ProGlove: A Professional Wearable-Tech Glove

Sat, Oct 25, 2014
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Meet ProGlove, a professional grade wearable-tech item concept that shows that not everything ‘Wearables’ are a ‘trend’… ProGlove is a actually a wearable tool, targeted at professional production processes (think car manufacturers). ProGlove enables its wearer to work faster, more accurately and more efficiently, plus it’s easy to use and unlocks a new level of control and business intelligence for production management.

ProGlove is one of 10 finalists in the Intel ‘Make It Wearable’ challenge, and I feel really highlights that wearable tech won’t be things that just measure your health. Perhaps the real value in wearable tech will come from in the corporate sector, with professional tech that helps people enhance their performance at work, or to help make things more efficient during production cycles. Either way, I love this prototype as it casts a new dimension in which to think about how wearables can come to life and be applied outside of health…

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Waterstones & Airbnb Seize The #waterstonestexan Moment

Thu, Oct 23, 2014
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WaterstonesTexan

So you’ve probably heard about the American (a Texan at that) that got locked inside a Waterstone’s bookstore after hours. His initial tweet sparked a hilarious trending conversation, one that was a perfect showcase of the narrative and creative power of the Twitter platform. Get the full lowdown at many different sites, like here: http://www.buzzfeed.com/alanwhite/everyones-going-to-be-tired-today-because-a-texan-got-locked. It’s as entertaining as it gets.

But what’s really amazing about the story is how the brand chose to respond. A couple days ago, Waterstones and Airbnb joined forces to turn the momentary buzz into a customer engagement opportunity, one that shows real creativity and wit. They are offering book lovers a chance to purposefully spend the night in the bookshop. Smart stuff. But most importantly was how fast the idea and the execution came together. The future of real time marketing is moving well beyond simply authoring a Tweet responding to ‘news’.

Word of warning to all the creatives out there in agency land, the idea was generated by Airbnb and taken directly to the brand. The competition for creative ideas continues to come from anywhere and everywhere.

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Heineken: ‘ShareTheSofa’ Case Study Video

Tue, Oct 21, 2014
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Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels.

Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with friends, bands, actors and complete with a Heineken bar… With the content being created in real-time and published straight from the teams sofa! It’s a pretty cool way for fans to engage in the game while watching the game… Courtesy of its major sponsor, Heineken!

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Volkswagen: ‘PoloTag’ Social Test Drives

Tue, Oct 21, 2014
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Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then.

With the person who drove it for the longest, without being tagged, won the new Polo. Meanwhile hundreds of others got in the cars to experience the new Polo first hand, while creating some social buzz around the new car. Created by the guys at Ogilvy CapeTown.

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Burberry ‘Kisses’ Campaign Case Study

Mon, Oct 20, 2014
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About a year ago, Burberry released a very cool piece of work called ‘Burberry Kisses’ which allowed almost anyone to send a virtual kiss from their mobile phone, to anyone in the world…

Burberry Kisses is an interactive experience that showcases our ‘love’ for one another, which can then communicated in the most human way possible: a kiss. Behind every great campaign is a story of how the magic came together. Burberry, Google and Grow go behind the scenes in the creative process, explore the technology and the multiple challenges that they faced to create such an amazing piece of work. Enjoy the video! #ArtCopyCode More info on the campaign here.

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SlideShare: Digital Strategy Toolbox 2014

Sun, Oct 19, 2014
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We posted our good friend Julian Cole’s first version of the ‘Digital Strategy Toolkit‘ almost two years ago, and this week he’s just released his 2014 updated version of that famous presentation. The Digital Strategy Toolbox for 2014 is now on SlideShare and embedded above for everyone to take note, get inspired and enjoy some tips and insider information from one of the world’s best planners.

The SlideShare presentation on a Digital Strategy Toolkit includes 19 updated tools and references. Covering Research, Social, Websites, Media and Inspiration. Perfect to read over a coffee!

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EA Sports ‘Madden NFL GIFERATOR’ Ad Engine

Wed, Oct 15, 2014
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As GIF’s continue to ramp up in popularity across the interweb, brands and entertainment companies are starting to realise the value in a GIF, particularly when they fall into the customisable, almost meme generator type scenario. And when you take that to sport, what do you get? Awesomeness…

EA Sports has launched the ‘Madden GIFERATOR’. A Real-Time Taunt Engine where you can ‘GIF your Rivals’ during every NFL game, for every big moment… It’s all powered by the Madden gaming engine and live NFL game data, creating real-time animated GIF’s of the big plays, ready for you to customise them, comment in them, and share them with friends/rivals around the world. Created by the guys at Heat, Grow + Google. #ArtCopyCode

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Nike ‘Phenomenal Shot’ Real-Time Ads

Tue, Oct 14, 2014
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As part of Nike’s ‘Risk Everything’ Campaign, they’ve teamed up with Google to create Real-Time ads that aim to let fans celebrate, re-mix, customise and share the celebration with their friends around the world… With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the game.

