The NRL in Australia has become the World’s First sporting league to launch a ‘BOT’ on Facebook’s new messenger platform (beta), with ‘SOO’ the State of Origin Trivia Bot born. Created for the regions biggest sporting series, SOO is an autonomous trivia mogul that takes on the NRL’s millions of fans in intense rounds of State of Origin trivia complete with fun banter and cheeky one liners to keep things extra interesting. You can take it on here.
The NRL historically produces a host of innovative Facebook Apps, Digital & Mobile Platforms, Social Content, Activations and Mission Control rooms to drive the league forward, with the new Facebook Messenger Bot ‘SOO’, their latest experiment. Created by Matt Henry at the NRL with VML Australia.