Land Rover: An Instagram Adventure Story

Wed, Aug 12, 2015
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Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are seamlessly stitched together to form day-into-night panoseries (similar to panorama but with multiple photos represented) scenes.

Users can tap various tiles within each panoseries to view videos that progress the story, showcase technical off-roading knowledge (like how to properly ford a river) and learn unique survival tips, such as how to turn a leaf into a compass, or how to treat a wound in the wild.
Very cool. Created by the guys at Y&R NYC.

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Lexus Hoverboard Skate Park Demo Video

Wed, Aug 5, 2015
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Lexus has finally released the much awaited “Hoverboard” video, part of their “Amazing In Motion” content series that’s been building up to this crescendo. And damn, it looks good. I think the hype videos were more dramatic, but the way this video plays out really makes the Hoverboard so tangible and real, like you could almost ride it anywhere in the future. Who wants a Lexus now?

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Netflix Sense8 Brainwave Symphony Experiment

Mon, Aug 3, 2015
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Netflix has created an experiment the connects 8 random people together to create a synced piece of music available on Spotify. The fans had to binge-watch the show before participating in the Brainwave Symphony Experiment. Linked with sensors, their recorded brainwaves were used to compose a piece of original music: a tangible artistic manifestation of their connection (sense8 style). With all eight strangers experiencing common responses to the stimuli, demonstrating the mental threads they shared with the rest of the group! Created by the guys at Tool and you can listen to the uniquely Sense8 sound here.

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Facebook Launches World’s First Internet Drone

Sun, Aug 2, 2015
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Facebook & Internet.org have launched their first full-scale internet drone called “Aquila” which is a solar powered, unmanned plane (drone) that beams down internet connectivity from the sky to remote parts of the world who otherwise can’t get the internet, either due to cost or lack of infrastructure.

The Internet.org Drone has the wingspan of a Boeing 737, but weighs less than a car and can stay in the air for months at a time. It will also be armed with an all-new laser that can transmit data at 10 gigabits per second. That’s ten times faster than any previous laser-communications system, and it can accurately connect with a point the size of a small coin, from more than 10 miles away. Crazy!

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Nike: Hypervenom YouTube VR Experience

Tue, Jul 28, 2015
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Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that now has 360 support.

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Forever 21: Instagram Powered Thread Screen

Sun, Jul 26, 2015
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Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with anything tagged with #f21threadscreen via 6,400 mechanical spools of thread.

So all you have to do, is head over to F21Threadsreen, tag any photo you want to see made in thread with #f21threadscreen, and then wait your turn in line, to see it created live… if you can’t wait, don’t worry, it will record a video and put it on YouTube for you! Created by BREAKFAST New York.
Click here to watch how it plays out with an example video below...

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Toyota: Radio Ads That Turn Off Your Phone

Tue, Jul 21, 2015
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Toyota have been playing with radio ads in Sweden that aim to turn off your mobile phone. Your iPhone to be precise, by running ads that attempt to leverage the “Hey Siri” auto listening feature on iPhones, and while the reality is, you have to have your phone plugged in, and have the “Hey Siri” feature enabled (not standard), it’s an interesting play to raise awareness of the growing problem of drivers playing with their phones while driving… Created by the guys at Saatchi & Saatchi Sweden.

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Volkswagen: Create A Film With Your Voice

Sun, Jul 19, 2015
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New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice…

Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and put them to the ultimate test to create a seriously cool film powered by you. Check it out here.

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Land Rover: The Car Is The Camera Film Project

Tue, Jul 14, 2015
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Land Rover’s 5×5 Film Project was designed to sell the newest feature. The 5x Cameras. And a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that would debut at the Sundance Film Festival.

But there was one catch: USE THE CAR AS THE CAMERA.
Each film was shot using only the native five camera surround system.

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Turkish Airlines: World’s First Periscope Flight

Sun, Jul 12, 2015
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Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and social fans got a behind the scenes experience as the airline flew from Istanbul to New York. Through Periscope the airline showcased crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work!

So for those brands looking to experiment with Periscope to see what type of engagement they can get, this campaign from Turkish Airlines provides some learnings before you jump in. Enjoy!

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