Another great piece from The Creators Project, is ‘Laser Forest’ by Marshmallow Laser Feast, featuring a huge forest of laser beams that features over 150 laser rods which can be tapped, strum and ultimately played. When strumming, playing or tapping, users can trigger both sounds and lasers, with the entire piece becoming a collaborative play instrument, or if you are less inclined, perhaps just an otherwordly playground.

Free WiFi is available almost everywhere we go. People are constantly online, busy with their electronic gadgets all the time. As Kit Kat we saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, we created a Free No-WiFi Zone. A big sign with a small WiFi jammer that blocked all signals within a five meter radius. By doing that we encouraged people to read a newspaper, a real book or have a genuine conversation again. All while munching on a Kit Kat.

Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, there was little to no Tweeting around the new Polo, so DDB created the #Polowers campaign.

Essentially it’s a twitter race, where you tweet with #polowers to get your name on the race track and who ever happens to get their name into pole position, wins a brand new Polo!

It looks like Volkswagen are targeting YouTube to find new ways to communicate their message, this time, it’s the Volkswagen GTI in Spain, with ‘The Fastest YouTube Ad’ that you literally can’t skip… I’d love your thoughts on this one! Created by the guys at DDB. (thanks Fernando!)

Bpost is the largest Belgian postal service, and is increasingly being challenged with free-shipping alternatives and couriers gaining traction with online shoppers. So bpost opened a live-streamed pop-up store in the center of the capital, stocked with must-have items, from smartphones to designer coffee-makers. But the only way to buy them, was online, where everything was auctioned and once sold, the item was immediately picked up by a postman, right in front of the webcam, and delivered 24/7 with tracking stats to prove how fast bpost really is.
Created by the guys at TBWA Brussels. (thanks Rindert)

Volkswagen always seem to have license to do things differently, and with YouTube Pre-Rolls, they’ve created an ad that hits the ‘Skip Ad’ button for you, aiming to highlight that the new Beetle with DSG Tiptronic transmission doesn’t need you to shift gears. So neither will this very ad. With the video playing the sequence and taking you to the next video automatically… I’m not really sure this makes the right link, but it might have just made the Cannes deadline! By AlmapBBDO.

The Guardian has launched a new crowd sourced news platform called the ‘GuardianWitness’ which basically forms the mechanic to create Citizen Journalists, via a new smartphone app. The App allows wanna-be-journalists or every day people to submit interesting stories, or in times of need, The Guardian will issue ‘Assignments’ to gather additional photos and video content for bigger stories that are happening in real time…

This is a much better way to invite people to participate in creating news than what’s been around for the last few years (tweet us, email us .etc) so I’d expect this to drive a new wave of participation for The Guardian. Very cool. Hands up if you’d get involved in this?

Back for a 3rd installment, is the Magnum Pleasure Hunt 3 called ’5 Lost Kisses’, one for each of the new Magnums, and like always, it’s a hunt across the internet’s most popular sites, well, look-a-like sites anyway. This time, you’ve got 5 challenges to complete, so go on, give it a go!

So it looks like Coca-Cola might have jumped in with the guys who created the ‘Sound Bottle’ earlier this year, to create The Coca-Cola Remix Bottle. Which listens to the sounds when opened, to bottle them back up, and release the sound when re-opened… Check it out!

If you’ve got a talented tongue, then you should probably head over to the new Cornetto Lick Challenge, where you can take your tongue and compete for tongue supremacy amongst your friends. The Cornetto Lick Challenge is made up of a series of challenges across both desktop and mobile, including things like weightlifting, bowling and taekwondo… Check out the teasers here...

Well, someone had to do it. And first prize goes to Heineken with their new Heineken Ignite Bottle, featuring LED lights and sound/motion activation sensors. Heineken hosted a VIP party to unveil the new interactive beer bottles, which light up in time to beats of the music and also on motion when people drink from the bottle… And when I say someone had to do it, I’m sure a lot of people have had this idea, I’ve even pitched this personally! So congrats to Heineken for getting there first.

If you haven’t seen it already you need to watch the video above. Another great piece from Ken Block, founder of DC Shoes, driving his Ford Fiesta in true extreme style.

Following on from the success of the Gymkhana Five (see below video currently on over 44 million views) which saw Ken Block’s motor skills tearing around a playground made from an empty San Francisco, we now see the star hit the ski slopes of Russia. This time Ken Block teamed up with GoPro to bring you this amazing video featuring typical Ken Block style; rushing adrenaline, great drifts, some slow motion and some great close-ups. They even fitted Block’s Ford Fiesta with some GoPro HD cameras to capture the entire run. (more…)

Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… The catch? Well, they told everyone (via TV, Print, Outdoor and Digital) that they were giving all the Maes’ in Belgian that free barrel of beer so they’d be forced to share it! Created by the guys at TBWA Brussels. (thanks Rindert)

Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win a trip to the Carnival in Rio, Ibiza in Spain, St. Tropez in France, Art Basel in Miami or New Year’s Eve in Sydney. Preview the experiences here...

We’ve seen all sorts of tweet-powered activations/stunts, but I don’t remember seeing one like this… The Metropole Orchestra in Amsterdam is facing budget issues, so they teamed up with Havas Worldwide Amsterdam to showcase a little pro-active commercial adaptability. So they launched the Metropole Tweetphony, allowing twitter users from around the world to tweet their own 140 character composition and have it added to other crowd sourced compositions and played out in near-real-time… Done before? or New with a twist? Love to hear your thoughts!