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While ‘interactive video’ is an idea that we’ve seen before, this recent campaign from Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like usual in these kinds of campaigns. The interactivity is actually at the heart of the idea. Beautifully done. Click here to continue reading...

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Malaysia “A Minute of Silence” Mobile Campaign

Mon, Nov 3, 2014
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With such horrible tragedies hitting just months apart, Malaysia invites the rest of the world who spend time online, to disconnect from the internet temporarily to honour the victims of the recent tragedies – no Facebook, emails, web surfing, calls or messaging. Just a minute of silence.

The video above showcases the campaign and how through a single mobile website, tempting people to hit the ‘Airplane Mode’ button, instantly triggering a countdown for 60 seconds of silence. Before adding your minute to the global minute of silence tally. Well played McCANN Kuala Lumpur.

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Ford Explorer: Interactive Mobile Print Ads

Sun, Nov 2, 2014
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This is another neat example of bringing print ads to life through mobile without an app. Ford Explorer, is an innovative new SUV, and to show that, the guys at BBR Saatchi & Saatchi Israel, created a series of 3 interactive print ads that expand the story and bring visual demonstrations of key vehicle features to life once you place your phone, perfectly in the print ad scene.

Yes, we’ve seen these kinds of ads before, I’m just adding this one to the archives for reference!

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The Idea Catchers: A Video About Creative Life

Sat, Nov 1, 2014
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For anyone who works in the creative industry, this is a nice reminder of why you probably love it. The people who chase the future, who take experiences and turn them into ideas, who procrastinate, who push the world forward and are most powerful force in business. Enjoy the video over the weekend!

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Netflix – Real-Time Reactive GIF Campaign

Fri, Oct 31, 2014
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Netflix has kept entertainment at it’s heart in this latest outdoor ad campaign, creating the world’s first ever real-time outdoor billboard campaign using only GIFs.

With the recent comeback of GIFs Netflix spotted a new and interesting way to make outdoor billboards more reactive and interesting in this campaign from Ogilvy Paris. For the streaming service’s launch in France, Netflix created 100 different GIFs, some of which “reacted” to current events and even things like the weather (a rainy scene from a film when it’s actually raining at a bus stop). Whether you love or hate GIFs you’ll have to admit that this is an interesting way to grab attention in a traditionally static ad space. Love it or hate it?

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Union Station: Augmented Reality History Tours

Thu, Oct 30, 2014
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Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours that play out on their phones, as they explore the Union Station their own way.

The app provides in-depth story telling through 360 degree, location and image triggered, Augmented reality experiences, before users can go deeper through written stories, images and artefacts… It’s a neat piece of work and the ghost-like graphics make it work really well. Expect to see more and more historic locations and museums entering this space. Get the app here.

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Mercedes-Benz: The Instagram Car Builder

Wed, Oct 29, 2014
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So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but for cars, and it’s a lot of fun!

By going to the new GLA Instagram page, you are taken on a guided journey inside Instagram to explore and customise your new car. Wheels, Colours, Sunroof… Everything! And at the end, you’re taken to the end product you just created. Ready to like and share on Instagram… Pretty cool.

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Old Navy Gets In On The #Selfie Machine

Mon, Oct 27, 2014
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Undoubtedly, selfies were the creative trend for digital engagement ideas last year. We seemed to hit peak selfie (technically speaking) with the MegaFon MegaFaces installation at the Sochi games. An amazing piece of work:

Last week a similar idea appeared in a new Old Navy campaign. This begs the question, when is a derivative idea an appropriate and effective consumer engagement and when is it just a cheap copy? Personally, I quite like how Old Navy has simplified the technology into something more accessible and replicable. But there is still a feeling that we’ve seen it before. What do you think?

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SlideShare: How Google Works By Eric Schmidt

Sun, Oct 26, 2014
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Grab your morning coffee and have a good 5 minute read of this SlideShare presentation from Eric Schmidt, called ‘How Google Works’. It summaries the recent NY Times Best Selling book in 54 slides to give you a very top line look at what they unravel in the book about how Google runs its business.

You’ll love the vision of putting smart-creative-product people at the centre of the business, giving them the tools and freedom to create the future, and then building around those with the most impact… A great counter to the often finance/suit lead businesses you’re probably working with or in!

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ProGlove: A Professional Wearable-Tech Glove

Sat, Oct 25, 2014
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Meet ProGlove, a professional grade wearable-tech item concept that shows that not everything ‘Wearables’ are a ‘trend’… ProGlove is a actually a wearable tool, targeted at professional production processes (think car manufacturers). ProGlove enables its wearer to work faster, more accurately and more efficiently, plus it’s easy to use and unlocks a new level of control and business intelligence for production management.

ProGlove is one of 10 finalists in the Intel ‘Make It Wearable’ challenge, and I feel really highlights that wearable tech won’t be things that just measure your health. Perhaps the real value in wearable tech will come from in the corporate sector, with professional tech that helps people enhance their performance at work, or to help make things more efficient during production cycles. Either way, I love this prototype as it casts a new dimension in which to think about how wearables can come to life and be applied outside of health…

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Waterstones & Airbnb Seize The #waterstonestexan Moment

Thu, Oct 23, 2014
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WaterstonesTexan

So you’ve probably heard about the American (a Texan at that) that got locked inside a Waterstone’s bookstore after hours. His initial tweet sparked a hilarious trending conversation, one that was a perfect showcase of the narrative and creative power of the Twitter platform. Get the full lowdown at many different sites, like here: http://www.buzzfeed.com/alanwhite/everyones-going-to-be-tired-today-because-a-texan-got-locked. It’s as entertaining as it gets.

But what’s really amazing about the story is how the brand chose to respond. A couple days ago, Waterstones and Airbnb joined forces to turn the momentary buzz into a customer engagement opportunity, one that shows real creativity and wit. They are offering book lovers a chance to purposefully spend the night in the bookshop. Smart stuff. But most importantly was how fast the idea and the execution came together. The future of real time marketing is moving well beyond simply authoring a Tweet responding to ‘news’.

Word of warning to all the creatives out there in agency land, the idea was generated by Airbnb and taken directly to the brand. The competition for creative ideas continues to come from anywhere and everywhere.

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