Orange: It’s Time To Meet Your FutureSelf

Tue, Oct 7, 2014
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If you’ve ever wondered about the future, then you’ll love this from Orange! It’s called #FutureSelf and the campaign site uses some pretty cool tech to allow users to meet, speak and discuss the future 20 years from now!

Orange is inviting people to engage in a first of its kind technological journey 20 years down the road to meet and speak with one’s future self, using a host of digital enhancement technologies to re-imagine the user’s 20-year older self. Click here to find out more and watch the making of video...

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Nescafè: 1000 Red Mugs Social Installation

Mon, Oct 6, 2014
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Here is a nice social installation from Nescafè, featuring the famous ‘Red Mug’ that fans rave about globally. With 1000 of the famous mugs locked up along walkways, bridges and parks, fans were challenged to connect and un-lock the special pad-locks to score a mug and a free cop of coffee. Created by the guys at Drap.

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Coca-Cola: Just Dance Now Mobile Campaign

Sun, Oct 5, 2014
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Coca-Cola has teamed up with Ubisoft on the new ‘Just Dance Now’ mobile game that is sweeping the world, in an integrated content play that sees players scanning Coke cans to unlock special content and activities inside the game. Further pushing the growing trend of native content plays for big global brands into the gaming world.

To launch the new game, Coca-Cola crated an interactive Dance Off installation using the mobile game against the Les Twins. Click here to read more...

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WPP BrandZ: 100 Most Valuable Brands 2014

Mon, Sep 29, 2014
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Every year WPP puts out the ‘BrandZ Top 100 Most Valuable Global Brands’ list, and here is the one for 2014… And for 2014, we’ve got a new #1 Global Brand. Well, it’s not Apple who have topped it for the last few years, losing 20% of its value in 2014, it’s brand now only worth $147,880 million.

The video above shows the Top 100 Most Valuable Brands for 2014. But if you don’t want to see the selfies, then you’ll be glad to know it’s #1 Google, #2 Apple, #3 IBM, #4 Microsoft, #5 McDonalds, #6 Coca-Cola, #7 Visa, #8 AT&T, #9 Marlboro #10 Amazon. The Top 100 Most Valuable Brands.

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Cellcom: The Speed Reading Banner

Sun, Sep 28, 2014
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Who actually reads things right to the end any more? For the launch of Cellcom’s new 4.5G network in Israel, Cellcom wanted todays youth to experience a new way to consume content online. The idea was simple, the 4.5G network is 3 times faster than 3G, so they let the users experience what it’s like to use the internet 3 times faster.

Introducing The Speed Reading Banner; a contextual smart banner that was featured in every article in the country’s leading news site, specifically designed to let users read them at Cellcom’s new 4.5G network speed.

Normally, a person reads around 180 words per minute and 80% of reading is wasted on eye movement from left to right. The technique behind The Speed Reading Banner is called RSVP (Rapid Serial Visual Presentation) which shows the user only 1 word at a time, enabling him to read up to 400 words per minute… Pretty cool. Thoughts? Created by the crew at D.Tales, Israel.

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Volvo Trucks: The Casino Stunt Video

Fri, Sep 26, 2014
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Volvo hasn’t given up on their YouTube content strategy, with this new piece called ‘The Casino’. Although this time, it’s forumla is slightly different, it’s not really the same kind of product demonstration stunt they’ve become famous for showing off, and while adopting a similar feel, it goes a little more traditional.

With a hidden camera setup, capturing a new Casino Valet on his very first day, parking sports cars and then… well you get it. This stunt was set-up to showcase the sports car like driveability of the new I-Shift Dual Clutch gearbox on Volvo Trucks.

With only 150,000 views in its first 48 hours… Has this expensive piece has missed the mark!?

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Mini & Dezeen: The Future of Mobility, imagining a whole new driving experience

Tue, Sep 23, 2014
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Dezeen and MINI Frontiers have teamed up with six cutting-edge young designers to present radical visions for the future of mobility at a major exhibition during the recent London Design Festival. All six projects ask compelling questions about our evolving and soon to be revolutionised relationships with the automobile. My personal favourite was the stained-glass car by Dominick Wilcox .

