Facebook F8: The New, The Wild, The Crazy

Tue, May 2, 2017
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Just incase you missed Facebook’s F8 conference last week, here is everything you need to know in a quick video wrap from TechCrunch. It wasn’t just any old F8, this year Zuckerberg stepped way outside of the norm for F8 and into a whole new world of wild… weird? but awesome.

From Brain-Computer interfaces, technology that helps you hear through your skin, new 360 cameras, a new world of AR lenses, FB workplace for bots, group messenger bots, new QR codes, released its own android app dev kit, offline mode in instagram… and of course… Facebook Spaces, that weird VR place that we’ll all eventually hang out in!

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This Is The New Google Earth: Explained Here

Sun, Apr 23, 2017
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So here it is. The new Google Earth. You’ve not got the whole world in your browser. Ready to explore. To get lost. Perhaps you can fly through landmarks around the world, and your favourite cities like London, Sydney and NYC in stunning 3D, then dive in to experience them first hand with Street View, or even under it, into the ocean!

But how does Googles pull this entire experience together, removing the clouds, sun reflections, and even the cars? How do they make it such a seriously stunning 3D experience? Well firstly, it’s NOT just satellite imagery. It’s backed up by planes, flying all around the world, getting that next level of data. Enjoy this amazing explanation video below.

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Tempo: The Pregnancy Test For Men

Sat, Apr 15, 2017
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Pregnancy tests reveal a very exciting, scary and emotional moment, but are almost always moments the woman spends alone. So BBDO Italy asked… What if there was an even more emotional way to find out you’re expecting a baby?

Welcome to the world’s first pregnancy test for men, that gives women the opportunity to share that moment in a very different way, through her partner. Enjoy. Find out more about the project here.

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Disney Parks: Pinterest Planning Pins

Tue, Apr 11, 2017
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This case is a little old now, but posting it for the archives as it’s a great example of imagining experiences on Pinterest! When Walt Disney World wanted to help guests bring their dream vacation to life, they decided to turn Pinterest into an official Walt Disney World planning tool, one where would be guests could use it to visually pin, and re-pin, their dream itinerary from over 800 official pins on Pinterest. Check it out here.

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FORD Launches The Smart Crib

Sun, Apr 9, 2017
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Is this the world’s first smart-crib? Ford says so, and now babies can get to sleep sleep at home the same way they sleep in a car as the smart crib reproduces your car’s movements and sounds once you train it in your car via the connected app experience, on trips around town.

The app lets you record your real life journeys, movements, turns and vibrations to allow the smart crib to replicate the subtle movements and motion that help put so many people to sleep so quickly in the car! Find out more here.

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Amazon’s Launches “Petlexa” Skill For the Echo

Sat, Apr 1, 2017
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Here we go. April 1st. And wasting no time was Amazon; Introducing the Petlexa skill for the Echo home device. The Petlexa feature allows dogs, cats, and other animals to communicate with Alexa just like you do (just watch!). The Petlexa feature gives pets the freedom to place orders from Amazon to help themselves and their human friends, or event to activate smart home enabled toys, bringing the world of IOT to every pet. Enjoy.

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NatGeo’s Twitter Powered Chalkboard Robot

Sun, Mar 19, 2017
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So for 2017 SXSW again became the home of experiential marketing, from huge VR installations to things like this… National Geographic’s “Genius” Twitter Powered Chalkboard Robot.

The Twitter Powered Chalkbot turns selfies turned into art in a recreation of the iconic “Genius” (that’s Albert Einstein) inventor’s “chalkboard.” So visitors to SXSW got to submit their selfies via Twitter by adding the #GeniusBoard hashtag, and then see their portrait drawn by a robotic arm using Einstein’s words, symbols and equations as pixels in real time. Enjoy. Created by the crew at Deeplocal.

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Game of Thrones: Facebook Live Stream Event

Sat, Mar 11, 2017
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Ok so, it seems there were a LOT of angry people talking about the FB live stream of a Game of Thrones season reveal, which at one point… have 130,000 people watching the ice melt. So in case you missed the big event. Here it is! Enjoy.

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LEGOLAND: A GPS Adventure Game

Wed, Mar 8, 2017
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If you live in America, then you’ve probably heard of Legoland and their new GPS adventure game built for kids, and back seat drivers. The real-time GPS linked adventure game app lets kids unlock missions, play advanced location based trivia and more all as they learn about the world around them inside the game.

A great way to connect with kids and families before they even get to the park. Created by the crew at VML New York. Check it out here.

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Apocalypse Live: Walking Dead FB Live Game

Fri, Mar 3, 2017
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Here is the world’s first Walking Dead promo that’s shot in real-time. Created by the guys at Achtung!, the promo is actually a real-time Facebook Live game where people watching can help shape the story as it plays out with two famous Dutch YouTube Vlogger stars, in an abandoned and a barren wasteland, surrounded by zombies. The setup looks pretty intense, and the live integration seem to play out almost perfectly, with users simply helping to vote on the story-path with the emoticons during the event. Enjoy!

