Volvo hasn’t given up on their YouTube content strategy, with this new piece called ‘The Casino’. Although this time, it’s forumla is slightly different, it’s not really the same kind of product demonstration stunt they’ve become famous for showing off, and while adopting a similar feel, it goes a little more traditional.
With a hidden camera setup, capturing a new Casino Valet on his very first day, parking sports cars and then… well you get it. This stunt was set-up to showcase the sports car like driveability of the new I-Shift Dual Clutch gearbox on Volvo Trucks.
With only 150,000 views in its first 48 hours… Has this expensive piece has missed the mark!?