Introducing Snapchat Spectacles: Smart Glasses

Sun, Sep 25, 2016
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So Snapchat is becoming a camera company. Or so they say, with the launch of “Snapchat Spectacles” a new smart glasses product that lets users instantly snap 10 second videos straight from the glasses that are soon to go on sale for about $130 a pair.

It’s a pretty big play for Snapchat, and while some will call this gimmicky I think it might be more on trend with the connected wearables that people actually want. It’s not trying to be Google glass. It’s just being fun, instant, sharable. And that’s it. Perhaps that’s what people will actually buy. Simple. Fashionable. Affordable wearable tech. What do you think? Check out Snapchat Spectacles here.

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Introducing Google Trips: Ultimate Data Play

Wed, Sep 21, 2016
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Ok, so meet Google Trips. Created to give you everything you need to have the best holiday ever, with an online/offline app that helps you plan your perfect trip, while suggesting local events, places to eat, things to do and all the best activities and experiences in that area. All powered with downloadable off-line content.

But the big play here is Data… Now google will know exactly where you’re going. When. And for how long. Then you’ll know when you get there. It’s a re-targeting and contextualised dream for Google to sell to marketers. You can download the app here.

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LVL: The Wearable Hydration Monitor

Tue, Sep 20, 2016
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With the Wearable industry continually expanding, so many new startups are entering the market via KickStarter, including this one, LVL (pronounced Level) which is a new take on the typical FitBit type band, with a focus on measuring hydration as the key part of the fitness tracker. It seemed a little niche to me, until I saw the near $500,000 backing on KickStarter! Check it out.

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Ken Block Presents: GYMKHANA NINE (video)

Sun, Sep 18, 2016
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Well, Ken Block’s GYMKHANA NINE is here. There isn’t much else to it apart from 8 minutes of awesome driving. Which, weirdly seemed so much simpler this time around compared to previous GYMKHANA’s, didn’t you think? Or is it that Ken Block is making it look easier. I’m not sure. Either way. It’s sitting at almost 10m views just a few days in, compared to his last one in March this year, delivering 20m plus views

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Chevrolet “Positivity Pump” With IBMWatson AI

Thu, Sep 15, 2016
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The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free petrol (and what cool experiences) they’ll unlock.
Created by The Martin Agency + Commonwealth/McCann.

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Night Fall: The World’s First 360° VR Ballet

Sun, Sep 11, 2016
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With the scale of Virtual Reality content creation now allowing Art to meet Technology more often, we’re starting to see a whole new realm of VR content coming to life, and to this example, in some of the most traditional of cultural events being re-imagines through the lens of a 360° Camera.

Take Night Fall. The World’s First 360° VR Ballet. Lets people who might never goto the Ballet, enter a fascinating world where the boundary between dreams and reality seems to vanish as you become totally immersed in the story. Even more an enchanting experience for ballet-lovers. Enjoy. Read more here.

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McDonald’s Launches Monopoly Mobile Game

Fri, Sep 9, 2016
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This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play.

Featuring a virtual game board, the app stashes gaming tickets onto the virtual board, and helps players keep track of what they still need to win those major prizes in the world’s largest promotion. The stash also doubles as a digital wallet, with players able to swipe-to-redeem prizes in store across the country. Created by VML Australia. Download the app here.

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National Geographic: Yosemite in Virtual Reality

Tue, Sep 6, 2016
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President Obama traveled to Yosemite National Park for its 100th birthday, and National Geographic captured the entire experience of the President’s trip to Yosemite like never before, with a 360 virtual reality experience on Facebook taking you on a tour of the ages, narrated by the president himself.

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The Martian VR Experience Case Study

Thu, Sep 1, 2016
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Most VR Experiences leave a lot to be desired at this early stage in their existence, but this one for 20th Century Fox’s “The Martian” helped put people inside the movie with one of the better promotional VR Experiences I’ve seen.

The Martian VR challenged players with an adventure on mars, perhaps even a daring mission playing out into an immersive experience to support the movie. Created by the guys at Rsa Films and The Virtual Reality Company in Los Angeles.

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Blizzard: Stream Your Gaming to Facebook Live

Tue, Aug 30, 2016
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Here it comes. The commercialisation of Facebook Live. With game developer Blizzard Entertainment doing a deal that means Facebook users can stream their Blizzard gameplay over Facebook Live. It’s limited to PC-gamers in the Americas, Southeast Asia, Australia and New Zealand for now, and will soon hit all other console and gaming platforms. So what does this mean for your Facebook feed, or better yet for your brands to create new content?

