Unilever: Augmented Reality Cinema Experience

Sat, Apr 28, 2012
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Unilever’s “Paddle Pop” ice cream brand in Turkey recently turned the hero “Lion” mascot into a super hero that appeared in Cinema’s across the country as part of an interactive Augmented Reality Experience that saw a battle played out inside the audience of each cinema.

As the characters duelled in front of the screen, the audience was challenged to catch as many augmented reality crystals as possible before continuing the adventure online, where website traffic was up 55% during the campaign and over 800k games played. Created by Proje Calide.

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