Each Real-Time Ad is rendered in a rich 3D-Engine and distributed via the Google Ad Network across all devices, with an immersive viewing experience on mobile with HTML5 and JavaScript work together with the phone’s gyroscope and compass data to determine the athlete’s position in a 3-D space. Then fans can spin 360° around a Nike athlete by tilting and panning their mobile device. The entire WebGL experience happens within the mobile browser, without the need to download an app. Very cool. Created by W+K, Grow. #ArtCopyCode

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McDonald’s: Gourmet Burger Kiosks

Sun, Oct 12, 2014
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McDonald’s in Australia is changing the fast food game with a new experimental restaurant serving ‘build your own’ gourmet burger meals that customers create on in-store kiosks, meaning you might never have to talk to that 16 year old order taker kid again!

The Kiosk is extremely easy to use, and focuses on up-selling by tapping into a growing customisation trend that sees increase basket sizes by allowing customers to add seemingly unlimited extras to their burgers. But these also aren’t just any McDonald’s burger, they come served on a wooden plate, with the chips in a mini deep fryer basket too… All delivered to the seat that you select.

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Dominos: Meet ‘Dom’ The ‘Siri’ of Pizza Ordering

Thu, Oct 9, 2014
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Meet Dom, he’s Domino’s new ‘Siri’ Competitor… The only problem is that all he knows is how to order pizza from Dominos. So if you need help cooking, calling friends, searching google .etc He’s not going to be any help. But, if you do want an easy way to order your favourite pizzas from Domino’s… Then Dom is your man! Just download the Domino’s app and give it a go. Nice play and nicely promoted. You can download the app here. Created by the guys at CP+B.

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Orange: It’s Time To Meet Your FutureSelf

Tue, Oct 7, 2014
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If you’ve ever wondered about the future, then you’ll love this from Orange! It’s called #FutureSelf and the campaign site uses some pretty cool tech to allow users to meet, speak and discuss the future 20 years from now!

Orange is inviting people to engage in a first of its kind technological journey 20 years down the road to meet and speak with one’s future self, using a host of digital enhancement technologies to re-imagine the user’s 20-year older self. Click here to find out more and watch the making of video...

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Nescafè: 1000 Red Mugs Social Installation

Mon, Oct 6, 2014
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Here is a nice social installation from Nescafè, featuring the famous ‘Red Mug’ that fans rave about globally. With 1000 of the famous mugs locked up along walkways, bridges and parks, fans were challenged to connect and un-lock the special pad-locks to score a mug and a free cop of coffee. Created by the guys at Drap.

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Coca-Cola: Just Dance Now Mobile Campaign

Sun, Oct 5, 2014
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Coca-Cola has teamed up with Ubisoft on the new ‘Just Dance Now’ mobile game that is sweeping the world, in an integrated content play that sees players scanning Coke cans to unlock special content and activities inside the game. Further pushing the growing trend of native content plays for big global brands into the gaming world.

To launch the new game, Coca-Cola crated an interactive Dance Off installation using the mobile game against the Les Twins. Click here to read more...

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WPP BrandZ: 100 Most Valuable Brands 2014

Mon, Sep 29, 2014
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Every year WPP puts out the ‘BrandZ Top 100 Most Valuable Global Brands’ list, and here is the one for 2014… And for 2014, we’ve got a new #1 Global Brand. Well, it’s not Apple who have topped it for the last few years, losing 20% of its value in 2014, it’s brand now only worth $147,880 million.

The video above shows the Top 100 Most Valuable Brands for 2014. But if you don’t want to see the selfies, then you’ll be glad to know it’s #1 Google, #2 Apple, #3 IBM, #4 Microsoft, #5 McDonalds, #6 Coca-Cola, #7 Visa, #8 AT&T, #9 Marlboro #10 Amazon. The Top 100 Most Valuable Brands.

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Cellcom: The Speed Reading Banner

Sun, Sep 28, 2014
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Who actually reads things right to the end any more? For the launch of Cellcom’s new 4.5G network in Israel, Cellcom wanted todays youth to experience a new way to consume content online. The idea was simple, the 4.5G network is 3 times faster than 3G, so they let the users experience what it’s like to use the internet 3 times faster.

Introducing The Speed Reading Banner; a contextual smart banner that was featured in every article in the country’s leading news site, specifically designed to let users read them at Cellcom’s new 4.5G network speed.

Normally, a person reads around 180 words per minute and 80% of reading is wasted on eye movement from left to right. The technique behind The Speed Reading Banner is called RSVP (Rapid Serial Visual Presentation) which shows the user only 1 word at a time, enabling him to read up to 400 words per minute… Pretty cool. Thoughts? Created by the crew at D.Tales, Israel.

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