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Field Trip to Mars: The Making of Video

Mon, Aug 29, 2016
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When Lockheed Martin wanted to create a group VR experience, they didn’t mess around. Teaming up with Framestore and Unreal Engine to design and engineer an immersive, 360 virtual experience for groups of school kids in a way never before imagined; through a school bus.

Field Trip to Mars won 19 Lions (yes 19!!), more than any other single piece of work at Cannes this year… And it was across an impressive 11 categories; from Cyber to PR to Entertainment to Innovation, which is no easy feat. So, sit back, grab a coffee and enjoy the story of how the world’s most awarded campaign was made!

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Google Presents: National Park Hidden Worlds

Sun, Aug 28, 2016
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Google is ramping up mobile 360 video experiences, now you can explore some of the most amazing National Parks in the US, as you follow rangers on a journey to places most people never go.

You’ll experience some of the most amazing sights, unbelievable sounds, and crazy adventures of Kenai Fjords, Hawai’i Volcanoes, Carlsbad Caverns, Bryce Canyon, and Dry Tortugas in an interactive 360° video story shot and created by Google. So, where will you go? Click here to start your adventure.

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Meet Parrot’s New FPV Drone Plane

Thu, Aug 25, 2016
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Here comes the next-gen of mainstream drones! Parrot was famous for launching the very first iPhone controlled Drone back in 2010… And since then, really haven’t kept up as the industry moved fast, but now, they’ve put themselves back in the game with the “DISCO” drone.

Powered by a first person view, the new drone plane (not quad-copter) fly’s fast, at about 80km/ph and is pretty stable from the video presented, with decent distance too. It will be interesting to see who else follows suit towards faster more agile planes?

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Meet Facebook’s Beta “Games Arcade” Store

Tue, Aug 23, 2016
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So Facebook has been beta-testing the “Facebook Games Arcade”, a localised desktop application that lets users play games without needing to access Facebook via a web browser, and claims a “faster, better gaming experience.”

It’s sure to be a future revenue play, and new way to access games that use to be so prominent of Facebook a few years ago, which I’d expect to make a resurgence through this new platform.

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Ubisoft: Nosulus Rift ‘Fart-Tech’ For South Park

Sun, Aug 21, 2016
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Well, someone had to do it right? And Ubisoft probably thought what better reason than to create some smell-driven tech, than for the upcoming South Park game that is literally driven by farts! Perhaps a stunt of sorts, the Nosulus Rift is real, and while the video above seems like a parody video, its not, and you can actually experience the Nosulus Rift right now at Gamescom in Cologne until August 21. Find out more here.

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Meet Google Duo: A New Video Calling App

Wed, Aug 17, 2016
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So Google Duo is finally here, a new video calling app that wants to challenge Facetime for video calling supremacy, and it’s cross-device so probably has the best shot yet of getting everyone on board, and it’s super simple, an almost no-frills version of Facetime, which for many, might be perfectly ok… What do you think? Would you download it? Get it here.

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Google: Beyond The Map (360 Experience)

Tue, Aug 16, 2016
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Google have gone to Rio to create ‘Beyond The Map’ an immersive, 360 video experience that takes you on a journey through the favelas of Rio, showing you some of the most amazing culture and inspiring stories while exposing how so many of the locals live in poor conditions.
Step inside the unexpected world of Rio’s favelas in 360°.

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DuoSkin: Tattoo Style On-Skin Interfaces

Mon, Aug 15, 2016
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MIT have teamed up with Microsoft Research Labs to create “DuoSkin” a new type of functional on-skin interface and control device that can control digital interactions on screens, or have a computer control the look of the on-skin patch…

Almost Tattoo like, this new style of temporary skin based art, allows almost anyone to create something cool for your body, showcasing creativity in its most basic form. Check out the research.

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VReal Trike: Virtual Reality On A Trike

Fri, Aug 12, 2016
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At the world’s largest virtual reality expo, a VR company called “Interactive Lab” showcased their latest VR Installation, a motorised trike that becomes a Tron-like race track as soon as you put the goggles on!

It’s a custom built electric-powered trike equipped with an onboard computer that powers an Oculus Rift headset surrounded by 20+ infrared motion-capture cams that sync the physical and digital experiences together. Seriously cool. Check them out here.

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Microsoft HoloLens: Transforming Architecture

Tue, Aug 9, 2016
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This is the future of architecture. Where industry experts along with companies like FORM and Trimble are teaming up with Microsoft HoloLens to explore opportunities to transform the architecture process. With mixed reality enabling architects to immediately get a sense of scale, form, and space so they can easily visualise ideas, making better informed decisions faster, with more perspective. Enjoy. Get your HoloLens here.

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