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The BrainWriter Project: Wearable Tech For ALS

Mon, Sep 22, 2014
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The Brainwriter is an opensource project created specifically for ‘TemptOne’ a famous street artist, who developed ASL, with the aim to help him continue to create art, even without the use of his body… And while being created originally for him, it was specifically designed as opensource to bring this technology to the masses, and allow others to experiment.

The Brainwriter is similar to other neuro-readers with sensors that are placed on the head, only now, they are 3D printed, connected to opensource software and designed to print what your brain wants to say… which in the case of TemptOne, is to create art using on his brain. Find out more here. (more…)

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Intel: Introducing the 21st Century Robot Project

Sat, Sep 20, 2014
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So you’ve always wanted a Robot right? Well, in just a few months time, you’ll be able to make one. Intel has been working on ‘The 21st Century Robot Project’ which will bring intelligent robots to the masses, for about $1500 USD for the DIY Kit. You’ll then join the eco system of makers where you can download apps to customise your Robot and 3D print new shells to personalise and adapt it.

These robots will be Social. Intelligent. And best of all… Anything you imagine them to be!

Here is what Intel believes a robot should be… And this is what the new 21st Century Intel Robots will be… Imagined first. Easy to build. Completely open source. Fiercely social. Intentionally iterative. Filled with humanity and dreams. Thinking for her/him/itself. Follow the project here.

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Walkers Crisps: Tweet to Eat Vending Machine

Thu, Sep 18, 2014
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Walkers Crisps in London have just launched a series of interactive bus shelters, or more specifically… Twitter Powered Vending Machines inside bus shelters, staffed by Walkers ambassador Gary Lineker in virtual form, sitting inside the vending machine.

The sampling campaign aims to get three new flavours in the hands of consumers across London, with the roving installations being setup at some of the busiest bus stops around the city. It’s a pretty cool way to sample a new product. What do you guys think? Created by AMV BBDO.

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Ralph Lauren: 4D Holographic Fashion Show

Tue, Sep 16, 2014
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So Ralph Lauren has just thrown a huge Spring 2015 Fashion Show, and this time it was a 4D Holographic Water Projection Show before hundreds of influencers and celebs in New York City’s Central Park. The fashion show was projected onto a 60 foot high water fountain, were the runway experience came to life in 4D as animated worlds mixed with projected models to showcase the latest range of clothing for spring 2015 form Ralph Lauren. Created my the MPC crew.

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TopShop: Instagram Powered Social Catwalk

Mon, Sep 15, 2014
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TopShop is famous for its social catwalks, and this year, they’ve upped their game and created a new ‘Instagram/Facebook’ powered Social Catwalk, allowing people from around the world to be part of the event live, from London.

The Social Catwalk debuted the latest looks exclusively on Facebook, while 5 VIP Instagramers gave unique views to the world, and invited fans to feature in their #TOPSHOPWINDOW… All while the new range was live streamed online with ‘Click to Buy’ linked to each outfit. TopShop continue to set a benchmark for digital in Fashion. What do you guys think of this work?

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Shell Creates ‘Player’ Powered Football Field

Fri, Sep 12, 2014
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In the Favela’s of Rio, Shell’s #MakeTheFuture program has just unveiled a soccer pitch that is powered by the players foot steps, powering the lights at night so the local community can play their most loved game, 24 hours a day without the reliance on paid electricity. Created with the famous Pavegen impact/power tiles that are lined under the entire football field. View the other video here...

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SlideShare: Marketing In The Connected Age

Tue, Sep 9, 2014
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Part of the WFA Reconnect project, produces this new SlideShare presentation on ‘Marketing in the connected age’ where industry influences from around the world (via their social networks) were asked to participate in the research and presented by We Are Social in Singapore.

There seems to be three key themes; Purpose (to make things better, not just better things), Principles (using the brand to deliver meaningful value) and Participation (don’t disrupt, involve people and engage them). While the presentation features great quotes and vision statements for the future of marketing in a connected age. It’s 79 slides so grab a coffee and check it out.

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Drink Up: Meet Our Talking Water Fountain

Sun, Sep 7, 2014
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So everyone has had a drink from one of those water foundains in a public space before right? But how about one that talks to you? Drink Up, has built a special kind of water fountain to help spread the good word of water. Because while the Drink Up Fountain may look like a regular fountain, it sure doesn’t sound like one… Created by the guys at VML + Y&R in NYC.

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