Luna: The World’s First Smart Bed

Sat, Jan 31, 2015
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Well, we’ve spoken about how 2015 will be the ‘Connected’ everything year, and here’s another one to hit the market, this time, it’s LUNA, a smart bed that learns how you like to sleep, helping to manage temperatures between the sheets and for both sides of the bed, along with heart rate and breathing patterns.

It also pulls in data from other sources like Health on your iPhone and your various fitness wearables to see if your sleep patterns need to be altered to get the best night’s rest. From $250 USD.

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Call of Duty: The KillCameraman

Tue, Jan 27, 2015
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Have you ever wondered who captures that awesome killshot in Call of Duty, well, meet Randall Higgins, he’s a pro, taking every killcam shot in every Call of Duty game ever made. And with the release of the new Havoc maps, the first DLC pack for Call of Duty: Advanced Warfare, Randall’s going to have to elevate his game to keep up with all the craziness you can throw at him in 2015.

Great piece of content, grounding something so hyperrealistic into an engaging character, making you think for just a moment, perhaps this guy has the world’s best job. And with over 1 Million views, it’s getting traction too. Pretty fun, created by the guys at 72andSunny.

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Microsoft HoloLens: Hologram Demo Video

Sat, Jan 24, 2015
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While Facebook has been spending Billions to capture and claim the limelight around a Virtual Reality based future, and Google turning off production of Google Glass… Microsoft has been the one building the future, welcome to HoloLens. It’s like a mini-computer for your eyes, in quite a good looking piece of hardware!

Microsoft HoloLens has captured the hearts and minds of the world this week, and just a few days later, came this video, a 2 minute look into the future, one that some say will be here in 2016… If it was to hit in 2016, I believe it will be the biggest consumer and business technology innovation piece since the iPhone or iPad. Amazing. Where do I pre-order?! Watch the additional video...

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SlideShare: Digital, Social and Mobile in 2015

Thu, Jan 22, 2015
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Here is a very comprehensive presentation from wearesocial, showcasing a lot of useful stats and facts from around the world regarding the internet usage, social media consumption, e-commerce and more. Enjoy!

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Adidas: There will be haters

Thu, Jan 22, 2015
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Adidas launched a new campaign with an online film which got two million views in two days. One of the most entertaining piece from Adidas lately. Enjoy!

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DJ QBert: Conductive Ink Mixable Album Covers

Sun, Jan 18, 2015
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Re-Mix your own track with this awesome ‘Conductive Ink’ based Album Cover for DJ QBert, the conductive ink basically creates/interrupts a circuit, and depending where you touch the album cover, you’ll be able to create something that actually sounds good.

The Album Art has particular points designed to start multiple sound loops, and create different mixes and effects/control depending on where you interact with the ink. Pretty cool, crated by the guys at Novalia, who also created the World’s First Playable Music Poster.

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Land Rover: Creates Interactive Novel Campaign with William Boyd

Fri, Jan 16, 2015
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Storytelling, storytelling storytelling. If there’s any conventional wisdom within the industry currently, it’s that telling great stories is increasingly at the heart of meaningful consumer engagements. Well, Land Rover, Y&R NYC and Tool of North America are taking that notion, in my opinion, to the next level. They’ve partnered with author William Boyd to bring to his 17,000 word story about a mysterious trek across the UK countryside to interactive life, featuring of course, some off road adventure.

It’s an involved campaign that demands more than the casual social media feed level of attention, but it makes up for it with something evocative, romantic and different. The interface and production is pretty stellar and having only gotten through the first chapter, the story is compelling to boot. What do you think about this approach to branded storytelling? https://thevanishinggame.wellstoried.com

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SlideShare: 2015 Digital Trends & Predictions

Wed, Jan 14, 2015
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Every year, the crew at Soap throw digital trends around and mix them with a light-hearted look at what they think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between. And in 2014, they predicted about half correctly!

It covers the rise of the social media super-agent, peak #hashtag usage, Tinder, E-Ink Fashion domination and a bunch of other flagship digital trends and predictions for 2015. Enjoy over coffee!

