Meet ‘Sense’ The Ultimate Sleep Tracker

Fri, Jul 25, 2014
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This Kickstarter project from the guys at ‘Hello’ has raised over $700,000 in 48 hours which pretty much breaks all records to date. Introducing Sense, the smart object and mobile app that helps track your sleep and the environment around you.

Sense detects temperature, noise, light and movement among other things to help provide the most detailed analysis of your sleep… It collets the data, pushes it to a custom smartphone app, which processes the data to give you a specific sleep score, along with everything you need to know to improve your sleep! Check it out here.

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Volkswagen: Introducing The New VW.com Site

Wed, Jul 23, 2014
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Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding the perfect date.

Now, you can choose exactly what you’re into: like colors, car features, and how much you want to spend. Then, VW will find new and used car matches in your area so you can find the one that’s waiting for you. Pretty cool. Although it didn’t return any in-stock cars for me!

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Dove: When You’re Smiling Installation

Tue, Jul 22, 2014
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This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before reminding each person that beauty is the reflection of yourself in the mirror.

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Lexus STROBE Project: Art Motion Installation

Fri, Jul 18, 2014
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Check out ‘STROBE’ the latest instalment in the Lexus ‘Amazing in Motion’ series. Lexus have created the series of online videos to showcase their imagination and creativity. STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man’s incredible journey across the Kuala Lumpur skyline at night.

It was filmed entirely in-camera (not CGI) and each LED Suit contains 1,680 LED lights, all wirelessly controlled to strobe on command and in-sync with the other LED suits. View more...

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SlideShare: What Makes A Great Brand?

Wed, Jul 16, 2014
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Here’s an interesting SlideShare presentation from the guys at We Are Social on ‘What Makes A Great Brand’. And while many might argue for and against on some of the content, its worth a read over your coffee today!

This presentation was created in partnership with The World Federation of Advertisers on Project Reconnect: an initiative where they listen to what people really want from brands and advertising, in order to give marketers practical guidance and ensure that their behaviour is in tune with what people want and expect. It showcases some of the discoveries made while talking with marketers about the marketing that they find most inspiring. Enjoy!

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inFORM: Tangible Media Surface Interaction

Tue, Jul 15, 2014
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Posting this one for the Archives as it’s a little dated but I’ve wanted to post for a long while! This piece of work from MIT’s Tangible Media Group, who’ve invented a surface that three-dimensionally changes shape, allowing users to not only interact with digital content in meatspace, but even hold hands with a person hundreds of miles away.

From here, you can only imagine what can be created as technology gets smaller and more precise. Fully haptic/tactile interaction perhaps? This whole piece is powered by a laptop and a hacked Microsoft Kinect, plus a fancy motorised pin-screen type surface.

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BMW M4: Ultimate Racetrack

Fri, Jul 11, 2014
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Keeping with the car theme this week with this new impressive video from BMW which sees the M4 take a spin on the world’s most insane racetrack, an aircraft carrier. With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as it teeters on the edge of this floating race track. Despite being questionably real the stunt is so well shot that it definitely doesn’t feel fake. Enjoy!

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Hyundai: The Empty Car Convoy

Thu, Jul 10, 2014
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Hyundai are stepping up their game with this new piece of content, the ‘Empty Car Convoy’ which takes what feels like a leaf out of the Volvo book, to create this pretty cool stunt where a convoy of new cars with adaptive cruise control avoid a crash with no-one driving them!

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Dominos Pizza Mogul: Earn Cash Designing Pizza

Wed, Jul 9, 2014
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Dominos are making headlines with the launch of their new ‘Pizza Mogul’ campaign that lets every day pizza lovers design their own pizzas and make cash every time someone buys one of their magic creations! Just download the app, crate an account, design a pizza and then start your own marketing campaign! Users can make between $25c and $4.50 per pizza sold! Think of this as a new affiliate marketing scheme?! Check it out here.

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SlideShare: 2014 Cannes Lions Review

Mon, Jul 7, 2014
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With the 2014 Cannes Lions race run and won, here’s a nice wrap from Bridget Jung, who argues that Big Emotion won out over Big Data, with a selection of the best winning work from Cannes in 2014. With work focused under 4 categories; Data & Technology, The Importance of Me, Storytelling and Product Innovation. Grab a coffee and enjoy the slides/videos, it’s about a 20min read/watch!

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IKEA: The Instagram Catalogue Website

Sun, Jul 6, 2014
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IKEA in Russia have created an ‘Instagram Catalogue Website’ for their latest range of products; IKEA PS 2014 (a 34 piece designer collection). And with over 15,000 followers in just a few days, it’s taking off! Here’s how it works…

They’ve created an Instagram account that functions and pretty much looks like a website, using the tagging feature to cross link in other specific instagram products to build out microsites for those individual pieces, while having users generate their own by taking pics and tagging them with the product’s Instagram name… Check it out here! So far there are 15,000+ people following the Collection on Instagram. Pretty cool. Created by the guys at Instinct, Moscow.

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Molson Canadian: National Anthem Beer Fridge

Tue, Jul 1, 2014
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Today is Canada day. And the world over, Canadians are celebrating their great country. Meanwhile, Molson Canadian, is celebrating too, but only for Canadian’s who know their national anthem. With special Molson Canadian beer fridges placed around the country, you’re only chance of unlocking a free cold beer, is to sing the national anthem O Canada, word by word, to open the fridge full of beer for you and your mates!

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Johnnie Walker: Interactive Sensorium Box

Mon, Jun 30, 2014
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Johnnie Walker in South Africa have created an ‘Interactive Sensorium Box’ to amplify the King of Flavour Whisky Profiler campaign. In essence, it’s a mobile sensorium experience that steps tasters through a series of flavours, aromas and sounds to create a profile of their favourite matched blend… All while sensors register the profilers individual selections to instantly reveal the perfect Johnnie Walker blend. This is a pretty cool, high-end, tactile experience for a brand. And I’d expect to see more and more of this sort of work into the future as high-value DM pieces!

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OREO: Mel’s Mini Mini Mart

Sat, Jun 28, 2014
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Here’s a neat little film from Oreo about a Mini Mart, actually it’s Mel’s Mini Mini Mart, that only sells Oreo’s in mini form, of course… With the story told to the rhyme of a beautiful mini poem. Enjoy!

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DELL: Center for Selfie Improvement

Sat, Jun 28, 2014
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Dell jumps on the selfie train with this new video called ‘Center for Selfie Improvement’ that aims to help people perfect the art of the selfie with an involved program to train people using varying techniques handed down from the very original selfie taker! Check out the Tumblr here too.
Created by the guys at Y&R + VML in NYC.

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