So Snapchat is becoming a camera company. Or so they say, with the launch of “Snapchat Spectacles” a new smart glasses product that lets users instantly snap 10 second videos straight from the glasses that are soon to go on sale for about $130 a pair.
It’s a pretty big play for Snapchat, and while some will call this gimmicky I think it might be more on trend with the connected wearables that people actually want. It’s not trying to be Google glass. It’s just being fun, instant, sharable. And that’s it. Perhaps that’s what people will actually buy. Simple. Fashionable. Affordable wearable tech. What do you think? Check out Snapchat Spectacles here.