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Audi: Enter The Sandbox VR Experience

Sat, Feb 25, 2017
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Audi is asking you to enter the sandbox with an amazing new VR driving experience, combining a physical installation with real-time virtual reality rendering. The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track before the sand is carefully scanned by a depth-sensing camera, from which a virtual world is rendered in real-time.

Having built the track themselves, complete with crazy turns, jumps and bumps… drivers then buckle up in the new Audi Q5 VR experience, which becomes a portal to the virtual world they just created moments ago. Experience it here.

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Samsung Presents: The Gaming Marathon

Tue, Feb 21, 2017
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In pretty much every marathon around the world, runners get an RFID chip to track their times as they nail each leg of the race. So this year, to capitalise on the massive participation in the Samsung Marathon in Israel – Samsung decided to “Hack The Run For Good” by turning the marathon course into a virtual gaming track, turning the runners into gamers as they collected virtual coins that eventually became donations. Pretty cool. Created by the crew at Leo Burnett Israel.

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Introducing The Amazon Treasure Truck

Sun, Feb 19, 2017
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Ok ok, do you remember your local ice cream truck? That once-a-week joy machine that made your day every time you heard it coming down the streets? Introducing The Amazon Treasure Truck.

It’s a truck filled with treasure, well the type of treasure you kinda need, curated to what you and people like you in your area would love to buy. Treasure Truck cruises to different neighborhoods with one amazing item you won’t want to miss. The only catch, is right now, it’s only driving around Seattle. Find out more here.

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ASICS: The Big Chase 5k Run Experience

Mon, Feb 13, 2017
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Welcome to ASICS’ immersive theater experience… An experiential campaign in L.A. that took 60 runners into a film noir-themed experiential story that they literally ran through. On Jan. 27, the group of runners, including journalists and influencers stepped into the shoes of Hollywood detectives to solve a case.

Using a customised comms and a unique runner tracking system; mapping, routing and timing, the runners were choreographed across a 5K course taking in multiple locations for special theatrical interactions as they raced through the streets unravelling clues through downtown L.A. Created by the crew at 180 Amsterdam. Very cool. Enjoy.

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Forestry Commission: The Gruffalo Spotter AR

Sun, Feb 12, 2017
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This is a very cool, real-world AR experience called “The Gruffalo Spotter”, an augmented reality app designed for exclusive use on Gruffalo Spotters trails across England forests in 2017. The trails are packed with interactive facts about forest animals as you unlock augmented reality activities along the way for your kids. Once families have spotted the characters, they can use the app to bring the 3D characters to life and let the kids go wild. Find out more here…

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GEICO “Crushes” Pre-Roll Ads So You Don’t Skip

Wed, Feb 8, 2017
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So the most famous pre-roll advertiser on the planet has just released their latest incarnation of the ads. And of course, they are great! Similarly to the previous rounds, they start by saying what they are going to do, and in this case, it’s “crushing” the ads into smaller formats. Enjoy! Watch all the ads here...

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Tostitos “Party Safe Bag” For The Super Bowl

Thu, Feb 2, 2017
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Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn red and form a steering wheel to alert you to give up the keys and not drive home. That red-alert also reveals a unique Uber code along with a “Don’t drink and drive” message. Created by the guys at Goodby Silverstein & Partners.

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Watch Google’s Oscar Nominated VR Film ‘Pearl’

Thu, Jan 26, 2017
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It’s crazy to think that Google could create a film nominated for an academy award… but this is 2017. It’s a brilliant VR film called “Pearl” featuring a young girl, her father and the family car over a number of years, following the pair as the girl grows from a youngster into a young lady ready to take her dad’s legacy forward.

Think of it as part music video, part road-trip and then it becomes completely immersive with 360-degree animation that lets viewers explore the scenes on their phones as they look around in the car and find their own view of the story… Love it. Find out more here.

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Apotek: The Coughing Billboard

Sat, Jan 21, 2017
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There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near by smokers.

It’s a pretty fun way to get people to quit smoking for the new year in Sweden, with the pharmacy promoting nicotine replacement products as the pay off. Created by the crew at Akestam Holst.

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HTC VIVE: Future VR Tracking Ecosystem

Sat, Jan 14, 2017
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Fresh from CES 2017, this is the full round up of some seriously cool ecosystem hardware, experiences and platform upgrades for the HTC VIVE VR. It’s new “Tracker” combined with a hose of partner companies is now on show for everyone to see exactly what you can create with the VIVE.

You’ll notice a big emphasis on the new haptic VR guns too, with mobility backpacks and remote trackers as something that even small-er businesses will be able to take on and create VR experiences for customers, at highly affordable prices vs larger commercial operators. Click here to continue reading on the HTC VIVE at CES 2017...

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