OREO: Mel’s Mini Mini Mart

Sat, Jun 28, 2014
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Here’s a neat little film from Oreo about a Mini Mart, actually it’s Mel’s Mini Mini Mart, that only sells Oreo’s in mini form, of course… With the story told to the rhyme of a beautiful mini poem. Enjoy!

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DELL: Center for Selfie Improvement

Sat, Jun 28, 2014
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Dell jumps on the selfie train with this new video called ‘Center for Selfie Improvement’ that aims to help people perfect the art of the selfie with an involved program to train people using varying techniques handed down from the very original selfie taker! Check out the Tumblr here too.
Created by the guys at Y&R + VML in NYC.

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MegaFaces: Kinetic Facade Makes 3D ‘Selfies’

Mon, Jun 23, 2014
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This piece of work won the 2014 Cannes Lions Innovation Grand Prix last week, with a huge Kinetic installation that allowed people to create huge 3D selfies. The installation can transform in three dimensions to recreate the faces of visitors to Khan’s pavilion, a 2,000 m2 cube that was situated in the Olympic Park in Sochi during the 2014 Olympic Games. Seriously cool.

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OK GO: The Writing’s On The Wall Video

Sun, Jun 22, 2014
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We’ve always posted OK Go’s music videos as they are as much branded viral content as they are great music videos. And to launch their new album, Hungry Ghosts, they’ve created this piece of ‘visual deception’ as a music video called ‘The Writing’s On The Wall’. Enjoy. 7m views and counting.

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Homeless Fonts: Donations From Handwriting

Tue, Jun 17, 2014
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This is a beautiful and moving piece of work for the Homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world. The film speaks for itself, and you can buy the fonts here.

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Google Self Driving Car: The First Drive Video

Fri, Jun 13, 2014
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We’ve heard a lot about the Google Driverless Car, with testing over the last few years well documented. But this is the ‘First Drive’ where you’ll find people actually in the car, being driven autonomously around some slightly empty streets as they continue to near production…

The Google Driverless Cars will be designed to operate safely and autonomously without requiring human intervention. They won’t have a steering wheel, accelerator pedal, or brake pedal… because they don’t need them. The onboard software and sensors do all the work. The vehicles will be very basic at first, and Google wants to learn from them and adapt them as quickly as possible. But ultimately, they will take you where you want to go at the push of a button. Amazing.

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Coca-Cola: The Mini Kiosk

Fri, Jun 13, 2014
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Here’s a fun little stunt to launch Coca-Cola’s new 150ml cans, a Mini Kiosk, for a mini can. There’s not much else to it really, but it’s a little bit of fun and a smart experiential piece to launch the new product. I think this shows you don’t always need an interactive vending machine!

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SlideShare: Building Social Brands

Wed, Jun 11, 2014
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Here is a great SlideShare presentation on the key building blocks of a social brand. You’ll find a tonne of great info here from the guys at WeAreSocial. About how brands drive conversation, building digital communities, adding value to conversation, going mobile .etc Enjoy!!

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Volkswagen: Eyes On The Road Cinema Stunt

Mon, Jun 9, 2014
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With mobile phones becoming the number one killer on roads around the world, Volkswagen have stepped up to the plate in China, with these stunts at Cinema’s in Beijing.

A driving ad starts on screen, an endless, straight, slightly boring road appears for the driver… Until the crucial moment, when a close-range mobile broadcasting device pushes an SMS message to all phones in the cinema, at the same time, a huge crash happens on screen. Followed by the safety message. And while the case video looks a little over the top, it’s a great stunt by Ogilvy Beijing.

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Vivid Light Festival: Cars That Feel Installation

Sun, Jun 8, 2014
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Here’s a pretty cool piece at the Vivid Sydney, Festival of Light, Music and Ideas, where over a million Australians flock to Sydney Harbour to check out the interactive art on show. Last year, VML Sydney created this cool piece called ‘We See Saw’ for the same festival, an investment in creative technology that agencies around Australia have started to explore since…

This piece from the guys at Soap Creative, rigs up a number of cars with sensors and projections from inside the car onto the windows to create a little bit of artificial intelligence, as the cars come to life with feelings and responses based on interaction. Enjoy #CarsThatFeel by Toyota.

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Creative Fuel: The World’s Best Creative Idea

Sat, Jun 7, 2014
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In a world where every big idea has been done, it’s clear there is only one way to go, and that’s to bold 17 different technologies together to make something that’s never been made… Then, shoot the making of film, and you’re set. A global phenomenon awaits.

And here it is… Introducing The World’s First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project. Created in collaboration between 9 agencies and 100 people on the credit list. This might just be the world’s best creative idea in 2014. Well done Chris and Cummins&Partners. Get tickets here.

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Volkswagen GTI: Interactive GoPro Video

Fri, Jun 6, 2014
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Check out this cool interactive film from Volkswagen featuring about 50 GoPro cameras. Funnily enough, it’s all for a promotion as opposed to some high-tech video experience, and a great one at that, to get you to buy a car and get a free GoPro.

Throughout the adventure, you can switch between views and experience both the quality of the car, and the GoPro Hero 3 Black edition camera. Enjoy!

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CIF: The Street Graffiti Cleaner App

Wed, Jun 4, 2014
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CIF is helping to clean up the streets of Romania with their new app that allows you to take photos of Graffiti on any street, which is then automatically geo-tagged and sent to an active street cleaning team that respond with CIF’s cleaning power. A nice fun little piece form the guys at MRM Romania.

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Rip Curl: World First GPS Surf Tracking Device

Tue, Jun 3, 2014
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Introducing Rip Curl Search; a multi-platform digital ecosystem and device (Waterproof GPS Surf Watch) that allows surfers to find, capture and re-live their perfect waves, anywhere in the world… Created by VML in Sydney, Australia. It’s powered by Facebook Connect, and lets surfers log all their sessions, challenge friends, create surf clubs, protect secret spots, track their fastest waves, longest waves, how far they’ve paddled… And ultimately, share their stats on Facebook. (Download the App here, or log onto the site here.) Click here to watch the Full Making of Video...

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WWF: The Last Selfie SnapChat Campaign

Mon, Jun 2, 2014
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I suspect we’ll see a tonne of SnapChat campaigns at Cannes this year, and while I’m not sure if we’ll see any win, this one certainly hits a cord. The #LastSelfie campaign used SnapChat to show endangered species of wild life vanish from users screens with the 10 second countdown that SnapChat is famous for.

What other cool SnapChat campaigns have you seen recently? Post them here!

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