Here is a nice idea from Puma in Mexico. To showcase their super fast running shoes they encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a campaign named “The World’s Fastest Purchase”.

As shoppers entered the store they were prompted to push a big red button that started a timer on their shopping experience. Once pressed customers were issued with a ticket that time stamped the beginning of their shopping challenge. At the cash register, shoes in hand, they hit a second button and a ticket with a “stop” time was issued. The challenge earned the shoppers a varying level of discount from 5% off (for completing the shop in 10 minutes) to 20% off (for completing the shop in 3 minutes). It’s great to see a campaign that brings some fun to the in store experience.

Last week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the Amarok, but in the shape of a Facebook Flipbook. This one, utilising the Facebook Photo Gallery, takes it to the next level with 200+ images that when flicked through, create an ad for the new Volkswagen Amarok inside Facebook.

I love that they’ve invented a media platform inside Facebook. By McCann Erickson Istanbul.

Tax time gets pretty tough and nobody wants to get audited, so Trident gum has just launched an audit process you might actually like, it’s called the “Facebook Fun Audit”. The Fun Audit is an interactive video experience that uses Facebook connect to analyse things like your photos, posts, check-ins, de-friends and pokes to see how much fun you’re actually having. Publishing your “fun” in a personalised scorecard, with a corresponding flavour recommendation from Trident Gum.

The Facebook Fun Audit is already pulling celebs, with people like Jimmy Kimmel and James Vanderbeek already giving it a crack. Created by our friends at Saatchi & Saatchi New York.

I’m really glad agencies are still trying to innovate and be extra creative inside banner ads, they are begging for it as a whole, and a great banner easily becomes brilliant! Every month or so someone sends through a banner ad cool enough to post and today is that day.

Presenting… IKEA’s smallest store in the world, yet perhaps it’s also the biggest banner ad ever seen, fitting all 2800+ products inside the banner, equivalent to every single product in an entire IKEA store. It looks a little 8-Bit until you roll-over! Via Tim over at Adverblog.

Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and dints on every corner of the car. They don’t care. Crazy right?!

So Ford Europe, through our friends at Ogilvy Paris, created the Parisian Pinball Park Challenge. A digital installation that was created around a free parking space in Paris, the catch was, the space was small and the cars either side of the parking space were rigged up to the overhead pinball score board… The worse the driver, the more points they scored, with the winner being presented a brand new car complete with active park assist which conveniently parks the car perfectly!

We’ve all seen the Magnum Pleasure Hunt Across The Internet #2, but the guys in Amsterdam have taken it just a little further, extending the campaign out into a real-time mobile ARG game that starts today at 2pm. There are 150 chocolate bonbons hidden across the 9 straatjes of Amsterdam, and you’ll need the augmented reality app to hunt them down and collect them before everyone else does. Claim the most and you’ll be headed to New York as a reward. Created by Lowe Brindfors.

Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can be controlled via an array of military looking interfaces to create Street Art.

I’m not sure there is a lot to comment on. I’d just watch the video. James Bond style coolness!

I swear that I don’t mean for ALL my Digital Buzz posts to center around rap music, but I just had to share this one. Between David Wittman (DJ Dave of Whole Foods Parking Lot fame) landing a commercial deal with Hyundai and Mac Lethal (The MC behind the Pancake-version of Look At Me Now) having a guest appearance on AMC’s new reality show “The Pitch,” parody rappers seem to be in high demand these days. Look for Buckwheat Groats to be approached by Burger King any day now.

So you’re at work and the whole team is sharing the sound system, that’s cool, but what happens when a really crap song comes on? You can’t always get up, walk half way around the office and switch the track right? Well, now you kinda can, but you won’t be walking…

Introducing Agency Republic’s interactive posted called “Change The Tune”… It’s like a regular poster, only this one is laden with some simple tech to spice it up. The poster is embedded with a simple “knock” sensor that detects vibrations, which in-turn is hooked up to a micro arduino board and finally synced with Spotify! Very very cool.

Remember the TippExperience from just over a year ago? It was that very cool “Hunter Shoots A Bear” interactive YouTube campaign that finished up with something like 50 millions views..

Well, they are back, and this time it’s Hunter and Bear’s Birthday… Only this time, they are both in a world of trouble as a huge metorite heads towards their birthday party… And the only way to escape? Another quick application of Tipp-Ex tape that allows you to rewrite history with Hunter and the Bear! Time to start exploring… Ok so what are the best years? Yes, sorry, I’m a little slow in posting this one!

Now this is a pretty cool concept. Over in Japan, Cogoo, a bicycle sharing service, has created the world’s first device that transforms your bike into a DJ turntable. Check out the stunt above which shows this ‘Turntable Rider’ in action, combining two great elements of street culture, BMX and music.

The ‘making of’ video below shows how this technology was created to turn a BMX into a musical instrument. The bike’s own wheels acting as jog wheels, the brakes as a beat pad and a gyroscopic sensor that doubles as a fader pad. Another great example of what’s possible when you combine creative ideas with technology! Nice find Alicia! Click here to check out the making of video...

3D Holographic technology has taken digital mimicry to a new level at this year’s Coachella Music Festival. Concert goers were surprised with an unlikely cameo during Dr. Dre’s set. In yet another Machiavellian appearance, sightings of legendary rap artist Tupac Shakur set Twitter afire last night. Although we can’t quite say he was there in the flesh, Tupac was definitely there in very lifelike digital form. Best of all, the 3D image was rendered using footage from past live performances.

Could this approach open the door to continual legendary resurgences at concert venues? Imagine a Beatles tour, or perhaps Bob Marley headlining at reggae festivals. New possibilities to monetize on video archives are presenting themselves, what’s next for 3D Holograms?

Smart Car has been getting some huge buzz around their animated twitter ads from Argentina, but this highly innovative piece of digital convergence might just beat it. It’s called Smart eBall, but think of it as a Smart Car controlled “pong” gaming installation, created to showcase the responsiveness of the new, third generation, electric Smart Car.

Launched at the Frankfurt Motorshow, the installation uses multiple sensors to track the car’s exact position, ultimately controlling each players pong paddle on the giant digital screen in-front of them… A brilliant concept and beautifully executed by the guys at BBDO Germany.

What social media sites are popular with the Fortune 500 companies? Here’s a nice infographic from Go-Gulf.com that shows some key social media statistics for the big corporate players.  A few key points:

• Only 23% have a corporate blog
• 58% have an active corporate Facebook account
• 62% have an active corporate Twitter account and have tweeted from in the past 30 days
• Specialist retail industry has the most number of blogs
• Insurance industry has the most number of Facebook pages.

I think we’ll see this change pretty dramatically in the next 12-24 months. What’s the most surprising statistic for you?  View full infographic

If you’ve ever wished you could start hitting the “Like” button for things in the real world, well… Now you can, courtesy of the “LikeBelt” from the guys at Deeplocal, who’ve created a prototype belt and android app, complete with all the instructions you’ll need to start making it happen.

If you can get past the ridiculously weird “thrusts” to trigger the like belt “likes” then you’ll probably find this very cool. “Likes” are triggered by RFID chips embedded in real-world items and read by NFC enabled Android phones. Via Mmmish on Tumblr. Check out the “LikeBelt” site here…