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Kingfisher: The Oculus Rift Beer Coaster

Sun, Jan 11, 2015
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India’s biggest beer, Kingfisher, created the “Beer Coaster” on Oculus Rift where they took fans on the ride of their lives to score a free beer for those whose pulses raced the fastest, with the beer emerging automatically from the Good Times Dispenser during the installation.

As brands and agencies around the world experiment with Oculus Rift for marketing and advertising in 2015, we’ll be following the experiences they create and posting them here. I think there will be a divide between game-focused experiences and interactive film experiences for Oculus, and can’t wait to see whats going to come out! Looking years ahead when the Oculus is a standard accessory like say, headphones, its going to be a rich playground!

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Newcastle Ale Makes Crash The Superbowl Ad

Thu, Jan 8, 2015
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Who doesn’t love the Doritos “Crash the Super Bowl” campaign every year? Hell, even other brands love it so much they want to play. Well. Kind of. With Newcastle Ale, famous for NOT making a Super Bowl Ad last year, by releasing an ad, talking about how they didn’t make an ad, then instead, making a killer case study about that ad they didn’t want to spend the $4m on.

So this year, they’ve found another way to ‘crash’ the Super Bowl, by blatantly trying to enter the Doritos “Crash The Superbowl” campaign, with a seemingly homemade ad featuring their products, only it’s clearly illegal and late. Check out the case study video below for it. And this is just the start, more to come from Newcastle Ale for the Super Bowl. Weirdly, it’s only sitting at 20,000 views for all the headlines that hit today. Click here to watch the case study video for it...

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Samsung: Look At Me App helping Autistic Kids

Tue, Jan 6, 2015
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Here is where brands and agencies can really make a difference; Introducing ‘Look At Me’ an app from Samsung, that is scientifically designed, tested and proven to help children with Autism learn to make eye-contact with their family and friends.

Doctors and Universities teamed up with Samsung and agency Cheil Worldwide to create the app, which, through a series of games and missions that help children improve their facial recognition skills, read facial expressions, express their own emotions and to be able to look at loved ones faces, has helped over 60% of kids make noticeable improvements in their ability to engage in eye-contact.

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Infographic: What You Searched Google For 2014

Fri, Jan 2, 2015
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Infographic-Google-Search-Trends-2014-Thumb
In 2014 was a huge year. Big events, deaths, mysteries and celebrations. It was the year of the Russian Winter Olympics, Soccer World Cup, Ebola Virus, The Ice Bucket Challenge, Robin Williams Passing, The Flappy Birds Games, The Selfie Stick and even the Scottish Independence Referendum. Below is an infographic showcasing a few of these, plus the Google Trends ‘Year In Review Video’… Enjoy! Click here to view the Infographic...

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Norwegian Airlines: Live Streaming Cab in NYC

Tue, Dec 30, 2014
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Check out the ‘Norwegian Red Cab’ streaming live from NYC. An interactive experience that enables visitors in a shopping mall in Oslo to control a cab, and discover New York City, in Real-time with a NYC tour guide meets cab driver. I guess it’s kind of like Remote Control Tourist in a way.

It’s all to crate awareness around Norwegian Airlines new direct long-haul destinations from Oslo to New York, Miami, LA, San Francisco. Created by the guys at M&C Saatchi in Stockholm.

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Join the House of Radon

Tue, Dec 23, 2014
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House of Radon is a small yet significant agency from Sweden. They mostly known for their award-winning documentary film called PressPausePlay. At its core, the documentary examines the impact of readily-available digital technology on today’s culture of art, film, music and literature.

In order to create even more impactful projects, House of Radon is looking for a bunch of smart people to join their forces.  If it sounds interesting, you can check out the avaliable positions and their portfolio here.

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Introducing ‘COBI’ The World’s Smartest Bike

Sun, Dec 21, 2014
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This is a pretty cool project on KickStarter right now. It’s called “COBI” and once installed, gives you the equivalent of world’s smartest bike, allowing you to connect all sorts of parts/gadgets to its brain, with over 100 intelligent features to be activated and used.

With Smart-lights, charging stations, thumb controlled indicators, remote control audio, auto-breaking lights and indicators, proximity start-up and even navigation. Pretty cool. Back the project here.

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