LittleBits: The Connected Objects Kit

Thu, Mar 20, 2014
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So no longer do you need a programmer to build cool connected objects, meet LittleBits, the non-programmer board kit that allows you to make a tonne of cool stuff, and the video above is just one example! It’s a board kit that just about anyone can use, and it’s all connected to their cloud platform that makes for easy object coding easy. Check them out here.

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Introducing The Moto 360 Smart Watch

Wed, Mar 19, 2014
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And the benchmark has been set… The new Moto 360 Smart Watch is a beautiful piece of wearable tech, and will likely be the benchmark until Apple throws their hat in the ring, if they ever do. It comes with interchangeable, premium bands, and the clock face is stunning. Check out this great introduction video, and consider the apps you can build for this!

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Waves 4 Water: YouTube Annotations Campaign

Wed, Mar 19, 2014
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Here’s an interesting play to promote not for profit organisation, Waves For Water, with a new YouTube Annotations Campaign called ‘Annotations For Water’…

It’s an animation made only with annotations to promote the message across YouTube. And with a simple bookmarklet tool, anyone can add this animation to their own videos and broadcast a message with a good cause, dramatically expanding reach of the campaign.

I love the concept, just not sure it really came to life!

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Alert Shirt: Haptic Feedback Footy Jersey

Mon, Mar 17, 2014
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If you’ve heard of Haptic Feedback, then this is a pretty cool example of what the future might hold. It’s called Alert Shirt, and looks to be a one-off, non-scientific prototype to hype the game on PayTV network ‘Foxtel’ in Australia, and it is wearable technology that promises to convert live game data into powerful sensations experienced instantly by the wearer during a match.

The haptic feedback object does a number of things including; Pressure: a thumping heart whenever the game is on the line. Impact: the shock of a big hit when players collide. Despair: the sinking feeling of every costly mistake. Exhaustion: lungs burning every time your team puts in a hard effort. Adrenalin: a rush of blood when your team is on the up.

How it does the above realistically, well… I’m sure it’s just a prototype!

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BroApp: Auto SMS Your Girlfriend

Thu, Mar 13, 2014
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BroApp is designed to maximise your relationship with your girlfriend, while giving you extra time with your mates. The app is highly intelligent, and once configured, it knows when and how to tweet to your loved one, and when not to, like if you’re in the same house as her!

BroApp is like your ultimate relationship wingman. It automatically messages your girlfriend sweet things so you can spend more time with the Bros. Get this one here.

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Oscar Mayer: Bacon Scent iPhone Alarm Device

Mon, Mar 10, 2014
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If you’ve ever dreamt of this, it’s now a reality. The Bacon Scented iPhone Alarm Device, that plugs into your iPhone’s headphone port, releasing a real bacon smell when the alarm goes off, along with the famous bacon sizzle on the grill… It’s called the ‘Wake Up & Smell The Bacon’ and is a seriously cool, multi-sensory alarm experience to get you out of bed!

Oscar Mayer are randomly giving away 4700 of these bad boys to people who register! Get in now!

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Samsung Galaxy: NX Rover Camera Bot

Tue, Mar 4, 2014
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Check out Samsung’s ‘NX Rover’ Camera Bot that’s kinda like a Mars rover, on earth. Soon it will begin a global tour, with fans from around the world getting to take control of the NX Rover and shoot their own photos via Samsung’s new Galaxy NX connected camera.

Users will get full control via an interface that lets users control the arm of the Rover; tilt, pan and pivot, plus focus and zoom functionality. Pretty cool. Check it out here.

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UNICEF Tap Project: Go Without Your Phone

Sun, Mar 2, 2014
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Unicef’s world famous Tap Project is back, this time, in mobile form, with site that donates water to people in need, based on how long you don’t touch your phone for. But I’m kinda left questioning if the interaction messaging is powerful enough?

The sponsor behind this project, Giorgio Armani, will donate the equivalent of one day of clean water to a child in need every time a user in the UNICEF web app goes 10 minutes without touching their phone, up to $75,000 (which seems small for such a seemingly big charity – I was expecting more sponsors!). According to UNICEF, with just one dollar, a child receives water for 40 days.
What do you guys think of this mobile charity challenge?

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Polar Beer: The Cell Phone Nullifier

Wed, Feb 26, 2014
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This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can enjoy a good old fashion chat while you drink an ice cold beer. Who wants one?

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DHL: The Trojan Mailing Campaign

Mon, Feb 24, 2014
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Here’s a great stunt or a killer prank from DHL on its competition. DHL posted huge packages via its competitors, which were wrapped in a temperature sensitive coating, which when cooled below freezing, went black, so that wen they were picked up it was purely a back box to deliver!

However, once they started to warm up, they turned bright yellow, with the phrase… ‘DHL is Faster’ as the competitor courier companies wheeled them around the city! Love it.

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Coca-Cola: The Social Media Gard

Thu, Feb 20, 2014
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This is Genius. Pure Genius. And by that I mean I probably need one, and so do the millions of other people who stare into phones in all social scenarios!

The Social Media Guard takes the “social” out of media and puts it back into your life. There’s not a lot more to say, apart from well done Coca-Cola and Memac Ogilvy… Cannes Contender?

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Terre des Hommes: Sweetie

Wed, Feb 19, 2014
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Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in the Philippines alone, there have been only six men who have been ever charged.

When the creative agency Lemz learned this problem they offered their help to Terre des Hommes and came up with a brilliant solution. Sweetie. This case is a perfect example of how creative agencies could proactively act to solve real life problems. A big kudos to Lemz team.

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The Dalí Museum: Staring Challenge App

Tue, Feb 18, 2014
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Here’s a new piece of work for The Dali Museum in Florida, with an app that lets you “compete” against Dali himself in an old ‘staring contest’… You can challenge some other people too, including the likes of Andy Warhol. It’s a little bit quirky. And there is a 2 hour demo if you really want to take the challenge! (slightly weird…)

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Coca-Cola: The Invisible Vending Machine

Mon, Feb 17, 2014
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Over the last couple of years we have seen lots of vending machine ideas. Some of them were smart but the rest was just ordinary. For the past Valentine’s Day Coca-Cola found another way to surprise us with their mighty happiness spreading machines. This time they made ”The Invisible Vending Machine”, which became visible only to couples. Credit goes to C-Section.

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The World’s Fastest Robot: Table Tennis Duel

Sun, Feb 16, 2014
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This is such a tease, but on March 11, 2014, we’ll see the world’s fastest robot in action against an all time table tennis superstar, Timo Boll, who’ll enter a duel with the robot, in what I’d like to say would be to the death, but I suspect it’s only to see who can return the most shots…

Regardless. I want to see it. And this teaser left me hanging. Register to view it here.

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